Alaska Digital Marketing

What is Digital Marketing for Alaska Businesses?

It's pretty simple: Alaska digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Alaska business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for Alaska-based businesses.

The latest digital marketing campaigns often use a number of internet marketing strategies, all working together to help you get more visibility and conversions throughout Alaska and the rest of the United States.

For instance, the best digital marketing services in Alaska will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
• Boost your Alaska business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Alaska with content marketing, video production, link building, reviews, and social proof.
• Create and nurture relationships with email, SMS, and social media.

Our digital marketing agency is happy to provide Anchorage, and Juneau with professional internet marketing services.

Our Digital Marketing Services for Alaska Small Businesses

For Alaska businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Alaska, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.

Alaska SEO Strategies

If you want your website to appear on the first page of search results throughout Alaska for competitive phrases, you have to take a holistic approach to your digital marketing campaign. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Alaska. Technical, on-page, and off-page SEO can fix each of these issues and more. Let's explore more about each of these Alaska SEO services:

• For Alaska businesses, technical SEO planning includes things like page speed, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. These affect how Google reads and traverses your content, and how visitors interact with your Alaska site. Typically Alaska web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. Our developers are skilled in WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
• There are several factors involved with on-page SEO for Alaska websites, such as content silos, content writing, internal linking, keyword research, frequently asked questions, competitive analysis, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Alaska or the United States. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Content creation is an important part of your Alaska online marketing strategy.
• A big part of Alaska SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand that your Alaska website and content is worth mentioning, it's important to build natural backlinks to the homepage and interior pages.

Your Alaska digital marketing strategy can't be limited to just one or two parts of an SEO plan. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Ensure that your Alaska competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Alaska Small Business Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Alaska business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Alaska search rankings. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Alaska digital marketing campaign. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of commitment will only serve to keep you off the first page of Alaska search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Alaska website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Alaska website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

We utilize a number of white-hat link building techniques in our Alaska digital marketing services, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Alaska competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Alaska website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Alaska business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning Alaska competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management Services (ORM) for Alaska Small Businesses

Your online reputation in Alaska and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Alaska, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Alaska brand.

For local service companies in Alaska, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Alaska storefront. Online shoppers in Alaska want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Alaska doctors or Alaska attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Alaska website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Alaska.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Strategies for Alaska Small Businesses

Most Alaska businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Alaska websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Alaska begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Alaska digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Alaska digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Alaska business.

Social Media Advertising Services for Alaska Small Businesses

The use of social media ads in Alaska digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Alaska company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Alaska companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Alaska small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Alaska digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Alaska Small Businesses

The use of Alaska search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Alaska business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Alaska digital marketing strategy. For any search engine marketing campaign in Alaska, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Alaska Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Alaska company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Alaska business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Alaska business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Alaska businesses. To develop a sales funnel that produces value for your Alaska business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Alaska digital marketing campaign.

Conversion Rate Optimization (CRO) for Alaska Small Businesses

There is almost no reason to neglect conversion rate optimization within Alaska digital marketing services. This is a critical aspect of any type of online marketing in Alaska since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Alaska business might not work for a different Alaska business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Alaska websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Alaska, and many other factors.

Email Marketing Services for Alaska Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Alaska digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Alaska email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Alaska Small Businesses

For local service providers in Alaska, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Alaska lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Alaska small business.

Video Marketing for Alaska Small Businesses

As a full-service digital marketing firm for Alaska, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Alaska digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Alaska digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Alaska Website

You're going to have to think about marketing in Alaska if you manage a business that sells something. There are many reasons to consider Alaska digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement a digital marketing strategy for your Alaska business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Alaska. You might as well choose a format and medium that can follow your target audience wherever they go in Alaska.
• The flexibility of Alaska digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with online marketing in Alaska. You'll have to work hard to get people to like, comment, and share your non-digital ads in Alaska!

How to Develop Alaska Digital Marketing Programs

It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Alaska-based business. You want to ensure everyone involved understands the ultimate goal of the Alaska digital marketing service to prevent spending time on ideas that won't positively impact the business.

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Alaska or beyond is important. You can then make sure you're targeting your Alaska digital marketing to the platforms your audience is active on and using messaging that agrees with them.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. By doing this, you'll make sure your Alaska digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

If you plan to incorporate search engine optimization in your Alaska digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

There's no better time to promote your Alaska business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Alaska paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Alaska lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

As soon as your Alaska website gets traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Alaska website visitors.

When you have all of these Alaska digital marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Alaska digital marketing campaign should always be focused on conversion rate optimization.