Arkansas Digital Marketing

What is Digital Marketing for Arkansas Small Businesses?

It's pretty easy: Arkansas digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Arkansas small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in online advertising, but neither fully explains what a modern Arkansas website advertising program entails.

The latest digital marketing campaigns often use numerous digital advertising plans, all working together to help you get more visibility and conversions throughout Arkansas and the rest of the United States.

For instance, the best internet advertising plans in Arkansas will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) by using SEO, SEO, social media marketing, or affiliate marketing.
• Boost Arkansas business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Arkansas by using content marketing, video production, backlink building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our online advertising agency is happy to provide Bentonville, Fayetteville, and Little Rock with professional digital marketing services.

Our Digital Advertising Services for Arkansas Businesses

For Arkansas small businesses, we're a team of online advertising consultants who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Arkansas, and the rest of the United States, to help boost traffic and improve conversions across your digital assets.

Arkansas Small Business SEO Strategies

If you want your website to appear on the first page of search results throughout Arkansas for competitive phrases, you must take a holistic approach to your internet marketing campaign. You'll need to do on-page, off-page, and technical search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with website speed, content quality, and backlink quality when we take on new companies in Arkansas. All these SEO issues can be solved with technical, on-page, and off-page SEO. Now let's take a look at each of these Arkansas search engine optimization packages:

• Technical search engine optimization services for Arkansas small businesses involve things like site performance, website security, XML sitemaps, website architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Arkansas website. Typically Arkansas web designers are needed to fix technical search engine optimization concerns since they are often caused by the template or platform your website uses. Our developers are skilled in Shopify and WordPress.
• There are several factors involved with on-site SEO for Arkansas websites, such as keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and keyword research. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Arkansas or the whole of the United States. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Content creation is an important part of your Arkansas internet advertising strategy.
• A big part of Arkansas search engine optimization involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to grow natural backlinks to your website's homepage and interior pages to help search engines understand your Arkansas website and content is deemed worthy of third-party recognition.

Your Arkansas digital marketing strategy can't be limited to just one or two parts of an search engine optimization strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Ensure that your Arkansas competitors (and national competitors) can't just pass you by completing all the search engine optimization checklist items.

Arkansas Link Building Tactics

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Arkansas small business owners often don't understand this part of SEO.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local area Arkansas search placements. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO backlink building packages, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Arkansas digital advertising service. Don't get too hyped up about this for a few weeks and then move on to something else. Being inconsistent with link building is a major reason why you might not ever see the placement you require. Establish a link-building plan that will grow quality backlinks to your Arkansas website from relevant pages and social media accounts. The most important thing to do is keep your Arkansas website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize numerous white-hat link building techniques in our Arkansas digital marketing plans, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your Arkansas site.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Arkansas business.
• Replying to HARO requests from journalists searching for expert opinions and feedback.
• Getting your website listed in industry-specific directories by scanning Arkansas competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Arkansas Online Reputation Management Services (ORM)

Your online reputation in Arkansas and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Arkansas, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Arkansas brand.

For nearby service companies in Arkansas, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Arkansas storefront. Online shoppers in Arkansas want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Arkansas doctors or Arkansas attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Arkansas website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Arkansas.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Plans for Arkansas Businesses

Most Arkansas small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach for Arkansas websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Arkansas begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Arkansas internet advertising clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Arkansas website marketing service provider. These are all effective ways to market content if you implement them correctly within your Arkansas small business.

Social Ads Strategies for Arkansas Small Businesses

The use of social media advertising in Arkansas internet advertising involves paid advertising being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Facebook. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Arkansas business.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Arkansas companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Arkansas small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. We also recommend putting in place plans for conversion optimization and retargeting within these Arkansas digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social advertising campaign, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Tactics for Arkansas Businesses

The use of Arkansas search advertising in digital marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Arkansas small business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and build revenue, which makes PPC advertising a cost-effective Arkansas website advertising strategy. For any search engine marketing campaign in Arkansas, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Funnel Development for Arkansas Organizations

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Arkansas business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Arkansas small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Arkansas small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arkansas organizations. To develop a sales funnel that produces value for your Arkansas business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Arkansas internet marketing campaign.

Conversion Optimization for Arkansas Companies

There is almost no reason to neglect conversion rate optimization within Arkansas website advertising strategies. This is a critical aspect of any type of digital marketing in Arkansas since it directly impacts the ability of the marketing plan to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Arkansas small business might not work for a different Arkansas company, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Arkansas websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Arkansas, and many other factors.

Email Marketing Services for Arkansas Businesses

You can use email marketing within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Arkansas digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Arkansas email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

Lead Gen Plans for Arkansas Businesses

For local service providers in Arkansas, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Arkansas lead generation plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Arkansas small small business.

Video Marketing for Arkansas Companies

As a full-service website advertising firm for Arkansas, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Arkansas internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Arkansas online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Arkansas Website

You're going to have to think about marketing in Arkansas if you manage a business that sells something. There are many reasons to consider Arkansas digital marketing services over other, more traditional, marketing tactics. Here are a few reasons why your Arkansas organization should embrace internet advertising:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Arkansas. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Arkansas, and beyond.
• Arkansas online advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Arkansas, website marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Arkansas!

How to Develop Arkansas Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Arkansas-based organization. You want to ensure everyone involved understands the ultimate goal of the Arkansas internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Arkansas or beyond is important. You can then make sure you're targeting your Arkansas online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Arkansas website marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving packages sooner

Search engine optimization should be your first priority if you plan to incorporate it into your Arkansas digital strategy. In digital advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

There's no better time to promote your Arkansas small business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Arkansas paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead Arkansas residents to your lead generation goal.

5.) Create automated email sequences for retargeting

As soon as your Arkansas website increases traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Arkansas website visitors.

6.) Plan for continuous testing

When these Arkansas online marketing plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Arkansas website advertising service.

Why Choose WebCitz for Your Arkansas Internet Marketing Strategies

If you're a small business in Arkansas, we want to be your internet marketing partner! There are many factors to consider when researching Arkansas internet advertising companies. We've got 18 years of experience, so you can trust the Arkansas online advertising strategies we suggest. Often, these are the same website advertising plans we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Arkansas probably has a lot to do with our own digital advertising service.

Our internet advertising company should be your choice for your Arkansas small business because you feel we are the right team. Here's why we suggest our website marketers for your Arkansas marketing:

• We've been in business since 2004, so we've got more than 18 years of experience.
• We get most of our leads and new clients in Arkansas from our own website advertising services.
• You likely found our website in Arkansas after performing an online search for a service we offer.
• Our marketing team runs our own Arkansas digital advertising packages, so we don't outsource it.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're specialists in WordPress, WooCommerce, and Shopify for any Arkansas online marketing services that need website tweaks.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet marketers in mind when it comes time for you to start searching for Arkansas digital advertising firms. To start a discussion with the helpful staff at our internet advertising company, just send us an email or give us a call.

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