Brooklyn Digital Marketing

What is Digital Marketing for Brooklyn, NY Small Businesses?

In a most simple definition, internet marketing throughout Brooklyn is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective companies.

Most Brooklyn small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Brooklyn-based organizations.

Today's internet advertising plans often include dozens of online advertising strategies, all working in tandem to help you boost visibility and conversions throughout Brooklyn, New York or nationwide.

For instance, the best digital marketing services in Brooklyn will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost Brooklyn organization revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Brooklyn by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Brooklyn, you probably love the Brooklyn Nets basketball team. Go Brooklyn Nets! In addition to marketing Brooklyn-area websites, our digital advertising firm also offers Albany, Brentwood, Bronx, Brookhaven, Buffalo, Greece, Manhattan, New York City, Niagara Falls, Queens, Schenectady, Staten Island, Syracuse, White Plains, and Yonkers small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Brooklyn Small Businesses

We are a team of digital marketing experts, just 1000.7 miles away, with diverse knowledge and experience in the latest digital advertising trends for Brooklyn organizations. Take advantage of our experience in more than 100 business industries throughout Brooklyn, and the rest of the country, to help improve traffic and generate conversions across your digital assets.

Search Engine Optimization Strategies for Brooklyn, NY Small Businesses

To bring your website into the first page of search results throughout Brooklyn for competitive phrases you must take a holistic approach to SEO within your digital advertising service. You'll need to do technical, on-page, and off-page SEO, because all three aspects of search engine optimization work together.

When we take on new digital marketing clients in Brooklyn, we often find website speed, content quality, and backlink quality glitches. All these SEO issues can be solved with technical, on-page, and off-page SEO. Here's what each Brooklyn search engine optimization package offers:

• Technical search engine optimization plans for Brooklyn companies involve things like page speed, website hosting, website security, XML sitemaps, website architecture, structured data, and broken links. The way Google reads and navigates your Brooklyn site, and how visitors interact with it, is affected by these. You typically need the assistance of Brooklyn website developers to improve technical SEO glitches since they are often related to the platform or theme used on your website. We have an internal team of web developers that can work within platforms such as Shopify and WordPress.
• On-Page search engine optimization for Brooklyn websites includes factors such as content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, content silos, and content writing. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Brooklyn or the entire country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your Brooklyn online advertising strategy.
• A big part of Brooklyn search engine optimization involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social media signals, and a lot more. It is important to drive natural backlinks to your website's homepage and interior pages to help search engines understand your Brooklyn website and content is deemed worthy of third-party recognition.

In your Brooklyn internet marketing plan, you can't focus just on one or two areas of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of search engine optimization are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Brooklyn SEO checklist so your competitors can't easily bypass you in search placements.

Backlink Building Tactics for Brooklyn, NY Businesses

We've discussed offsite search engine optimization briefly, but it's worth mentioning again since Brooklyn business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Brooklyn search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you must drive quality backlinks to your homepage and interior pages using white-hat search engine optimization link building packages. You need to think of this as a long-term plan for your Brooklyn online marketing service. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. It's important to develop a link-building tactic that drives quality backlinks from relevant pages and social media accounts to your Brooklyn website. The most important thing to do is keep your Brooklyn website's backlink quality natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Brooklyn internet advertising plans, we use white-hat link building plans like:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Brooklyn competitors.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Brooklyn website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Brooklyn small business.
• Responding to HARO requests from news reporters searching for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning Brooklyn competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Tactics for Brooklyn, NY Organizations

Search engines use your online reputation in Brooklyn to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Brooklyn, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love to read about the good and bad experiences others have had with your Brooklyn brand.

For local Brooklyn service companies, we can help you build a review generation program with your online advertising to increase reviews from past customers. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

For ecommerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Brooklyn storefront. In Brooklyn, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For the reputation of professional service providers, such as Brooklyn doctors or Brooklyn attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Brooklyn website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Brooklyn.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Brooklyn, NY Small Businesses

Businesses in Brooklyn use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The online advertising approach for Brooklyn websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Brooklyn recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Brooklyn website marketing plans, we can create a content marketing strategy that works for your business.

It is important to identify your target audience before starting a content marketing plan. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Brooklyn internet marketing agency. These are all effective ways to market content if you implement them correctly within your Brooklyn small business.

Social Media Ads Services for Brooklyn, NY Small Businesses

The use of social ads in Brooklyn digital marketing involves PPC advertising being run on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Brooklyn company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Brooklyn businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads agency helps Brooklyn small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these Brooklyn internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media advertising services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Ads Solutions for Brooklyn, NY Organizations

The use of Brooklyn search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ad campaigns offer a quick and effective method for connecting your Brooklyn company to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective Brooklyn internet marketing strategy. For any search engine marketing campaign in Brooklyn, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Funnel Development for Brooklyn, NY Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Brooklyn company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Brooklyn small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Brooklyn small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New York organizations. To develop a sales funnel that produces value for your Brooklyn business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Brooklyn online marketing service.

Conversion Rate Optimization for Brooklyn, NY Small Businesses

There is almost no reason to neglect CRO within Brooklyn digital marketing tactics. This is a critical aspect of any type of internet marketing in Brooklyn since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Brooklyn company might not work for a different Brooklyn business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Brooklyn websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Brooklyn, and many other factors.

Email Marketing Services for Brooklyn, NY Businesses

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Brooklyn internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Brooklyn email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Brooklyn, NY Companies

For local service providers in Brooklyn, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Brooklyn lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Brooklyn small business.

Video Marketing for Brooklyn, NY Organizations

As a full-service digital advertising firm for Brooklyn, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Brooklyn website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Brooklyn digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Brooklyn, NY Website

If you manage a business in Brooklyn that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Brooklyn internet marketing services over other, more traditional, marketing tactics. Let's go over some of the good reasons to implement website marketing tactics within your New York business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Brooklyn is constantly on their phones, tablets, and desktop computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Brooklyn or across New York.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Brooklyn, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Brooklyn non-digital ads!

How to Develop Brooklyn, NY Digital Advertising Services

Before starting your internet advertising plan for your Brooklyn-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Brooklyn online advertising service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Brooklyn or beyond. You can then make sure you're targeting your Brooklyn website advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Brooklyn audience. You'll be able to focus on the right keywords for your Brooklyn digital marketing and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Brooklyn digital plan. In online marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Brooklyn small business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Brooklyn that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Brooklyn lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Brooklyn website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Brooklyn website visitors.

6.) Plan for continuous testing

When these Brooklyn digital advertising plans are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Brooklyn online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Brooklyn, NY Website Marketing Solutions

We want to be the digital marketing partner of your Brooklyn business! There are many factors to consider when researching Brooklyn digital advertising firms. With more than 18 years of experience, you know you can trust the Brooklyn internet advertising tactics we suggest for your company. These are often the same Brooklyn website marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Brooklyn probably has a lot to do with our own digital marketing plan.

Most importantly though, you should choose our internet marketing agency for your Brooklyn small business because you feel confident we are the right team for your Brooklyn company. We are only a short drive of 15 hours and 27 mins away from you in Brooklyn, but that time is reduced further if you call or email! Here's why we suggest our website marketers for your Brooklyn marketing:

• Our agency has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new customers in Brooklyn from our own digital marketing campaigns.
• You probably found us in Brooklyn via an online search for a service we provide.
• We do not outsource Brooklyn digital advertising packages since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Brooklyn website marketing tactics that involve web development or website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital advertising.

When it comes time for your small business or large corporation to start the search for Brooklyn internet marketing agencies, we hope you keep our online marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.

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