Case Studies: Digital Marketing

Total number of case studies: 269

Custom WooCommerce Redesign & Sales Growth for Stove Parts Retailer

WebCitz replaced a slow, hard-to-manage ecommerce site with a custom WooCommerce build engineered for a large product catalog, faster performance, and easier part discovery. The team migrated products, customer accounts, and order history while preserving SEO equity with redirects and improving shopping campaigns through Merchant Center optimization. The result was a faster, more searchable store with stronger ad efficiency and record traffic and sales.

WooCommerce SEO & Advanced Catalog Navigation for Organic Ecommerce Growth

WebCitz helped replace an expensive paid ads dependency with a long-term organic growth strategy built around specialized content and WooCommerce SEO. We also created advanced taxonomy navigation, custom product filtering, performance improvements, and eBay inventory syncing to support a large one-of-a-kind catalog. The result is a high-volume ecommerce platform with strong organic visibility and no ongoing need for paid advertising.

Google Ads Optimization & SEO Authority Growth for Industrial Packaging Manufacturer

WebCitz helped an industrial packaging manufacturer turn an inefficient digital presence into a more focused B2B lead engine. By refining paid search targeting, building organic authority, and improving the website’s visual storytelling, the company now attracts more qualified prospects while better communicating its manufacturing capabilities.

Magento-to-WooCommerce Migration & E-commerce Growth for Scale Supplier

WebCitz helped Certified Scale replace an aging Magento 1.x store with a customized WooCommerce platform built for a large catalog, advanced filtering, freight rules, and specialized certification workflows. The new system improved manageability, speed, and checkout accuracy while supporting ongoing growth through paid search, shopping feeds, SEO, and automation.

WooCommerce Migration & Multi-Channel Growth for National Ladder Supplier

WebCitz helped Badger Ladder replace an aging Magento platform with a scalable WooCommerce storefront built for fast, complex product ordering. The engagement expanded into custom configuration tools, paid search management, SEO, hosting, security, and print marketing support. The result was a more stable, scalable digital operation capable of supporting nationwide sales and multi-location growth.

Custom Ecommerce Configurator for Safety-First Aquarium Manufacturing

WebCitz transformed a cumbersome custom aquarium ordering process into an automated ecommerce configurator capable of handling highly variable tank dimensions, materials, plumbing, furniture, and freight rules. The platform enforces structural safety requirements during configuration while giving customers the ability to save, review, and finalize complex builds. After years on Magento, WebCitz migrated the system to WordPress/WooCommerce while preserving the custom logic and order workflows.

Custom Laravel Pharmaceutical Ordering Portal for High-Volume Supplier Purchasing

WebCitz rebuilt RxOneShop into a secure pharmaceutical purchasing portal capable of normalizing supplier inventory feeds, comparing price-per-pill options, and enforcing complex cart rules by vendor. The resulting platform supports thousands of SKUs, high-value transactions, supplier-specific ordering logic, and proactive reporting that helps the client retain customers and expand into new markets.

Enterprise Joomla Modernization, Laravel Search & Mobile App for Collision Repair

WebCitz modernized a large legacy Joomla portal while preserving years of critical collision repair data and improving speed across a massive technical content library. We built a custom Laravel search backend, Ionic mobile app with VIN scanning, real-time FileMaker synchronization, and complex SSO integrations. The result is a fast, reliable, multi-platform resource that technicians and industry professionals can access seamlessly in the shop or online.

Custom WooCommerce Migration & CRM Integration for Historic Trading Post

WebCitz modernized a complex e-commerce operation by migrating Cameron Trading Post from legacy platforms into WordPress/WooCommerce while preserving critical custom features. We rebuilt their layaway purchasing workflow, integrated nightly inventory syncing with mPower CRM, and continued supporting the site with hosting, maintenance, and SEO. The result is a stable digital storefront that supports high-value art sales, travel content, and long-term growth.

Custom PHP LIMS Stabilization & Hosting Cost Reduction for Environmental Lab

WebCitz helped stabilize a poorly built PHP-based lab management system that was causing bugs, unreliable reporting, and operational risk. We corrected critical backend issues, improved automated report generation, and moved the platform off an expensive Azure setup to a faster, more cost-effective hosting environment. The result is a more dependable digital infrastructure that supports secure client access and regulatory reporting needs.

WordPress Maintenance, SMTP Integration & SEO Authority Growth for Industrial Contractor

WebCitz took over a complex WordPress website for an enterprise contractor, stabilizing the site, managing updates, and providing ongoing technical support. We also resolved email delivery failures with SMTP integration and strengthened organic visibility through content optimization and backlink work. The result was a more dependable corporate web hub that supports business inquiries and better reflects the company’s regional authority.

ERP-Integrated WooCommerce Parts Portal for Agricultural Manufacturer

WebCitz transformed H&S Manufacturing’s site from a static product resource into a self-service digital platform for farmers and dealers. The project combined a custom WordPress build, ERP-connected WooCommerce ordering, and interactive parts diagrams that help customers identify compatible components by model and serial number. The result was a faster, easier-to-manage website that reduced manual fulfillment work, support calls, and ordering mistakes.

Website Redesign, Local SEO & Google Ads Lead Growth for Basement Repair Contractor

WebCitz transformed a basic contractor website into a trust-building lead generation platform for a foundation repair and basement waterproofing company in the Fox Valley. Through a modern redesign, localized SEO pages, project showcases, and optimized Google Ads management, the client gained stronger search visibility and a steadier flow of qualified service leads.

WordPress Migration & Patient-Focused Website for Appleton Medical Practice

WebCitz replaced Primary Care of Appleton’s restrictive proprietary website with a flexible WordPress platform built around patient needs and easier staff management. The new site organizes physician profiles, services, awards, and bill pay access into a modern experience that better supports patients while giving the practice room to grow.

Custom WordPress Theme & UX Modernization for Industrial Packaging Supplier

WebCitz transformed agency-designed mockups into a bespoke WordPress website that matched the new Rapids brand identity without relying on a bloated premade theme. The build improved product navigation, supported a smoother quote request flow, and delivered responsive layouts for users viewing technical packaging information across desktop, tablet, and mobile devices.

Squarespace Optimization, Local SEO & Ads for Pest Prep Lead Growth

WebCitz improved Advanced Bed Bug Prep’s Squarespace presence and built a targeted marketing plan for homeowners and property managers needing urgent cleanout preparation. Through local SEO, Google Ads, Facebook advertising, and stronger visual messaging, the business gained a more professional online presence and a steadier path to qualified leads.

Local SEO & WordPress Optimization for Construction Lead Growth

WebCitz helped a Wisconsin construction contractor turn an outdated website into a stronger local lead-generation platform. The work combined WordPress performance improvements, city-focused SEO pages, fresh project gallery updates, backlink building, and review integration to improve visibility and trust with nearby homeowners.

Full-Funnel Digital Marketing & Booking Growth for Escape Room Brand

WebCitz helped The Secret Chambers reduce booking friction and capture more high-intent local demand through Google Ads, optimized landing pages, booking integrations, and local visibility improvements. The strategy supported stronger occupancy across multiple entertainment locations while keeping promotions, email follow-up, and site maintenance aligned around paid bookings.

WooCommerce Migration & Custom Product Builder for National Butcher Block Growth

WebCitz transformed a restrictive custom PHP site into a scalable WooCommerce store with dedicated product/category pages and a custom butcher block configurator. The new platform improved organic search opportunities, streamlined complex ordering with real-time pricing, and helped expand the brand from a local craft business into a stronger national e-commerce presence.
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