Colorado Digital Marketing

What is Digital Marketing for Colorado Organizations?

Simply put, digital marketing throughout Colorado is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Colorado small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for Colorado-based organizations.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Colorado and the United States.

For example, the best online marketing packages in Colorado will include strategies to:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) by using social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost Colorado company revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build expertise, authority, and trust in Colorado with content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our website advertising firm is happy to provide Arvada, Aurora, Boulder, Castle Rock, Centennial, Colorado Springs, Denver, Fort Collins, Grand Junction, Greeley, Highlands Ranch, Lakewood, Longmont, Loveland, Montrose, Pueblo, Thornton, and Westminster with expert digital advertising packages.

Our Internet Advertising Strategies for Colorado Companies

We're a team of website marketing specialists who know and understand the latest digital marketing trends for Colorado businesses. Take advantage of our experience in more than 100 business industries throughout Colorado, and the rest of the United States, to help get traffic and improve conversions across your digital assets.

SEO Strategies for Colorado Small Businesses

To bring your website into the first page of search results throughout Colorado for competitive phrases you must take a holistic approach to SEO within your website advertising service. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

Oftentimes, we find issues with page speed, content quality, and backlink strength when we take on new clients in Colorado. All these SEO problems can be solved with off-page, technical, and on-page search engine optimization. Let's explore more about each of these Colorado SEO plans:

• For Colorado organizations, technical SEO planning includes things like website speed, site security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Colorado website. You typically need the assistance of Colorado website developers to improve technical SEO concerns since they are often related to the platform or theme used on your website. We have an internal team of website designers skilled in common platforms like WordPress and Shopify.
• Onsite search engine optimization for Colorado websites includes factors such as page titles, meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, and page titles. If you improve these on-site SEO factors, search engines will better understand the value of your content and recognize you as an authority in Colorado or the whole of the United States. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Never underestimate the value and importance of content creation within your Colorado digital marketing plan.
• In Colorado, off-site search engine optimization basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. It is important to generate natural backlinks to your website's homepage and interior pages to help search engines understand your Colorado website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of SEO in your Colorado website advertising strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of search engine optimization have been optimized, but one was neglected. Ensure that your Colorado competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Colorado Link Building Services

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Colorado small business owners often don't understand this area of SEO.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Colorado results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

To improve your own web pages, you must increase quality backlinks to your homepage and interior pages using white-hat search engine optimization backlink building packages. It is critical to see this as a long-term endeavor for your Colorado website marketing plan. Don't get too hyped up about this for a few weeks and then move on to something else. Being inconsistent with backlink authority building is a major reason why you might not ever see the placement you require. You need to establish a link-building tactic that will provide consistent and steady growth of quality backlinks to your Colorado site from relevant pages and social accounts. You want to keep your Colorado website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

We utilize numerous white-hat link building techniques in our Colorado online marketing packages, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Colorado competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Colorado website.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Colorado small business.
• Replying to HARO requests from journalists searching for expert opinions and feedback.
• Getting your website listed in industry-specific directories by scanning Colorado competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Online Reputation Management Tactics (ORM) for Colorado Organizations

Your online reputation in Colorado and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Colorado, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Colorado brand.

For local service companies in Colorado, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Colorado storefront. Online shoppers in Colorado want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Colorado doctors or Colorado attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Colorado website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Colorado.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

Content Marketing Tactics for Colorado Companies

Most Colorado businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for Colorado websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Colorado begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Colorado digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Colorado internet marketing service provider. These are all effective ways to market content if you implement them correctly within your Colorado business.

Social Ads Tactics for Colorado Businesses

The use of social media marketing in Colorado digital marketing involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Instagram, and Facebook. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Colorado organization.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Colorado small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help Colorado small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. We also recommend putting in place plans for conversion optimization and retargeting within these Colorado online marketing packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing service, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Ads Tactics for Colorado Organizations

The use of Colorado search engine advertising in online marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Colorado business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Colorado internet advertising strategy. For any search engine marketing service in Colorado, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Funnel Development for Colorado Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Colorado organization. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Colorado business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a conversion funnel for your Colorado business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Colorado small businesses. To develop a sales funnel that produces value for your Colorado company, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Colorado website advertising service.

Conversion Rate Optimization for Colorado Small Businesses

There is almost no reason to neglect CRO within Colorado internet advertising strategies. This is a critical aspect of any type of online advertising in Colorado since it directly impacts the ability of the marketing campaign to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Colorado business might not work for a different Colorado small business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Colorado websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Colorado, and many other factors.

Email Marketing Solutions for Colorado Organizations

You can use email marketing within a digital strategy to get brand awareness, increase website traffic, generate sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Colorado website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Colorado email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Tactics for Colorado Organizations

For local service providers in Colorado, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Colorado lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Colorado small business.

Video Marketing for Colorado Small Businesses

As a complete internet advertising company for Colorado, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Colorado digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Colorado digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Colorado Website

If you run a business in Colorado that sells products or services, you're going to need marketing to generate sales. There are many reasons to consider Colorado online advertising services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement our digital marketing plan within your Colorado business:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Colorado. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Colorado, and beyond.
• The flexibility of Colorado internet advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• User engagement is best with online marketing in Colorado. Good luck getting people to comment, like, or share your non-digital advertisements throughout Colorado!

How to Develop Colorado Online Advertising Campaigns

To start your website advertising service for your Colorado business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Colorado digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Colorado or beyond. This helps you tailor your Colorado internet advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Colorado online marketing and align your content marketing plan to your audience's needs.

3.) Start slower moving services sooner

If you plan to incorporate search engine optimization in your Colorado digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Colorado company and its digital assets. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most paid advertising campaigns in Colorado that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to lead Colorado residents to your lead gen goal.

5.) Create automated email sequences for retargeting

As soon as your Colorado site improves traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Colorado website visitors.

6.) Plan for continuous testing

When these Colorado online advertising strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Colorado digital marketing campaign should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Colorado Internet Marketing Game Plans

Our goal is to be your Colorado small business or big corporation's internet marketing partner! There are many factors to consider when researching Colorado internet advertising companies. With more than 18 years of experience, you know you can trust the Colorado online advertising strategies we suggest for your small business. These are often the same Colorado digital marketing strategies we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Colorado because of the effective implementation of our own internet marketing campaign.

Our online marketing firm should be your choice for your Colorado small business because you feel we are the right team. Here's why we suggest our digital marketers for your Colorado marketing:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Digital marketing is our main source of leads and new customers in Colorado.
• You likely found our website in Colorado after performing an online search for a service we offer.
• We do not outsource Colorado digital marketing plans since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Colorado internet marketing strategies that involve website edits.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our digital marketers in mind when it comes time for you to start looking for Colorado digital marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital advertising firm.

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