Product Page Design

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Ecommerce Product Page Design

Once consumers land on your product page, you now need to convince them to purchase your product. As the owner of an online business, you will want to make sure you get your ecommerce product page design looking just right. In addition to appearance, however, you will need to take into consideration the user experience and marketing aspects as well. How your product pages are design will impact your conversions and overall success of your ecommerce site.

Come to the creative experts at WebCitz to get ideas on product page design! Our team is a large, in-house team of creative professionals, including web developers and designers, user experience designers, digital marketers, graphic designers, and programmers who can spruce up your page, make it stand out, and function efficiently. Just give us a call at (800) 796-8263 to get started on your ecommerce product page design today!

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Make Product Pages Stand Out

Your Product Page Needs to Stand Out

Convince your shoppers to buy your product. To maximize your conversions, you will want to hire experts who know how to build your product page efficiently to increase your traffic. Building a successful product page includes the following factors:

  • Using psychological triggers to entice shoppers to add your product to their cart
  • Grabbing your customer’s attention immediately to the “Add to Cart” button
  • Explaining both your product and company to the consumer (since they may not be landing on your homepage)
  • Gaining your consumer’s trust, through social media, reviews, and testimonials
  • Upselling or reselling to increase AOV

A landing page is intended for a specific campaign, whereas a product page showcases the value of a certain product. A good product page will show your buyers what your product looks like, explain what it feels like, and make them believe it’s something they need to own.

Your competitor is only a click away. Make sure you show your audience that your product is the right choice.

Required Product Page Elements

Required Elements of a Product Page

There’s no way around it. Your product page needs to include your product name, price, and “Add to Cart” button. The question is, how can you display these on your product page effectively? To start, make sure that your product name is short, descriptive, and optimized for SEO. For the price, you will want to ensure that it is readable and located near the “Add to Cart” button. For the button, the text should be appropriate to whichever part of the world the user is in (e.g. “Add to Basket” in the UK, “Add to Cart” in the US). In addition, the color and size of the button should be chosen carefully to draw the user’s attention to it.

You may want to consider testing your product page using a heatmap to determine what color and placement of the button is most effective for your customers. Finally, be sure to include your product title, price, and button above the fold.

Product Page Key Elements

Other Key Elements of a Product Page

In addition to the product title, price, and “Add to Cart” button, you will want to include images, product description, quantity option, product options, sizes, dimensions, product availability, customer reviews, sale price, delivery details, social media integration, and related products. Without overloading your product page, how can you effectively include some or all these elements? Our designers and marketing experts have a thorough understanding of buyer intentions, and what convinces your site visitors to ultimately choose your product over your competitors’. We understand product page hierarchy and ensure that the information on your page is presented in a way so that it flows naturally.

Images

Do not underestimate the power of images. Not only are they visually engaging, but using quality, crisp product images can be the main selling point for your product. Although one image is sufficient for purchase, a gallery of multiple product variations (colors, sizes, styles), different angles, multiple parts of the product, etc., is even more effective and can really help the buyer along as they make their decision. You can get your images from a number of unique sources, however, your designers will ensure that your images are properly optimized and sized for the web.

Product Description

Persuade your customers to purchase your product using a clear and concise description. A good product description succinctly describes and draws the user’s attention to important aspects of your product. To help enhance your SEO on the product page, optimize your page well and avoid just copying the content from the manufacturer.

Product Page Add to Cart Box

Quantity Option

Be sure to allow your users to choose the number of items they want of the same product. (For example, if they want ten of the same item, you wouldn’t want them to have to select the “Buy Now” button nine more times, would you?) Adding the quantity option to the product page (not the checkout area) allows the user to save an extra step.

Product Options

Do you have additional options or variations of your product? You will want to clearly present all the various colors, styles, sizes, dimensions, etc., in a way that is clear and visually appealing to your users. Do not list multiple instances of the same product throughout your ecommerce store when you could be utilizing product options or variations on one product. (For example, if you are selling a pair of men’s shoes, don’t set up separate products for a pair of white, black, blue, etc. Create one product and set up variations for each of those colors instead.) This eliminates confusion on the user’s end and is a more effective setup.

Page Product Dimensions and Availability

Size/Dimensions

Consider adding sizes and dimensions to your products. Sizes and dimensions may be included in the product options, but if applicable, you may want to draw attention to them in your product description as well. Depending on the type of product you are selling, (e.g. a clothing item, for example) including a sizing chart will be helpful for your users to determine which size they need.

Product Availability

Clearly state whether your product is in stock. From a marketing perspective, you can create a sense of urgency by showing your buyers that a product is almost out of stock, (e.g. “Only 2 Left – Buy Now!”) In addition to creating urgency, it is also practical for your customer to know that their desired product will soon be unavailable and will motivate them to purchase now instead of waiting later.

Product Reviews from Customers

Customer Reviews

Build branding and customer trust by including reviews on your product pages. Many customers will make informed decisions based upon how many positive reviews your product gets. When a customer purchases one of your products, be sure to send them a follow-up email asking for their feedback with a short form requiring a name/username, short review, rating, and title of their review. Ask for as little information as possible so that the user doesn’t find the process daunting.

Sale Price

If you’re having a sale on any of your products, be sure to include the cost savings on the product page and/or product category pages. You will want to draw attention to your special, to ensure that your customers can see the offer and be more inclined to buy.

Product Delivery Details

Delivery Details

The delivery details include the delivery fee, whether the product has free shipping, and the delivery time. Be sure to give your shoppers as much information up front about the delivery fee and time as possible. Displaying the estimated time frame of delivery on the product page also prevents an angry customer if they don’t receive their product in a timely fashion.

Social Media Integration

Take advantage of social media by including it on your product page! There are many benefits to including these on your product pages. Including Facebook and Twitter allows your shoppers to tweet and like your product and raise awareness by sharing it with others. Talk with our marketing experts about how you can develop a social media strategy that includes your products.

Related Products

Finally, you will want to include related products. This may encourage your shoppers to purchase something alongside their original desired product. Think, “Do you want fries with that?” Including other products can include a carousel of “Required Items,” “Related Items,” or “People Also Bought…”

Product Page Design That Makes Customers Happy

We Design for Delight

So, what is our process? At WebCitz, our graphic designers, UX designers, and marketing team assess your current product page. We then create a wireframe and/or mockup which displays our ideas for style, layout, colors, images, graphics, call-to-actions, pricing, and more in a way that is appropriate to your product and brand. We then review our wireframe and/or mockup with you to ensure that you are happy with the design.

Once any necessary changes are in place, it is time for the development process to begin. Our developers will take the design and implement it into WooCommerce, Magento, BigCommerce, or Laravel and test the functionality to ensure you have a working product page. We design your dreams into reality! If you are interested in sprucing up your current ecommerce product pages or will be soon launching your ecommerce store and you need a marketing/design strategy, please contact our experts at (800) 796-8263 today!

What Makes A Good Ecommerce Product Page?

Analyze your product page and identify the elements that require improvement. Your goal is to provide a positive experience to your customers. To achieve this, you must first understand what your customers experience while they are on your product page. Make sure your ecommerce product page:

  • Loads quickly
  • Engages your visitors at a glance
  • Provides enough information to assist your customers in purchasing the product they desire
  • Shows reviews and social proof
  • Provides availability and shipping information
  • Presents your product in an impressive manner with high-quality images
  • Informs your customers about your brand
  • Possesses compelling copy that can attract and retain customers
  • Ensures a positive customer experience

You should consider optimizing your product page if any of these factors are not present.

Your product photos help your customers form their first impression of your product. They can either attract or repel them. It is often through viewing your product images that your customers decide whether or not to continue browsing.

Your ecommerce product page should contain well-lit, high-quality images. They must display your products in the proper manner. Most ecommerce store owners prefer to use a white or light-colored background when photographing their products. By doing so, you will be able to maintain consistency and highlight your product.

When your customers purchase your products online, they are not able to see, touch, feel, or try them. This is why you should present your product from multiple perspectives. A third of customers prefer to view multiple photographs of a product before making a purchase.

A 360-degree shot or a video can demonstrate all the important features of your product.

Include a few images of your product in context or in a lifestyle setting. By visualizing a product as their own, it helps your customers form an emotional connection. A product demonstration is an excellent way to illustrate how a product can enhance visitors' quality of life.

There is no doubt that mobile commerce is growing faster than ecommerce in general. In December 2017, 82% of online shoppers in the United States made purchases using mobile devices. Three-quarters of them are mobile-only online shoppers.

Furthermore, Google announced their mobile-first indexing update. In the event that your ecommerce product pages are not mobile-friendly, you may lose traffic, sales, and revenue.

This leaves you with no choice but to optimize your website and product pages for mobile devices. Mobile-friendly product pages can help you:

  • Enhance your customers' overall experience
  • Allow them to buy from anywhere, at any time
  • Facilitate faster checkouts by using digital wallets

In addition to displaying product images, a good ecommerce product page should provide detailed information regarding the product. This is the content that informs customers about the benefits and features of the product. You may be able to persuade them to purchase from you.

Would you be surprised to learn that 88% of shoppers view detailed product content as extremely important? A product page should include information such as:

  • An appropriate product title
  • Pricing
  • Feature and component highlights
  • The product's material
  • Instructions for care and maintenance
  • Brand information
  • Dimensions / capacity / size
  • Ensure that your product descriptions are polite, engaging, and personal. Let your customers know why they should choose your product over others. You can also provide other useful resources or how-to guides to assist them.

It can be difficult to create a unique product description. The following points should be kept in mind:

  • Your product descriptions should be brief and to the point.
  • Include engaging copy that speaks to your brand.
  • Optimize your product page content for your keyword.
  • Improve readability by using a clear structure, headings, and bullet points.
  • Specifications should be included.

The information you provide to your customers should be relevant, useful, and easy to understand.

The call-to-action (CTA) on your e-commerce product pages is another factor that can increase conversions. Ensure that each product page includes a clear call-to-action.

It is imperative that you tell people to buy if you wish them to do so. Thus, it is vital to have a clear call to action that informs shoppers of what they should do next. Don't try to use fancy call-to-actions. You may use phrases such as "add to cart" or "buy now."

Your CTA button should be highlighted in a color that is highly visible on your product page.

Product reviews and ratings build trust, which in turn increases conversions. Any doubts that your prospects may have about a product can be alleviated by these reviews, and this can help them make a purchasing decision.

The majority of shoppers prefer to seek advice from someone they know before making a purchase. Nevertheless, 85% of consumers today trust online reviews just as much as personal recommendations.

The opinions of previous buyers are often checked before purchasing a product. Using this information, they can determine if it is the product they are searching for.

Because of this, it is imperative to include social proof such as reviews and testimonials on your ecommerce product pages. You should encourage your customers to write product reviews.

A simple way to do this is to send them an email after purchase asking for a review.

The majority of your customers have little to say about your product. Therefore, you should make things easy for them. You may simply ask them to provide a quick rating out of five. Allow them to send their feedback if they wish to write more. However, it should not be compulsory to write.

In addition to helping other users, customer reviews also allow you to learn what they like and dislike about a product. This presents an excellent opportunity to improve customer service.

Even if the review is negative, you need not worry too much about it. It is important that the ratio of positive to negative reviews be balanced so that customers believe they are authentic. A large number of negative reviews, however, should raise red flags.

In the event that a customer leaves a negative review, it is your responsibility to reach out to them to resolve the issue. Listen to them, ask questions, and assist them with what they really need.

As soon as they are satisfied, you can ask them politely to edit their review. Building customer loyalty and credibility can be achieved by solving customer problems.

There are customers who are too busy to read reviews. On your e-commerce product pages, you should display average review score summaries. This will provide them with a quick overview of the overall rating.

A product page on an ecommerce website should be devoted to promoting that product, however, you should not overlook the opportunity to promote other items.

If your shoppers are on a product page, you can suggest relevant or similar products to them. You can use this approach to engage your customers and encourage them to make additional purchases. Additionally, it can assist your prospects with their shopping needs.

Several e-commerce companies use upselling and cross-selling strategies to maximize revenue and average order size.

On Amazon's product pages, relevant products from the same brand and other similar products are displayed. Additionally, they display products which are frequently combined to enable consumers to purchase everything they need at once.

Your e-commerce product page should load as quickly as possible. Increasingly, consumers are under time constraints, which has led to a reduction in their attention span. According to a study conducted by Akamai, a delay in your page loading speed of 100 milliseconds can reduce conversions by 7%.

While you need to retain media elements on your e-commerce product page to make it attractive, it should be your goal to keep the page as light as possible.

Google Lighthouse can be used to test the loading speed of your website. Not only will it provide a comprehensive picture of your page loading speed, but it will also offer suggestions as to how to improve it.

To improve the conversion rate of your e-commerce product page, one of the most effective strategies is to create urgency. You should utilize the concept of FOMO (fear of missing out) to convince your customers that they will miss out on a great opportunity.

Google Lighthouse can be used to test the loading speed of your website. Not only will it provide a comprehensive picture of your page loading speed, but it By announcing a limited-time sale, this can be accomplished. Ensure that they understand that if they are late, they will lose out on the sale.

Google Lighthouse can be used to test the loading speed of your website. Not only will it provide a comprehensive picture of your page loading speed, but it You can accomplish this by adding a countdown clock. You can also inform your customers that there is a limited supply of the product left. They might just be nudged into making the purchase because if they do not, they could lose the product.

Google Lighthouse can be used to test the loading speed of your website. Not only will it provide a comprehensive picture of your page loading speed, but it Amazon performs this exceptionally well during its Deal of the Day sales. A timer is displayed next to every ecommerce product page. Some of the products include the quantity in stock as well. In turn, this creates a sense of urgency in the minds of their customers.

You should clearly indicate the price of the product that customers are purchasing.

The shipping cost is one area where most ecommerce websites fail. There are very few ecommerce product pages that provide transparent pricing and shipping information. Usually, the shipping and tax charges are added at a later time. Your customers may become discouraged as a result of this.

Instead, you should strive to be more transparent about your charges. Your shipping charges and the total cost of the purchase should be displayed on the ecommerce product page.

Your customers will be more likely to trust you if you do this. If you wish to make the offer even more attractive, you can offer your customers free shipping.

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