UI/UX Design

Optimize Your Website's UX

As a full-service UX design agency, we help you define, design and build transformative user experiences across all platforms.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
Web Design Services

Hire an Experienced UI/UX Design Company

A good website user experience means happier visitors, more customers, and more revenue. At WebCitz, our dedicated UX design professionals are here to implement a website analysis and improve your visitors' experience, whether that is in a new website design project, or a website redesign service.

What is User Experience?

User Experience (UX) is a term first coined by Don Norman, back in the early 1990s while he was working at Apple as a cognitive psychologist. Fundamentally, user experience is a blend of design, engineering, psychology, and customer service. User experience design involves several methods and techniques which analyze how the user interacts with a website, device, or product, and how they feel while using it. It also incorporates understanding the user's motivations and determining whether the design helps the user achieve their goals.

UX incorporates elements of:

  • Conducting user research
  • Analyzing user testing
  • Understanding user needs
  • Improving content and interaction design

According to Peter Morville's User Experience Honeycomb, available on usability.gov, there are seven aspects of user experience that you will need to consider. Hire a web development company that has a good understanding of the following factors:

  • Usefulness – the website content should meet the user' needs
  • Usability – the website should be easy to use and allow the user to achieve their end objective
  • Desirability – the design should be appealing throughout the branding, image, identity, and aesthetics of the website
  • Findability – the content, pages, and navigation menus should be easy to locate and navigate
  • Accessibility – the website should be accessible to users with disabilities
  • Credibility – the website should provide a truthful, reliable experience; users should be able to trust your brand
  • Valuable – the website should deliver value to the business and the customer alike

A Few of Our UX Designers

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A Well-Designed Website Focuses on User Experience

A website with good user experience will have excellent usability and functionality that meets the user's needs. Likewise, a website with a poor user experience negatively impacts the way a site visitor feels about your interface, structure, service, and products. In addition, a website that is confusing and difficult to use will have a low number of conversions. For this reason, user experience is extremely important for UX landing page design since conversions will heavily impact your marketing campaign metrics. Now more than ever, user experience design is critical to the effectiveness of a website design.

A website design should primarily focus on the user's experience. This includes taking into consideration the flow, scrolling, color schemes, loading time, mobile experience, navigation, and the way the user feels about the experience overall. At WebCitz, our goal is to make your users feel like they have an emotional connection to the experience of using your website. We don't just create an interface – we create an experience.

In this article, we discuss ecommerce user experience best practices.

Clear & Consistent Design

In his book, Don't Make Me Think Steve Krug stated that, “The fact that the people who built the website didn't care enough to make things obvious – and easy – eroded our confidence in the site and the organization behind it.” It should not be difficult for your user to find important information or call-to-actions on your website. For example, you will not want to draw attention to several buttons when you want the user to see and click on the main button. In addition to preventing your users from getting frustrated, providing a clear design and developing an effective visual hierarchy for your users increases conversions and reoccurring visits to your website.

More than likely, your users have an idea of how things should work, so when they visit your website, they are going to have a preconception of how your website will function based on their previous experiences on other websites. So then, how do you create an effective user experience? You will want to contact user experience design experts who understand that following website standards is key. That being said, you also don't want a cookie-cutter design. This is where our experts come in.

At WebCitz, we take a fresh approach to your website design, yet we understand that consistency and familiarity is important too. As web design professionals, we want to focus on lessening the mental load on the user yet designing a creative, memorable website that stands out from the competition.

Know Your Target Audience

You will want to choose a web development company that can help you identify your target audience. Hiring UX professionals with years of experience in the industry can help you pinpoint what your own users need and want.

At WebCitz, we work with you to understand your customer's goals. The experience of the customer, the context of their needs, and how they understand your website and brand is essential. In addition, end user feedback is extremely valuable to adjusting design elements to improve upon the user experience. The experience should be designed around them. We can even help with web-accessible UX web design services if you need to become ADA or WCAG compliant. Contact the WebCitz team at (800) 796-8263 to see how we can help with your UX design.

Google Analytics & UX Web Design

Looking to improve the conversion rates for your landing pages? The experts at WebCitz are here to help! Our team members are Google Analytics experts, with extensive knowledge understanding what users are doing on a website, where they are coming from, how long they stay engaged on your website, and what ways we can personally improve elements or design to increase your conversion rates. We evaluate:

  1. Event Tracking – using Google Analytics to track your user's CTA button clicks, video plays, downloads, ad clicks, etc. Our experts test these events, assess the effectiveness of these elements, and finally, how we can continually improve your conversions.
  2. Audience Insights – Additionally, our team analyzes audience insights. Audience data provides us details like demographics, location, interests, what devices they use, visit frequency, how recent their visit was, time of most engagement, and more.
  3. Page views – We also track page views. Generally speaking, more page views mean more user engagement. Our team tracks these and measures these against the conversion rates.
  4. Average Session Duration – The average session duration also indicates to us how long users are spending on certain pages on your website, which can tell us about the effectiveness of the elements on each page and whether we need to make improvements.
  5. Bounce Rate – For the user experience designer, a high bounce rate could indicate that there are either no elements which are keeping the user engaged, the user visited but could not find the information they were looking for, or the user found the information they needed an left the site right away.
  6. Goal Conversion Rate – Finally, we also track how many users completed an action or landed on a submission page such as, "Thank you for signing up," "Order placed," and "Download confirmation."

Heat Maps & UX Web Design

A heat map is a data visualization that detects how website visitors click, scroll, and move on the page. The more popular areas of the page are indicated by red, and the less popular sections are depicted in blue. Heat maps help our team discover where your users are clicking and can help to measure CTA effectiveness, how far your users will scroll on a page, where links or call-to-actions could be added to your page, and even pinpoint any issues between mobile and desktop layouts on your website.

UX designers can use heat maps in three different ways:

  • Click maps – highlight where users specifically click (or tap on mobile)
  • Scroll maps – show where users scroll on a page
  • Move maps – detect user mouse movement (on hover, no clicking)

How Heat Maps Can Help

Evaluate CTA Effectiveness

Our team can use heat maps to evaluate the user experience of your website. We utilize these to showcase the best-performing areas, such as navigation menus, call-to-action buttons, forms, etc. These maps allow us to show you how many clicks buttons get and the overall effectiveness of each call-to-action.

Measure User Scrolling

Heat maps also measure how far users tend to scroll on a webpage. Many users will not scroll all the way down a webpage, which means that users may miss any important information you have displayed lower on the page. It is also important to note that users will be visiting your website on different devices (mobile, tablet, laptop, desktop), which means that they will most likely be seeing different information above-the-fold (the part of the webpage that is currently visible without scrolling).

Spot Problem Clicks

Sometimes your customers click on elements on your page, (such as images, headings, etc.), expecting them to be a link. Heat maps can indicate wherever there are incorrect clicks made by the user. Many incorrect clicks on a certain element can suggest to the design team to make an improvement in the design or add a link to the element.

Improve Mobile & Desktop Effectiveness

Heat maps can also improve the quality of the user experience on mobile versus on desktop. For example, if users appear to not be locating CTAs on mobile but they are on desktop, the design team can review the findings and make improvements to the mobile layout.

Complex vs Confusing Design

Complexity is not necessarily bad; however, confusion is. You will want to choose a design team that understands things from the user's point of view. Asking questions like, “How will the user find what they are looking for?” and “Does my website make it easy to get in touch with me and request my services?” probe deeper and help to pinpoint whether the design, functionality, or call-to-actions of the website are confusing.

This is where creating a wireframe comes in. Our design team can create a wireframe or mockup that you can review. Your feedback gives us valuable insight and helps us create an even more useful website before we proceed into the development itself.

By making these changes earlier on in the project, it saves time and energy. In addition, our team can provide you a more effective design that not only looks professional and functions well but is also usable and achieves you and your customers' goals. Contact WebCitz at (800) 796-8263 to get started on your UX web design project today!

UX Website Design Pricing

When it comes to user experience design, you'll want to contact the professionals at WebCitz! Our UX web design experts have years of experience in the industry and will discuss with you WordPress UX design or Laravel UX design. In addition, we can provide feedback on website setup and configuration, how many web pages your site will require, how we can improve your site's usability, whether or not you need custom programming, how we can enhance your website content, what we do to improve your organic placements on Google and other search engines, and much more.

Depending on the scope of your project, we have various website pricing packages for both website designs and ecommerce developments. Contact one of our web experts for more details on the cost of having a website, which mentions usability-related expenses.

Contact Us Today!

If you are interested in getting started with UX web design, you can contact the WebCitz team by visiting our contact us page, chatting with us over live chat, or by calling us directly at (800) 796-8263 to speak with a team member (we are phone-call friendly!) From website design, to SEO marketing, to custom programming, WebCitz is here to improve your site's user experience.

At WebCitz, our in-house team is here to not only create a beautiful, functional website, but also to help you better understand your user's needs and goals. Take a look at some of our past website designs for examples of our work. Please contact our experts today to get your free UX web design quote — we are happy to meet with you!

Web Design Experts

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Hear what our customers are saying

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!

Frequently Asked Questions about UI/UX Design


What Is User Experience (UX) Web Design?

UX stands for "user experience." A user's experience with an app is determined by how they interact with it. Would you describe the experience as smooth and intuitive, or clunky and confusing? Can you navigate the app logically or does it seem arbitrary? When using the application, do users feel they are efficiently completing the tasks they set out to complete or does it feel like a struggle? The user experience is determined by how easy or difficult it is to interact with the user interface elements that UI designers have created.

The UX designer is also responsible for designing an application's user interface, which explains why people become confused about the differences between the two disciplines. Whereas UI designers are responsible for determining how the user interface will look, UX designers are responsible for determining how the user interface will function.

The interface and functionality are determined by them. How it is organized and how its parts relate to one another. In short, they design the interface. The user will have a good experience if it functions well and feels seamless. However, if navigation is complicated or unintuitive, a poor user experience can result. The second scenario is something that UX designers strive to avoid.

In addition, UX design involves some iterative analysis. User experience designers will create wireframes of their interface interactions and collect feedback from users. They will incorporate this into their designs. It is imperative that UX designers have a holistic understanding of how users prefer to interact with their applications.


What Is User Interface (UI) Web Design?

The term "UI" in UI design refers to "user interface." The interface represents the visual appearance of an application. This includes the buttons users click on, the text they read, the images, sliders, text entry fields, and any other items that are interacted with by the user. Every micro interaction, including screen layout, transitions, interface animations, must be considered. All visual elements, interactions, and animations must be designed.

The UI designer is responsible for carrying out this task. They decide how the application will look. It is necessary to choose color schemes and button shapes - the width of lines and the fonts used in the text. An application's user interface is designed by UI designers.

Designers of user interfaces are graphic designers. They are primarily concerned with aesthetics. It is their responsibility to ensure that the application interface is attractive, visually stimulating, and appropriately themed to correspond to the purpose and/or persona of the application. Moreover, they must ensure that all visual elements are cohesive, both aesthetically and functionally.


Why Is User Experience Important For A Website?

It is vital that you pay attention to the feelings of the users who visit your website if you intend to convert them. The user experience is therefore one of the most important aspects of any website. In addition to the visual components you see, it involves strategic planning regarding how your audience will engage with your website based on the intended outcomes.

One of these outcomes could be asking for information, subscribing to your service, or making a payment. At the end of the day, you will want your website to be easy to use and enjoyable for the user. Most people nowadays conduct their own research before visiting a website or reviewing a new business. In addition to establishing a greater sense of trust for your readers, a great user experience will enhance your credibility.

Moreover, if your website is engaging and attractive to the user, they will spend more time on it and visit other parts of your website. This data is valued by Google as well, and the longer people spend on your site, the higher your ranking will be on the search engine.

Industry UX Web Design

When looking online for the most experienced web designers, it is important to review each agency for UI & UX skills, design creativity, past work portfolio and client satisfaction. This will help ensure your future web design, website redesign, accessibility, or landing page project is completed without issues. You will find WebCitz to be one of the highest rated web design agencies!

Look at how we've been able to help businesses and organizations with their web design projects.

CampsFlooring CompaniesBreweriesAccountantsMortgage BrokersArchitectural CompaniesManufacturing CompaniesClothing CompaniesCleaning CompaniesAttorneysArt GalleriesChiropractorsBeauty CompaniesDry CleanersAuto DealershipsCatering CompaniesAuto Repair ShopsSenior Living HomesEngineering FirmsEntertainment CompaniesDistributorsPodiatry ClinicsVacation RentalsPhysiciansDaycare CentersFloral StoresFuneral HomesHealthcare StaffersHotelsBreedersAutomotive CompaniesPowersports CompaniesTravel CompaniesMotelsIndustrial CompaniesFitness CompaniesTattoo ArtistsHVAC CompaniesVeterinary ClinicsHair SalonsLawyersMagazine CompaniesWedding CompaniesAudiology ClinicsYoga StudiosNon ProfitsBakeriesBed and BreakfastsConstruction CompaniesBoutiquesInsurance CompaniesContractorsPersonal TrainersPlumbing ContractorsMedical CompaniesOptometry ClinicsAgriculture BusinessesPolitical OrganizationsHome BuildersFashion CompaniesChild Care CentersSelf Storage FacilitiesBiotech CompaniesChurchesCoffee ShopsProperty ManagersPsychologistsPainting ContractorsElectriciansRetail StoresAvionics CompaniesCharitiesAcupuncture ClinicsHealthcare CompaniesTransportation CompaniesChambers of CommerceFinance CompaniesMassage TherapistsMusiciansTherapy ClinicsDentistsRoofing CompaniesMartial Arts StudiosDance StudiosGolf CoursesPet CompaniesGovernment OrganizationsJewelry StoresLaw OfficesRestaurantsSpasScientific CompaniesPharmacy CompaniesAssisted Living FacilitiesLandscaping CompaniesRV ParksEducation CompaniesFurniture StoresPlastic Surgery CentersLimo CompaniesNight ClubsBarsPhysical TherapistsSports CompaniesRealtorsMunicipal Organizations
USA UX Designers

When searching for the best web designers in the United States, it is important to review each agency for UI & UX skills, design creativity, past work portfolio and client satisfaction. This will help ensure your future web design, website redesign, accessibility, or landing page project is completed without issues. You will find WebCitz to be one of the highest rated web design agencies in the United States! Look at how we've been able to help businesses and organizations throughout the United States with their web design projects.

Canada UX Designers

When looking for the best web designers in Canada, it is important to review each agency for UI & UX skills, design creativity, past work portfolio and client satisfaction.

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