New Brunswick Digital Marketing

Marketing for New Brunswick

We stay up-to-date on the latest website, email, and social media marketing trends for our New Brunswick marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

New Brunswick Digital Marketing Experts

WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help New Brunswick small businesses and large corporations strengthen their internet marketing. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your New Brunswick small business. Some New Brunswick internet marketing companies have only a single team of SEO, PPC, or social media pros. For those online marketing agencies in New Brunswick, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

To help attract new audiences and boost brand awareness, our New Brunswick-focused digital marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's discuss what our internet marketers can offer your New Brunswick company! While we offer complete internet marketing services to New Brunswick small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Check out our internet marketing services and programs for New Brunswick websites.

What is Digital Marketing for New Brunswick Businesses?

In a most simple definition, digital marketing throughout New Brunswick is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most New Brunswick business owners. Those two services are both used in internet marketing, but neither fully explains what a modern New Brunswick online marketing program entails.

In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in New Brunswick and across Canada.

For example, the best digital marketing services in New Brunswick will include tactics to:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your New Brunswick business through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build expertise, authority, and trust in New Brunswick with content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

Our digital marketing agency is happy to provide Moncton, Saint John, and Fredericton with professional internet marketing services.

A Few of Our Digital Marketing Experts

Ashton HCorey GHope KEmily LJake FDavid W

Our Digital Marketing Services for New Brunswick Small Businesses

We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for New Brunswick businesses. We've helped drive traffic and improve conversions across more than 100 business industries in New Brunswick, and the rest of Canada, so let's work together.

New Brunswick Small Business SEO Strategies

For your New Brunswick website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

When we take on new digital marketing clients in New Brunswick, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Here's what each New Brunswick SEO service offers:

  • For New Brunswick businesses, technical SEO planning includes things like page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. The way Google reads and navigates your New Brunswick site, and how visitors interact with it, is affected by these. You typically need the assistance of New Brunswick web developers to improve technical SEO issues since they are often related to the platform or theme used on your website. We have an internal team of web developers skilled in common platforms like WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • There are several factors involved with on-page SEO for New Brunswick websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within New Brunswick or Canada. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. It's never too late to start creating content for your online marketing campaign in New Brunswick.
  • A big part of New Brunswick SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your New Brunswick website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your New Brunswick digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same applies to situations where two parts of SEO are optimized, but one is neglected. Ensure that your New Brunswick competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

New Brunswick Small Business Link Building Campaigns

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since New Brunswick business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local New Brunswick search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your New Brunswick digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of New Brunswick search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your New Brunswick website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your New Brunswick website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our New Brunswick digital marketing services, we use white-hat link building tactics like:

  • Applying the "Skyscraper Technique" to a ranked content articles from New Brunswick competitors to make it bigger and better.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your New Brunswick website.
  • Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your New Brunswick business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Scaning your New Brunswick competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for New Brunswick Small Businesses

Search engines use your online reputation in New Brunswick to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in New Brunswick to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other New Brunswick customers had.

For local service companies in New Brunswick, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. New Brunswick shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like New Brunswick doctors or New Brunswick lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your New Brunswick website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around New Brunswick.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

New Brunswick Small Business Content Marketing Strategies

Most New Brunswick businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for New Brunswick websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

When your target customers in and around New Brunswick begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help New Brunswick digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns.rip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. We particularly like using the case study method because it is a powerful tool for showing expertise as a New Brunswick digital marketing service provider. These are all effective ways to market content if you implement them correctly within your New Brunswick business.

New Brunswick Small Business Social Media Advertising Services

The use of social media ads in New Brunswick digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your New Brunswick company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established New Brunswick companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help New Brunswick small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these New Brunswick digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for New Brunswick Small Businesses

The use of New Brunswick search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your New Brunswick business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective New Brunswick digital marketing strategy. For any search engine marketing campaign in New Brunswick, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for New Brunswick Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your New Brunswick company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your New Brunswick business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your New Brunswick business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New Brunswick businesses. To develop a sales funnel that produces value for your New Brunswick business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your New Brunswick digital marketing campaign.

Conversion Rate Optimization (CRO) for New Brunswick Small Businesses

There is almost no reason to neglect conversion rate optimization within New Brunswick digital marketing services. This is a critical aspect of any type of online marketing in New Brunswick since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one New Brunswick business might not work for a different New Brunswick business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for New Brunswick websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in New Brunswick, and many other factors.

Email Marketing Services for New Brunswick Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our New Brunswick digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help New Brunswick email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for New Brunswick Small Businesses

For local service providers in New Brunswick, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, New Brunswick lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your New Brunswick small business.

Video Marketing for New Brunswick Small Businesses

As a full-service digital marketing firm for New Brunswick, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your New Brunswick digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within New Brunswick digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your New Brunswick Website

If you manage a business in New Brunswick that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about New Brunswick digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your New Brunswick business should embrace digital marketing:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • Everyone in New Brunswick is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in New Brunswick, and beyond?
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • User engagement is best with online marketing in New Brunswick. We wish you the best of luck getting people to comment, like, and share your New Brunswick non-digital ads!

Hear what our customers are saying

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

How to Develop New Brunswick Digital Marketing Programs

Before starting a digital marketing campaign for your New Brunswick-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in New Brunswick or beyond. This helps you tailor your New Brunswick digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your New Brunswick audience. This will help ensure you focus on the right keywords for your New Brunswick digital marketing and you align your content marketing strategies with the needs of your audience.

You should make search engine optimization your first priority if you're planning on using it eventually within your New Brunswick digital strategy. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

This is a great time to consider paid advertising for your New Brunswick business and its digital assets. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. New Brunswick paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best New Brunswick lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

After your New Brunswick website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget New Brunswick website visitors.

When all of these New Brunswick digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your New Brunswick digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your New Brunswick Internet Marketing Services

We want to be the digital marketing partner of your New Brunswick small business or large corporation! When researching New Brunswick digital marketing agencies, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the New Brunswick internet marketing strategies we suggest. New Brunswick digital marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from New Brunswick because of the effective implementation of our own internet marketing campaign.

Most importantly though, you should choose our internet marketing agency for your New Brunswick small business because you feel confident we are the right team for your New Brunswick company. Here are a few reasons we suggest considering our internet marketers for your New Brunswick marketing services:

  • Our agency has been around since 2004, so we have over 18 years of experience.
  • Digital marketing is our main source of leads and new clients in New Brunswick.
  • You probably found us in New Brunswick via an online search for a service we provide.
  • We do not outsource New Brunswick internet marketing services since we have our own marketing team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We're experts in WordPress, WooCommerce, Shopify, BigCommerce, and Laravel for any New Brunswick online marketing campaigns that need website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

Our internet marketers are the ones you should keep in mind when you need New Brunswick online marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.

Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

Check out how we've been able to help companies implement an effective digital advertising strategy.

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