Case Studies: Digital Marketing

Total number of case studies: 269

Custom WooCommerce Storefront & Managed Hosting for Oversized Replica Sales

WebCitz built a dedicated WooCommerce storefront that matched the client’s established ordering workflow while presenting highly detailed product photography in a fast, polished experience. The result was a reliable ecommerce presence with optimized media, custom checkout logic, and managed hosting to support large-item sales inquiries.

Construction Website Launch & Local SEO Longevity for Wisconsin Contractor

WebCitz built a modern WordPress website that helped the contractor present its craftsmanship, improve quote requests, and compete in a crowded Southeastern Wisconsin market. Seasonal local SEO work created strong search visibility for roofing, siding, and window services, while ongoing maintenance keeps the site secure and performant. The result is lasting local rankings and lead flow without the need for active monthly SEO campaigns.

Multi-Location PPC & Local SEO Growth for Medical Clinics

WebCitz helped a multi-location medical practice strengthen its local visibility, manage high-intent ad campaigns, and connect marketing activity to real patient inquiries. Through location-specific Google Ads, optimized business profiles, conversion-focused landing pages, and ongoing WordPress support, the practice gained clearer ROI tracking and sustained growth across South Florida.

Ecommerce Migrations & Custom Product Configurator for Reptile Housing Manufacturer

WebCitz helped Vision Products move beyond an outdated ASP website through phased ecommerce migrations and long-term technical support. We built custom configuration tools for modular reptile housing, added bulk ordering logic for wholesale buyers, and supported the platform with reliable hosting and maintenance. The result was a more scalable digital ecosystem that supports both hobbyist and commercial customers.

Industrial Machinery Catalog Migration & Managed Hosting for Long-Term Reliability

WebCitz helped Toolmann turn a complex, media-heavy machinery inventory into a searchable online catalog that could evolve with changing technology. After launching a customized Open-Realty platform, we later migrated the catalog to Joomla while preserving machine data, usability, and SEO continuity. Ongoing hosting, updates, and security support have kept the site stable through a long-term partnership spanning more than 15 years.

Shopify SEO Audit & Migration Recovery for Automotive Product Leader

WebCitz helped Top Lift Pros uncover the technical SEO issues, redirect gaps, page speed problems, and backlink risks created by a Shopify migration. Our diagnostic roadmap gave their team clear priorities for recovering lost search equity, improving Core Web Vitals, and protecting organic visibility for high-intent Jeep and Bronco product searches.

Landing Page SEO, Link Building & Speed Optimization for Pest Control Growth

WebCitz helped Mrs. Bzzz strengthen its digital foundation with more persuasive service-page content, targeted authority building, and technical performance improvements. The engagement improved the company’s ability to attract high-intent local search traffic, support future Google Ads campaigns, and compete more effectively in the New Jersey pest control market.

Magento Multi-Store Ecommerce Build for Shed Hunting Retail Expansion

WebCitz helped the parent company launch a standalone ecommerce experience for shed dog trainers while keeping operations centralized across two related brands. By using Magento multi-store architecture, unified product and order management, abandoned cart recovery, and dedicated hosting, the client expanded into a niche market without duplicating administrative work.

Shopify Storefront Launch & Sales Channel Strategy for Automotive Accessory Brand

WebCitz helped My Hitch Caddy bring a new Wisconsin-made utility product to market with a professional Shopify storefront built to communicate product value, support orders, and showcase installation use cases. After launch, we provided early-stage marketing guidance around B2B distribution, advertising feedback, and sales channel growth, giving the founders a stronger foundation for expansion.

Secure Laravel Tax Filing Portal for High-Volume Return Processing

WebCitz built a custom Laravel-based tax preparation platform that moved sensitive intake, document collection, payments, messaging, and review workflows into a secure cloud application. The solution combined encrypted data storage, MFA, role-based admin access, Stripe payments, SMS alerts, and hybrid hosting to support demanding tax-season traffic. The platform successfully processed thousands of returns and demonstrated WebCitz’s ability to deliver secure, complex financial software.

WordPress Migration & Google Ads CRO for Home Service Lead Growth

WebCitz moved the garage door company off a restrictive proprietary platform and rebuilt its web presence on WordPress for better control, performance, and SEO flexibility. We paired the migration with focused ad landing pages, mobile-friendly calls-to-action, and ongoing hosting support to improve lead generation from high-intent homeowners.

Precision Google Ads Targeting & Lead Quality Growth for Microelectronics Manufacturer

WebCitz rebuilt the advertising funnel for a niche microelectronics manufacturer by tightening keyword targeting, improving landing page clarity, and adding retargeting to support longer B2B buying cycles. The campaign produced more qualified engineering inquiries, improved conversion performance, and reduced cost per lead by focusing spend on high-intent prospects.

Landing Page CRO, SEO & Paid Ads Lead Growth for Exterior Contractor

WebCitz strengthened the contractor’s WordPress site, built campaign-specific landing pages, and managed SEO, link building, and paid ads to improve the path from click to inquiry. The combined strategy increased both the volume and quality of leads while helping the company compete more effectively in its local roofing and siding market.

Ecommerce SEO & Google Ads Growth for Auto Paint Retailer

WebCitz helped Paint For Cars compete in a crowded online auto paint market by strengthening organic visibility, improving product feed accuracy, and refining paid acquisition. The multi-year strategy increased authority around competitive car paint terms, improved Google Shopping performance, and supported the brand’s growth into a valuable acquisition target.

WordPress Website, Sales Funnels & Local SEO Growth for Fencing Contractor

WebCitz helped a competitive Texas fencing contractor strengthen its online presence with a WordPress brand hub, focused ClickFunnels landing pages, and ongoing local SEO support. The work improved visibility for high-intent homeowner searches, supported stronger lead capture, and kept the company’s website fast and reliable through managed hosting.

Custom WordPress LMS & Physician Matching Platform for Medical Staffing

WebCitz took over a complex WordPress project that needed far more than a basic website, including online training, physician listings, and localized scribe matching. We built custom LMS, directory, and pairing tools while stabilizing legacy code, helping the platform become a reliable national medical staffing solution.

Shopify Ecommerce Storefront & Long-Term Support for Fitness Equipment Retailer

WebCitz helped The Fitness Store move a large, premium fitness equipment catalog into a reliable Shopify ecommerce experience built for research-heavy purchases. We organized product data, variants, imagery, and technical resources while improving the shopping flow for comparisons and checkout. Ongoing support has kept the store stable and effective, giving the retailer a professional online presence that complements its showroom and helps it compete with larger national sellers.

Custom WordPress Development & Local Lead Growth for Exterior Remodeler

WebCitz built a custom WordPress website that matched the client’s vision while keeping performance and mobile usability in focus. We paired the site with targeted Google Ads, local SEO, citation work, and expanded service content to attract homeowners in key Fox Valley markets. The result was a stronger digital presence and a dependable lead-generation funnel that helped the company grow despite a modest marketing budget.

Magento Ecommerce, Marketplace Sync & PPC Growth for Beauty Retailer

WebCitz helped Ultimate Salon Products scale a complex beauty catalog into a streamlined ecommerce operation across its website, Amazon, and eBay. By combining Magento development, Linnworks inventory synchronization, brand-focused landing pages, and high-budget paid search management, the client reduced manual overhead while expanding national reach in a competitive market.
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