We stay up-to-date on the latest website, email, and social media marketing trends for our Washington marketing clients to help them implement effective strategies.
WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help Washington small businesses and large corporations strengthen their internet marketing. With multiple internal teams focused on every type of internet marketing service your Washington business might need, we're a full-service digital marketing company. This isn't true for all Washington digital marketing agencies, since most only have one or two SEO, PPC, or social media specialists. For those online marketing agencies in Washington, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
To help attract new audiences and boost brand awareness, our Washington-focused digital marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!
Let's talk about what our digital marketers can do for your Washington business! While we offer complete internet marketing services to Washington small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Read on to learn more about our digital marketing services and programs for Washington websites.
In a most simple definition, digital marketing throughout Washington is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.
For most Washington business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for Washington-based businesses.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Washington and across the United States.
For example, the best digital marketing services in Washington will include tactics to:
Our digital marketing agency is happy to provide Auburn, Bellevue, Bellingham, Everett, Kennewick, Kent, Kirkland, Redmond, Renton, Seattle, Spokane, Tacoma, and Vancouver with professional internet marketing services.
We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for Washington businesses. Use our past experience in more than 100 business industries across Washington, and the rest of the United States, to help drive traffic and improve conversions.
For your Washington website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.
New digital marketing clients in Washington often have problems with page speed, content quality, and backlink profiles. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Washington SEO service offers:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Washington digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Washington competitors (and national competitors) can't just pass you by completing all the SEO checklist items.
We've discussed off-page SEO briefly, but it's worth mentioning again since Washington business owners don't usually understand this part.
When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Washington search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.
In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. It is critical to see this as a long-term endeavor for your Washington digital marketing strategy. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Washington search results. Establish a link-building strategy that will drive quality backlinks to your Washington website from relevant pages and social accounts. You want to keep your Washington website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.
As part of our Washington digital marketing services, we use white-hat link building tactics like:
Your online reputation in Washington and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. It applies to all kinds of purchases and decisions, like picking a local Washington service provider, buying something online, or choosing a doctor or lawyer. People love to read about the good and bad experiences others have had with your Washington brand.
For local Washington service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
For e-commerce companies, we can help collect product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. In Washington, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.
For the reputation of professional service providers, such as Washington doctors or Washington attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Washington.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Washington businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Washington websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Washington begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Washington digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Washington digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Washington business.
The use of social media ads in Washington digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Washington company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Washington companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Washington small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Washington digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Washington search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Washington business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Washington digital marketing strategy. For any search engine marketing campaign in Washington, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Washington company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Washington business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Washington business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Washington businesses. To develop a sales funnel that produces value for your Washington business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Washington digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Washington digital marketing services. This is a critical aspect of any type of online marketing in Washington since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Washington business might not work for a different Washington business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Washington websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Washington, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Washington digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Washington email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Washington, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Washington lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Washington small business.
As a full-service digital marketing firm for Washington, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Washington digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Washington digital advertising campaigns to bring life to paid campaigns.
If you manage a business in Washington that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Washington digital marketing services over other marketing tactics. Here are some reasons you should implement a digital marketing strategy for your Washington business:
Before starting a digital marketing campaign for your Washington-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Washington digital marketing service is all about.
Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Washington or beyond. This helps you tailor your Washington digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Washington audience. You'll be able to focus on the right keywords for your Washington digital marketing and align your content marketing strategy to your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your Washington digital strategy. The slowest moving digital marketing tactic in Washington is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
This is a great time to consider paid advertising for your Washington business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Ad campaigns in Washington that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Washington lead generation strategy uses splash pages and sales funnels to drive people to the goal.
Now that plans are in place for bringing traffic to your Washington website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Washington website visitors.
If you've got all these Washington digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Washington digital marketing campaign, you should be optimizing conversion rates.
We want to be the digital marketing partner of your Washington small business or large corporation! When researching Washington digital marketing agencies, there are many factors to consider. You can trust the Washington internet marketing strategies we suggest for your business since we have more than 18 years of experience. Washington digital marketing tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Washington because of the effective implementation of our own internet marketing campaign.
However, you should select our digital marketing agency because you feel confident we're the right team for your Washington business. Here's why we suggest our digital marketers for your Washington marketing:
When it comes time for your small business or large corporation to start the search for Washington digital marketing agencies, we hope you keep our internet marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.