Plumbers are you wanting to boost your online presence in order to attract more customers? Our guide listed here is packed with inspiration and expert tips.
We’ve reviewed our favorites from this industry—covering design, functionality, and user experience—to help you stand out. Whether you’re a residential plumber, offer emergency services, or run a plumbing supply company, this guide has something for you.
Check it out and start building a website as dependable as your plumbing services! For more inspiration, visit our greatest web designers article.
Top Plumber Website Designs
1. Moon Valley Plumbing & Rooter
This is a good example of a website design for plumbers looking for a professional layout. The layout of this plumber website was thoughtful because it includes several images of the staff at Moon Valley and clearly explains services. The use of bold branding colors was definitely refreshing for a custom website. They clearly had website marketing in mind when creating the design of their website. Give some thought to the creative design of this Plumber website when developing your next website.
2. Trident Plumbing & Drain
Right away, we noticed how this example made use of yellow and purple which always look great together. We really enjoyed how this logo design made sense for their company name. Trident Plumbing & Drain also did great with using bullet points to help keep everything organized. There was also lots of buttons that help to guide viewers through all of this content.
3. Rausch Plumbing & Remodeling
Including awards that they have received as a company was something that we enjoyed. A small area near the top showcased their star rating, which was brilliant. We enjoyed how a map was included in order to help people know where they service. They also included an informative blog along with a FAQ page, two things that really stood out to us.
4. Badgerland Plumbing
One of our favorite things about this example was their accents of red. They really enjoyed using small graphics in order to make everything look more interesting. Short and informative paragraphs was another aspect that helps them stand out. This domain was simple because it matched with their company name, making it easy to find within the worldwide web.
5. Watters Plumbing
Using a blue color scheme is not only relaxing, but logical for this plumbing service. This logo design was also very interesting and matched with their company. All their content was written in bullet points and short paragraphs, which was very helpful. Showcasing what brands they carry was a nice addition for customers to understand what they will be getting – and minimize disappointment.
6. Omnia Mechanical Group
We loved how this business started with black and white images to grab attention. It was interesting how four companies are combined in order to make sure that their group is prepared for any challenge. Omnia Mechanical Group had a simple but very professional font that we really enjoyed. Another think that we loved was their organized and clean flow of content and (including images).
7. Zest Plumbing & Drain
Using bright, bold colors catches the eyes of customers, and helps them as a company stand apart from their competitors. We really enjoyed how Zest Plumbing & Drain used a lime trade character in many areas. Bullet points were used carefully to keep content easy to read. Small icons were used in order to help guide people through their information.
8. Watson’s Plumbing
There was a great color choice that was used for Watson’s Plumbing. They also made use of icons and slanting graphics to improve their overall visual appeal. Including customer reviews is a choice that we loved because it shows that they are trustworthy. Showcasing that they’ve been in business for over 20 years also shows that they’re reliable.
9. Absolute Plumbing
It was helpful to include a form to schedule an appointment, making it very accessible for anyone visiting. Displaying awards that they’ve received helps to build a connection with their possible customers. Including videos was also very helpful to present information in a new way. They also used a smart organization that makes it very easy to find relevant content.
10. Red Lilly Plumbing
We loved how Red Lilly Plumbing did an amazing job with their organized paragraphs. It was nice to include subheadings in bright red to highlight change in topics. They also had a very organized menu that helps customers with navigation. A blog was included to get information to viewers in a different way – plus, it can be updated often. Coupons can also be noticed to help with price breaks.
11. Monkey Wrench Plumbers
Monkey Wrench Plumbers did an amazing job with their visuals – blending graphics with images. Including a variety of catch phrases and short paragraphs is always a good choice. They also do a great job with their photo frames that make for a more unique feel. Along with all of that, they thought carefully about their color scheme that looked stunning.
12. Flush Drain & Sewer Cleaning
Right away, we loved how this business had a logo design that seemed more interesting and unique. Buttons are used to keep information easy to be directed towards. Bullet points were also included to keep everything organized and easy to read. Their domain was simple and logical because it matched with their company name. Customer reviews were also added in.
13. Cali Rooter & Plumbing
One of the first things that we noticed was this example’s small animations to showcase transitions. Their bright accents of orange, blue and red in order to highlight certain areas was a great idea. We noticed how they use interesting shaped color blocks in order to keep information contained. Their logo caught our attention because of their use of gears and a water drop – and continued to use their color scheme.
14. Nautilus Plumbing
We loved how there was a good balance between green, white and black to make for a look that is enjoyable for viewers. Having alternating color blocks in order to organize and break up their information was a great idea. Professional fonts were used alongside with buttons, making everything nice and easy. Icons in order to make for a more visually appealing design.
Related: Looking to boost your website in online search results? Take a look at these SEO services to help get you more exposure and leads!
15. Diamond H20
Diamond H20 used a variety of interesting features to help stand out against competitors. We felt that their navigation bar was helpful because it carefully included some drop downs allowing people to quickly find what they’re looking for. Their color scheme was logical, seeing as they deal with water. Adding in bright red to accents to highlight the important information was something you’ll notice right away.
16. Hot Water Guys
Any person would notice how this example starts with an interesting loading animation, introducing their company before viewing this site. High quality images was another thing that we thoroughly enjoyed. This logo was very inclusive of their focus on heat and water. Including each location that they service was another brilliant idea that anyone could notice.
17. Plumbing Boys
This example understood the point of including small introduction animations. This captures attention quickly, and gets viewers more involved right away. They use a variety of text, videos and images to provide information. Including popular coupons was an addition that we couldn’t ignore. Customer reviews were also added in to make sure that their customers know they can be trusted.
18. Roto Rooter
Right away, it can be noticed that Roto-Rooter included a search bar for clients to search their zip code. We liked their use of colorful graphics for icons – this helped to pair a visual for those who understand better from images. It was interesting to add in a simple “jingle” near the bottom of their pages. Their logo was also very simple, and made it easy to understand what they as a company do.
19. Mr. Speedy Plumbing
One of our favorite things about Mr. Speedy Plumbing was their logo that used an animated character. This example ranked because of their simple design that clearly communicates what they are all about. Showing some statistics related to awards, projects, satisfied customers, and more was great. We also thought it was interesting how they used rectangles to help organize information.
20. Fords Plumbing
Here, they did an amazing job with their simplistic fonts and color accents to highlight important information. Showing their awards was a stunning choice to help gain reliability and trust. Blog posts were included in order to provide more information in a different way. This domain was also very professional and helpful because it makes them easy to find.
21. Bumble Bee Plumbing
This example explains the importance of themes. They stuck with a bee theme throughout these pages. There was not only a yellow accent, but also honeycomb patterns, and their little trade character. We loved how their title fonts were different in order to get everything to stand out more. BumbleBee Plumbing had customers in mind when building their navigation bar.
22. Highland Plumbing Inc.
Highland Plumbing Inc. was an extremely professional design that we really loved. Another great addition was their simplistic icons that can be used in a variety of places in order to create a creative visual appeal. Google and Yelp reviews and ratings were included, which was very helpful. We thought their logo that was 3D and used an interesting use of negative space.
23. Rocket Plumbing
We felt that this example was interesting because it took images and diagrams to pair with their content. They did a great job with their accent colors that help to highlight information. The navigation bar used lots of tabs to keep information well organized and maintained. Additionally, placing their contact information right in their header was a brilliant idea.
24. Leading Edge Plumber & Rooter
Allowing for a blue and red accent that is logical for a this type of business. Adding in lots of buttons was extremely useful because viewers would be able to find more information. We thought their inclusion of frequently asked questions, including a drop-down box was a great choice. Quick access to read reviews was another reason why we included them in our list.
25. The Pink Plumber
This is a creative website design example for a plumber looking to build their next website. After scrolling past the navigation of this plumber website, you’ll immediately notice the various animation and hover effects used on the home page. The pink and blue color scheme was refreshing for a unique plumber site. The Pink Plumber clearly had a focus on conversions when designing the structure of their website. Be sure to consider the great design of this plumber website when developing your next custom website.
26. A1 Total Service Plumbing
We absolutely loved how so many high quality images are used in A1 Total Service Plumbing. A black and red color scheme stood out to us because it provides a sense of confidence and power. We really enjoyed how their paragraphs were short and simple, keeping readers engaged. Showing their contact information in large texts right away was a choice we couldn’t ignore.
27. High-Quality Plumbing
We noticed right away how they used images as backgrounds with filters over them. It was amazing how they used small little water droplet shapes to create a more interesting look. Being able to request a quote was something that we really loved. This company also does a good job with an online feature for scheduling. Another thing they did well was their organization of content.
Related: Launch a complete digital marketing campaign with conversion funnels, email marketing, social media management, and lead generation for your plumbing company.
28. Local Service Pro Plumbing
Using an old-time feel for this example was nice because it felt different. Offering lots of deals and coupons was another nice thing that we loved to see. Their use of smaller paragraphs was something else that was very helpful for anyone visiting. They clearly had a focus on digital marketing when allowing for simple navigation. We also felt that is was very smart to make their header sticky, meaning it says on viewers’ screens even as they scroll.
29. Robins Plumbing
We really enjoyed how they used slanted images to grab attention. Their color scheme was relaxing because it was different from their competitors. They used lots of buttons to keep customers finding more information. A drop down was used in their navigation bar in order to make for a more effective design. This logo was also logical and interesting.
30. Boston Standard
There was a stunning organizational sense to this example that made it very easy to read through their information. While most plumbers share this quality, we thought Boston Standard did a nice job utilizing animation to increase visual interest. We liked their balance of simple and textured backgrounds that made for a pleasing design. Including videos was something else that we noticed.
31. Instant Plumbing & Rooter
There was a perfect balance between text, images and graphics. We enjoyed how occasionally there are interesting images used as backgrounds. Their use of typography was good and maintained a professional feel overall. Including statistics in their portfolio was another feature that we liked. Instant Plumbing had marketing in mind when including links guiding to more content.
32. AKO Plumbing
Here we noticed their unique photo frames that make for a more interesting look. Including bullet points was another thing that we felt was helpful to find content easier. Their use of images as backgrounds occasionally was a brilliant option. Additionally, including links to their social media pages was smart. A domain was chosen carefully that used their company name.
33. Benjamin Franklin Plumbing
There was lots of great qualities included here, even their list of service options. We liked how their logo matched carefully with their business name. Adding in customer reviews was something else that anyone could appreciate. Lots of blog posts was another idea that we found to be very helpful. Everything was also organized in a logical way, making it easy to read through everything.
34. Atomic Plumbing & Drain Cleaning
This more humorous approach to their company name was something that caught our attention right away. Our team liked how there was bold colors and an easy-to-follow home page. A high quality video right away was a unique choice. Atomic Plumbing clearly had a focus on digital marketing when writing in a professional manner.
35. Aladdin Plumbing Corp.
We loved the visuals of this site – images, background textures and more. Showing off their different plans, staying with the Aladdin theme was cool. They showed exactly what to expect with each plan and priced it. A live chat was another thing that we really liked about their business. We also thought it was nice how they included small graphics that are simplistic, but still add to their overall look.
36. Clover Services
We thought this company did a great job with their interesting image frames. Along with that, we liked how their written content was short and straightforward. Including a selection of past projects was something that we liked. An online booking tool was another feature that should be adapted by similar services. Their menu was also very minimalistic, which makes it easier to explore.
37. Superior Plumbing
As a company, Superior Plumbing seems to have an extra focus on providing for their community. Offering an opportunity for special needs students to work for their Superior Plumbing Kids Club was amazing. A bright blue and yellow accent was definitely very impactful. They also added in awards that they’ve won for their customer service and business practices.
Related: Stop wasted ad budget! These paid advertising services can help plumbers reduce wasted ad spend and get more leads from Facebook, Google, and Bing.
38. Village Plumbing & Air
We thought it was interesting how this example made sure to show off their company van, the one that will visit you if you become their next customer. Using bold, primary colors was refreshing and helped some of their content stand out more. Another thing that we enjoyed was their simplistic photo frames that were still different from typical site images.
39. Franco Belli Plumbing & Heating
Something that we really liked was this bright orange that accented their bursts of blue in a stunning way. They also made use of bullet points to help organize information more logically, making it easier to read. Another thoughtful feature was their subtle animations. They also include their phone number right within their header which is a perfectly great choice.
40. Texas Quality Plumbing
This is a great example that uses a more unique color palette. You might notice their cartoony logo that feels more creative and interesting. Customer testimonials was another thoughtful feature that we always enjoy seeing. Once again, we can see little checkmarks as bullet points that help to organize everything in a perfect manner. Showing what payment methods they accept (near the footer) was another useful choice.
41. Cooper Plumbing
There were numerous plumbers to choose from, but the website for Cooper Plumbing was the perfect example of a well-designed plumber website with a black and orange color scheme. One of the homepage features of Cooper Plumbing we noticed was customer testimonial video because that isn’t something you find on most plumber websites. Another thoughtful feature of this professional Plumber website is the consistent calls to action for the user to reach out. Cooper Plumbing clearly had a focus on website marketing when creating the plumber of their website. Talk about a great website to have included in this list of top websites!
42. Mr. Rooter
High quality images that continue to use their color scheme was very enjoyable. We liked how they went into detail about every service that they provide. Another design quality we noticed was a video that showcases their services. A frequently asked questions section was something else that we truly enjoyed. They had a focus on accessibility when building in links.
43. Houston Plumbing Services
Within this example, we noticed how they used color blocks to help break up content. Additionally, we thought it was cool how they used textures for many backgrounds. A large map was included to help customers locate them, something we found helpful. After scrolling for a while, you’ll understand that their contact information is easy to find.
44. Petri Plumbing, Heating, Cooling, & Drain Cleaning
From a design standpoint, we liked how typography was chosen carefully for this custom business. Reusing their diamond logo in many areas helped with brand recognition. Including a live chat was another thoughtful feature within Petri Plumbing. They also did an amazing job planning everything out so that their information was presented in a logical order.
45. Pioneer Plumbing & Septic
We liked how this example used slanted color blocks to break up the information. It looked unique, but also did it’s job. Their color choices were logical and easy on the eyes – plus it helped create brand identity. Having lots of buttons and links that take viewers to a page with a contact method was brilliant. This logo was also extremely unique, which caught our attention.
46. Halo Plumbing
This is a good example of a website layout for a plumber looking for inspiration on their next custom web design. We thought this website was a good example for the service industry because of its simple searchable design. Easily accessible icons is why we included this plumber website in our rankings for the top web design ideas for plumbers. They had internet marketing in mind when creating the high quality content of their website. What a great website to review when building out your next plumber website!
47. Bay Plumbing Co.
Lots of videos and images are used here in order to keep everything looking great. Our team liked this use of typography, maintaining a professional look. A page dedicated to their current specials was something that we found extremely helpful. Additionally, all of their content is written well and very informative, making customers satisfied and return next time.
48. Radiant Plumbing
Just the name of this brand had us smiling. Their logo and accents of yellow made sense for their brand because of their name. Including a blog was something else that we absolutely loved. Showing off lots of awards and accreditations to prove that they are a trustworthy company was a great idea. A search bar was unique for this type of company, but we still enjoyed it very much.
49. Daniel’s Plumbing
As you scroll through this homepage, a quality that you’ll notice right away is their online booking option. This example also does a good job with making use of a frequently asked questions section. Daniel’s Plumbing clearly wanted customers to find information quickly and easily, so they created a compelling template. Their domain was also fairly simple, which is always helpful.
50. Parthenon Plumbing
Parthenon Plumbing made use of customer reviews, coupons, awards and more – and that was all just in the homepage. Their strong focus on customer and their team helps people understand their values as a company. A well labeled navigation bar was also utilized, making it easy for anyone to find what they are looking for. This logo was also simple, but logical.
How to Build a Great Plumbing Website
Building a new website for your plumbing company? That’s exciting!
Let’s go over some steps to create or redesign your site.
If you already have your domain, hosting, and platform, feel free to skip ahead!
1.) Purchasing a Domain Name
Choosing a domain name is very important for any company—it’s your online address and a big part of your brand.
Here’s a simple step-by-step guide to help you pick the perfect one:
- Brainstorm: Start with ideas based on your business name, services, and location.
- Simplicity: Choose a name that’s easy to spell, pronounce, and remember. Avoid hyphens or numbers.
- Consistency: Use your established brand name if possible. For example, don’t register something like The411Plumber.online if your business is Jack Black Plumbing.
- Availability: Search for your desired domain early—many are already taken. If it’s for sale, consider your budget before buying.
- Domain Extensions: .com is most popular, but options like .net, .org, or .plumbing may work too.
- Legal Considerations: Do a trademark search to avoid using names that belong to other businesses or brands.
- Register the Domain: Use a trusted registrar like GoDaddy and Namecheap to lock in your domain.
2.) Choosing a Website Platform
Once you’ve chosen your domain, it’s time to pick a website platform.
For most plumbers, a content-based site with contact forms, maps, and booking tools is ideal—and WordPress is a great choice. Wix and other builders can work too, but WordPress offers more flexibility
- WordPress: WordPress is a flexible, widely used CMS perfect for plumbing websites—from basic pages to advanced sites with booking tools. With thousands of themes and plugins, it’s ideal if you want full control and room to grow. Most users install the open-source version on their own hosting account rather than using the hosted version.
- Wix: Wix is similar to WordPress, offering built-in page building tools and a hosted solution. We’ve worked on plumbing sites using Wix and found it reliable—no separate hosting needed.
Most plumbing companies don’t need ecommerce sites—unless you’re a plumbing supply store, which is a less common case.
Web Hosting Requirements
If you choose WordPress or WooCommerce, you’ll need web hosting. We recommend our reliable web hosting for WordPress sites, or consider these alternatives:
- WP Engine: WP Engine is a solid hosting choice for plumbing websites, with an easy control panel, seamless backups, and staging site support. Just note potential limits on PHP execution time and higher costs for upgrades.
- SiteGround: SiteGround offers reliable hosting with great support, easy backups, and affordable pricing—ideal for plumbing businesses.
3.) Choosing a Website Template
Many plumbing companies use pre-built templates to save time and money. If you prefer a custom design, you can hire a custom web developer or custom ecommerce developer—but for now, here are some top theme marketplaces to explore:
WordPress Plumbing Themes
You can find free themes at wordpress.org, or explore plumbing-inspired templates on ThemeForest.
Plumer – Themeforest
$19
Plumbio – Themeforest
$59
Plumbit – Themeforest
$69
Fixnow – Themeforest
$59
Wix Plumbing Themes
Browse free and paid themes in the marketplace at wix.com, some of which are suitable for plumbing companies.
4.) Creating Content & Adding Visuals
With your domain, platform, and theme ready, it’s time to build content for your pages.
Here are some tips for writing effectively:
- Know your target audience: Before writing, know your audience’s needs and preferences. Tailor content to address their concerns and provide value—this also boosts your SEO.
- Define your key messages: Focus on your key messages—highlight what sets you apart and clearly explain benefits of your services.
- Keep it concise and scannable: Since readers skim online, keep content concise with short paragraphs, bullet points, subheadings, and bold text for easy reading.
- Create clear and compelling headlines: Use compelling headlines that highlight your values—great headlines keep visitors engaged and exploring more.
- Strategically incorporate keywords: Research and naturally use relevant keywords to boost SEO—just avoid keyword stuffing. Tools like Ahrefs or Semrush can help.
- Maintain a conversational tone: Write in a friendly, conversational tone that connects with your audience. Avoid jargon unless needed, and speak directly to the reader.
- Edit and proofread: Always proofread before publishing. Check for errors, ensure smooth flow, and stay consistent with your brand voice. Tools like Grammarly can help.
- Utilize ChatGPT for assistance: Need help with ideas or content? Try AI tools like ChatGPT to refine your information.
Break up long text with quality, relevant images:
- Opt for high-quality images: Choose clear, high-quality images—blurry photos can, and will hurt your brand’s professional look.
- Ensure relevance: Use images that support your content and add visual context to your plumbing message.
- Consider stock photo resources: Find quality plumbing images in places like Unsplash, Pixabay, or Shutterstock. Always follow licensing rules and give credit when needed.
- Customize images when possible: If possible, customize images to match your plumbing brand for a cohesive look. Tools like Adobe Photoshop or Canva can help.
- Optimize image file sizes: Compress images to reduce load times without losing quality—tools like TinyPNG can help improve user experience and SEO.
5.) Post Launch Tasks
After launching your plumbing website, focus on key tasks to maximize its success. Here are some essential post-launch tips:
- Search Engine Optimization (SEO): Boost local visibility with strong SEO strategies—research keywords, optimize content, build internal links, and keep content fresh. Consider our SEO team or services like The HOTH.
- Paid Advertising: Attract targeted traffic with paid ads on Google or Facebook. For expert help, use our PPC management services or hire pros on Mayple.
- Conversion Rate Optimization (CRO): Use tools like Google Analytics to track performance and spot conversion drop-offs. Run A/B tests with VWO to improve UX and boost conversions.
- Website Security: Protect your site with SSL, firewalls (like Sucuri), and regular backups. Keep everything updated and monitor uptime with tools like UptimeRobot.
- Website Maintenance: Maintain your plumbing site by updating plugins, fixing errors, and monitoring speed. Use our website maintenance services or hire help via Upwork.
- User Feedback and Testing: Gather user feedback and run tests to understand how visitors use your plumbing site. Use insights to improve and optimize the experience.
- Content Updates: Keep your content fresh with regular plumbing blog posts and updates. Accurate, engaging info draws visitors and encourages shares and return visits.
Post-launch digital marketing is key to long-term success. Stay proactive, track performance, and adjust strategies to meet your goals.