West Jordan Digital Marketing

What is Digital Marketing for West Jordan, UT Businesses?

In a most simple definition, digital marketing throughout West Jordan is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most West Jordan business owners. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for West Jordan-based businesses.

In today's internet advertising world, there are dozens of online marketing strategies that all work together to help you boost visibility in West Jordan and across the country.

For instance, the best digital marketing services in West Jordan will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media marketing, affiliate marketing, or paid advertising.
• Increase revenue for your West Jordan business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in West Jordan with content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

In addition to marketing West Jordan-area websites, our online advertising agency also offers Draper, Ogden, Orem, Provo, Salt Lake City, Sandy, small businesses and large corporations a professional website advertising service.

Our Digital Marketing Services for West Jordan Small Businesses

We are a team of digital marketing experts, just 1462.3 miles away, with diverse knowledge and experience in the latest digital marketing trends for West Jordan businesses. We've helped drive traffic and improve conversions across more than 100 business industries in West Jordan, and the rest of the country, so let's work together.

West Jordan, UT SEO Strategies

For your West Jordan website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in West Jordan often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Let's explore more about each of these West Jordan SEO services:

• For West Jordan businesses, technical SEO planning includes things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. These affect how Google reads and traverses your content, and how visitors interact with your West Jordan site. Typically West Jordan website developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. We have an internal team of web developers that can work within platforms such as WordPress, Shopify.
• There are several factors involved with on-page SEO for West Jordan websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in West Jordan or the whole country. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Never underestimate the value and importance of content creation within your West Jordan internet advertising strategy.
• A big part of West Jordan SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your West Jordan website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

Your West Jordan digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure West Jordan competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Link Building Campaigns for West Jordan, UT Small Businesses

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since West Jordan business owners often don't understand this part of search engine optimization.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local West Jordan results if you look at the first page of search results for competitive keywords and long-tail phrases. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your West Jordan digital marketing strategy, you have to see this as a long-term project. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of West Jordan search results. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your West Jordan website. You want to keep your West Jordan website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

As part of our West Jordan digital marketing services, we use white-hat link building tactics like:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your West Jordan website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your West Jordan business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Getting your website listed in industry-specific directories by scanning West Jordan competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

West Jordan, UT Online Reputation Management Services (ORM)

Search engines use your online reputation in West Jordan to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in West Jordan to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other West Jordan customers had.

We can help West Jordan small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. West Jordan shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like West Jordan doctors or West Jordan lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around West Jordan.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

West Jordan, UT Content Marketing Strategies

Businesses in West Jordan use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. The digital marketing approach for West Jordan websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around West Jordan recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our West Jordan digital marketing services, we can create a content marketing strategy that works for your business.

Before you start a content marketing plan, you have to identify your target audience. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. Our West Jordan-focused online marketing firm likes to use the case study method because it shows expertise, especially in our industry. When you do them right, they're all effective ways to market your West Jordan business's content.

West Jordan, UT Small Business Social Media Advertising Services

With social media ads, West Jordan digital marketing campaigns use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid ads. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your West Jordan company.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. This is a great opportunity for established West Jordan companies, but it's expensive for those not ready to make the most of social media advertising.

With our help, corporations and small businesses in West Jordan make the most of their social media ads by setting up sales funnels and lead generation tools. Our West Jordan website marketing services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing campaign, you have to be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Search Engine Marketing Services for West Jordan, UT Small Businesses

The use of West Jordan search engine marketing in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your West Jordan business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective West Jordan digital marketing strategy. For any search engine marketing campaign in West Jordan, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for West Jordan, UT Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your West Jordan company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your West Jordan business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your West Jordan business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Utah businesses. To develop a sales funnel that produces value for your West Jordan business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your West Jordan digital advertising campaign.

Conversion Rate Optimization (CRO) for West Jordan, UT Small Businesses

There is almost no reason to neglect conversion rate optimization within West Jordan digital marketing services. This is a critical aspect of any type of internet marketing in West Jordan since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one West Jordan business might not work for a different West Jordan business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for West Jordan websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in West Jordan, and many other factors.

Email Marketing Services for West Jordan, UT Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our West Jordan internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help West Jordan email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for West Jordan, UT Small Businesses

For local service providers in West Jordan, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, West Jordan lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your West Jordan small business.

Video Marketing for West Jordan, UT Small Businesses

As a full-service website marketing company for West Jordan, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your West Jordan digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within West Jordan digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your West Jordan, UT Website

If you manage a business in West Jordan that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about West Jordan digital advertising services over other, more traditional, marketing strategies. Here are some reasons you should implement an internet marketing strategy for your Utah business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In West Jordan, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in West Jordan or throughout Utah?
• The flexibility of West Jordan internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with online marketing in West Jordan. You'll have to work hard to get people to like, comment, and share your non-digital ads in West Jordan!

How to Develop West Jordan, UT Digital Marketing Programs

Before starting a digital marketing campaign for your West Jordan-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in West Jordan or beyond. You can then make sure you're targeting your West Jordan online advertising to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your West Jordan audience. This will help ensure you focus on the right keywords for your West Jordan website marketing and you align your content marketing strategies with the needs of your audience.

If you plan to incorporate search engine optimization in your West Jordan digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

There's no better time to promote your West Jordan business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. West Jordan paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to lead West Jordan residents to your lead generation goal.

Now that plans are in place for bringing traffic to your West Jordan website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget West Jordan website visitors.

When you have all of these West Jordan website advertising strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your West Jordan digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your West Jordan, UT Internet Marketing Services

We want to be the digital marketing partner of your West Jordan small business or large corporation! When researching West Jordan digital advertising firms, there are a lot of factors to consider. You can trust the West Jordan internet advertising strategies we suggest for your business since we have more than 18 years of experience. West Jordan online marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from West Jordan probably has a lot to do with our own online advertising campaign.

However, you should select our website marketing company because you feel confident we're the right team for your West Jordan business. We are only a short drive of 21 hours and 40 mins away from you in West Jordan, but that time is reduced to seconds for phone and email communication! Here are a few reasons we suggest considering our internet marketers for your West Jordan marketing services:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Digital marketing is our main source of leads and new clients in West Jordan.
• You probably found us in West Jordan after searching for a service we offer.
• Our marketing team performs all of our West Jordan digital marketing services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WordPress, WooCommerce, and Shopify for any West Jordan digital advertising campaigns that need website maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for West Jordan internet marketing agencies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

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