Have you been thinking about implementing marketing automation for your ecommerce store? If so, this blog post will give you the information that you need to get started. Marketing automation is an essential tool for any business owner who wants to increase conversions and revenue. With just a little bit of time and effort, it can help your business grow exponentially!
What is Marketing Automation?
Marketing automation is the practice of using technology to assist in marketing efforts. Automation can be used for lead generation and customer retention, as well as performing repetitive tasks, such as sending out (or creating) email campaigns and managing social media campaigns.
Why Should You Use It?
If you don’t have a strong marketing strategy your business could experience lackluster growth or even stagnation. Marketing automation lets you automate time-consuming activities so that you do not need to spend all day working on sales funnels or prospecting!
It also makes it easier to keep track of prospects by giving them individualized attention through automated messages according to their needs–a great way to increase conversions without spending hours upon hours researching each potential client one by one!
Unlike hiring a team of marketers who will cost you several thousand dollars, marketing automation is a much more affordable option. This way your funds can be spent on other important aspects of running your business.
Marketing automation is scalable, which means that it can grow as your business does. This type of campaign makes it easier to scale up or down depending on where you are in the sales cycle – no more guessing!
Marketing automation is also great for managing your customer retention efforts. It can help you stay in touch with prospects so that they don’t forget about you!
How to Set Up Marketing Automation?
What you need to get started is a system that will allow you to send out marketing and sales messages. There are many different systems that can provide this service, but the most popular ones include HubSpot, ActiveCampaign, Infusionsoft, Marketo, Eloqua (formerly ExactTarget), Pardot by Salesforce Marketing Cloud, and Zoho Campaigns.
Once your chosen tool has been installed on your computer or laptop, you’ll be able to log in at any time of day from wherever you happen to be! You’ll also want to create lists of prospects or people who have already bought from your store, which allows you to send them specific emails and social media campaigns.
Before you sign up for a marketing automation system, it is important to do your research. Make sure that the company you are considering has a stellar reputation and offers plenty of training resources.
It should also be easy to navigate their interface without needing any specialized software or knowledge of coding. Once everything checks out, get started today so that you can reap all of the benefits tomorrow! Make sure to check out our post on the best online payments systems so that you don’t miss out on any opportunities!
Types of Marketing Automation
Retargeted advertisements – This is a type of campaign that you can set up to target potential customers who have previously visited your website. For example, if someone was looking at a pair of sunglasses you are selling, then they would see an advertisement for those sunglasses on other sites.
Reminder emails for abandoned carts – These are automated emails that will remind customers about the items they left in their cart when they were last on your site. This is an excellent way to encourage people to resume their shopping experience.
- Lead nurturing – This is a system that will automatically send customers follow-up emails at predetermined intervals in order to keep them engaged with your company and building relationships.
- Social media marketing – By using automation, you can post updates on social media sites such as Facebook or Twitter without having to log into the site or create a new post.
- Lifecycle email marketing – These are automated email campaigns that you can set up to be sent at specific points in the sales cycle. For example, if someone enters their contact information on your site but does not purchase anything within a certain amount of time, then they will receive an email prompting them to make a purchase before leaving.
- Mobile marketing – These are automated messages that you can send out using a mobile app. This is an excellent way to reach people on the go without having to invest in a marketing team.
How to Benefit From Using Marketing Automation?
The best way to get the results you want from marketing campaigns is through analytics. Is traffic going up? Are more people converting into sales leads? You need answers today so that tomorrow can be easier.
Marketing automation is a powerful tool that can provide big results. For those of you not seeing the desired outcome, here are your options to adjust and get back on track!
You can take your marketing to the next level by setting up A/B tests on subject lines, message content, and more. This way you can pinpoint exactly where things are going wrong.
What if you felt so driven to succeed that you were too aggressive with your marketing efforts? Unfortunately, this happens with a lot of business owners. For example, if you send an abandoned cart email after just 10 minutes. Instead, you should wait a few days before sending an email.
Marketers can use a variety of techniques to succeed with marketing automation, but these are two of the best things to start with.
Final Thoughts on Adding Automation to Your Ecommerce Digital Marketing
In conclusion, marketing automation is one of the most powerful tools in any online store’s arsenal. It allows you to automate time-consuming tasks and keep track of prospects, which can be especially helpful if you’re trying to save costs while growing your company. If you think that automation is too far away for your business, solve these 7 common problems first!