Case Studies: Digital Marketing

Total number of case studies: 269

Magento Shipping Automation & Search Growth for Hardware Retailer

WebCitz helped an online decorative hardware retailer manage complex Magento operations, including multi-warehouse shipping rates, performance optimization, security patching, and promotion management. Through technical SEO, brand landing pages, Google Ads, and managed hosting support, the store improved customer experience and became a stronger competitor against national home improvement retailers.

Magento Migration & Inventory Automation for Holiday Retail Growth

WebCitz helped a high-volume holiday retailer move beyond the limitations of an aging osCommerce store by migrating thousands of products and customer records into Magento. We modernized the storefront, connected inventory through Linnworks across the website, Amazon, and eBay, and supported seasonal growth with SEO and PPC campaigns. The result was a scalable ecommerce operation built to handle peak holiday demand without overselling.

WordPress Redesign & Managed Hosting for NYC Plumbing Lead Generation

WebCitz supported a competitive New York plumbing company through long-term technical maintenance, hosting, and a modern WordPress rebuild. The updated site improved mobile usability, service navigation, reliability, and urgent contact access - helping preserve a trusted brand while keeping customer acquisition strong across NYC.

Hyper-Local SEO & E-Commerce Platform for Regional HVAC Growth

WebCitz helped Black-Haak evolve from a basic online presence into a search-focused HVAC website built to win traffic across Fox Valley communities. Through city-specific SEO pages, service landing pages, HikaShop e-commerce functionality, and long-term Joomla support, the site became a stronger source of local leads and online product sales. The decade-long partnership supported greater visibility, customer convenience, and scalable digital growth.

Enterprise Magento Multi-Store Platform for B2B Distributor Growth

WebCitz built a scalable Magento multi-store system that let a large promotional products supplier manage one massive catalog while powering more than 50 white-labeled distributor storefronts. Custom data routines, secure distributor portals, an interactive digital catalog, and long-term hosting helped turn a complex sales operation into a stable, centralized B2B ecommerce channel.

BigCommerce Technical SEO Recovery & Restored Search Visibility

After a platform migration caused a major organic visibility drop, WebCitz uncovered indexation blockers, crawl issues, and missing redirects that were preventing search engines from properly accessing the site. We removed harmful meta directives, forced re-indexing through Google Search Console, repaired 301 redirect gaps, and optimized the BigCommerce setup. The result was a restored search presence, stronger technical foundation, and renewed discoverability for key industrial product pages.

Technical SEO Sprint & Local Search Readiness for Roofing Contractor

WebCitz completed a focused SEO sprint to uncover technical barriers, improve page-level search signals, and make the roofing website easier for Google to interpret. The engagement gave the contractor a cleaner, better-structured foundation for local visibility and future digital marketing efforts.

Google Ads Strategy & Scalable Growth for Peptide Supplement Brand

WebCitz helped Peptide HQ compete in a highly regulated, expensive advertising market by building a data-driven Google Ads strategy that balanced automation with granular campaign control. Through ongoing testing, landing page feedback, and performance consulting, the brand improved the efficiency of its ad spend and built a more scalable path to revenue.

WordPress Performance Optimization & CRO for Zoho IT Consultant

WebCitz stabilized the WordPress environment, improved site speed, and reshaped service pages around executive-friendly messaging. We turned technical Zoho integration content into clearer business-value journeys with stronger calls to action and simpler consultation paths. The result is a faster, more credible website that supports ongoing marketing visibility and better conversion intent.

Custom WordPress Donation Platform Rescue for Meal Assistance

WebCitz took over an unstable, incomplete donation website and rebuilt the technical foundation behind its meal-funding workflow. By customizing IgnitionDeck, improving registration flows, and cleaning up prior development issues, we delivered a more reliable platform for managing donors, recipients, and funded meal campaigns.

PR-Driven SEO & Website Maintenance for Wealth Management Acquisition Readiness

WebCitz helped a wealth management firm strengthen its digital authority in a highly scrutinized YMYL market through earned media outreach, editorial backlinks, and ongoing technical upkeep. The engagement improved credibility, supported stronger organic visibility, and left the brand with a polished digital footprint ahead of acquisition.

Google Ads Funnel & Direct Lead Generation for Luxury Car Rentals

WebCitz helped Reps Rentals test direct demand for luxury vehicle rentals in Northeast Wisconsin with a focused paid search and landing page strategy. We built a conversion-oriented WordPress funnel, refined Google Ads targeting to avoid low-value rental searches, and improved mobile lead capture with stronger trust signals. The campaign gave the client a clear proof of concept for generating high-intent, brand-owned rental inquiries outside third-party platforms.

Conversion-Focused WordPress Development & Local SEO for Home Buyer Leads

WebCitz built a conversion-focused WordPress presence that helped Helpful Home Buyers earn trust with local homeowners while making it easy to request a cash offer. With streamlined lead capture, local SEO structure, and reliable hosting, the website became a dependable digital front office for property acquisition leads across Green Bay and the Fox Valley.

WordPress Development & SEO Growth for Recipe Publisher

WebCitz built a fast, recipe-focused WordPress site and paired it with ongoing SEO work to help Make A Dish compete in a crowded food publishing niche. Through structured recipe optimization, performance improvements, authority building, managed hosting, and maintenance, the site became better positioned for organic discovery by home cooks.

Technical SEO & Authority Growth for Las Vegas Bridal Boutique

WebCitz helped MaidenWhite Bride compete in the crowded Las Vegas bridal market by repairing technical SEO issues, improving local visibility, and strengthening content around high-intent wedding dress searches. A PR-driven backlink strategy and local SEO refinements increased organic visibility and search authority, helping more brides discover the boutique online.

Technical SEO Audit & Indexing Recovery Roadmap for Bio-Research Platform

WebCitz investigated a complex Squarespace indexing issue that caused important PDF resources to disappear from search results after CDN file paths changed. Through technical auditing, redirect troubleshooting, keyword mapping, and backlink review, the campaign clarified where authority was being lost and gave the organization a practical roadmap for improving long-term organic visibility.

Facebook Ads Lead Generation for Wisconsin Medicare Agency

WebCitz helped Wisconsin Advantage navigate the competitive, compliance-sensitive Medicare advertising space with targeted Facebook campaigns and low-friction lead forms. By emphasizing local guidance and continuously optimizing for lead quality, the campaign helped fill their pipeline with qualified Wisconsin prospects during key enrollment periods.

Restaurant Website, Reservations & Email Marketing for Bistro Launch

WebCitz helped launch a local hospitality brand with a polished website, easy menu updates, online table booking, email list building, and social media support. The solution gave the bistro practical tools to promote specials, manage reservations during busy periods, and stay connected with loyal customers.

Shopify Maintenance & Store Stabilization for Rhinestone Transfer Retailer

WebCitz provided ongoing Shopify support to keep a complex rhinestone transfer catalog organized, reliable, and easy to shop. By managing updates, theme compatibility, app integrations, and technical fixes, we helped maintain a fast, stable storefront for customers placing time-sensitive orders.
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