Tattoo Digital Marketing

What is Online Advertising for Tattoo Artists?

In a most simple definition, website marketing for tattoo artists is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective tattoo artists.

Tattoo Artists usually think of website advertising as SEO or paid advertising. Even though both services are used for digital advertising, neither fully describes the depth of complete internet marketing campaigns for tattoo parlors.

Modern online marketing services include dozens of website marketing tactics, all working together to help drive visibility and conversions for your tattoo parlor.

For example, the best tattoo artist digital marketing plans will include plans to:

• Improve traffic to your tattoo parlor digital assets (apps, sales funnels, websites, etc) through search engine optimization, social media advertising, affiliate marketing, or paid advertising.
• Improve revenue for your tattoo parlor through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your tattoo parlor with content marketing, video production, backlink building, reviews, and social proof.
• Grow your tattoo parlor through email marketing, SMS marketing, and social media management.

Our Tattoo Artist Website Marketing Solutions

We are a team of digital marketing experts with diverse knowledge and experience in the latest digital advertising trends for tattoo artists. Take advantage of our past experiences in more than 100 industries, including tattoo parlors, to help increase traffic and improve conversions.

Tattoo Artist SEO Plans

To boost your website's search engine placement and appear on the first page for competitive keywords, you need to adopt a comprehensive approach to search engine optimization as part of your tattoo artist digital marketing campaign. This means reviewing your on-page, off-page, and technical SEO since all three aspects of search engine optimization work together to show value to search engines.

When we take on new tattoo artist website marketing customers, we often find site speed, content quality, and backlink profile problems. Each of these SEO glitches can be resolved through on-page, off-page, and technical search optimization. Let's delve into each of these tattoo parlor search engine optimization services in greater detail:

• Technical SEO encompasses website speed, site security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages, among other factors. These elements affect the way Google crawls and indexes your content, and how visitors interact with your tattoo artist website. You typically need the assistance of a website developer to improve technical SEO concerns since they are often related to the platform or theme used on your tattoo artist website. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
• Onsite search engine optimization includes factors such as page titles, meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, and page titles. Enhancing these elements of your on-site SEO can help search engines to more effectively assess the value of your content and establish your tattoo parlor as an industry expert. Moreover, it can aid in enhancing significant metrics like "time on site" for your visitors, which indicates to search engines that you provided something beneficial to the searcher. Content creation plays a crucial role in your tattoo parlor digital marketing plan, and should not be overlooked.
• Off-Site search engine optimization is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your tattoo parlor, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. It is important to build natural backlinks to your website and interior pages to help search engines understand your website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of SEO in the digital marketing plan of your tattoo parlor. While having a fast site is crucial, having no quality backlinks or useful content will probably never get your tattoo parlor to the first page of search results, except for rare instances. To see tangible improvements in your search engine rankings, it's crucial to address all areas of SEO, rather than just a few. For a comprehensive online advertising strategy that will keep your tattoo parlor ahead of the competition, it's important to give equal attention to all areas of the search engine optimization checklist.

Backlink Authority Building Strategies for Tattoo Parlors

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since tattoo parlors often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local search results. Upon closer inspection of the specific pages that appear in these search results, you'll notice that the number of backlinks to these pages is typically significantly higher than those to your interior tattoo parlor web pages. This is because search engines use backlinks to gauge the authority of your tattoo parlor website and content on a specific topic.

By utilizing white-hat SEO backlink building services, you can develop quality backlinks to your homepage and internal pages, which will help enhance your web pages' placement. It is critical to see this as a long-term endeavor for the digital advertising strategy of your tattoo parlor. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep your tattoo parlor off the first page of search results. You need to establish a link-building plan that will provide consistent and steady growth of quality backlinks from relevant websites and social media platforms. Most of all, you need to keep your backlink profile natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any black-hat link-building methods.

We utilize numerous white-hat tattoo artist backlink authority building techniques in our website marketing plans, including:

• Utilizing the “Skyscraper Technique” to build a bigger, better version of a ranked content article from a competitive tattoo parlor.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your tattoo parlor website.
• Reaching out to high-authority websites related to tattoo artists to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to you.
• Adding your website to industry-specific directories by scanning competitors to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Game Plans for Tattoo Parlors

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of tattoo artists. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your tattoo parlor.

For local area service companies, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your tattoo parlor. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused tattoo parlor, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your tattoo parlor. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of your tattoo artists. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your tattoo parlor.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Content Marketing Strategies for Tattoo Parlors

Most tattoo parlors use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach helps establish your tattoo parlor as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers begin to identify your tattoo parlor as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help tattoo artist internet marketing customers put together the right content marketing plan for their tattoo parlor.

It is important to identify your target audience before starting a content marketing service. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies for tattoo artists that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading website advertising service provider. These are all effective ways to market content if you implement them correctly for your tattoo parlor.

Social Ads Strategies for Tattoo Parlors

The use of social media ads in internet marketing involves paid ads being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your tattoo parlor.

By leveraging the data sources of social platforms, tattoo parlors can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established tattoo parlors, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media advertising.

We help tattoo parlors build out the necessary sales funnels and lead generation tools to make the most of their social media marketing. In addition, we suggest creating tactics for conversion optimization and retargeting as part of our online advertising campaigns, as both tactics can enhance the return on ad spend for your campaigns. Let's not forget to mention the freshness of your ad creatives. When running tattoo parlor social ads campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Ads Tactics for Tattoo Parlors

The use of search engine advertising in online marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your tattoo parlor to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising service for your tattoo parlor, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help tattoo parlors of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective internet advertising strategy. For any search engine marketing service, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Developing Conversion Funnels for Tattoo Parlors

A sales funnel, or purchase funnel, is the visual representation of journeys taken by customers with your tattoo parlor. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your tattoo parlor. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for tattoo parlors is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To use a sales funnel that produces value for your tattoo parlor, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider for your tattoo parlor. When you work with one of our tattoo artist-focused website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your tattoo parlor. Alternatively, if you don't have an interest in being involved in the process, we can research more about your tattoo parlor to determine the best funnels to explore and test within your digital marketing plan.

CRO for Tattoo Parlors

There is almost no reason to neglect conversion rate optimization within tattoo artist internet advertising plans. This is a critical aspect of any type of online advertising for tattoo artists since it directly impacts the ability of the marketing service to provide value for the tattoo parlor paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy for your tattoo parlor, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one tattoo artist might not work for another tattoo artist.

The most common tattoo artist CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for tattoo artists can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your tattoo artists, and many other factors.

Email Marketing Services for Tattoo Parlors

You can use email marketing within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past tattoo artists, and gain valuable information about your target audience.

We help our internet marketing tattoo parlor customers use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing plans. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip services.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing tattoo parlor clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Lead Gen for Tattoo Parlors

For localized service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team, for tattoo artists and other professionals, at some point in the past. The most common lead gen plans for tattoo artists include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

For most tattoo artist online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your tattoo parlor.

Video Marketing for Tattoo Parlors

As a comprehensive digital marketing agency for tattoo artists, we have our own in-house video production and video marketing department. This has been extremely helpful for tattoo parlor content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your online marketing plan for your tattoo parlor. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Tattoo Parlor

If you manage a tattoo parlor that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are numerous reasons to contemplate digital marketing in lieu of more conventional marketing tactics for your tattoo parlor. Next, let's explore some of the persuasive grounds for incorporating the internet marketing plan into your tattoo parlor:

• When compared to other marketing techniques, online marketing is often more economical for tattoo artists since it can be launched with a modest budget and then expanded as its effectiveness is assessed.
• By utilizing useful analytics tools such as Google Analytics, you can obtain more comprehensive data on the number of visitors who engaged with your brand, the duration of their engagement with your marketing efforts, and whether they returned to your website in the days, weeks, or months following their initial interaction.
• Everyone is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they go in life?
• Compared to print marketing, billboard ads, television commercials, and radio ads, website marketing provides much greater flexibility because it is much easier to make tweaks.
• Among marketing techniques, digital marketing for tattoo artists offers the most opportunity for user engagement. Obtaining comments, likes, or shares for non-digital advertisements of your tattoo parlor can be very difficult.

How to Develop a Digital Marketing Program for Tattoo Parlors

Before starting your digital advertising service for your tattoo parlor it is important to create a plan with measurable business goals. To avoid wasting time on ideas that won't benefit your tattoo parlor, it's important to make sure everyone involved in the internet advertising plan understands the ultimate objective.

1.) Pinpoint your target audience

Once you have established a clear set of business goals for your tattoo parlor, you can start to identify the audience you want to target. It's vital to have a clear understanding of your intended audience. This helps you tailor your tattoo parlor online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. This will help ensure your tattoo artists focus on the right keywords for your website marketing and you align your content marketing tactics with the needs of your audience.

3.) Begin with services that have a slower pace earlier on

If you intend to include SEO in your tattoo artist digital strategy, make it your top priority. In terms of digital advertising plans, search engine optimization typically takes the longest to gain traction for tattoo parlors and other small businesses. Improvements to your website, content, and backlinks for the online advertising campaigns of tattoo parlors can take several weeks or even months to fully reflect in search engine rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your tattoo parlor website, or other digital assets. But before you start sending paid traffic to your product page, service page, or home page, it's important to create a landing page or sales funnel. Most paid advertising campaigns for tattoo parlors that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. To achieve effective lead generation, tattoo parlors should use splash pages and sales funnels to direct visitors to the desired marketing outcome.

5.) Set up automated email sequences to retarget potential customers

Once you've established your plans for driving traffic to your tattoo parlor website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. Converting every website visitor into a customer is not always possible, and that's why it's important to have a plan for engaging with those who leave without taking action. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your website.

6.) Plan for continuous testing

When these digital marketing strategies are in place for your tattoo parlor you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your tattoo artist-focused campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. It is essential to continuously optimize your tattoo parlor internet marketing campaign for conversion rates.

Why Choose WebCitz for Your Tattoo Parlor Online Marketing

We want to be the online advertising partner of your tattoo parlor! When searching for website advertising firms for your tattoo parlor, several aspects must be taken into account. You can rest assured that our digital marketing tactics and plans for your tattoo parlor are trustworthy, thanks to our 18 years of experience. These are typically the internet advertising methods that we use ourselves for our own lead generation and conversion rate optimization plans. Our website's online advertising campaign is likely what brought you here today.

Most importantly though, you should choose our website advertising firm because you feel confident we are the right team for your tattoo parlor. Here are a few reasons we suggest considering our digital marketers for your tattoo parlor:

• With over 18 years of experience, we have been operating our business since 2004.
• The major way we get leads from tattoo artists is through our own internet marketing strategies.
• Our website may have come up in your search results after you searched for a service we specialize in, like "tattoo artist online advertising campaigns."
• We do not outsource tattoo parlor website advertising services since we have our own marketing team.
• If you call us during normal business hours, your tattoo artists will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WordPress and Shopify for any internet marketing strategies that involve website edits.

We would like to be considered by your tattoo parlor when it comes to searching for a leading website advertising firm. Our digital marketing company has a dedicated and supportive team on hand to assist you with any questions or concerns you may have. Please feel free to contact us by email or phone to continue the conversation.

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