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Case Studies: Retail / E-Commerce

Total number of case studies: 236

BigCommerce Debugging, GA4 Tracking & Shopping Ads Recovery for Jewelry Retailer

WebCitz helped a jewelry retailer resolve BigCommerce technical issues that were disrupting product visibility, analytics accuracy, and the online shopping experience. By repairing Google Merchant Center feed problems, migrating GA4 with reliable conversion tracking, and debugging theme errors, the client gained cleaner data, restored Shopping visibility, and a more dependable ecommerce foundation.

Shopify Ecommerce Migration & Product Data Automation for IT Distributor

WebCitz helped move a large, technical IT hardware catalog into Shopify while preserving SKU accuracy, product attributes, and category structure. The project also supported a domain and branding transition, checkout setup, shipping rules, tax configuration, and admin training. The result was a scalable ecommerce foundation that replaced manual workflows with a more reliable, automated Shopify operation.

Website Launch Consulting & Maintenance for Florida Floral Startup

WebCitz helped Dancing Daisy turn its floral shop vision into a functional online presence by advising on site structure, user flow, and product presentation. We also handled early website maintenance and backend stability, giving the owners a reliable digital foundation while they focused on launching their Florida business.

Custom WordPress Wholesale Portal for Secure B2B Furniture Distribution

WebCitz built a secure hybrid B2B website that lets SEFD promote its furniture collections publicly while protecting pricing, inventory, and partner-only details behind a private login. The custom WordPress experience improved catalog navigation, streamlined wholesale approvals, and gave the distributor a scalable platform for serving retail partners across Florida.

Industrial Photography & Social Media Assets for a Cohesive B2B Brand

WebCitz helped Werner Electric Supply turn technical products, facilities, and team-driven services into polished visuals for digital campaigns. Through professional photography, post-production, and platform-ready social media assets, their marketing team gained a steady stream of consistent creative content. The result is a stronger visual brand across LinkedIn, web banners, recruiting materials, and partner-facing promotions.

WooCommerce Checkout Optimization & Managed Hosting for Retail Brand

WebCitz helped Worhead reduce ecommerce friction by improving its WooCommerce checkout flow, refining frontend product experiences, and stabilizing the site’s technical foundation. With ongoing maintenance and performance-focused hosting, the brand gained a faster, more reliable storefront to support long-term online sales growth.

Shopify Gallery Design & UX Consulting for Sacred Art Retailer

WebCitz helped transform a standard Shopify storefront into a more refined, gallery-style shopping experience for religious icons and sacred art. Through design optimization, product page consulting, intuitive collection organization, and ongoing Shopify support, the store became easier to browse and better equipped to present high-value artwork professionally.

Technical SEO Audit & Managed Hosting for Excavation Contractor

WebCitz helped Wedde & Sons strengthen a custom HTML/CSS website through code-level SEO auditing, local search analysis, and technical stewardship. The engagement improved the site’s crawlability, service clarity, and hosting reliability so the business could maintain a stronger digital foundation in a competitive excavation and septic market.

Shopify Maintenance & Performance Support for Home Furnishings Retailer

WebCitz supported Better Homes Furniture & Hearth with ongoing Shopify maintenance, helping keep their online catalog organized, stable, and easy to use. By monitoring integrations, theme behavior, product navigation, and site performance, we helped preserve a reliable ecommerce experience that complemented their Dansville showroom.

Technical SEO & Authority Growth for Las Vegas Bridal Boutique

WebCitz helped MaidenWhite Bride compete in the crowded Las Vegas bridal market by repairing technical SEO issues, improving local visibility, and strengthening content around high-intent wedding dress searches. A PR-driven backlink strategy and local SEO refinements increased organic visibility and search authority, helping more brides discover the boutique online.

WooCommerce Stabilization & PHP 8 Upgrade for Specialty Coffee Roaster

WebCitz restored a broken coffee storefront by resolving fatal shop errors, modernizing the PHP environment, and stabilizing WordPress and WooCommerce. Through a staging-first process, plugin cleanup, and careful infrastructure updates, the site returned to a secure, reliable ecommerce foundation without disrupting orders.

Shopify Maintenance & Store Stabilization for Rhinestone Transfer Retailer

WebCitz provided ongoing Shopify support to keep a complex rhinestone transfer catalog organized, reliable, and easy to shop. By managing updates, theme compatibility, app integrations, and technical fixes, we helped maintain a fast, stable storefront for customers placing time-sensitive orders.

WordPress Content Hub & SEO Visibility Growth for Promotional Products Brand

WebCitz helped a promotional products company overcome the limits of a closed vendor e-commerce system by launching a WordPress subdomain built for search-friendly content. Through long-tail keyword research, solution-based articles, and strategic internal links back to the store, the campaign earned new Google rankings and meaningful blog traffic within six months.

Custom Laravel Shopify-HANA POS Integration for Automated Product Sync

WebCitz built a private Laravel application to connect Pittsford Florist’s Shopify storefront with its HANA POS system. The integration automated product transfers, reduced duplicate data entry, and helped keep product information consistent across both platforms. The result was a cleaner, more scalable backend workflow that allowed staff to focus less on administration and more on customer orders.

Custom Shopify Store & Multi-Channel Paid Media Launch for Home Maintenance Brand

WebCitz helped a new home maintenance product enter a crowded market with a premium ecommerce presence, cohesive brand experience, and aggressive acquisition strategy. The project combined custom Shopify design, paid media across multiple platforms, Mailchimp email workflows, and conversion-focused product page refinements to support a fast concept-to-consumer launch.

BigCommerce Maintenance & Modernization Planning for Global Health Retailer

WebCitz helped stabilize and support a legacy BigCommerce Blueprint storefront with a large technical product catalog and complex international shipping requirements. Our team handled ongoing maintenance, troubleshooting, theme adjustments, and Stencil migration planning so the store could continue serving global customers reliably while preparing for a future redesign.

Shopify Maintenance & Ecommerce Stability for Craft Brewery

WebCitz supported a craft brewery’s Shopify ecommerce presence with theme maintenance, app compatibility checks, troubleshooting, and mobile performance improvements. The work helped keep product releases, pickup options, and merchandise sales running smoothly so the brewery team could focus on its beer and community.

WordPress Maintenance & Lead Reliability for Industrial Equipment Manufacturer

WebCitz supports a large, media-heavy WordPress website with complex product catalogs, quote pathways, and service directory functionality. Through ongoing maintenance, security hardening, performance optimization, and rapid troubleshooting, the site remains stable, fast, and dependable for high-value industrial sales leads.

PPC Optimization & ROAS Growth for Hardware Ecommerce Retailer

WebCitz helped a hardware ecommerce retailer reduce wasted ad spend by tightening keyword targeting, improving negative keyword coverage, and aligning shoppers with more relevant product pages. We also strengthened product content and optimized shopping feeds to improve buyer confidence and paid traffic performance. The result was a more efficient paid search program with higher ROAS and healthier profit margins.
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