WebCitz Blog

SEO ROI for Ecommerce: Your Guide to Ecommerce SEO’s ROI

Your Guide to Ecommerce SEO's ROI

Ecommerce SEO is a tricky subject. It takes time, effort, and patience to see the results of your efforts in organic search rankings for competitive keywords. But when you do see them, it’s well worth the wait!

This article will help you understand how to calculate ROI for Ecommerce SEO so that you can make informed decisions about your content marketing strategy.


What is ROI in Terms of Ecommerce SEO?

ROI for Ecommerce SEO is the measure of how much money your site makes in return for how much you invest into search engine optimization. It’s a balance sheet of sorts — you’re looking to see if your Ecommerce SEO investment is worth it.

Many companies use it to justify the expense of hiring an agency or freelancer to provide SEO services.

a person looking at charts and graphs on a computer

What is the Formula SEO ROI?

Calculating the return on investment (ROI) from an SEO strategy can be done using this formula: ((Revenue – Cost)/Cost)*100 = % Return On Investment.

For example, if your Ecommerce site earned $50,000 in revenue from organic traffic and you spent $30,000 on SEO to generate that traffic then your return is 66% (($50,000-$30,000)/$30,0000)*100 = 66.6666%.

a person doing math on a white board

What is the Benefit of Calculating SEO ROI?

Calculating your Ecommerce site’s ROI from SEO allows you to measure the effectiveness of an investment in a way that is easy to understand. The math doesn’t lie, and if it shows that your investments aren’t giving you a high enough return, then you can use this information to make changes for better results.


What is a Good ROI in the Ecommerce Industry?

The answer to this question really depends on the industry you’re in. An Ecommerce site that specializes in pet toys will likely have a different ROI than an Ecommerce store selling organic beauty supplies, with the latter probably having a lower return but also carrying higher revenue per sale.

It’s hard to say what is and isn’t “good.” If your ROI is on the high side, you can potentially spend less money and generate more revenue through SEO for Ecommerce.

However, the typical ROI of Ecommerce SEO is around $275 for every $100 spent. Remember that this figure is merely average. Although SEO can help your firm generate more income, there are a number of elements, such as your investment and sector, that might affect how much money it makes back.

SEO is a long-term plan, which means you should never expect an overnight ROI. It takes many months or even years to see the effects of this type of campaign in full swing – but it’s worth it in the long run!


How to Find the ROI of an Ecommerce SEO Strategy?

There are a number of steps to take before you can calculate your site’s ROI from SEO. This includes:

1.) Sign up for Google Analytics

Without this, you won’t be able to accurately track the amount of traffic coming from SEO – and therefore will not find out how much revenue it’s generating for your Ecommerce site.

If you want to bolster your analytics game, check out these 6 Great Ecommerce Analytics Tools For Digital Marketers.

google analytics homepage

2.) Enable ecommerce tracking

Once you’ve set up your Google Analytics, make sure to enable the “Ecommerce” feature in order to track revenue from organic search traffic. Navigate over to Admin > Ecommerce Settings and toggle the switch on. You’ll then be presented with a new range of options – fill these fields in accordingly.

person looking at google analytics

3.) Track your performance

Now that you’ve set up Google Analytics and enabled eCommerce tracking, it’s time to start gathering data. As your site generates traffic from organic search results, you’ll be able to see the revenue generated in the Ecommerce reports within Google Analytics.

a line graph on a computer screen

4.) View the data collected

You’ll be able to view the data you’ve gathered from your Ecommerce reports within Google Analytics.

These reports will tell you everything you need to know about how much revenue is being generated by SEO traffic – as well as other valuable information, such as which keywords are bringing in organic search results and what they convert into.

someone looking at data

5.) Calculate your ecommerce SEO ROI

Now that you have all the data, it’s time to calculate your eCommerce SEO ROI. This will tell you how much money your eCommerce site is making from organic search traffic.

a calculator on a desk

6 Ways to Improve Your Ecommerce SEO ROI

There are many ways to get a better SEO ROI and take your business to the next level. Here are the 6 best ways:

1.) Review the buyer personas used by your site

A good way to improve SEO ROI is by reviewing the buyer personas being used on your website. You should constantly be testing and refining what you offer, so this means analyzing how each persona responds differently to certain attributes of your eCommerce store – such as layout, images, etc.

a bunch of people all looking and working on a computer

2.) Focus on the right traffic

If you have a low SEO ROI, there is probably something going on with your organic search traffic. It’s therefore important to focus only on the keywords that are working for you and stop wasting time targeting those which bring in little or no revenue.

By focusing solely on the right traffic, then it’ll be easier to drive more conversions from organic search.

In other words, your site should be built around the keywords that are bringing in sales – not those which aren’t converting well or even at all!

cars in traffic

3.) Target long-tail keywords that are easier to rank for

Instead of targeting generic keywords, you can focus on long-tail ones that are easier to rank for.

Long-tail keywords tend to be more specific – meaning they’re less competitive and typically convert better than their shorter counterparts (which makes them perfect eCommerce SEO candidates).

For example, “red winter boots” is a very popular keyword with thousands of search results, whereas “red high ankle winter boots” is a long-tail keyword with fewer than 100 results.

As you can see, the latter has far less competition, which means it’s easier to rank for and more likely to convert into sales when ranked highly in organic search.

Remember: always match your Ecommerce store’s keywords to the buyer personas and ensure that you’re optimizing for conversions rather than traffic.

a dart on a dart board

4.) Prioritize your best-selling items

Another way to improve your Ecommerce SEO ROI is by prioritizing your best-selling items. When it comes to organic search, the more you’re able to rank for certain keywords and drive sales from them – the better.

To do this, start by identifying which products are driving traffic and converting into revenue on your site: use Google Analytics’ Ecommerce reports to find this information.

Once you’ve done so, it’s time to start focusing on improving the SEO of these products – reviewing their title tags and meta descriptions for example. You can also optimize them further by writing product descriptions that are more relevant to your target keywords (and therefore drive organic search traffic).

a pair of sunglasses with a tag on that says Best Selling Product

5.) Make your website more user-friendly

Your Ecommerce store’s website should be designed to make it as easy as possible for users to convert into customers, which means removing any barriers that might stop them from doing so.

For example, if your site isn’t mobile-friendly, then you need to prioritize this immediately!

More than half of Google searches are now being performed on mobile, so if your site isn’t mobile-friendly you’re likely to lose traffic and potential customers – which will hit your SEO ROI.

In other words, having a responsive website is essential for all Ecommerce stores looking to improve their SEO ROI.

a person shopping on a iPad

6.) Hire a professional SEO agency

If you’re serious about improving your Ecommerce SEO ROI, then it’s essential that you hire a professional SEO agency. These experts will be able to help with everything from keyword research and link-building strategies to technical optimization and mobile-friendly website design.


Final Thoughts to Improving ROI for Your Ecommerce Store

In conclusion, there are many strategies you can follow to improve your Ecommerce SEO ROI. However, the ones outlined here should help if done correctly!

It’s important to remember that SEO is a long-term strategy and you need to dedicate a lot of time, hard work, and resources if you want it to pay off.

In addition, search engine algorithms are constantly evolving so your SEO efforts should always be ongoing – not something that’s simply set-and-forget!

If done correctly though, then Ecommerce SEO is one of the best ways to boost your online store’s visibility on search engines and generate more revenue.

If you’re looking for a more niche though highly effective SEO technique, check out How To Build EDU Backlinks.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.