Case Studies: Digital Marketing

Total number of case studies: 269

Technical SEO Audit & Indexing Recovery Roadmap for Bio-Research Platform

WebCitz investigated a complex Squarespace indexing issue that caused important PDF resources to disappear from search results after CDN file paths changed. Through technical auditing, redirect troubleshooting, keyword mapping, and backlink review, the campaign clarified where authority was being lost and gave the organization a practical roadmap for improving long-term organic visibility.

Facebook Ads Lead Generation for Wisconsin Medicare Agency

WebCitz helped Wisconsin Advantage navigate the competitive, compliance-sensitive Medicare advertising space with targeted Facebook campaigns and low-friction lead forms. By emphasizing local guidance and continuously optimizing for lead quality, the campaign helped fill their pipeline with qualified Wisconsin prospects during key enrollment periods.

Restaurant Website, Reservations & Email Marketing for Bistro Launch

WebCitz helped launch a local hospitality brand with a polished website, easy menu updates, online table booking, email list building, and social media support. The solution gave the bistro practical tools to promote specials, manage reservations during busy periods, and stay connected with loyal customers.

Shopify Maintenance & Store Stabilization for Rhinestone Transfer Retailer

WebCitz provided ongoing Shopify support to keep a complex rhinestone transfer catalog organized, reliable, and easy to shop. By managing updates, theme compatibility, app integrations, and technical fixes, we helped maintain a fast, stable storefront for customers placing time-sensitive orders.

BigCommerce Debugging, GA4 Tracking & Shopping Ads Recovery for Jewelry Retailer

WebCitz helped a jewelry retailer resolve BigCommerce technical issues that were disrupting product visibility, analytics accuracy, and the online shopping experience. By repairing Google Merchant Center feed problems, migrating GA4 with reliable conversion tracking, and debugging theme errors, the client gained cleaner data, restored Shopping visibility, and a more dependable ecommerce foundation.

Website Launch Consulting & Maintenance for Florida Floral Startup

WebCitz helped Dancing Daisy turn its floral shop vision into a functional online presence by advising on site structure, user flow, and product presentation. We also handled early website maintenance and backend stability, giving the owners a reliable digital foundation while they focused on launching their Florida business.

Industrial Photography & Social Media Assets for a Cohesive B2B Brand

WebCitz helped Werner Electric Supply turn technical products, facilities, and team-driven services into polished visuals for digital campaigns. Through professional photography, post-production, and platform-ready social media assets, their marketing team gained a steady stream of consistent creative content. The result is a stronger visual brand across LinkedIn, web banners, recruiting materials, and partner-facing promotions.

Joomla Maintenance, SEO & Managed Hosting for Industrial Filter Manufacturer

WebCitz supported Fleetlife Filters with ongoing Joomla maintenance, secure hosting, and targeted SEO focused on OEM replacement filter searches. The result was a stable, professional web presence that helps industrial buyers find technical resources, request quotes, and trust Fleetlife as a reliable manufacturing partner.

Technical SEO Stabilization & Authority Growth for Heavy Construction Contractor

WebCitz helped Radtke Contractors recover from a problematic Wix transition that created duplicate site structure, missing redirects, and weakened organic visibility. Through technical cleanup, content consolidation, authority building, and local trust improvements, the site regained a more stable and credible search presence for marine and civil construction services.

Ecommerce Rebrand, WooCommerce Migration & SEO Growth for Furniture Retailer

WebCitz helped an established mattress retailer reposition itself as a broader furniture ecommerce brand through new visual branding, platform migration, SEO, and hosting support. The long-term partnership gave the client a more professional brand presence, easier store management, stronger organic visibility, and a stable hosting foundation for continued retail growth.

Local SEO & Email Marketing Growth for DFW Entertainment Venue

WebCitz helped a DFW axe throwing venue improve local visibility, promote its private booking experience, and stay connected with past customers. Through local SEO, Google Business Profile optimization, email campaigns, social media management, and authority building, the business grew its audience and strengthened its market position. The increased brand value and customer volume contributed to a successful merger with a complementary entertainment company.

PPC Optimization & ROAS Growth for Hardware Ecommerce Retailer

WebCitz helped a hardware ecommerce retailer reduce wasted ad spend by tightening keyword targeting, improving negative keyword coverage, and aligning shoppers with more relevant product pages. We also strengthened product content and optimized shopping feeds to improve buyer confidence and paid traffic performance. The result was a more efficient paid search program with higher ROAS and healthier profit margins.

WordPress Content Hub & SEO Visibility Growth for Promotional Products Brand

WebCitz helped a promotional products company overcome the limits of a closed vendor e-commerce system by launching a WordPress subdomain built for search-friendly content. Through long-tail keyword research, solution-based articles, and strategic internal links back to the store, the campaign earned new Google rankings and meaningful blog traffic within six months.

Google Ads Recruitment Campaign for Qualified CDL Driver Leads

WebCitz helped Hill Transportation reduce reliance on costly job boards by building a direct-to-driver paid search strategy focused on regional CDL candidates. Mobile-first landing pages and simplified inquiry forms made it easier for recruiters to connect quickly with qualified drivers. The campaign delivered a steady pipeline of applicants during a highly competitive hiring market.

Shopify SEO & Digital Marketing Sprints for Artisan Jewelry Growth

WebCitz helped an independent Native American jewelry creator attract more qualified shoppers to her Shopify store through focused technical, SEO, and marketing sprints. By improving site performance, optimizing high-intent product and collection pages, and refining the sales funnel, the brand gained stronger organic visibility and a more efficient path from visitor to customer.

WordPress Website & Lead Generation Growth for Solar Installer

WebCitz built a custom WordPress presence that helped Independent Solar educate property owners, showcase completed solar projects, and capture more qualified inquiries. Through targeted content, technical SEO, mobile performance improvements, and high-intent intake forms, the site became a stronger lead engine during the renewable energy boom.

Technical SEO & Content Authority Foundation for Industrial Tool Retailer

WebCitz helped an industrial tool retailer compete against larger hardware brands by focusing on specialized keyword opportunities, stronger technical content, and cleaner site architecture. Our work improved the site’s SEO foundation through metadata refinement, internal linking, crawlability improvements, and performance-focused updates designed to support long-term authority in a competitive niche.

WooCommerce Migration & Scalable Ecommerce Platform for Equipment Distributor

WebCitz moved ScaffoldMart from an outdated X-Cart setup into a modern WordPress and WooCommerce environment built to handle a large, complex equipment catalog. The project included product, customer, and order migration, improved quote-request workflows, technical SEO safeguards, high-performance hosting, and supporting graphic design for packaging and manuals. The result was a stable, scalable ecommerce platform with stronger usability and a foundation the client could confidently manage in-house.

Shopify Catalog Management & SEO Content for Replacement Parts Growth

WebCitz helped Cooler Door Gaskets keep a technical Shopify catalog accurate, searchable, and easy to navigate despite frequent product and pricing changes. Through ongoing product data management, SEO-focused content, UX maintenance, and technical support, the store reduced friction for buyers and maintained a strong presence in a competitive replacement parts market.
See All Case Studies

Corporate Headquarters
1981 Midway Road, Suite E
Menasha, WI 54952
Toll-Free: 800-796-8263

Copyright © 2004-2026 WebCitz, LLC. All Rights Reserved.