Virginia Beach Digital Marketing

What is Digital Marketing for Virginia Small Businesses?

It's pretty easy: Virginia digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Virginia small business owners think of internet marketing as another phrase for search engine optimization or paid advertising. While both of those services are used in online advertising, neither fully explain the depth of a modern website advertising program for Virginia-based organizations.

The latest digital marketing plans often use numerous internet marketing strategies, all working together to help you get more visibility and conversions throughout Virginia and the rest of the United States.

For example, the best online marketing packages in Virginia will include strategies to:

• Promote your digital assets (apps, sales funnels, websites, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
• Increase revenue for your Virginia company through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Build trust in Virginia by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our website advertising firm is happy to provide Alexandria, Arlington, Chesapeake, Norfolk, Richmond, and Virginia Beach with expert digital advertising packages.

Our Internet Advertising Strategies for Virginia Companies

For Virginia businesses, we're a team of website advertising experts who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Virginia, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.

Search Engine Optimization Plans for Virginia Businesses

If you want your website to appear on the first page of search results throughout Virginia for competitive phrases, you must take a holistic approach to your online advertising campaign. This means reviewing your on-page, off-page, and technical search engine optimization, since all three aspects of SEO work together, to show value to search engines.

New internet advertising clients in Virginia often have issues with page speed, content quality, and backlink strength. Each of these SEO issues can be resolved through on-page, off-page, and technical search optimization. Now let's take a look at each of these Virginia SEO packages:

• Technical SEO services for Virginia small businesses involve things like site speed, website security, XML sitemaps, website architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Virginia site. You typically need the assistance of Virginia website designers to improve technical SEO issues since they are often related to the platform or theme used on your website. Our developers are skilled in WordPress and WordPress.
• On-Page SEO for Virginia websites includes factors such as internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, content silos, content writing, and internal linking. Search engines can better understand your content and recognize you as an authority on the subject matter within Virginia or the entirety of the United States when you improve these onsite search engine optimization areas. In addition, it will help increase important metrics like "time on site" for your visitors, which shows search engines you provided something of value to the search user. Content creation is an important part of your Virginia website marketing plan.
• A big part of Virginia SEO involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social signals, and a lot more. It is important to drive natural backlinks to your website's homepage and interior pages to help search engines understand your Virginia website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of SEO in your Virginia internet advertising strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Virginia search engine optimization checklist so your competitors can't easily bypass you in search placements.

Link Building Game Plans for Virginia Organizations

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Virginia company owners often don't understand this part of SEO.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Virginia search placements. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

Using white-hat search engine optimization backlink authority building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. It is critical to see this as a long-term endeavor for your Virginia online marketing plan. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of commitment will only serve to keep you off the first page of Virginia search results. Establish a link-building plan that will drive quality backlinks to your Virginia website from relevant pages and social media accounts. The most important thing to do is keep your Virginia website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize numerous white-hat link building techniques in our Virginia internet advertising plans, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Virginia competitors.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your Virginia site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Virginia company.
• Responding to HARO requests for expert opinions from reporters searching for insight into your business industry.
• Adding your website to industry-specific directories by scanning Virginia competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Virginia Online Reputation Management Strategies (ORM)

Your online reputation in Virginia and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Virginia, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Virginia brand.

For nearby service companies in Virginia, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Virginia storefront. Online shoppers in Virginia want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Virginia doctors or Virginia attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Virginia website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Virginia.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Tactics for Virginia Organizations

Most Virginia businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Virginia websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Virginia begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Virginia online advertising clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Virginia digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Virginia business.

Social Media Ads Services for Virginia Businesses

The use of social ads in Virginia online advertising involves PPC advertising being run on social platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Virginia company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Virginia small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

We help Virginia small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social ads. We also recommend putting in place plans for conversion optimization and retargeting within these Virginia digital advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social advertising service, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Ads Solutions for Virginia Organizations

The use of Virginia search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Virginia business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective Virginia digital marketing plan. For any search engine marketing service in Virginia, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Revenue Funnel Development for Virginia Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Virginia company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Virginia business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Virginia business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Virginia small businesses. To develop a sales funnel that produces value for your Virginia organization, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Virginia online marketing service.

Conversion Rate Optimization for Virginia Small Businesses

There is almost no reason to neglect CRO within Virginia digital marketing tactics. This is a critical aspect of any type of internet marketing in Virginia since it directly impacts the ability of the marketing campaign to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Virginia business might not work for a different Virginia small business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Virginia websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Virginia, and many other factors.

Email Marketing Strategies for Virginia Companies

You can use email marketing within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Virginia internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Virginia email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Virginia Companies

For local service providers in Virginia, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Virginia lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Virginia small business.

Video Marketing for Virginia Small Businesses

As a complete digital marketing company for Virginia, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Virginia online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Virginia website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Virginia Website

You're going to have to think about marketing in Virginia if you manage a business that sells something. There are many reasons to consider Virginia digital advertising packages over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement our online advertising strategy within your Virginia business:

• Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• In Virginia, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Virginia, and beyond?
• Virginia digital marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• In Virginia, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Virginia!

How to Develop Virginia Digital Advertising Services

It's important to create a plan with measurable business goals before beginning your internet advertising plan for your Virginia-based company. You want to ensure everyone involved understands the ultimate goal of the Virginia website marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. Knowing who you're targeting in Virginia or beyond is important. This helps you tailor your Virginia digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Virginia audience. This will help ensure you focus on the right keywords for your Virginia digital marketing and you align your content marketing tactics with the needs of your audience.

3.) Start slower moving packages sooner

Search engine optimization should be your first priority if you plan to incorporate it into your Virginia digital plan. In online marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid ads for your Virginia business and its digital assets. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising campaigns in Virginia that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Virginia lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Virginia website, you should consider how to best interact with those visitors after they leave your website. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Virginia website visitors.

6.) Plan for continuous testing

When these Virginia digital marketing tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Virginia internet advertising plan.

Why Choose WebCitz for Your Virginia Internet Marketing Strategies

If you're a business in Virginia, we want to be your website advertising partner! There are many factors to consider when researching Virginia digital marketing agencies. With more than 18 years of experience, you know you can trust the Virginia digital advertising plans we suggest for your business. Often, these are the same online marketing plans we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Virginia because of the effective implementation of our own website advertising service.

However, you should select our digital marketing company because you feel confident we're the right team for your Virginia organization. Here are a few reasons we suggest considering our internet advertisers for your Virginia marketing plans:

• We've been in business since 2004, so we've got more than 18 years of experience.
• We get most of our leads and new customers in Virginia from our own website marketing plans.
• You likely found our website in Virginia after performing an online search for a service we offer.
• We do not outsource Virginia digital marketing plans since we have our own marketing team.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Virginia internet marketing strategies that involve website edits.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Virginia website marketing companies, we hope you keep our internet marketers in mind for the task. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

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