We stay up-to-date on the latest website, email, and social media marketing trends for our Pennsylvania marketing clients to help them implement effective strategies.
We've been offering to assist Pennsylvania-area businesses and corporations strengthen their online marketing for more than 18 years. In addition to being a full-service digital marketing company, we have multiple internal teams that focus on every type of internet marketing service you need for your Pennsylvania small business. Some Pennsylvania internet marketing companies have only a single team of SEO, PPC, or social media pros. For those online marketing agencies in Pennsylvania, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
With a Pennsylvania focus, our internet marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!
Let's discuss what our internet marketers can offer your Pennsylvania company! We often provide Pennsylvania small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department. Check out our internet marketing services and programs for Pennsylvania websites.
It's pretty simple: Pennsylvania digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Digital marketing means search engine optimization or paid advertising to most Pennsylvania business owners. Those two services are both used in internet marketing, but neither fully explains what a modern Pennsylvania online marketing program entails.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Pennsylvania and across the United States.
The best Pennsylvania digital marketing services will include tactics like:
For Pennsylvania businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. We've helped drive traffic and improve conversions across more than 100 business industries in Pennsylvania, and the rest of the United States, so let's work together.
For your Pennsylvania website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Pennsylvania. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Now let's take a look at each of these Pennsylvania SEO services:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Pennsylvania digital marketing strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Pennsylvania SEO checklist so your competitors can't easily bypass you in search rankings.
Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Pennsylvania business owners often don't understand this part of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Pennsylvania search rankings. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
In order to improve your own pages, you have to build quality backlinks to your home page and interior pages with white-hat SEO link building services. For your Pennsylvania digital marketing strategy, you have to see this as a long-term project. Don't get too hyped up about this for a few weeks and then move on to something else. That lack of commitment will only serve to keep you off the first page of Pennsylvania search results. Establish a link-building strategy that will drive quality backlinks to your Pennsylvania website from relevant pages and social accounts. You want to keep your Pennsylvania website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.
As part of our Pennsylvania digital marketing services, we use white-hat link building tactics like:
Your online reputation in Pennsylvania and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. It applies to all kinds of purchases and decisions, like picking a local Pennsylvania service provider, buying something online, or choosing a doctor or lawyer. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Pennsylvania brand.
We can help Pennsylvania small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.
For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Pennsylvania storefront. Pennsylvania shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.
When it comes to the reputation of professionals, like Pennsylvania doctors or Pennsylvania lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. It's even possible to use SEO to boost your online reputation in and around Pennsylvania.
When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Be sure to always present a better image than your local competition by managing your online reputation.
Most Pennsylvania businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. With this digital marketing approach for Pennsylvania websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.
As your visitors in and around Pennsylvania start seeing you as a source of valuable advice and guidance, you'll find it easier to guide them through your sales funnel. With our Pennsylvania digital marketing services, we can create a content marketing strategy that works for your business.
It is important to identify your target audience before starting a content marketing plan. This will let you know what's best for the content, whether it's informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Pennsylvania digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Pennsylvania business.
The use of social media ads in Pennsylvania digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Pennsylvania company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Pennsylvania companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Pennsylvania small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Pennsylvania digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Pennsylvania search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Pennsylvania business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Pennsylvania digital marketing strategy. For any search engine marketing campaign in Pennsylvania, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Pennsylvania company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Pennsylvania business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Pennsylvania business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Pennsylvania businesses. To develop a sales funnel that produces value for your Pennsylvania business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Pennsylvania digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Pennsylvania digital marketing services. This is a critical aspect of any type of online marketing in Pennsylvania since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Pennsylvania business might not work for a different Pennsylvania business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Pennsylvania websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Pennsylvania, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Pennsylvania digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Pennsylvania email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Pennsylvania, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Pennsylvania lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Pennsylvania small business.
As a full-service digital marketing firm for Pennsylvania, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Pennsylvania digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Pennsylvania digital advertising campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Pennsylvania if you manage a business that sells something. You might be thinking about Pennsylvania digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Pennsylvania business should embrace digital marketing:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Pennsylvania-based business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.
Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Pennsylvania or beyond. Your Pennsylvania digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Pennsylvania digital marketing and you align your content marketing strategies with the needs of your audience.
Search engine optimization should be your first priority if you plan to incorporate it into your Pennsylvania digital strategy. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.
This is a great time to consider paid advertising for your Pennsylvania business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Pennsylvania paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Pennsylvania lead generation strategy uses splash pages and sales funnels to drive people to the goal.
After your Pennsylvania website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Pennsylvania website visitors.
When you have all of these Pennsylvania digital marketing strategies in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Pennsylvania digital marketing campaign.
Whether you're a small Pennsylvania business or a big corporation, we want to be your internet marketing partner! When researching Pennsylvania digital marketing agencies, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Pennsylvania internet marketing strategies we suggest. Pennsylvania digital marketing tactics like these are often what we use for our own lead generation. Our own digital marketing campaign likely landed you on our website from Pennsylvania.
Our online marketing agency should be your choice for your Pennsylvania small business because you feel we are the right team. Here are a few reasons we suggest considering our internet marketers for your Pennsylvania marketing services:
Our internet marketers are the ones you should keep in mind when you need Pennsylvania online marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.