50 Best Email Marketing Campaigns

Come and join us as we review our top email marketing campaigns! In this collection, we wanted to include some visually stunning designs, but also provide valuable and engaging content that drives conversions. From sleek and modern layouts to interactive features, these examples effectively communicate their message and encourage the reader to take action. Whether you’re a business looking to improve your email marketing strategy or just curious about what’s out there, these campaigns are sure to impress and provide valuable insights.

1. A&E

A&E email marketing campaign keeps things simple by making use of simple backgrounds and bold fonts. Including very simple linking photos to various shows was a cool idea. We also thought their image frame for the main picture was cool. You might notice a few links in white that visitors can use to navigate to more information.

2. Ace Hardware

2. Ace Hardware 

We liked how all of this email campaign uses boxes to organize all of their information. Small red accents allow for customers to find buttons and important content. Also, lots of images of products can be found, each displayed in its own box. Even a mini menu bar can be noticed to help out. The benefits of shopping from this brand are mentioned near the bottom.

3. Adidas

Adidas, one of the most popular modern lifestyle brands, has a suitably modern campaign but does not overcomplicate things. It uses a few images and has a black and white color scheme, which is simple yet effective. And the benefits of creating an account are also mentioned here. 

In the center, there is a large yellow band with black text that instantly informs customers about the discounts. The code is also mentioned here in a white box, which customers can easily copy and redeem at the online store using the black button.

4. Allbirds

Focusing on a minimalistic style, the email marketing campaign for Allbirds has an attractive visual design without depending too much on images. The overall white color scheme with black text and iconography and a single black button helps prevent any confusion.

Color is added using a single greenish-blue box that displays one of the best-selling products from the brand, while all text is limited to a single section below it. And underneath the ‘Shop Now’ button, different product categories are mentioned along with the advantages of shopping from the brand.

5. Anker

Here’s an example that makes great use of creative fonts. Short accents of blue livens up their site, giving it a clean look. We liked how images of their products in use were included. You may also notice how they include social media links, which was amazing.

6. AutoZone

The email marketing campaign for AutoZone utilizes several colors, which include white, gray, red, orange, and black. This makes it quite a bright and vivid template which is important for attracting and retaining attention. Information is provided using black text, which stands out from the white background. 

The AutoZone logo is on the top left, while the center has a large orange button that customers can click on to join the mailing list. This template also mentions the advantages of becoming a member and the ways members can earn rewards, while social media links are present at the bottom.

7. Bad Birdie

Bad Birdie is a brand that makes great use of well developed images to display their products. We liked how their styling looks similar to a site while still showcasing simplicity. We liked how their images extended from the frame to grab attention. Including buttons to help customers get to the specific products they wish to see was a good choice.

8. Banana Republic

This digital marketing campaign may be one of the most effective ones, and the reason is its design. It starts off with an image of a traveler, underneath which appears a light gray box that contains text in black. This is followed by another image that showcases some of the offerings from the brand. 

What this campaign does differently is that it does not provide too much information to the customers at the start, which might overwhelm them. There are just three options at the top, while the ‘Shop Now’ button appears over the images and social media links are at the bottom.

9. Bath & Body Works

Bath & Body Works uses a colorful template for its email marketing campaign that matches with their store if you’ve ever visited one. Adding in lots of heart graphics and pink accents was sleek and relaxing. We loved their creative fonts that are a mix of basic, elegant and simple. Pricing was clearly labeled throughout their image thumbnails.

10. Blue Tees

The email marketing campaign for Blue Tees uses an impactful design with a dark theme composed primarily of black. All the text is in white, with the logo in a stylized font at the top. The entire design is composed of alternating sections of images and text, creating excitement and providing information. 

In the lower section, the brand has listed some of the other products that it offers, along with their images and shopping buttons customers can use to buy them. And the bottom has a white panel that mentions the advantages of shopping from the brand’s website.

11. Bose

Bose has done an excellent job with its email marketing campaign, focusing on an appealing design that uses a single image and a unique color palette. Apart from the logo at the top right, there is a light blue background with darker blue, pink, and red stripes in sections, which adds vibrancy to the design. 

This is followed by a white section that contains black text which welcomes the customers and a black button that takes you to the website. At the bottom, there is a black section that helps convince customers why they should shop from the brand.

12. Brewers

Likely this email campaigns best feature was their color scheme. Reusing their logo throughout this design was also helpful. It was also helpful to have strongly labeled and pricing for each booking at this stadium. Adding links to highlights, schedules, buy tickets, shop, and social media pages. Bold fonts were also used nicely.

13. Bushnell

Simplicity and straight to the point is exactly what Bushnell strives for in their email design. Few images are used so everything is right to their points. Also, this design includes logos of all of its brands from which customers can shop. Short paragraphs were also included to allow for information to travel to customers faster. Whitespace was also cleverly used to help customers find information quickly.

14. Callaway

The email marketing campaign for Callaway uses three colors that complement each other and make for an attractive yet sophisticated design. The top has a black banner with links to various website pages, while certain sections and buttons appear in blue on the white base, helping them stand out.

There are also a few images selected and placed strategically, which showcase some of the best offerings from the golfing company. And the lower section stands out by combining both text and icons to convince customers to shop from the brand. These simple icons with small text pieces provide adequate information without cluttering up the space. 

15. Carhartt

Imagery is another big seller here. We liked how they use a variety of product images and product in use pictures. Having a yellow accent just like in their logo design was a perfect choice. As for the buttons, it helps to organize all of this. Overall this was simple and really spoke to their business’ feel.

16. Chewy

Chewy has an exciting email campaign that lists a variety of products offered by the brand along with the promotional code right in front. Several colors have been used in this case, including blue, red, and white, to grab the customers’ attention. It also uses images of pets that can help convince pet owners to choose the brand over others. 

What makes this message so effective is that there is a yellow box that customers can click on, which will take them to the product page instantly. This can result in faster and more sales, especially since customers are already provided the promo code.

17. Chubbies

The email marketing campaign for Chubbies has a fresh, summer vibe to it, thanks to the fantastic color selection. Apart from the blue logo at the top, there is a large blue banner on which some yellow text is present. The company also uses lots of images with black text, which stands out well against the bright blue and yellow colors.

And to make it easier to shop from the website, images have a ‘Shop Now’ button below them. At the bottom, there is a blue box that provides information regarding the product categories and the rewards of shopping from the store. 

18. Converse

Instead of overwhelming customers with too much textual information, Converse relies on lots of images to display their products. Their campaign seems very simple and modern which helps to create a specific feel for their company. We thought adding in their social media tags was another good idea. Similarly, bold fonts are used to get that modern touch.

19. Crocs

Crocs utilizes a simple feel with not many images to bring awareness to their logo that resembles their product. Accents of blue help tint it with a welcoming but calming feel. Also having links in the form of buttons allowed for additional content to be added without making the page feel overwhelming. We also like their simple fonts that can be seen throughout their short example.

20. Dicks Sporting Goods

The email marketing message of Dick’s Sporting Goods starts off by welcoming customers to the brand using large text. This appears just below the brand logo, which is on the top left in dark green, and below a large image of cheering sports fans.  

In the center, there is a box that aims to convince customers to become a member, followed by images of some of the products available. There is also a large red banner with the words, ‘Best Price Guarantee,’ which can be very effective in convincing customers to sign up and shop from the website.

21. Field & Stream

Our favorite feature of this site is their orange accents that attract customers. We thought it was cool to use a wood and paper texture as a background in areas. Thought there aren’t many images we can definitely see what they as a business sell. Large text is used in some areas to help certain information pop. Additionally, links to their social media pages can be found at the very end of their email campaign.

22. Fjallraven

Fjallraven uses lots of relaxing images to create their whimsical outdoor vibe. White space is well used to help balance out all of their content. It was nice to make sure all written content was formatted into short paragraphs to make it easier to read. We thought their logo design was creative and interesting. Adding in codes to help customers receive discounts was also helpful.

23. FX

This layout is covered with a dark color scheme that catches the eyes of customers. Creative and interesting images are used to help customers connect with their business. A few sharp accent colors are used to help hulu and their brand stand out very well. White rimmed buttons can be noted to also help with their additional information.

24. Gamestop

This was a great example to review when looking into email campaigns. Creative graphics can be noticed to accent areas of their design. We liked how every product showed what gaming console matched with it. Adding in a section to preorder games was a great choice. We also thought it was cool to display playstation accessories.

25. Golf Galaxy

Golf Galaxy uses a minimalistic design, with an image at the top. Interesting fonts are used to help them stand out from their competitors. Adding in graphics in the form of icons to help people manage their ad. Having an option for a rewards card was also an idea that struck our attention. Possibly Golf Galaxy’s best feature is their simplicity that clearly points to what they are selling.

26. Grove

Grove makes great use of muted, natural colors throughout that match with their products for a cohesive look. Well-planned imagery was used to make their visual appeal even better. Adding in buttons matching with their relaxing color scheme. A small portion of a section provides customer reviews, making this a unique and effective design. Lastly, there is a blue bar that contains links to various social media pages connected to them.

27. Hydroflask

We loved how this company focuses on the relaxing feel of their product. A simple font is used that is professional and easy to read. The email marketing template for Hydro Flask does things a little differently than most others by focusing on the use of solid colors instead of images or graphics. Making sure to use their logo design at the top was a brilliant choice.

28. Kohls

Making sure to include lots of Kohls’ sales was a great idea. We liked that they visually included their Kohls cash graphics so customers can know what to expect. Adding in tape like graphics to show trends that are set was perfect. The main colors used in this template include red, black, and white, each serving a specific purpose.

29. KUIU

For a company that designs outdoor equipment, KUIU utilizes images of the great outdoors for its email campaign to good effect. The entire template is divided into various sections, comprising well-selected images. Some of these images display the products that customers can purchase from the website.

Other images are present in the lower half of the section, and each of these has an accompanying body of text. The bottom has a black section that mentions the product categories and social media links in white text, making it convenient for customers to visit the respective pages.

30. Lacoste

Having a simple design is something that always helps more people enjoy their design. Lots of intriguing images speak for a great majority of this example. Small amount of text written in simple font was another amazing choice. Not too much else is going on with this email campaign, but that’s okay because the images will speak for their business.

31. Lego

Lego was another perfect example. Without even using their signature red and yellow, customers can recognize who they are. Creating unique programs such as LEGO love was a nice idea that helps them stand out. Realistically, there isn’t too much happening in this design, but it their product is so well known that it isn’t too big of a deal.

32. Lululemon

The email marketing message for Lululemon shows that the placement of images is as important as the images themselves. At the top, there is a single image of athletes, while other images are arranged diagonally to one another. These images represent different product categories and are accompanied by textual information, which fills the gap between them. 

This design also makes it easy for customers to shop from the website as there is a ‘Shop Now’ button underneath the text. Additional product categories are mentioned in white boxes in the lower section, and simple icons are used to make the design even more aesthetically pleasing.

33. Marmot

Marmot maintains a solid balance of text and images for its marketing message, so it doesn’t overwhelm the customer. They clearly thought about their color choices when they picked them out because they harmonized together beautifully. Adding buttons to shop for women or men was an option we didn’t miss. Some of the offerings are displayed in the lower section and are followed by simple white and black icons. These icons have black text which informs customers about various sections, such as the rewards, sales, and product categories, while buttons appear in purple, attracting attention instantly.

34. Nalgene

Both blue and green colors are often associated with freshness and cleanliness, which is why the water bottle brand Nalgene uses them for its marketing purposes. This is possible since the product itself uses these colors and is displayed on the template.

While the logo appears at the top, a dark blue banner is present below it, followed by a light gray section. Customers can also make donations or support the brand, for which bright green buttons are provided in the top and bottom sections, which are separated using the blue color.

35. Nautica

Here we have and example that feels very clean and modern. There is little that is included in their ad, so it serves more as a reminder for customers who already know who they are. Some icons are used to help direct customers to more information. White space was also something that we really liked in this one.

36. Newegg

Newegg surely made use of lots of images of their products. This keeps customers involved but they don’t have to sit and read lots of words. We liked how their layout for images created a downwards arrow, signifying that there is more. Showing their new (discounted) prices in red was perfect. We also liked how they pushed customers to download their app to get information and deals right away.

37. Office Depot

Here, bright yellow can be found to frame images of their products. We liked how their pricing is written largely so customers for sure know the prices. Including deals based on the current seasons was also a great idea. We also loved that their logo design was carefully displayed at the top.

38. Olive Garden

Right away we can notice how this Olive Garden keeps things simple without sacrificing any element of attractiveness. They use all of the qualities that are seen in their other forms of advertising to create a feeling of unity. Their green and brown colors creates an outdoorsy/natural feel that makes people believe they are eating higher quality food. We liked their scrolled writing that evokes a feeling of elegance.

39. Public Goods

Public Goods has one of the cleanest designs ever used for an email marketing campaign. The gray background provides a sophisticated appearance, while the black text is easy to read. Small lines connect labels to their products, which we thought looked great. Having minimal colors in their site was also a perfect choice because it really kept that modern feel going.

40. Puma

The email marketing campaign for the Puma brand is an exciting one, using multiple images to send an impactful message. Each image has a white button allowing customers to go directly to a different product page on the website.  

Apart from that, a few lines of text appear at the top in white, welcoming customers to the brand and providing them with the promo code for discounts. For customers who may not be able to view the message, there is a gray section at the bottom that contains some text to help them out.

41. Ruggable

Ruggable has shown how to create the perfect email marketing message without a lot of frills. It uses a simple color scheme using just three colors, which is easy on the eyes and looks good. This is because the blue base works well with the cream and white sections on which text is present in black. 

There are two white sections, and each section displays different products which customers can check out. These also have yellow buttons that customers can click on to purchase products from the website or use social media links at the bottom to visit those pages.

42. Salt Life

With its vivid colors and attractive design, Salt Life’s email template work well for attracting and convincing customers. Adding graphics right into their photos to make them look more interesting, was a creative choice that was surely a great one. Their catchy titles were another piece of their email campaign that stood out to us.

43. Speck

Speck clearly displays their products and we loved that about them. A white, gray, and blue color scheme helps to keep everything organized in a manner that attracts customers’ attention. Lots of whitespace is used to help maintain a relaxing feel to their site. Many images have blue buttons underneath them allowing customers to visit their website directly.

44. Stumptown Coffee

Stumptown Coffee was definitely a top example based on their unique design. Their fonts, unique image frames and buttons helps build their individuality. We thought it was cool to have a variety of curved writing to create unity in their design. Also adding in sales codes was something we will never ignore.

45. Sweetgreen

Keeping things simple, Sweetgreen has designed its email marketing message to convey to customers the importance of eating healthy. Their muted and natural colors help to create that more healthy feel. Even though their is very little information, anyone who is interested can easily visit their site by visiting their site.

46. Target

Utilizing many colorful backgrounds for their images, Target is another great option for ideas when making an email campaign. Including lots of different products was perfect. It was clear that they have a variety of objects. It was useful that their design had some repetition but some variety of elements so it didn’t seem boring.

47. Tommy Hilfiger

The email campaign for Tommy Hilfiger uses bold colors and a unique arrangement of text and images to convince customers to shop from the website. In this case, the main colors used are red, blue, and peach. The brand logo appears at the top, underneath a welcome message, followed by the images and text pieces.

To draw attention, all headings are in red text, and these text pieces are placed next to corresponding images. Different shades of blue are also used and complement the white and red colors used for the background and the headings, respectively.

48. Vineyard Vines

With its blue and white color scheme, this design seems very calming and gives off an ocean vibe. Lots of blue accents (both dark and light blue) are used to keep that theme alive. Really short paragraphs are used to keep customers engaged but not overwhelmed. We also thought it was nice that their social media was included into this short form of advertising.

49. Yamaha

Yamaha’s high-quality imagery was clearly their best feature. A feeling of unity was built through their images that clearly tell a story. Having really short paragraphs once again saves the day because customers feel less overwhelmed by written content. This site almost has us at a loss for words.

50. Yeti

For its email campaign, Yeti has gone with a white background along with multiple images, some of which showcase the products available. Text appears in plain black color, with large headings, and there are white buttons that can take customers to the website. 

Bolder, larger fonts are used for headings and work well to direct customers to important segments. And at the bottom, links to products and social media pages are present. This minimalist approach helps provide customers with the information they need and also does a fantastic job of convincing them to shop from the brand.