Utah Digital Marketing

Marketing for Utah

We stay up-to-date on the latest website, email, and social media marketing trends for our Utah marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

Utah Digital Marketing Experts

We're a results-driven digital marketing agency serving small businesses and large corporations in Utah. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your Utah small business. This isn't true for all Utah digital marketing agencies, since most only have one or two SEO, PPC, or social media specialists. For those online marketing agencies in Utah, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.

With a Utah focus, our internet marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!

Let's talk about what our digital marketers can do for your Utah business! While we offer complete internet marketing services to Utah small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Check out our internet marketing services and programs for Utah websites.

What is Digital Marketing for Utah Businesses?

Simply put, digital marketing throughout Utah is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Digital marketing means search engine optimization or paid advertising to most Utah business owners. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for Utah-based businesses.

In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Utah and across the United States.

The best Utah digital marketing services will include tactics like:

  • Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media, affiliate marketing, or paid advertising.
  • Boost Utah business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build expertise, authority, and trust in Utah with content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

Our digital marketing agency is happy to provide Draper, Ogden, Orem, Provo, Salt Lake City, Sandy, and West Jordan with professional internet marketing services.

A Few of Our Digital Marketing Experts

Melanie PHope KAshton HDavid WMatt HEmily L

Our Digital Marketing Services for Utah Small Businesses

We're a team of digital marketing experts who know and understand the latest internet marketing trends for Utah businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Utah, and the rest of the United States, so let's work together.

Utah SEO Strategies

For your Utah website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.

New digital marketing clients in Utah often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Utah SEO service offers:

  • For Utah businesses, technical SEO planning includes things like page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. The way Google reads and navigates your Utah site, and how visitors interact with it, is affected by these. You'll typically need Utah web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of web developers that can work within platforms such as WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
  • On-site SEO for Utah websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Utah or the entirety of the United States when you improve these on-page SEO areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. It's never too late to start creating content for your online marketing campaign in Utah.
  • In Utah, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. To help search engines understand your Utah website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

In your Utah digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You have to evenly distribute your attention to ensure Utah competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Campaigns for Utah Small Businesses

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Utah business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Utah search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Utah digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Utah search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Utah website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Utah website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Utah digital marketing services, including:

  • Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Utah competitors.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Utah website.
  • Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Utah business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Utah competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Utah Small Businesses

Your online reputation in Utah and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Utah, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Utah brand.

For local service companies in Utah, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Utah storefront. Online shoppers in Utah want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Utah doctors or Utah attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Utah website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Utah.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Utah Small Businesses

Most Utah businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Utah websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Utah begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Utah digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Utah digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Utah business.

Social Media Advertising Services for Utah Small Businesses

The use of social media ads in Utah digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Utah company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Utah companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Utah small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Utah digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Utah Small Businesses

The use of Utah search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Utah business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Utah digital marketing strategy. For any search engine marketing campaign in Utah, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Utah Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Utah company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Utah business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Utah business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Utah businesses. To develop a sales funnel that produces value for your Utah business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Utah digital marketing campaign.

Conversion Rate Optimization (CRO) for Utah Small Businesses

There is almost no reason to neglect conversion rate optimization within Utah digital marketing services. This is a critical aspect of any type of online marketing in Utah since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Utah business might not work for a different Utah business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Utah websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Utah, and many other factors.

Email Marketing Services for Utah Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Utah digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Utah email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Utah Small Businesses

For local service providers in Utah, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Utah lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Utah small business.

Video Marketing for Utah Small Businesses

As a full-service digital marketing firm for Utah, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Utah digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Utah digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Utah Website

If you run a business in Utah that sells products or services, you're going to need marketing to increase sales. You might be thinking about Utah digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement a digital marketing strategy for your Utah business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • In Utah, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Utah, and beyond.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • User engagement is best with online marketing in Utah. We wish you the best of luck getting people to comment, like, and share your Utah non-digital ads!

Hear what our customers are saying

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!

How to Develop Utah Digital Marketing Programs

To start a digital marketing campaign for your Utah business, you need a plan with measurable goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Utah or beyond. Your Utah digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Utah audience. You'll be able to focus on the right keywords for your Utah digital marketing and align your content marketing strategy to your audience's needs.

You should make search engine optimization your first priority if you're planning on using it eventually within your Utah digital strategy. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

You should consider paid advertising for your Utah business. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Ad campaigns in Utah that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Utah lead generation strategy uses splash pages and sales funnels to drive people to the goal.

As soon as your Utah website gets traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Utah website visitors.

If you've got all these Utah digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. In every aspect of your Utah digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Utah Internet Marketing Services

Our goal is to be your Utah small business or big corporation's online marketing partner! When researching Utah digital marketing agencies, there are a lot of factors to consider. You can trust the Utah internet marketing strategies we suggest for your business since we have more than 18 years of experience. Utah digital marketing tactics like these are often what we use for our own lead generation. Our own digital marketing campaign likely landed you on our website from Utah.

However, you should select our digital marketing agency because you feel confident we're the right team for your Utah business. Here's why we suggest our digital marketers for your Utah marketing:

  • Our agency has been around since 2004, so we have over 18 years of experience.
  • Digital marketing is our main source of leads and new clients in Utah.
  • You probably found us in Utah via an online search for a service we provide.
  • We don't outsource Utah online marketing services because we have our own team.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • If you're looking for Utah online marketing strategies that include website changes, we have extensive experience with WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Utah internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.

Close
Web Design Experts

FREE Digital Marketing Consultation

Schedule a no cost, no obligation 30-60 minute phone call to discuss internet marketing services with our team. It's so quick and easy!

Schedule Now

Industry Digital Marketers

When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!

Check out how we've been able to help companies implement an effective digital advertising strategy.

Email Us

Let's Talk About Utah Digital Marketing!