Lawrence, KS Digital Marketing

What is Digital Marketing for Lawrence, KS Businesses?

Simply put, digital advertising throughout Lawrence is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Lawrence organization owners, internet advertising is a fancy way of saying SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Lawrence digital marketing program entails.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you generate visibility and conversions throughout Lawrence, Kansas or nationwide.

For instance, the best online advertising services in Lawrence will include these things:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Lawrence company through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Lawrence by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

In addition to marketing Lawrence-area websites, our website advertising firm also offers Kansas City, Manhattan, Olathe, Overland Park, Topeka, and Wichita small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Solutions for Lawrence Small Businesses

We're a team of online advertising consultants, just 623.8 miles away, who know and understand the latest website advertising trends for Lawrence organizations. Use our experience in more than 100 business industries across Lawrence, and the rest of the country, to help drive traffic and get conversions.

Lawrence, KS Small Business SEO Strategies

To bring your website into the first page of search results throughout Lawrence for competitive phrases you must take a holistic approach to search engine optimization within your website marketing plan. You'll need to do off-page, technical, and on-page SEO, because all three aspects of search engine optimization work together.

New online marketing customers in Lawrence often have problems with website speed, content quality, and backlink quality. Each of these SEO problems can be resolved through off-page, technical, and on-page search optimization. Here's what each Lawrence search engine optimization service offers:

• Technical search engine optimization packages for Lawrence businesses involve things like website speed, web hosting, website security, XML sitemaps, website architecture, structured data, and broken links. The way Google reads and navigates your Lawrence site, and how visitors interact with it, is affected by these. You typically need the assistance of Lawrence website developers to improve technical SEO concerns since they are often related to the platform or theme used on your website. We have an internal team of website developers that can work within platforms such as WordPress and Shopify.
• Onsite search engine optimization for Lawrence websites includes things like page titles, meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, and page titles. If you improve these on-site SEO factors, search engines will better understand the value of your content and recognize you as an authority in Lawrence or the whole country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Lawrence digital marketing plan.
• A big part of Lawrence SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your Lawrence website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

The important takeaway is to understand you can't focus on just one or two areas of SEO in your Lawrence website advertising strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of search engine optimization are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Lawrence SEO checklist so your competitors can't easily bypass you in search rankings.

Backlink Building Strategies for Lawrence, KS Businesses

We've discussed off-site SEO briefly, but it's worth mentioning again since Lawrence business owners don't usually understand this part.

You'll almost always find large retailers in product-specific search results and long-standing service companies in nearby Lawrence results if you look at the first page of search results for competitive keywords and long-tail phrases. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and site is on a given subject.

To improve your own web pages, you must improve quality backlinks to your homepage and interior pages using white-hat SEO link building packages. You need to think of this as a long-term strategy for your Lawrence website advertising service. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Lawrence search results. It's important to develop a link-building plan that improves quality backlinks from relevant pages and social media accounts to your Lawrence website. The most important thing to do is keep your Lawrence website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Lawrence website advertising packages, we use white-hat link building strategies like:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Lawrence competitors.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Lawrence website.
• Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Lawrence organization.
• Replying to HARO requests from journalists looking for expert opinions and feedback.
• Scaning your Lawrence competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Strategies for Lawrence, KS Companies

Search engines use your online reputation in Lawrence to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Lawrence to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lawrence brand.

For local Lawrence service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

For ecommerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lawrence storefront. In Lawrence, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For professional service providers, such as Lawrence doctors or Lawrence lawyers, we can help set up protocols for the collection of testimonials in your digital marketing plan to make sure prospects always see a positive view of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Lawrence website's social media presence. It's even possible to use SEO to boost your online reputation in and around Lawrence.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Don't let your localized competition take advantage of your online reputation. Take control now!

Lawrence, KS Small Business Content Marketing Strategies

Most Lawrence small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The digital marketing approach for Lawrence websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Lawrence recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Lawrence digital marketing plans, we can create a content marketing strategy that works for your business.

It is important to identify your target audience before starting a content marketing plan. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lawrence online advertising agency. These are all effective ways to market content if you implement them correctly within your Lawrence small business.

Social Ads Strategies for Lawrence, KS Small Businesses

The use of social media advertising in Lawrence internet advertising involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead gen or sales generation tool for your Lawrence company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Lawrence businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

Our social ads agency helps Lawrence small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Lawrence online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Ads Tactics for Lawrence, KS Organizations

The use of Lawrence search engine advertising in online marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Lawrence organization to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Lawrence online advertising strategy. For any search advertising campaign in Lawrence, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Lawrence, KS Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lawrence company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lawrence small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Lawrence small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Kansas companies. To develop a sales funnel that produces value for your Lawrence business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lawrence website advertising service.

Conversion Rate Optimization for Lawrence, KS Small Businesses

There is almost no reason to neglect CRO within Lawrence internet advertising strategies. This is a critical aspect of any type of online advertising in Lawrence since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Lawrence organization might not work for a different Lawrence business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lawrence websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lawrence, and many other factors.

Email Marketing Tactics for Lawrence, KS Businesses

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Lawrence online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Lawrence email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Tactics for Lawrence, KS Organizations

For local service providers in Lawrence, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Lawrence lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Lawrence small business.

Video Marketing for Lawrence, KS Organizations

As a full-service online marketing firm for Lawrence, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lawrence digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lawrence internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Lawrence, KS Website

If you run a business in Lawrence that sells products or services, you're going to need marketing to build sales. There are lots of reasons to choose Lawrence website marketing plans over other marketing plans. Here are a few reasons why your Kansas small business should embrace digital marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Lawrence, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Lawrence or throughout Kansas?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Lawrence, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Lawrence non-digital ads!

How to Develop Lawrence, KS Internet Advertising Plans

To start your online advertising campaign for your Lawrence business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Lawrence website advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Lawrence or beyond. You can then make sure you're targeting your Lawrence digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Lawrence audience. This will help ensure you focus on the right keywords for your Lawrence digital marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Lawrence digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a great time to consider PPC advertising for your Lawrence organization and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Ad campaigns in Lawrence that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to bring Lawrence residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Lawrence website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Lawrence website visitors.

6.) Strategize for consistent testing

If you've got all these Lawrence digital marketing tactics in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Lawrence internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Lawrence, KS Online Advertising Services

Our goal is to be your Lawrence small business digital marketing partner! When researching Lawrence digital marketing companies, there are many factors to consider. We've got 18 years of experience, so you can trust the Lawrence internet marketing strategies we suggest. These are often the same Lawrence online marketing plans we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Lawrence probably has a lot to do with our own website advertising service.

However, you should select our digital marketing company because you feel confident we're the right team for your Lawrence organization. We are only a short drive of 9 hours and 31 mins away from you in Lawrence, but that time is reduced to seconds for phone and email communication! Here are a few reasons we suggest considering our internet advertisers for your Lawrence marketing plans:

• Our firm has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Lawrence from our own website advertising services.
• You probably found us in Lawrence via an online search for a service we provide.
• We do not outsource Lawrence digital marketing plans since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• If you're searching for Lawrence internet advertising tactics that include website development or web maintenance, we have extensive experience with WooCommerce, Shopify, and WordPress.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital advertisers are the ones you should keep in mind when you need Lawrence internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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