Welcome to our comprehensive guide featuring the top 55 hotel websites, handpicked by our expert team of web designers and developers.
We’ve meticulously analyzed hundreds of hotel websites, ranking them based on crucial factors such as design, functionality, uniqueness, user experience, and other essential grading elements. Our goal is to provide hotels with a treasure trove of inspiration and ideas for their next website, ensuring an online presence that will captivate visitors and drive bookings.
In this article, we’ll delve into the essential components of a successful hotel website, including seamless navigation, enticing visuals, detailed room information, and an intuitive booking process that keeps visitors engaged and eager to plan their stay. This isn’t our first similar article – if you head over to our best websites article you’ll find a collection of thousands of beautiful websites organized into dozens of different business industries.
So, buckle up and join us as we explore the world of exceptional hotel web design, and learn how to create an online experience that leaves a lasting impression.
Top Hotel Website Designs
9. The Ridge
10. Drury Hotels
11. Delafield Hotel
12. IronWorks Hotel
17. Hotel Arista
18. Four Seasons
19. Hotel Indigo
20. Marriot Bonvoy
22. The Atheneum
25. Grand Hotel
27. 3 one 3 Hotel
28. Shinola Hotel
29. Bay Harbor
30. The Alexander
32. Spring House Inn
34. The Bradley
37. Hancock Hotel
41. Inn of Chagrin
45. Camelback Resort
47. The Pod Hotel
48. Cachet Boutique
49. Public Hotel
51. Standard Hotels
52. 1 Hotels
53. The Langham
54. The Pearl Hotel
55. The Ritz-Carlton
How to Build a Great Hotel Website
Are you in the process of building a new website for your hotel? How exciting!
Let’s walk through some of the most important steps in building a new, or redesigning an existing, hotel website.
Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!
1.) Purchasing a Domain Name
Picking out a domain name for your hotel website is a crucial step in establishing your hotel’s online identity. It serves as the address that visitors will use to access your hotel website, and it plays a significant role in branding and recognition of your establishment.
Here’s a step-by-step process to help you choose the perfect domain name:
- Brainstorm: Start by thinking of ideas for your domain name, considering the name of your hotel, its location, and any unique features or offerings.
- Simplicity: Try to keep your domain name simple, easy to spell, and memorable. Avoid using complex words, hyphens, or numbers.
- Consistency: If your hotel has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your hotel is called Copper Rock Hotel, don’t register a domain name such as CheapHotelRooms.online.
- Availability: Check the availability of your desired domain names before proceeding. Many common domain names have already been registered. If that is the case, see if your desired domain name is available for sale or consider alternative options.
- Domain Extensions: Consider which domain name extension best suits your website’s purpose. While .com is the most common and widely recognized extension, there are other options available, such as .hotel, .travel, or country-specific extensions like .us or .uk.
- Legal Considerations: Before registering your domain name, conduct a trademark search to ensure it doesn’t infringe upon someone else’s intellectual property. Avoid using brand names or trademarks owned by other hotels or hospitality businesses.
- Register the Domain: Once you’ve settled on an available domain name, register it through a reputable domain registrar. Popular domain registrars like GoDaddy, and Namecheap are user-friendly options for domain name registrations.
2.) Choosing a Website Platform
After figuring out your domain name, the next step is selecting a website platform for your next website.
You’ll often find smaller motels, bed and breakfast, cabins, and similar properties to build out content-based websites with contact forms and phone numbers to drive conversions.
For larger motels and hotels, you’ll often see online booking systems integrated into the website. This can be through internally built applications if you have the budget, or monthly services through companies like RezStream.
There are in-between solutions as well, where a smaller organization wants to offer reservations but tries to do it through a WordPress plugin to save on expense.
For Content Websites:
When it comes to content-based hotel websites, there are several options to consider, including WordPress, Wix, and other hosted website builders.
- WordPress: WordPress is a highly versatile and widely used content management system (CMS) that offers great flexibility and customization options. It caters to all types of hotel websites, allowing you to create a website that showcases your hotel’s unique features, amenities, and booking functionality. With a vast selection of hotel-themed themes and helpful plugins available, WordPress enables you to create a tailored and visually appealing website for your hotel. It provides you with control and the ability to expand your website’s functionality over time. While there is a hosted version of WordPress, most hotel websites utilize the open-source version installed on a web hosting account.
- Wix: The Wix platform offers comparable page-building features. Wix is another suitable option for building hotel websites, and its intuitive interface allows you to create a professional-looking site without technical expertise. Wix provides hosting services, eliminating the need for a separate web hosting provider.
It isn’t common to see hotels and motels running ecommerce websites in platforms like WooCommerce or Shopify.
Web Hosting Requirements
If you choose a platform like WordPress or WooCommerce, you’ll need to find a web hosting service.
As a suggestion, consider our own reliable web hosting service, which is highly compatible with WordPress websites. If you prefer recommendations from other hosting companies, consider the following:
- WP Engine: This is a preferred web hosting service for hotels. WP Engine offers a great control panel that simplifies the creation of staging websites. Their backup process is seamless, and they provide excellent service. However, it’s important to note that they have limits on PHP max_execution_time, and their pricing may increase for upgraded services.
- SiteGround: We recommend SiteGround for their reliable hosting services. Their live chat and email support are excellent compared to other well-known hosting firms. They respond quickly and effectively to resolve any issues. SiteGround’s backup tools are user-friendly, and their pricing is reasonable for hotels.
- Digital Ocean: This option is suitable for cloud hosting, although it may be too advanced for most hotel websites. Digital Ocean offers a reliable cloud network, unlike other cloud networks we’ve tried. However, cloud hosting can be costly when factoring in droplet (server instance) costs, operating system, control panel, server software, offsite backup, and server management fees. If you need server administration, we recommend AdminGeekZ.
3.) Selecting a Website Template
Many hotels prefer to use pre-designed website templates as they significantly reduce web development costs and time. However, if your hotel prefers a custom design, you can hire a custom web developer or custom ecommerce developer to create a theme specifically for your needs.
For the purpose of setting up a hotel website, let’s focus on suggestions for finding pre-built website templates. Here are some links to popular theme marketplaces:
WordPress Hotel Themes
Zante – Themeforest
Himara – Themeforest
Hotello – Themeforest
Hotale – Themeforest
Wix Hotel Themes
Find free and paid themes in their marketplace at wix.com, including options suitable for hotels.
4.) Crafting Content & Adding Images
Now that you’ve secured your domain name, chosen a website platform, and selected a theme, it’s time to start creating content for your hotel website!
Here are some helpful tips to create engaging and effective website copy:
- Know your target audience: Before writing a single word, understand your target audience’s demographics, preferences, and needs. Tailor your content to address their interests, provide value, and resonate with them. This will help your hotel website rank well in relevant search engine results.
- Define your key messages: Determine the main messages you want to convey through your website content. Align them with your hotel’s brand, highlight your unique offerings, and clearly communicate the benefits of staying at your hotel.
- Keep it concise and scannable: Online readers tend to scan content, so make sure your writing is concise and easy to skim. Use short paragraphs, bullet points, subheadings, and bold text to enhance readability and break up the content.
- Create clear and compelling headlines: Craft attention-grabbing headlines that convey the value and relevance of your hotel. A well-crafted headline can entice visitors to explore your website further and learn more about what you offer.
- Incorporate keywords strategically: Research relevant keywords and incorporate them naturally throughout your content. This can improve your hotel website’s visibility in search engine rankings. Avoid keyword stuffing, as it can negatively impact readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
- Maintain a conversational tone: Write in a conversational style that resonates with your hotel’s target audience. Avoid jargon or overly technical language unless it’s necessary for your specific audience. Engage your readers by addressing them directly and adopting a friendly, approachable tone.
- Edit and proofread: Always edit and proofread your content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth, logical, and consistent with your hotel’s brand voice and style guidelines. Tools like Grammarly can be helpful in the editing process.
- Utilize ChatGPT for assistance: If you need ideas or help refining the content on your hotel website, consider leveraging AI tools like ChatGPT.
Additionally, it’s important to enhance your content with relevant and high-quality images. Here are some tips:
- Choose high-quality images: Opt for visually appealing and well-composed high-resolution images. Blurry or pixelated images can diminish the overall quality of your hotel website.
- Ensure relevance: Select images that are relevant to your content and help convey your message. Use images that showcase the unique features and offerings of your hotel, enhancing the text and providing additional visual interest.
- Explore stock photo resources: Utilize reputable stock photo websites like Unsplash, Pixabay, or Shutterstock. These platforms offer a wide range of professional-quality images related to the hotel industry. Be mindful of licensing requirements and attribute images when necessary.
- Customize images when possible: If you have the resources or skills, consider customizing or branding images to align with your hotel’s visual identity. This helps create a cohesive and unique visual experience for your website visitors. Tools like Adobe Photoshop or Canva can assist in image customization.
- Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your hotel website’s loading speed, negatively impacting user experience and SEO. Tools like TinyPNG can help with image compression.
5.) Post Launch Strategies
Once your hotel website is built and launched, there are several important tasks and services to consider in order to maximize its effectiveness. Here are some essential suggestions to help you navigate post-launch activities:
- Search Engine Optimization (SEO): Implementing effective SEO techniques is crucial for improving your hotel’s visibility in local search results. Conduct keyword research, optimize your content, and ensure your website has a solid internal linking structure. Regularly update your website with fresh, high-quality content to attract organic traffic. Consider our SEO services or explore reputable providers like The HOTH for assistance.
- Paid Advertising: For quick traffic results, consider utilizing paid advertising platforms such as Google Ads or Facebook Ads to drive targeted visitors to your hotel. You can hire our PPC management services or find talented professionals on platforms like Mayple.
- Conversion Rate Optimization (CRO): Analyze your hotel website’s performance and user behavior using tools like Google Analytics. Identify areas where users may drop off or encounter barriers to conversion. Conduct A/B testing using tools like VWO to make data-driven changes that improve your hotel website’s conversion rates and overall user experience.
- Website Security: Protecting your hotel website from malware and other security threats is essential. Ensure you have robust security measures in place, such as SSL certificates, web application firewalls (like Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website for any potential security risks and respond promptly to any issues. It’s also recommended to monitor website uptime using a service like UptimeRobot.
- Website Maintenance: Regularly maintain your hotel website to ensure optimal performance. If you’re using WordPress, this includes updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider our website maintenance services or hire a freelancer from platforms like Upwork. Don’t forget to regularly back up your hotel website to protect against data loss or technical issues.
- User Feedback and Testing: Actively seek user feedback to understand visitor experiences and identify areas for improvement. Implement user testing to gather insights on how users interact with your hotel website. Use this feedback to make iterative enhancements and continuously optimize the user experience.
- Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts related to hotels, update information about your services and facilities, and ensure that all information is accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages them to return and share your hotel’s offerings with others interested in hospitality.
Remember, post-launch digital marketing activities are crucial for the long-term success of your hotel website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.