We stay up-to-date on the latest website, email, and social media marketing trends for our Virginia marketing clients to help them implement effective strategies.
We've been offering to assist Virginia-area businesses and corporations strengthen their online marketing for more than 18 years. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Virginia small business may require. This is not true of all digital marketing companies throughout Virginia, since most only have a single group of SEO, PPC, or social media professionals. For those Virginia-area internet marketing companies, progress delays may occur while their team searches for the necessary skilled website designers, communicates with those newly found marketing experts, and then serves as the go-between on future communication between you and the third-party performing the work.
To help attract new audiences and boost brand awareness, our Virginia-focused digital marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!
Let's discuss what our internet marketers can offer your Virginia company! We often provide Virginia small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department. See what our digital marketing programs can do for Virginia websites.
It's pretty simple: Virginia digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Most Virginia business owners think of digital marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in internet marketing, neither fully explain the depth of a modern online marketing program for Virginia-based businesses.
The latest digital marketing campaigns often use a number of internet marketing strategies, all working together to help you get more visibility and conversions throughout Virginia and the rest of the United States.
For example, the best digital marketing services in Virginia will include tactics to:
For Virginia businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Virginia, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.
If you want your website to appear on the first page of search results throughout Virginia for competitive phrases, you have to take a holistic approach to your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.
New digital marketing clients in Virginia often have problems with page speed, content quality, and backlink profiles. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Now let's take a look at each of these Virginia SEO services:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Virginia digital marketing strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Virginia SEO checklist so your competitors can't easily bypass you in search rankings.
Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Virginia business owners often don't understand this part of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Virginia search rankings. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.
Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. It is critical to see this as a long-term endeavor for your Virginia digital marketing strategy. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Virginia search results. Establish a link-building strategy that will drive quality backlinks to your Virginia website from relevant pages and social accounts. The most important thing to do is keep your Virginia website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.
We utilize a number of white-hat link building techniques in our Virginia digital marketing services, including:
Your online reputation in Virginia and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Virginia, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Virginia brand.
For local service companies in Virginia, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Virginia storefront. Online shoppers in Virginia want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Virginia doctors or Virginia attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Virginia website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Virginia.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Virginia businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Virginia websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Virginia begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Virginia digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Virginia digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Virginia business.
The use of social media ads in Virginia digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Virginia company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Virginia companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Virginia small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Virginia digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Virginia search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Virginia business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Virginia digital marketing strategy. For any search engine marketing campaign in Virginia, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Virginia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Virginia business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Virginia business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Virginia businesses. To develop a sales funnel that produces value for your Virginia business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Virginia digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Virginia digital marketing services. This is a critical aspect of any type of online marketing in Virginia since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Virginia business might not work for a different Virginia business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Virginia websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Virginia, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Virginia digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Virginia email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Virginia, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Virginia lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Virginia small business.
As a full-service digital marketing firm for Virginia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Virginia digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Virginia digital advertising campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Virginia if you manage a business that sells something. There are many reasons to consider Virginia digital marketing services over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement a digital marketing strategy within your Virginia business:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Virginia-based business. You want to ensure everyone involved understands the ultimate goal of the Virginia digital marketing service to prevent spending time on ideas that won't positively impact the business.
With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Virginia or beyond is important. This helps you tailor your Virginia digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Virginia audience. This will help ensure you focus on the right keywords for your Virginia digital marketing and you align your content marketing strategies with the needs of your audience.
Search engine optimization should be your first priority if you plan to incorporate it into your Virginia digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
This is a great time to consider paid advertising for your Virginia business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Virginia that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Virginia lead generation strategy uses splash pages and sales funnels to drive people to the goal.
Now that plans are in place for bringing traffic to your Virginia website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Virginia website visitors.
When all of these Virginia digital marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Virginia digital marketing campaign.
Whether you're a small Virginia business or a big corporation, we want to be your internet marketing partner! There are many factors to consider when researching Virginia digital marketing agencies. With more than 18 years of experience, you know you can trust the Virginia internet marketing strategies we suggest for your business. Often, these are the same internet marketing tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Virginia because of the effective implementation of our own internet marketing campaign.
However, you should select our digital marketing agency because you feel confident we're the right team for your Virginia business. Here are a few reasons we suggest considering our internet marketers for your Virginia marketing services:
When it comes time for your small business or large corporation to start the search for Virginia digital marketing agencies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our internet marketing company, just send us an email or give us a call.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.