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Facebook A/B testing is a marketing strategy where two pieces of an ad are tested against each other to analyze which one will deliver the best results. Almost every part of an ad can be tested, and even the smaller elements can drastically improve your marketing performance.
A/B testing is a great way to determine where to make improvements to your Facebook advertising campaign to increase the performance. Testing can help you make better decisions about your Facebook advertising strategy, you need to have the proper knowledge and experience with Facebook ad campaigns and landing page design to effectively develop A/B tests and make decisions about your ad.
That's why we strategically develop Facebook ad and landing page A/B tests and create different A/B variants to determine if the ad is getting the best possible results. After deciding on which variables to test, our Facebook ad management team will run different A/B tests to determine how each variable performs. After completing these A/B tests, we will gather and analyze the information received to see what aspects we are able to make improvements on. With this information we make data-driven decisions about your Facebook ad strategy to ensure that your company is able to find success on Facebook.
Accelerated vs Standard Delivery were designed for customization in mind it, it allows you to have control in deciding how your ad budget is spent and in what way. For standard delivery spends your budget evenly over the course of the ad campaign. This method tells Facebook to lower your bid to a price that will just spend your budget over the course of your ad campaign in order to capture more opportunities at more efficient costs. Whereas, accelerated delivery spends budget as fast as it can by entering your ad into opportunity within your bid cap. With this strategy it is possible to spend all of your budget before your scheduled campaign is finished.
It takes years of practice to know when to use which strategy and how to best implement each. Our experts at WebCitz have the experience with tackling the different delivery strategies and identifying which is better for a certain campaign and business.
Many businesses don't know which Facebook Ad Campaign Objective is best for their goals they want to achieve. Many stumble choosing which is the best strategy based on what they have to offer. By knowing which one to choose based on your specific goals, you are helping Facebook deliver your ads to those people most likely to take your desired action by choosing the right Facebook ad objective for your campaign.
Our Facebook ads team knows how to align your goals with your campaign objective to get your ad seen and performing the way you want them to. Without having experience and the knowhow of which objective is good for what circumstance, there is a high chance that your campaign will have the wrong objective selected and will perform badly, wasting your ad spend on the wrong objective.
As Facebook expands the areas where your ad can be shown, choosing the right Ad Placements becomes even more important. According to research, where you place your ads can change the click-through rates by as much as 400% or more. With so many options, it is imperative that you choose the proper placements for your ad in order to reach your target audience. Let our experts help you identify the best placements for Facebook and Instagram based on where your target audience is located.
Just as the content of your ad is important, where you place your ads and who you target is just as important. Utilizing Facebook’s Audience Targeting features is the best way to ensure that you are spending your ad budget and time wisely by showing your ad only to consumers who have a high buying intent. Facebook helps you reach the consumers who are most likely to be interested in your company’s product or service offering by allowing you to select ad audiences based on information about your ideal customers, which can include details like demographics, interests, and behaviors.
WebCitz has experience in developing detailed and creative Facebook ad audiences that helps our clients better reach and engage with their ideal customers. We are also experts at Facebook retargeting, which allows your company to reach back out to existing leads who have already shown an interest in your brand, giving you another chance to close the sale. We also utilize Audience Insights features on Facebook to better understand your target audiences and connect with even more people who will be interested in your business.
Automated Ads are when you let Facebook create an advertisement for your business based on your goals and objectives. These are great for testing and can help with saving time and money, but without understanding the best practices when utilizing this feature, your analytics and budget spend will suffer. Let our Facebook ad experts help you utilize this feature to create ads that will benefit your company's goals and objectives.
Facebook ads are shown through a bidding system where Facebook Ads are directly affected by how many other advertisers are targeting the same people and what they are bidding. The main types of Bidding Strategies are lowest cost and target cost, the difference between these is one informs Facebook that you want it to automatically bid for you in order to get you the lowest cost per action as possible. Whereas, target cost bidding is where you set a target cost per action and Facebook tries to achieve this cost on average.
When it comes to knowing which strategy fits your situation the best, let our team of Facebook ad campaign specialists help. Put our knowledge to work and let us achieve better conversion rates and lower CPA's for your ad campaign.
One of the best Facebook features for targeting specific audiences is the Facebook Custom Audiences. This Custom Audience feature allows you to retarget consumers who have interacted with your product or service in the past. WebCitz marketing specialists are trained to analyze the data to be able to better create your custom audience.
Knowing more about your target audience you're trying to advertise to, the better your ads performance will be. When you utilize the Custom Audience to advertise to, you will be able to know the exact type of consumer that will be shown your ad, and will be able to better tailor your message to those consumers. This will help you increase your conversion rates and get a better return on investment.
Dynamic product ads are targeted Facebook ads that are personalized to your business and consumers to show your relevant products to people who have visited your website. They're product ads that consumers are actually interested in because they're based on each consumer's behavior and buying information. When used strategically, dynamic ads can be used at every stage of the sales funnel.
WebCitz marketing specialists have years of experience creating and monitoring Facebook Dynamic Ads to deliver the best results possible. Facebook dynamic ads are one of the greatest ways to get your products in front of the right customers, at the right time, in a more personalized way.
A Product Catalogue is a container that holds a file with a list of all the products you want to promote. Any changes made in the product feed will automatically be reflected on your catalogue and your ads. After you create a Facebook Product Catalog you will be ready to capture website behavior using Facebook pixel events like View Content, Add to Cart, and Purchase to create custom audiences.
WebCitz marketing specialists have years of experience creating and monitoring Facebook Catalog to deliver the best results possible. Without a properly set up Facebook Catalog, you will not be able to successfully run dynamic ads that perform well.
The idea behind a Facebook Pixel is to capture the actions and interaction a consumer has on your website with their Facebook account, this allows the social media platform to retarget and re-engage those individuals with relevant ads. It can also be used to track the actions that each consumer takes when they return to the website from the ad. The pixel tool provides great insights into your current audience, delivers ads to those who've shown interest in your products, and enhances the overall performance of your ad campaigns.
Instagram is one of the most used mobile platforms throughout the world. As Instagram is owned by Facebook, companies who advertise on Instagram will be able to benefit from the same features that Facebook has. Businesses who create effective ads and target them at relevant audiences will have an opportunity to increase website traffic and conversions.
The benefits of an Instagram advertising expert is the added experience and knowledge that they will bring to your business to make your campaign successful. For Instagram Ads, knowledge of the different features and tactics will help increase your conversion rates. WebCitz can help you launch a campaign that follows a proven formula of success.
Daily budgets are the easiest to set up, but can be tricky if not monitored and implemented correctly. With daily budgets, Facebook will spend only up to the amount of budget per ad set you give it per day. If you choose to set up a lifetime budget instead, this means you’re giving Facebook the budget you’d like to spend for the entirety of the campaign and then choose the date the ad set should end on.
It takes years of practice to know when to use Lifetime vs Daile Budget and which will work best for your specific individual goals. Our experts at WebCitz have the experience with tackling the different budget strategies and identifying which is better for a certain campaign and business.
The idea behind Lookalike Audiences is so an advertiser can target consumers that have similar demographics and interests as the companies current consumers. Facebook has extensive data that can help you target these lookalike audiences. This way of targeting your consumer is great when you have a list of previous customers with enough data to match a lookalike audience. It can be hard to know which set of consumers to use and when to use this feature for the best results. WebCitz marketing specialists have had great success utilizing lookalike audiences to drive up conversion.
Facebook retargeting works by tagging a customer when they visit a website and from there, are shown the same product or service on Facebook that they were previously looking at. This allows you to advertise to consumers who you know were already interested in what you sell, therefore those consumers have a higher buying intent. As retargeting may sound simple, it can be tricky to understand the different intricacies of what goes into setting up a retargeting campaign. Hiring a Facebook Retargeting professional, will help keep your budget on track and increase the likelihood of a sale. WebCitz marketing team has extensive experience in creating and maintaining retargeting ads in order to help you achieve the best results.