We stay up-to-date on the latest website, email, and social media marketing trends for our Newfoundland marketing clients to help them implement effective strategies.
WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help Newfoundland small businesses and large corporations strengthen their internet marketing. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your Newfoundland small business. Some Newfoundland internet marketing companies have only a single team of SEO, PPC, or social media pros. For those Newfoundland-area digital marketing agencies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found web design experts, and then serve as the go-between on future communication between you and those professionals performing the work.
To help attract new audiences and boost brand awareness, our Newfoundland-focused digital marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's talk about your Newfoundland company's internet marketing! We often provide Newfoundland small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department. Read on to learn more about our digital marketing services and programs for Newfoundland websites.
In a most simple definition, digital marketing throughout Newfoundland is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.
Digital marketing means search engine optimization or paid advertising to most Newfoundland business owners. Those two services are both used in internet marketing, but neither fully explains what a modern Newfoundland online marketing program entails.
Today's digital marketing campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Newfoundland and Canada.
For example, the best digital marketing services in Newfoundland will include tactics to:
We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for Newfoundland businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Newfoundland, and the rest of Canada, so let's work together.
To bring your website into the first page of search results throughout Newfoundland for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.
When we take on new digital marketing clients in Newfoundland, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Now let's take a look at each of these Newfoundland SEO services:
Your Newfoundland digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Newfoundland competitors (and national competitors) can't just pass you by completing all the SEO checklist items.
Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Newfoundland business owners often don't understand this part of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Newfoundland search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Newfoundland digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Newfoundland search results. Establish a link-building strategy that will drive quality backlinks to your Newfoundland website from relevant pages and social accounts. Most of all, you need to keep the backlink profile of your Newfoundland website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
When it comes to Newfoundland digital marketing, we use a number of white-hat link building techniques, including:
Your online reputation in Newfoundland and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Newfoundland, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Newfoundland customers had.
We can help Newfoundland small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
We can help you collect product and company reviews if you're an ecommerce business. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Newfoundland shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.
For the reputation of professional service providers, such as Newfoundland doctors or Newfoundland attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around Newfoundland.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Newfoundland businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for Newfoundland websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.
When your target customers in and around Newfoundland begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. Putting together the right content marketing plan for Newfoundland businesses is what we do.
Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Newfoundland digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Newfoundland business.
The use of social media ads in Newfoundland digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Newfoundland company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Newfoundland companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Newfoundland small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Newfoundland digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Newfoundland search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Newfoundland business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Newfoundland digital marketing strategy. For any search engine marketing campaign in Newfoundland, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Newfoundland company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Newfoundland business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Newfoundland business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Newfoundland businesses. To develop a sales funnel that produces value for your Newfoundland business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Newfoundland digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Newfoundland digital marketing services. This is a critical aspect of any type of online marketing in Newfoundland since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Newfoundland business might not work for a different Newfoundland business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Newfoundland websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Newfoundland, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Newfoundland digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Newfoundland email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Newfoundland, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Newfoundland lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Newfoundland small business.
As a full-service digital marketing firm for Newfoundland, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Newfoundland digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Newfoundland digital advertising campaigns to bring life to paid campaigns.
If you manage a business in Newfoundland that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Newfoundland digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Newfoundland business should embrace digital marketing:
Before starting a digital marketing campaign for your Newfoundland-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.
Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Newfoundland or beyond. This helps you tailor your Newfoundland digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Newfoundland audience. By doing this, you'll make sure your Newfoundland digital marketing strategy focuses on the right keywords and you align it with your audience's needs.
Search engine optimization should be your first priority if you plan to incorporate it into your Newfoundland digital strategy. The slowest moving digital marketing tactic in Newfoundland is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.
There's no better time to promote your Newfoundland business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Newfoundland that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Newfoundland lead generation strategy uses splash pages and sales funnels to drive people to the goal.
After your Newfoundland website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Newfoundland website.
When all of these Newfoundland digital marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Newfoundland digital marketing campaign.
We want to be the digital marketing partner of your Newfoundland small business or large corporation! When researching Newfoundland digital marketing agencies, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Newfoundland internet marketing strategies we suggest. These are often the same Newfoundland online marketing tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Newfoundland because of the effective implementation of our own internet marketing campaign.
Most importantly though, you should choose our internet marketing agency for your Newfoundland small business because you feel confident we are the right team for your Newfoundland company. You might want to consider these ideas from our digital marketers if you need Newfoundland marketing services:
Our internet marketers are the ones you should keep in mind when you need Newfoundland online marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing firm.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.