Arkansas Digital Marketing

Marketing for Arkansas

We stay up-to-date on the latest website, email, and social media marketing trends for our Arkansas marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Arkansas Digital Marketing Consultants

We've been offering to assist Arkansas-area businesses and corporations strengthen their online marketing for more than 18 years. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Arkansas small business may require. Some Arkansas internet marketing companies have only a single team of SEO, PPC, or social media pros. For those Arkansas-area internet marketing companies, progress delays may occur while their team searches for the necessary skilled website designers, communicates with those newly found marketing experts, and then serves as the go-between on future communication between you and the third-party performing the work.

Among the services our online marketers offer Arkansas clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!

Let's talk about what our digital marketers can do for your Arkansas business! We often provide Arkansas small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department. See what our digital marketing programs can do for Arkansas websites.

What is Digital Marketing for Arkansas Businesses?

It's pretty simple: Arkansas digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Arkansas business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in internet marketing, but neither fully explains what a modern Arkansas online marketing program entails.

The latest digital marketing campaigns often use a number of internet marketing strategies, all working together to help you get more visibility and conversions throughout Arkansas and the rest of the United States.

For instance, the best digital marketing services in Arkansas will include these things:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost Arkansas business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Build trust in Arkansas by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our digital marketing agency is happy to provide Bentonville, Fayetteville, and Little Rock with professional internet marketing services.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Arkansas Small Businesses

For Arkansas businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Arkansas, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.

Arkansas Small Business SEO Strategies

If you want your website to appear on the first page of search results throughout Arkansas for competitive phrases, you have to take a holistic approach to your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Arkansas. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Now let's take a look at each of these Arkansas SEO services:

  • Technical SEO services for Arkansas businesses involve things like page speed, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Arkansas website. Typically Arkansas web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. Our developers are skilled in WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • There are several factors involved with on-page SEO for Arkansas websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Arkansas or the whole of the United States. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Content creation is an important part of your Arkansas online marketing strategy.
  • A big part of Arkansas SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Arkansas website and content is deemed worthy of third-party recognition.

Your Arkansas digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. Ensure that your Arkansas competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Arkansas Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Arkansas business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Arkansas search rankings. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Arkansas digital marketing campaign. Don't get too hyped up about this for a few weeks and then move on to something else. Being inconsistent with link building is a major reason why you might not ever see the placement you require. Establish a link-building strategy that will drive quality backlinks to your Arkansas website from relevant pages and social accounts. The most important thing to do is keep your Arkansas website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize a number of white-hat link building techniques in our Arkansas digital marketing services, including:

  • Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
  • Having in-depth articles featured on third-party websites as a guest post, with a link back to your Arkansas site.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Arkansas business.
  • Replying to HARO requests from journalists looking for expert opinions and feedback.
  • Getting your website listed in industry-specific directories by scanning Arkansas competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Arkansas Online Reputation Management Services (ORM)

Your online reputation in Arkansas and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Arkansas, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Arkansas brand.

For local service companies in Arkansas, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Arkansas storefront. Online shoppers in Arkansas want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Arkansas doctors or Arkansas attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Arkansas website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Arkansas.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Arkansas Small Businesses

Most Arkansas businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Arkansas websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Arkansas begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Arkansas digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Arkansas digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Arkansas business.

Social Media Advertising Services for Arkansas Small Businesses

The use of social media ads in Arkansas digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Arkansas company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Arkansas companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Arkansas small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Arkansas digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Arkansas Small Businesses

The use of Arkansas search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Arkansas business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Arkansas digital marketing strategy. For any search engine marketing campaign in Arkansas, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Arkansas Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Arkansas company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Arkansas business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Arkansas business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arkansas businesses. To develop a sales funnel that produces value for your Arkansas business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Arkansas digital marketing campaign.

Conversion Rate Optimization (CRO) for Arkansas Small Businesses

There is almost no reason to neglect conversion rate optimization within Arkansas digital marketing services. This is a critical aspect of any type of online marketing in Arkansas since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Arkansas business might not work for a different Arkansas business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Arkansas websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Arkansas, and many other factors.

Email Marketing Services for Arkansas Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Arkansas digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Arkansas email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Arkansas Small Businesses

For local service providers in Arkansas, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Arkansas lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Arkansas small business.

Video Marketing for Arkansas Small Businesses

As a full-service digital marketing firm for Arkansas, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Arkansas digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Arkansas digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Arkansas Website

You're going to have to think about marketing in Arkansas if you manage a business that sells something. There are many reasons to consider Arkansas digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Arkansas business should embrace digital marketing:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Arkansas. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Arkansas, and beyond.
  • Arkansas digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
  • In Arkansas, online marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Arkansas!

Hear what our customers are saying

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!

How to Develop Arkansas Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Arkansas-based business. You want to ensure everyone involved understands the ultimate goal of the Arkansas digital marketing service to prevent spending time on ideas that won't positively impact the business.

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Arkansas or beyond is important. You can then make sure you're targeting your Arkansas digital marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Arkansas digital marketing and align your content marketing strategy to your audience's needs.

Search engine optimization should be your first priority if you plan to incorporate it into your Arkansas digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

There's no better time to promote your Arkansas business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Arkansas paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead Arkansas residents to your lead generation goal.

As soon as your Arkansas website gets traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Arkansas website visitors.

When all of these Arkansas digital marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Arkansas digital marketing campaign.

Why Choose WebCitz for Your Arkansas Internet Marketing Services

Whether you're a small Arkansas business or a big corporation, we want to be your internet marketing partner! There are many factors to consider when researching Arkansas digital marketing agencies. We've got 18 years of experience, so you can trust the Arkansas internet marketing strategies we suggest. Often, these are the same internet marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our website from Arkansas probably has a lot to do with our own online marketing campaign.

Our online marketing agency should be your choice for your Arkansas small business because you feel we are the right team. Here's why we suggest our digital marketers for your Arkansas marketing:

  • We've been in business since 2004, so we've got more than 18 years of experience.
  • We get most of our leads and new clients in Arkansas from our own online marketing campaigns.
  • You likely found our website in Arkansas after performing an online search for a service we offer.
  • Our marketing team runs our own Arkansas digital marketing services, so we don't outsource it.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We're experts in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any Arkansas online marketing campaigns that need website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Arkansas internet marketing agencies. To start a discussion with the helpful staff at our internet marketing company, just send us an email or give us a call.

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When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

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