Welcome to our extensive guide featuring the top flooring company websites, carefully selected by our accomplished team of web designers and developers.
With a discerning eye for excellence, we’ve examined hundreds of flooring company websites, ranking them based on crucial factors such as design, functionality, uniqueness, user experience, and other essential grading criteria. Our objective is to provide flooring companies with a rich source of inspiration and ideas for their next website, ensuring an online presence that effectively showcases their products and services while captivating potential clients.
In this article, we’ll delve into the vital components of a successful flooring company website, including intuitive navigation, engaging visuals, informative product descriptions, customer testimonials, and a seamless quote request process that caters to both residential and commercial clients. This isn’t our first similar article – if you refer to our best designed websites article you’ll find a collection of thousands of amazing websites organized into dozens of different business industries.
So, join us as we journey through the world of exceptional flooring company web design, and learn how to create an online experience that elevates your brand and drives customer inquiries.
Top Flooring Company Website Designs
1. Unique Wood Floors
2. Michigan Carpet & Flooring
3. Lakeside Floor Coverings
4. Quick Floors
5. Michigan Floor Coverings
6. LL Flooring
7. Floors by Roberts
8. Creative Flooring
9. Signature Custom Flooring
10. D&M Interiors
11. Johnson’s Flooring
12. Columbus Flooring City
13. America’s Floor Source
14. Lifestyle Flooring
15. Great Floors
16. GM Flooring
17. S&B Flooring and Tile
18. Garvey’s
19. Sunshine Flooring
20. Spectrum of Floors
21. Floor World
22. Havwoods
23. LV Wood
24. PID Floors
25. Show Flooring
26. Performers Flooring
27. State of The Art Floors
28. Fortis
29. I.J. Pesier’s Sons
30. Carlisle Wide Plank Floors
31. U.B. Hardwoods & Flooring
32. All State Flooring
33. Carpet & Tile Mart
34. Baseman Floors
35. Carpet One Floor & Home
36. Avalon Flooring
37. The Flooring Center
38. Floors Etc.
39. Craftmasters Flooring
40. Carpet City & Flooring
41. Affordable Carpet & Flooring
42. Creative Flooring Solutions
43. Total Flooring Inc
44. Jerry’s Floor Store
45. Herb’s Carpet & Tile
How to Build a Great Flooring Website
Are you in the process of building a new website for your flooring company? How exciting!
Let’s walk through some of the most important steps in building a new or redesigning an existing flooring company website.
Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!
1.) Purchasing a Domain Name
Picking out a domain name for your flooring website is a crucial step in establishing your company’s online identity. It serves as the address that visitors will use to access your flooring website and plays a significant role in branding and recognition.
Here’s a step-by-step process to help you choose the perfect domain name:
- Brainstorm: Start by brainstorming ideas for your domain name, considering the name of your business, the type of flooring services you offer, and your location.
- Simplicity: Try to keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
- Consistency: If your business has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your business name is Big Acorn Flooring, don’t register a domain name like FloorsAndMore.biz.
- Availability: Check the availability of your desired domain names before proceeding. Most common domain names have already been registered. If that’s the case, see if your desired domain name is being used and available for sale. However, be cautious not to invest too much money in buying a domain name that’s for sale.
- Domain Extensions: Consider which domain name extension best suits your website’s purpose. While .com is the most common and widely recognized extension, there are other options available, such as .net, .org, or industry-specific extensions like .flooring.
- Legal Considerations: Before registering your domain name, conduct a trademark search to ensure it doesn’t infringe upon someone else’s intellectual property. For example, avoid registering a domain name that includes another flooring company’s business name or the name of a popular flooring product brand.
- Register the Domain: Once you’ve settled on an available domain name, it’s time to register it through a reputable domain registrar. We’ve found GoDaddy and Namecheap to be the most user-friendly domain registrars.
2.) Choosing a Website Platform
After figuring out your domain name, the next step is selecting a website platform for your flooring company’s website.
Most flooring contractors are going to build content-based websites with phone numbers, contact forms, live chats, and appointment schedulers to drive conversions.
You’ll typically only see flooring companies adding ecommerce if they are trying to sell flooring materials online. That isn’t incredibly common though, since the shipping weight and size of carpet rolls, vinyl rolls, and ceramic tiles makes it hard to turn a profit. Most flooring contractors leave that type of online selling to big box retailers, and instead focus on showroom sales.
For Service-Based Websites:
Most flooring contractors will find WordPress to be an excellent platform choice. However, there are also options like Wix and other hosted website builders.
- WordPress: WordPress is a versatile and widely used content management system (CMS) that offers tremendous flexibility and customization options. It caters to all types of flooring company websites, from simple brochure-like sites to more complex sites with galleries and project portfolios. With thousands of flooring-inspired themes and helpful plugins available, WordPress allows you to create a highly customized website tailored to your flooring company’s needs. It’s a great choice if you value control and want the ability to expand your website’s functionality over time. Although there is a hosted version of WordPress, most people who use WordPress have the open-source version installed on a web hosting account.
- Wix: The Wix platform offers many of the same page-building features. It is also a hosted solution. We have worked on flooring websites built on Wix, and it is a solid page builder that we confidently recommend. With Wix, you won’t need a separate web hosting service.
For Ecommerce Websites:
If your flooring company sells products online, you’ll likely find either WooCommerce or Shopify to be suitable options.
- WooCommerce: If you plan to build an online store for your flooring business using WordPress, WooCommerce is the ideal ecommerce plugin to install. It seamlessly integrates with WordPress, allowing you to add ecommerce functionality to your flooring company’s existing website. WooCommerce offers a wide range of extensions, payment gateways, and inventory management tools, making it a great choice for flooring businesses looking to sell products online.
- Shopify: The Shopify platform is a leading ecommerce solution that provides everything you need to create and manage an online flooring business. It is a hosted ecommerce platform, eliminating the need to find a separate web hosting service. Like other ecommerce solutions, it offers a user-friendly interface, customizable themes, built-in security, and a range of features for inventory management, payments, and shipping.
Web Hosting Requirements
If you choose a platform like WordPress or WooCommerce, you’ll need to find a web hosting service.
As a suggestion, we recommend our own web hosting service, which is optimized for WordPress websites. Alternatively, here are some recommendations for reliable web hosting services from other hosting companies:
- WP Engine: This is one of our favorite web hosting services for flooring companies. WP Engine offers a great control panel that simplifies the process of creating staging websites. Their backup process is also seamless. The only downside we’ve noticed is the limits they place on PHP max_execution_time. Additionally, their pricing can increase quickly if you require upgraded services.
- SiteGround: We’ve always enjoyed working with SiteGround. Their live chat and email support are excellent compared to more well-known hosting firms. We’ve never had to wait long to get in touch with someone, and the first person we interact with usually solves the issue. Their backup tools are also user-friendly, and they offer reasonable pricing for flooring companies.
- Digital Ocean: This is a great option for cloud hosting, although it may be too advanced for most flooring company websites. We’ve never encountered issues with the Digital Ocean cloud network, unlike other cloud networks we’ve tried. Cloud hosting can be expensive when factoring in droplet (server instance) costs, operating system, control panel, server software, offsite backup, and server management fees. If you need server administration assistance, we recommend checking out AdminGeekZ.
3.) Selecting a Website Template
Many flooring contractors prefer to purchase and customize a pre-built website template as it significantly reduces web development costs and turnaround time. However, if your company prefers a custom design, you can always hire a custom web developer or custom ecommerce developer to build a theme from scratch.
To guide you through setting up your flooring website, let’s focus on suggestions for finding a pre-built website template. Here are some links to the main theme marketplaces:
WordPress Flooring Themes
You can find free themes at wordpress.org, or consider flooring-inspired templates on ThemeForest.
Flooring – Themeforest
$69
TileMax – Themeforest
$69
Mahogany – Themeforest
$69
Alori – Themeforest
$49
WooCommerce Flooring Themes
You’ll find plenty of ecommerce flooring themes for WooCommerce on ThemeForest.
Shopify Flooring Themes
You can find free and paid themes at themes.shopify.com, or explore options on marketplaces like ThemeForest.
Tileo – Themeforest
$58
Safex – Themeforest
$59
Wix Flooring Themes
You can find free and paid themes in the Wix marketplace at wix.com, some of which are suitable for flooring contractors.
4.) Crafting Content & Incorporating Images
Now that you’ve secured your domain name, chosen your website platform, and selected a theme, it’s time to start developing compelling content for your flooring company’s website!
Here are some valuable tips to help you create engaging and effective website copy:
- Know your target audience: Before writing a single word, gain a deep understanding of your target audience’s demographics, preferences, and needs. Tailor your content to address their pain points, provide value, and resonate with them. This will enhance your visibility in search engines for flooring-related queries that are relevant to your business.
- Define your key messages: Determine the primary messages you want to convey through your website content. These messages should align with your brand, highlight your unique advantages, and clearly communicate the benefits of your flooring products or services.
- Keep it concise and scannable: Online readers tend to skim content, so ensure your writing is concise and easily digestible. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and improve readability.
- Create clear and compelling headlines: Craft attention-grabbing headlines that immediately communicate the value and relevance of your flooring business. A well-crafted headline can entice visitors to explore your website further and learn more about your offerings.
- Incorporate keywords strategically: Conduct research on relevant keywords and seamlessly integrate them throughout your content. This can enhance the visibility of your flooring website in search engine results. However, avoid keyword stuffing, as it can negatively impact readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
- Maintain a conversational tone: Write in a conversational manner that resonates with your flooring audience. Avoid jargon or overly technical language unless your target audience specifically requires it. Engage your readers by addressing them directly and adopting a friendly, approachable style.
- Edit and proofread: Always edit and proofread your content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth, logical, and aligns with your brand voice and style guidelines. Tools like Grammarly can assist you in this process.
- Leverage ChatGPT for assistance: If you need help generating ideas or refining the content on your flooring website, consider utilizing AI tools like ChatGPT.
Additionally, incorporate relevant, high-quality images into your content to enhance its appeal. Consider the following tips:
- Utilize high-quality images: Opt for visually appealing, well-composed, and high-resolution images. Avoid blurry or pixelated images that could detract from the overall quality of your flooring website.
- Ensure relevance: Select images that are directly relevant to your content and effectively illustrate your message. The images should enhance the text and provide additional context or visual interest for your flooring company.
- Explore stock photo resources: Take advantage of reputable stock photo websites like Unsplash, Pixabay, or Shutterstock to discover a wide range of professional-quality images relevant to the flooring industry. Be mindful of licensing requirements and attribute images as necessary.
- Customize images when possible: If you have the resources or skills, consider customizing or branding images to align with your flooring company’s brand. This can create a cohesive visual experience for your visitors. Tools like Adobe Photoshop or Canva can be helpful in this regard.
- Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your flooring website’s loading speed, negatively impacting user experience and SEO. Tools like TinyPNG can assist with image compression.
5.) Post-Launch Strategies
Once you’ve built and launched your flooring company’s website, there are several important tasks and services to consider in order to maximize its effectiveness. Here are some essential suggestions to guide you through post-launch activities:
- Search Engine Optimization (SEO): Implement effective SEO strategies to enhance the visibility of your flooring company in local search results. Conduct keyword research, optimize your content, and ensure a solid internal linking structure. Regularly update and create fresh, high-quality content to attract organic traffic. Consider our SEO team or explore services like The HOTH for assistance.
- Paid Advertising: Drive targeted traffic to your flooring business by utilizing paid advertising platforms such as Google Ads or Facebook Ads. Consider our PPC management services or find talented professionals on platforms like Mayple for faster results.
- Conversion Rate Optimization (CRO): Analyze your flooring website’s performance and user behavior using tools like Google Analytics. Identify areas where users may drop off or encounter barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes that improve conversion rates and enhance the user experience.
- Website Security: Safeguard your flooring website from malware and other security threats. Implement robust security measures such as SSL certificates, web application firewalls (e.g., Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website’s uptime using services like UptimeRobot.
- Website Maintenance: Regularly maintain your flooring website to ensure optimal performance. For WordPress users, this includes updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider our website maintenance services or find freelancers on platforms like Upwork to handle these tasks. Regularly backup your flooring website to protect against data loss or technical issues.
- User Feedback and Testing: Actively seek user feedback to understand visitor experiences and identify areas for improvement. Implement user testing to gather insights on how users interact with your flooring website. Utilize this feedback to make iterative enhancements and continuously optimize the user experience.
- Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts related to flooring, update product or service information, and ensure all information is accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages return visits and content sharing among those interested in flooring.
Remember, post-launch digital marketing activities are crucial for the long-term success of your flooring website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.