Springfield, MA Digital Marketing

What is Digital Marketing for Springfield, MO Businesses?

It's pretty simple: Springfield digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Springfield business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern online marketing program for Springfield-based businesses.

Today's digital marketing campaigns often include dozens of digital advertising strategies, all working in tandem to help you improve visibility and conversions throughout Springfield, Missouri or nationwide.

For instance, the best digital marketing services in Springfield will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your Springfield business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Springfield by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Springfield, you probably love the Missouri State Bears basketball team. Go Missouri State Bears! In addition to marketing Springfield-area websites, our internet marketing agency also offers Columbia, Kansas City, Oakville, St. Louis, and Wildwood small businesses and large corporations a professional online marketing service.

Our Digital Marketing Services for Springfield Small Businesses

For Springfield businesses, we're a team of digital marketing professionals, just 670.5 miles away, who bring diverse knowledge and experience to the table. Use our past experience in more than 100 business industries across Springfield, and the rest of the country, to help drive traffic and improve conversions.

SEO Strategies for Springfield, MO Small Businesses

To bring your website into the first page of search results throughout Springfield for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Springfield. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these Springfield SEO services:

• Technical SEO services for Springfield businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Springfield website. You'll typically need Springfield web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of website developers that can work within platforms such as WordPress, Shopify.
• There are several factors involved with on-page SEO for Springfield websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Springfield or the entire country when you improve these on-page SEO areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. It's never too late to start creating content for your digital marketing campaign in Springfield.
• In Springfield, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Springfield website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Springfield digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. You have to evenly distribute your attention to ensure Springfield competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Campaigns for Springfield, MO Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Springfield business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Springfield search results. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your Springfield digital marketing campaign. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Springfield search results. Establish a link-building strategy that will drive quality backlinks to your Springfield website from relevant pages and social accounts. Most of all, you need to keep the backlink profile of your Springfield website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Springfield digital marketing services, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your Springfield site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Springfield business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Scaning your Springfield competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Springfield, MO Small Businesses

Your online reputation in Springfield and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Springfield to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Springfield customers had.

For local Springfield service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.

For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. Online shoppers in Springfield want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Springfield doctors or Springfield attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Springfield.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Springfield, MO Small Business Content Marketing Strategies

Most Springfield businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. With this digital marketing approach for Springfield websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Springfield recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Springfield digital marketing services, we can create a content marketing strategy that works for your business.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Content marketing strategies often involve blog content, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Springfield digital advertising firm. These are all effective ways to market content if you implement them correctly within your Springfield business.

Springfield, MO Small Business Social Media Advertising Services

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Springfield digital marketing. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Springfield company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Springfield companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Springfield online marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Springfield, MO Search Engine Marketing Services

The use of Springfield search engine marketing in online advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Springfield business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Springfield digital marketing strategy. For any search engine marketing campaign in Springfield, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Springfield, MO Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Springfield company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Springfield business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Springfield business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Missouri businesses. To develop a sales funnel that produces value for your Springfield business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Springfield digital marketing campaign.

Conversion Rate Optimization (CRO) for Springfield, MO Small Businesses

There is almost no reason to neglect conversion rate optimization within Springfield digital marketing services. This is a critical aspect of any type of digital marketing in Springfield since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Springfield business might not work for a different Springfield business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Springfield websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Springfield, and many other factors.

Email Marketing Services for Springfield, MO Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Springfield digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Springfield email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Springfield, MO Small Businesses

For local service providers in Springfield, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Springfield lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Springfield small business.

Video Marketing for Springfield, MO Small Businesses

As a full-service online marketing firm for Springfield, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Springfield website marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Springfield website advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Springfield, MO Website

You're going to have to think about marketing in Springfield if you manage a business that sells something. There are lots of reasons to choose Springfield digital marketing services over other marketing tactics. Let's go over some of the great reasons to implement an digital marketing strategy within your Missouri business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Springfield. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Springfield or throughout Missouri?
• The flexibility of Springfield digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Springfield, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Springfield!

How to Develop Springfield, MO Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Springfield-based business. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Springfield internet advertising service is all about.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Springfield or beyond. You can then make sure you're targeting your Springfield online marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Springfield online advertising and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in your Springfield digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

You should consider paid advertising for your Springfield business. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Springfield paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Springfield lead generation strategy uses splash pages and sales funnels to drive people to the goal.

As soon as your Springfield website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Springfield website visitors.

When all of these Springfield website marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Springfield website advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Springfield, MO Internet Marketing Services

Whether you're a small Springfield business or a big corporation, we want to be your digital marketing partner! When researching Springfield digital marketing companies, there are many factors to consider. With more than 18 years of experience, you know you can trust the Springfield internet marketing strategies we suggest for your business. These are often the same Springfield internet advertising tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Springfield probably has a lot to do with our own online marketing campaign.

Our online advertising agency should be your choice for your Springfield small business because you feel we are the right team. We are only a short drive of 9 hours and 58 mins away from you in Springfield, or mere seconds away from a phone or email! Here are a few reasons we suggest considering our internet marketers for your Springfield marketing services:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We get most of our leads and new clients in Springfield from our own website advertising campaigns.
• You likely found our website in Springfield after performing an online search for a service we offer.
• We don't outsource Springfield digital marketing services because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WordPress, WooCommerce, and Shopify for any Springfield digital advertising campaigns that need website maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Springfield internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.