We stay up-to-date on the latest website, email, and social media marketing trends for our Quebec marketing clients to help them implement effective strategies.
WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help Quebec small businesses and large corporations strengthen their internet marketing. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Quebec small business may require. Some Quebec internet marketing companies have only a single team of SEO, PPC, or social media pros. For those online marketing agencies in Quebec, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
Among the services our online marketers offer Quebec clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's discuss what our internet marketers can offer your Quebec company! We often provide complete internet marketing services to Quebec small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. See what our digital marketing programs can do for Quebec websites.
In a most simple definition, digital marketing throughout Quebec is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.
Most Quebec business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in internet marketing, but neither fully explains what a modern Quebec online marketing program entails.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Quebec and across Canada.
For instance, the best digital marketing services in Quebec will include these things:
We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for Quebec businesses. Take advantage of our past experience in more than 100 business industries throughout Quebec, and the rest of Canada, to help drive traffic and improve conversions across your digital assets.
For your Quebec website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.
When we take on new digital marketing clients in Quebec, we often find page speed, content quality, and backlink profile issues. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these Quebec SEO services:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Quebec digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same applies to situations where two parts of SEO are optimized, but one is neglected. Make sure you're keeping track of all the elements on the Quebec SEO checklist so your competitors can't easily bypass you in search rankings.
We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Quebec business owners often don't understand this area of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Quebec search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your Quebec digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Quebec search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Quebec website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Quebec website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.
We utilize a number of white-hat link building techniques in our Quebec digital marketing services, including:
Your online reputation in Quebec and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Quebec, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Quebec brand.
For local service companies in Quebec, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Quebec storefront. Online shoppers in Quebec want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Quebec doctors or Quebec attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Quebec website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Quebec.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Quebec businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Quebec websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Quebec begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Quebec digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Quebec digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Quebec business.
The use of social media ads in Quebec digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Quebec company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Quebec companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Quebec small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Quebec digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Quebec search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Quebec business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Quebec digital marketing strategy. For any search engine marketing campaign in Quebec, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Quebec company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Quebec business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Quebec business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Quebec businesses. To develop a sales funnel that produces value for your Quebec business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Quebec digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Quebec digital marketing services. This is a critical aspect of any type of online marketing in Quebec since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Quebec business might not work for a different Quebec business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Quebec websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Quebec, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Quebec digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Quebec email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Quebec, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Quebec lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Quebec small business.
As a full-service digital marketing firm for Quebec, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Quebec digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Quebec digital advertising campaigns to bring life to paid campaigns.
If you manage a business in Quebec that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Quebec digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Quebec business should embrace digital marketing:
Before starting a digital marketing campaign for your Quebec-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Quebec digital marketing service to prevent spending time on ideas that won't positively impact the business.
Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Quebec or beyond. You can then make sure you're targeting your Quebec digital marketing to the platforms your audience is active on and using messaging that agrees with them.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Quebec audience. This will help ensure you focus on the right keywords for your Quebec digital marketing and you align your content marketing strategies with the needs of your audience.
If you plan to incorporate search engine optimization in your Quebec digital strategy, make that your first priority. In digital marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
There's no better time to promote your Quebec business and its digital assets than right now. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Quebec that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Quebec lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
After your Quebec website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Quebec website visitors.
When all of these Quebec digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Quebec digital marketing campaign should always be focused on conversion rate optimization.
We want to be the digital marketing partner of your Quebec small business or large corporation! There are many factors to consider when researching Quebec digital marketing agencies. We've got 18 years of experience, so you can trust the Quebec internet marketing strategies we suggest. Quebec digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Quebec probably has a lot to do with our own online marketing campaign.
Most importantly though, you should choose our internet marketing agency for your Quebec small business because you feel confident we are the right team for your Quebec company. Here are a few reasons we suggest considering our internet marketers for your Quebec marketing services:
Our internet marketers are the ones you should keep in mind when you need Quebec online marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.