North Dakota Digital Marketing

What is Digital Marketing for North Dakota Businesses?

In a most simple definition, digital marketing throughout North Dakota is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Most North Dakota business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for North Dakota-based businesses.

In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in North Dakota and across the United States.

For instance, the best digital marketing services in North Dakota will include these things:

• Promote your digital assets (websites, apps, sales funnels, etc) via SEO, social media, affiliate marketing, or paid advertising.
• Boost your North Dakota business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in North Dakota by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our digital marketing agency is happy to provide Bismarck, and Fargo with professional internet marketing services.

Our Digital Marketing Services for North Dakota Small Businesses

We are a team of digital marketing specialists with diverse knowledge and experience in the latest internet marketing trends for North Dakota businesses. Take advantage of our past experience in more than 100 business industries throughout North Dakota, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.

SEO Strategies for North Dakota Small Businesses

For your North Dakota website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

New digital marketing clients in North Dakota often have problems with page speed, content quality, and backlink profiles. Technical, on-page, and off-page SEO can fix each of these issues and more. Now let's take a look at each of these North Dakota SEO services:

• Technical SEO services for North Dakota businesses involve things like page speed, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your North Dakota website. Typically North Dakota web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. Our developers are skilled in WordPress, Joomla, Magento, Shopify, BigCommerce, and Laravel.
• On-Page SEO for North Dakota websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within North Dakota or the United States. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. It's never too late to start creating content for your online marketing campaign in North Dakota.
• A big part of North Dakota SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. To help search engines understand your North Dakota website and content are worthy of third-party recognition, build natural backlinks to the homepage and interior pages.

Your North Dakota digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. You have to evenly distribute your attention to ensure North Dakota competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

North Dakota Small Business Link Building Campaigns

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since North Dakota business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local North Dakota search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. You need to think of this as a long-term strategy for your North Dakota digital marketing campaign. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of North Dakota search results. Establish a link-building strategy that will drive quality backlinks to your North Dakota website from relevant pages and social accounts. The most important thing to do is keep your North Dakota website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize a number of white-hat link building techniques in our North Dakota digital marketing services, including:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your North Dakota site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your North Dakota business.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Adding your website to industry-specific directories by scanning North Dakota competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

North Dakota Small Business Online Reputation Management Services (ORM)

Search engines use your online reputation in North Dakota to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in North Dakota to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other North Dakota customers had.

We can help North Dakota small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other websites that accept reviews.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. North Dakota shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

For the reputation of professional service providers, such as North Dakota doctors or North Dakota attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your North Dakota website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around North Dakota.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

North Dakota Small Business Content Marketing Strategies

Most North Dakota businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this digital marketing approach for North Dakota websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around North Dakota recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. We help North Dakota digital marketing clients put together the right content marketing plan for their specific business industry and goals.

Before you start content marketing, you should figure out who your target audience is. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a North Dakota digital marketing service provider. These are all effective ways to market content if you implement them correctly within your North Dakota business.

Social Media Advertising Services for North Dakota Small Businesses

The use of social media ads in North Dakota digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your North Dakota company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established North Dakota companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

We help North Dakota small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these North Dakota digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for North Dakota Small Businesses

The use of North Dakota search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your North Dakota business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective North Dakota digital marketing strategy. For any search engine marketing campaign in North Dakota, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for North Dakota Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your North Dakota company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your North Dakota business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your North Dakota business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their North Dakota businesses. To develop a sales funnel that produces value for your North Dakota business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your North Dakota digital marketing campaign.

Conversion Rate Optimization (CRO) for North Dakota Small Businesses

There is almost no reason to neglect conversion rate optimization within North Dakota digital marketing services. This is a critical aspect of any type of online marketing in North Dakota since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one North Dakota business might not work for a different North Dakota business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for North Dakota websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in North Dakota, and many other factors.

Email Marketing Services for North Dakota Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our North Dakota digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help North Dakota email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for North Dakota Small Businesses

For local service providers in North Dakota, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, North Dakota lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your North Dakota small business.

Video Marketing for North Dakota Small Businesses

As a full-service digital marketing firm for North Dakota, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your North Dakota digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within North Dakota digital advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your North Dakota Website

If you manage a business in North Dakota that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider North Dakota digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your North Dakota business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In North Dakota, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in North Dakota.
• North Dakota digital advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In North Dakota, online marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout North Dakota!

How to Develop North Dakota Digital Marketing Programs

Before starting a digital marketing campaign for your North Dakota-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the North Dakota digital marketing service to prevent spending time on ideas that won't positively impact the business.

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in North Dakota or beyond. You can then make sure you're targeting your North Dakota digital marketing to the platforms your audience is active on and using messaging that agrees with them.

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your North Dakota audience. By doing this, you'll make sure your North Dakota digital marketing strategy focuses on the right keywords and you align it with your audience's needs.

Search engine optimization should be your first priority if you plan to incorporate it into your North Dakota digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

There's no better time to promote your North Dakota business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in North Dakota that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best North Dakota lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

Now that plans are in place for bringing traffic to your North Dakota website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget North Dakota website visitors.

If you've got all these North Dakota digital marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your North Dakota digital marketing campaign.