Manhattan, KS Digital Marketing

What is Digital Marketing for Manhattan, NY Businesses?

It's pretty basic: Manhattan internet marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

For most Manhattan business owners, online marketing is a fancy way of saying search engine optimization or PPC advertising. Those two services are both used in website advertising, but neither fully explains what a modern Manhattan digital marketing program entails.

In today's digital advertising world, there are dozens of internet marketing strategies that all work together to help you generate visibility in Manhattan and across the country.

The best Manhattan online advertising services will include tactics like:

• Promote your digital assets (sales funnels, websites, apps, etc) via affiliate marketing, paid advertising, SEO, or social media marketing.
• Boost your Manhattan business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Manhattan by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Manhattan, you probably love the New York Knicks basketball team. Go New York Knicks! In addition to marketing Manhattan-area websites, our website advertising firm also offers Albany, Brentwood, Bronx, Brookhaven, Brooklyn, Buffalo, Greece, New York City, Niagara Falls, Queens, Schenectady, Staten Island, Syracuse, White Plains, and Yonkers small businesses and large corporations a professional digital advertising service.

Our Internet Marketing Solutions for Manhattan Small Businesses

For Manhattan companies, we're a team of website marketing specialists, just 990.3 miles away, who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Manhattan, and the rest of the country, to help drive traffic and drive conversions.

Manhattan, NY Small Business Search Engine Optimization Plans

For your Manhattan website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your off-page, technical, and on-page SEO.

New digital marketing customers in Manhattan often have concerns with page performance, content quality, and backlink strength. Technical, on-page, and off-page search engine optimization can fix each of these glitches and more. Now let's take a look at each of these Manhattan SEO plans:

• Technical SEO services for Manhattan small businesses involve things like site performance, web hosting, website security, XML sitemaps, website architecture, structured data, and broken links. The way Google reads and navigates your Manhattan site, and how visitors interact with it, is affected by these. Typically Manhattan web developers are needed to fix technical search engine optimization concerns since they are often caused by the template or platform your website uses. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
• There are several factors involved with on-page SEO for Manhattan websites, such as content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, and content silos. Search engines can better understand your content and recognize you as an authority on the subject matter within Manhattan or the entire country when you improve these on-site search engine optimization areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. It's never too late to start creating content for your online marketing service in Manhattan.
• A big part of Manhattan SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Manhattan website and content is worth mentioning, it's important to drive natural backlinks to the homepage and interior pages.

Your Manhattan digital advertising strategy can't be limited to just one or two parts of an Search Engine Optimization plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. It's the same for other scenarios where two parts of search engine optimization have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Manhattan SEO checklist so your competitors can't easily bypass you in search rankings.

Manhattan, NY Small Business Backlink Authority Building Strategies

We've discussed off-page SEO briefly, but it's worth mentioning again since Manhattan business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Manhattan search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

Using white-hat SEO link building plans, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Manhattan digital marketing plan. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO strategy for months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. It's important to develop a link-building plan that grows quality backlinks from relevant pages and social accounts to your Manhattan website. The most important thing to do is keep your Manhattan website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

When it comes to Manhattan digital advertising, we use numerous white-hat link building techniques, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Manhattan site.
• Getting in touch with high-authority websites to suggest modifications to existing content that may have become outdated or don't cover topics relevant to your Manhattan small business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Scaning your Manhattan competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Manhattan, NY Small Business Online Reputation Management (ORM) Services

Your online reputation in Manhattan and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Manhattan to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Manhattan customers had.

We can help Manhattan organization owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

For ecommerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. In Manhattan, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Manhattan doctors or Manhattan lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Manhattan.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local area competition take advantage of your online reputation. Take control now!

Manhattan, NY Content Marketing Tactics

Most Manhattan companies use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. The website marketing approach for Manhattan websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

As your visitors in and around Manhattan start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. With our Manhattan website advertising packages, we can create a content marketing strategy that works for your small business.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Many of the content marketing plans we implement involve blogging, custom graphics, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is good for showing expertise as a leading online marketing firm in Manhattan, but it works in other industries too. These are all effective ways to market content if you implement them correctly within your Manhattan business.

Manhattan, NY Small Business Social Media Marketing Strategies

The use of social ads in Manhattan digital advertising involves paid advertising being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your Manhattan company.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Manhattan small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising company helps Manhattan organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social media ads firm also recommends putting in place plans for conversion optimization and retargeting within these Manhattan internet advertising plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Advertising Strategies for Manhattan, NY Businesses

The use of Manhattan search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You will find that Google ad campaigns and Bing ads offer a quick and effective method for connecting your Manhattan business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Manhattan internet advertising tactic. For any search ads campaign in Manhattan, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Funnel Development for Manhattan, NY Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Manhattan company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Manhattan organization. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a funnel for your Manhattan organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their New York businesses. To develop a sales funnel that produces value for your Manhattan business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced internet advertiser to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Manhattan online advertising campaign.

Conversion Optimization for Manhattan, NY Organizations

There is almost no reason to neglect conversion rate optimization within Manhattan digital advertising services. This is a critical aspect of any type of internet advertising in Manhattan since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Manhattan business might not work for a different Manhattan business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Manhattan websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Manhattan, and many other factors.

Email Marketing Solutions for Manhattan, NY Small Businesses

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Manhattan internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Manhattan email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Lead Gen Plans for Manhattan, NY Businesses

For local service providers in Manhattan, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Manhattan lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Manhattan organization.

Video Marketing for Manhattan, NY Businesses

As a comprehensive internet marketing agency for Manhattan, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Manhattan website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Manhattan digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Manhattan, NY Website

You're going to have to think about marketing in Manhattan if you manage a business that sells something. There are lots of reasons to choose Manhattan internet advertising plans over other marketing plans. Here are a few reasons why your New York small business should embrace website marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Manhattan, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Manhattan or within New York.
• Manhattan digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Manhattan, digital marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Manhattan non-digital ads!

How to Develop Manhattan, NY Digital Advertising Services

It's important to create a plan with measurable business goals before beginning your internet advertising plan for your Manhattan-based company. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Manhattan website marketing service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Manhattan or beyond. Your Manhattan website advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Manhattan audience. By doing this, you'll make sure your Manhattan digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Manhattan digital strategy. In internet advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Manhattan small business and its digital assets than right now. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Manhattan paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Manhattan lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Manhattan website boosts traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Manhattan website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Manhattan digital marketing tactics in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Manhattan internet advertising plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Manhattan, NY Online Advertising Services

If you're a small business in Manhattan, we want to be your digital marketing partner! When researching Manhattan digital marketing companies, there are many factors to consider. We've got 18 years of experience, so you can trust the Manhattan internet marketing strategies we suggest. Manhattan online marketing plans like these are often what we use for our own lead generation. Our own website marketing plan likely landed you on our website from Manhattan.

However, you should select our digital marketing company because you feel confident we're the right team for your Manhattan organization. We are only a short drive of 15 hours and 3 mins away from you in Manhattan, but that time is reduced to seconds for phone and email communication! You might want to consider these ideas from our internet advertisers if you need Manhattan marketing plans:

• We've been in business since 2004, so we've got more than 18 years of experience.
• We get most of our leads and new customers in Manhattan from our own website marketing plans.
• You probably found us in Manhattan via an online search for a service we provide.
• Our marketing team performs all of our Manhattan digital marketing services, which means we don't outsource the work.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're professionals in Shopify, WordPress, and WooCommerce for any Manhattan online advertising campaigns that need website design or web maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Manhattan internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

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