We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Salinas clients run effective website advertising plans.
We've been offering to assist Salinas-area organizations strengthen their digital marketing for more than 19 years.
With a focus in Salinas, our digital advertising consultants help companies with SEO plans, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with social media advertising, sales funnel development, conversion rate optimization, email marketing, social media advertising, and much more!We often provide complete internet advertising plans to Salinas companies, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
It's pretty easy: Salinas digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
For most Salinas small business owners, internet marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for Salinas-based organizations.
Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Salinas, California or nationwide.
For instance, the best online advertising services in Salinas will include these things:
In addition to marketing Salinas-area websites, our website advertising firm also offers Anaheim, Bakersfield, Chico, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a professional digital advertising service.
For Salinas small businesses, we're a team of online advertising consultants, just 2273.5 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Salinas, and the rest of the country, to help boost traffic and drive conversions.
The act of creating and optimizing Salinas PPC advertising services is known as paid ads management. Despite that simple explanation, let's explore it further.
A paid advertising firm for Salinas often begins by getting to know your company and its business model before providing expert PPC management. Since the way you approach paid ads for a local Salinas small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.
Service providers in Salinas, for example, are often only searching for quality leads. To accomplish this, paid ads can generate traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can grow traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.
The next step in Salinas PPC management is understanding the metrics that will be used to optimize and scale. For paid ads to be effective, most Salinas paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.
Your Salinas organization should use a variety of advertising strategies and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Salinas should include plans like:
With social ads, Salinas digital advertising services use LinkedIn, Instagram, Facebook, Twitter, or TikTok to run paid ads. With these social media channels, you can target your target audience based on their interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the PPC advertising are generating quality leads and sales for your Salinas company.
Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media marketing is a huge opportunity for most established Salinas small businesses, it can be costly for those businesses that aren't ready for it.
Our social media ads agency helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Salinas digital marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.
The use of Salinas search engine marketing in online advertising involves PPC advertising being run on search engines like Google and Bing. Your Salinas small business will benefit from Google campaigns and Bing ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.
Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that generate leads and conversions, which help make their paid advertising an effective Salinas website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Salinas.
Lead generation is the most important part of an inbound marketing plan for local businesses in Salinas. The internet can't sell everything. There are lots of products and services that require a phone call or in-person meeting to make the sale. These kinds of industries need Salinas lead generation tactics.
There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Salinas small business.
You can't ignore conversion rate optimization services when it comes to Salinas online advertising. This is an essential component of any kind of website marketing in Salinas since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.
Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO tactics that work for one Salinas organization might not work for a different Salinas business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Salinas websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Salinas, and many other factors.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Salinas company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Salinas business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.
The creation of a sales funnel for your Salinas business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California small businesses. To develop a sales funnel that produces value for your Salinas business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Salinas internet advertising plan.
You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Salinas internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to build your subscribers. We help Salinas email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.
Most Salinas small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Salinas websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Salinas begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Salinas website marketing companies put together the right content marketing plan for their specific industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Salinas digital marketing company. These are all effective ways to market content if you implement them correctly within your Salinas organization.
Your online reputation in Salinas and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Salinas, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Salinas brand.
For local service companies in Salinas, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Salinas storefront. Online shoppers in Salinas want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Salinas doctors or Salinas attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Salinas website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Salinas.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.
As a comprehensive online advertising agency for Salinas, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Salinas digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Salinas internet advertising plans to bring life to paid campaigns.
You're going to have to think about marketing in Salinas if you manage a business that sells something. There are lots of reasons to choose Salinas website marketing plans over other marketing plans. Let's go over some of the great reasons to implement digital advertising plans within your California business:
It's important to create a plan with measurable business goals before beginning your website advertising service for your Salinas-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Salinas digital advertising service is all about.
With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Salinas or beyond. You can then make sure you're targeting your Salinas internet marketing to the platforms your audience is active on and using messaging that agrees with them.
Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Salinas internet advertising and align your content marketing strategy to your audience's needs.
You should make SEO your first priority if you're planning on using it eventually within your Salinas digital plan. In digital marketing, SEO moves the slowest. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.
There's no better time to promote your Salinas organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Salinas that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. The best Salinas lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
Now that plans are in place for bringing traffic to your Salinas website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Salinas website visitors.
When you have all of these Salinas digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Salinas internet advertising plan, you should be optimizing conversion rates.
If you're a organization in Salinas, we want to be your digital marketing partner! When researching Salinas digital advertising firms, there are many factors to consider. With more than 19 years of experience, you know you can trust the Salinas internet advertising tactics we suggest for your company. These are often the same Salinas website marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Salinas probably has a lot to do with our own digital marketing plan.
Our internet marketing agency should be your choice for your Salinas small business because you feel we are the right team. We are only a short drive of 1 day and 10 hours away from you in Salinas, or mere seconds away from a phone or email!
Here's why we suggest our website marketers for your Salinas marketing:
When it comes time for your small business or large corporation to start the search for Salinas online marketing firms, we hope you keep our digital marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website advertising firm.