Follow these B2B & B2C lead generation strategies to get more quality contacts from your digital marketing campaigns.
We are a results-driven lead generation company with more than 19 years of experience helping businesses get more qualified leads from their website.
To generate quality leads, our digital marketers utilize a mix of website improvements, landing page creation, paid advertising, and email marketing strategies. This allows our marketing team to create a complete lead generation funnel for your business. From there, we can work with you to routinely improve the process by developing new content and targeting new angles. This will help consistently refine the process to keep conversion rates for new leads where you need them to be profitable.
As a full-service lead generation agency, we have onsite digital marketers and web developers on standby to help with any aspect of the lead generation process that you need help with for your business!
There are countless ways our lead generation specialists can attract quality traffic to your website that might result in leads for your sales team.
The best way to begin with lead generation marketing is to start creating valuable content. The reason for this suggestion is so many types of lead generation strategies require useful content be shared, whether that be SEO, PPC, social media, email marketing, etc.
You can start by thinking of content that is shareable on landing pages, whitepapers, case studies, blog pages, webinars, email strings, videos, and other mediums.
Let's go over a few strategies our lead generation company uses:
A lead magnet offers some kind of valuable content to someone in exchange for their contact information.
You might be able to entice someone with whitepapers, case studies, guides, downloads, or webinars to provide you their email address in exchange for the free content.
Once you get their email address, it is common to subscribe them into an automated email marketing campaign to nurture them as a new lead.
Adding contact forms throughout a website's content is another great way to generate leads, especially from existing traffic.
These forms allow visitors to provide their contact information, such as their name, email address, and phone number without having to find your contact page or navigate away from the content they are reading.
After getting someone's contact information, subscribe them into an automated email campaign that sends relevant, useful information to their inbox a couple times each week.
This will keep them familiar with your brand and increase the changes they reach out with question for your sales team.
Check out these impactful email campaign examples!
A landing page is a specific page on a website that is designed to convert visitors into qualified leads.
This page should be clear, concise and include a call to action that encourages visitors to provide their contact information.
These are best used as destination pages for social media ads, search engine ads, or email marketing campaigns.
Check out these amazing landing page examples!
You can use Facebook and Instagram ads to target audiences that might be interested in your products or services.
These ads might be lead generation forms that don't require the user leave the social media channel, or they could be ads that drop people into a sales funnel or landing page you've built out.
For fresh ideas, check out what these top ranked Facebook Ads examples!
You can run Google Ads or Bing Ads to target people actively searching for your products or services.
We suggest using a sales funnel or landing page for the destination of the ad, instead of sending new traffic to your homepage which isn't likely to convert as well.
Need inspiration for what makes a great Google Ad? We've got a blog article that shows successful Google Ads examples!
You can use retargeting ads to target visitors who have already shown an interest in your products or services.
This is almost always used when running any kind of paid advertising, since most people require more than one touchpoint with your business before converting as a lead or customer.
Incorporate a live chat or chatbot on your website to engage with visitors and gather their contact information.
This is another great way to get contact information, since not everyone will be interested in filling out a contact form and waiting a few days for a response. People love instant feedback!
You can use discounts or special offers as part of a lead magnet to get contact information, or even use it as a way of generating buzz on social media.
There are numerous websites you can promote coupons and discount codes on as well, which work especially well for ecommerce websites.
Everyone loves interactive surveys and quizzes. These can be used to gather valuable information, such as what types of products someone likes the most, what they found interesting on your website, what they liked about a service you offered, etc.
We've even used surveys as a lead generation strategy in the past as a testing tool to let people get an answer to a question.
You can encourage current customers to refer friends and family by offering incentives within a referral program. This is a great way to get people talking about your website.
You can host webinars, live events, or podcasts, and use them to generate leads and educate potential customers about your products or services.
This is commonly used in technology, fitness, and real estate sectors, but it really applies to almost any industry.
You can write guest blogs on other relevant websites, and include a link to your website or landing page.
This is an easy lead generation strategy to get people to potentially visit your website from sources you'd otherwise never seen exposure from without offering something of value.
Utilize social media platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest to attract qualified leads and generate interest in your products or services.
Each of these social media platforms have their own unique way of helping you bring traffic in from various forms of content.
When you've built out enough content, you can include it in your blog or other sections of your website.
It isn't uncommon for people to use blog posts within automated email campaigns to provide additional content for reading.
You should always look for ways to repurpose your content for more than one medium. However, don't repurpose guest posts by adding content to your own website since that will create duplicate content issues!
The cost of our lead generation services is based on the time spent on your account. You can get started today by purchasing a block of time to put our lead generation experts on retainer for your company.
A lead generation service is important for your business because it helps to identify potential customers who are interested in your products or services.
By generating leads, you can increase your customer base, revenue, and growth without having to rely strictly on word-of-mouth and existing clients.
Here are a few key reasons why lead generation services are important within your digital marketing service:
Lead generation is the process of attracting potential customers to your business. A consistent flow of quality leads ensures that your business maintains growth, fills its sales pipeline, and maximizes revenue opportunities.
Sales funnels guide potential customers through a structured journey, from awareness to conversion. By creating targeted funnels, we can effectively capture leads at various stages, ensuring a higher likelihood of conversion.
Search Engine Optimization (SEO) helps your business appear in organic search results. When your website ranks higher on search engines like Google, it attracts more visitors, increasing the potential for capturing leads.
Absolutely! Pay-per-click (PPC) campaigns, when optimized correctly, target specific demographics and search intents, ensuring that the traffic driven to your site is relevant and more likely to convert.
Email marketing nurtures potential leads by providing valuable content, offers, and engagement points. A well-crafted email campaign can move prospects further down the sales funnel and convert them into paying customers.
Retargeting involves showing ads to users who've interacted with your brand but haven't converted. By displaying tailored ads to these individuals, we can recapture their interest and guide them back, increasing conversion chances.
Chatbots provide instant responses to visitor queries, ensuring that potential leads remain engaged. They can capture contact details, answer frequently asked questions, and even schedule appointments, streamlining the lead capture process.
Yes! Promotions can incentivize users to share their contact details, while surveys can provide valuable insights about your audience. Both tools offer an interactive way to engage potential customers and gather information.
Webinars provide valuable content and establish your business as an authority in your field, attracting potential leads. Blogging improves SEO, drives organic traffic, and offers content that can be shared across social media platforms, further expanding your reach.
The cost is basically a time-and-materials situation. We work with you to determine a budget for your lead generation services needs so we can help you set a realistic project scope. We do not charge per lead.
We've been in the business of generating leads for our own business for more than 19 years - check out our digital marketing case studies!
We are intimately familiar with the process of B2B lead generation, but also have experience getting leads for consumer-focused businesses.
The very fact you are on our website is a testament to the quality of our best lead generation services and strategies, even if we've not yet been able to capture your contact information.
When looking for a digital marketing expert, it helps to find a freelancer or agency with a strong background in multiple skillsets such as conversion rate optimization, lead generation, social media, email marketing, and paid advertising. You also want a partner with experience in both strategy development and hands-on execution.
Check out how we've been able to help people across multiple business industries implement effective digital marketing campaigns.
When searching for professional internet marketing experts in the United States, it is critical to assess their understanding of sales funnels, lead generation, email marketing, conversion rate optimization, SEO, and PPC. This will help you understand if you are choosing an ad agency with experience in what your business needs.
When looking for the best digital marketing experts serving Canada, it is important to assess their understanding of sales funnels, email marketing, lead generation, conversion optimization, search ranking, and paid advertising. This will help you understand if you are choosing an ad agency with experience in what matters most to you.