Website Redesign Services

Beautiful, Custom Web Designs

WebCitz has launched hundreds of successful website projects for businesses across the United States and Canada. We have experience in dozens of business industries to help you properly reach your target audience. If "website redesign services" was a recent search query, you've found your next web agency!

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Website Redesign

Is your website outdated, or you are tired of the current design and don't want to switch CMS platforms? Our website design and development team can redesign your website to be more modern and mobile-friendly! We start a website redesign project by talking with you about our website redesign process and strategy. This helps us figure out how to properly redesign your website while accomplishing all your website redesign goals.

For more than 17 years, our in-house team of website redesign professionals has served local and nationwide businesses alike. You can trust our experts to handle your corporate website redesign quickly and efficiently. We do not outsource any of our work, so when you come to us, you can feel rest assured that your website redesign project will be handled all in-house, with experts who have an understanding of the WordPress, Joomla, and Laravel platforms, SEO-friendly website design, and responsive layouts that look good on all screen sizes.

  • WordPress Redesign
  • Joomla Redesign
  • Shopify Redesign
  • Laravel Redesign
  • BigCommerce Redesign
  • Modern Website Redesign
  • Mobile-Friendly Redesign

A Few of Our Web Developers

WebCitz is a USA-based web agency with 18+ dedicated team members. WebCitz does not outsource projects!

Emily L Emily L
Justin F Justin F
Taylor D Taylor D
Drew P Drew P
Matt H Matt H
Micah S Micah S
Forbes Agency Council Member
Good Firms - Top SEO Agencies
Clutch Top SEO Consultants
The Manifest - Top Web Design Companies

Basic Website Redesign

For redesigns of small websites with no complex design or development requirements.




2+ Months

Time Input

50+ Hours


  • Same Platform Website Redesign
  • No Changes to URL Structure
  • Wireframe & Design Creation
  • Mobile-Friendly Redesign
  • Page Speed Improvements
  • Improved Conversion Rates
  • Improved Website Navigation
  • Browser Usability Testing
  • Free SEO & Marketing Tips

* This is a starting point for a basic website redesign project of a small website with no complex design requirements. If you require complex page layouts or need additional pages, functionality or extensions the website redesign price will increase. Please call us at 800-796-8263 to discuss your redesign project, send us a website redesign RFQ or to receive a free website redesign quote.

Basic Website Redesign Wireframe
Basic Website Redesign Mockup

Advanced Website Redesign

For redesign projects with some complex design or development requirements.


$10,000 to $24,999


3 to 4 Months

Time Input

100 to 249 Hours


  • All Features from the Basic Website Redesign Service
  • Dedicated Account Manager
  • Additional Time for Design Work

Enterprise Website Redesign

For redesign projects with several complex design or development requirements.




4+ Months

Time Input

250+ Hours


  • All Features from the Advanced Website Redesign Service
  • Additional Staff Assigned for Project Design & Development
  • Further Time for Design Work

Free One-on-One

Web Design Consultation

Schedule your no cost, no obligation 30-60 minute phone call with one of our Web Design experts! It's so quick and easy.

Web Design Experts

Jeff V

Redesigning A Website

Redesigning A Website with the Customer in Mind

When you give us a call, you will be speaking with one of our friendly experts who can evaluate your current website and assess what we can do to improve your current design or help you increase your conversions.

Whatever the case, you will want to get in touch with experts who understand the most cost-effective website redesign is one that prioritizes the customer experience. At WebCitz, we emphasize redesigning with a customer-centric approach.

Do I Need a Website Redesign?

Do I Need a Website Redesign or a Website Refresh?

A question you may be asking is: “Do I need a website redesign or a website refresh? What’s the difference?”

A website redesign often involves extensive coding, core structure, and visual changes to your website. This may include changes to the functionality of the website, navigation and module additions or improvements, or even migrating from Joomla to WordPress or another CMS platform.

A website refresh occurs when the core structure and functionality stays mostly the same and only minor modifications are made to improve the look and feel of the website, such as user experience-related adjustments, or updates to the colors and typography.

Regardless of whether you need a website redesign or a website refresh, you will find that investing in these will significantly impact your customers’ experience as they use your website. If you are considering a website redesign, you will want to make sure you carefully research a company who is concerned about the appearance, user experience, usability, and conversion rates of your website.

Planning A Website Redesign

Planning A Website Redesign

Budget – When redesigning your website, you will need to know what your approximate project budget is. Having a dollar range in mind can help inform your strategy throughout the project.

Project Scope – Your web developer will need to have an idea of the scope of your project, including the amount of web pages you will have on your website, if there is any custom functionality, and how many unique page templates are required.

5 Questions to Ask Before a Website Redesign

5 Questions to Ask Before a Website Redesign

Before investing in a website redesign, be sure to ask yourself several important questions:

  1. What are your most valuable landing pages right now?
  2. Who is coming to your website?
  3. Why are these people coming to your website?
  4. What currently isn’t meeting your customer’s needs?
  5. How will you evaluate the success of the website redesign?
  6. Does my website need to be ADA-compliant?

Even if you don’t know the answers to these questions, our website redesign experts are here to walk you through these in order to determine how the redesign will personally benefit your website. We want to ensure that you are getting your website redesigned for all the right reasons.

Which Web Pages Are Most Valuable

Know Your Website’s Most Valuable Pages

  • Your most valuable pages are going to be the ones with both high conversion and high traffic. If you alter the user experience or design of these pages too much, the results could be disastrous. Pay attention to the relationship between the website traffic and conversions on these pages and approach them with caution.
  • Even if your pages with high conversion and low traffic do not currently have a lot of traffic coming to them, you will still want to approach the redesign process with caution, knowing that any changes could impact the user experience and the conversions.
  • For pages with high traffic but low conversion rates, you have more wiggle room to make improvements. As a result, talk with your web developers and marketing team about experimenting more with these pages during the redesign process.
  • Finally, for pages with low traffic and low conversion rates, you will want to redesign them significantly to increase conversions and improve the overall appearance. Because of the low traffic to these pages, you will not lose any conversions.
What Motivates Your Users

Understand What Motivates Your Users

Next, you will need to understand who is visiting your website and why. Talk with your web development team about what pages on your website are the most valuable, who is visiting them, and why they are visiting them.

According to the 4 new moments every marketer should know article from Google, you’ll need to pay attention to the following aspects of your consumer’s interests:

  • I-want-to-know – According to Google, 65% of online customers research more information online now than they did even several years ago. In addition, 66% of mobile phone users will use their phones to look up something they saw in a TV commercial. Your website visitors are coming to your website because they are curious about your brand or product and want to know more information about it.
  • I-want-to-go – There has been 2x the increase in “near me” search interest in the past year, and 82% of mobile phone users use a search engine when they are looking up a local business. Your website visitors want to contact you to find a physical location they can go to.
  • I-want-to-do – Approximately 91% of mobile phone users use their phones for ideas while doing a task. Over 100 million hours of how-to videos are viewed on YouTube each year. Keep in mind that your website visitors will want to learn about how to use your product or service.
  • I-want-to-buy82% of smartphone users research on their phones while shopping to decide on what to purchase. In addition, there has been over 29% of an increase in mobile conversion rates in the past year. Your website visitors will want to buy something from you. Discuss with your web marketing and development team how you can market your products or services to increase sales and conversion rates.
Helpful Tools for Your Website Redesign

Helpful Tools for Your Website Redesign

Our website redesign experts and user experience designers can help you understand what is convincing or helping your customers complete the actions they intended to take, and if anything is preventing them from completing these actions.

For example, evaluating your call-to-action buttons, contact forms, and checkout areas and finding there were loopholes or barriers may be key in understanding why there were less conversions in the first place. As you and your web developer plan for a website redesign, the following tools can provide you valuable feedback about what needs to change and what needs to stay the same:

  • Use analytics platforms like Google Analytics to assess the traffic coming to and the conversions while on your website.
  • Use heatmaps to discover what your users are clicking on.
  • Use feedback widgets and on-site surveys for your visitors to use to leave comments about what elements of your site are working or not working for them.
Contact Our Website Redesign Experts

Contact Our Website Redesign Experts

While you want to change the things on your website that aren’t working, you also want to be sure that you don’t also change things on your website that are already working. Changing a website with elements that are already performing well can dramatically and negatively impact the amount of visitors and conversions on your site.

At WebCitz, we are here to make the most effective changes to your website. Talk with our team to get started on your redesign project today by filling out our online contact form, by chatting with us in our live chat, or by giving us a call directly at (800) 796-8263. We look forward to working with you!

Jen Ollanketo
Jen Ollanketo
WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
February 04, 2020
Rummeles Fine Jewelry
Rummeles Fine Jewelry
Great company to deal with! They have a great team of people and are always there to answer any questions we have!
January 18, 2021
Carissa Giebel
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
April 14, 2020
Southwest Radio Church
Southwest Radio Church
What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
January 22, 2020

Frequently Asked Questions

How Do You Redesign A Website?

The project will begin with a kick-off meeting. Here you will meet your graphic designer and project manager. In this meeting, you will discuss the scope of work, the goals, and have an in-depth design discussion. After the Kick-Off meeting, your Designer will begin working on either a wireframe or a homepage mockup. Then, we will work on the site's design and then gather content. We will begin development once you are satisfied with the mockup. After your site has been developed and tested, we will train you or your team on how to update it! We will then set a launch window for your website. After launch, we can assist you with optimizing your digital marketing strategies and helping your business to grow.

Can I Fix My Old Website Instead of Building A New One?

In addition to the physical appearance, a website is comprised of the site architecture and the technology behind it, both of which may or may not help or harm your Google positioning and user experience. If you are only seeking graphic or content updates, that is one thing, but if your site is not meeting industry benchmarks (such as site speed, mobile responsiveness, content architecture, etc.), it is a good time to evaluate your options. Starting with a new web design allows you to discuss your business as it stands today as well as where you hope to be in the next several years. Modern websites offer a greater degree of functionality in order to simplify the process of updating and maintaining them in the future.

What Are The Benefits To Redesigning A Website?

During the redesign process, your website will become truly unique to YOU. Our team listens to your vision, your pain points, and what you would like to see changed and devotes themselves to that end. During the redesigning process, we will create design mockups, hold regular consultations with you and incorporate your feedback to ensure that the website is what you intended. Furthermore, we have a number of marketing experts in-house who are able to provide you with insight and suggestions on how to increase conversions. Finally, we will develop a new website that is faster, more responsive, more search engine friendly, and offers a better mobile interface.

How Much Should A Website Redesign Cost?

There is no single answer to this question. Each redesign project is quoted based on its unique requirements. Our firm designs and develops custom websites tailored to the needs of small businesses and emerging enterprises. Each website is unique and requires different elements. We'll ask you many questions, assess your needs, and provide you with a quote based on that assessment. We have a starting cost of $5,000 (~50 hours) for non-ecommerce websites and $7,500 (~75 hours) for ecommerce websites, but the sky is the limit from there. For example, the largest single project we have worked on required 1,600 hours and cost over $150,000 to develop.

Does A Website Redesign Affect SEO?

A website redesign has a great impact on search engine optimization, and it is something that should be taken seriously. We say this because many of our clients come to us after experiencing poorly executed web development projects. This means that previous companies charged a lot of money for cutting corners by failing to perform the mandatory tasks such as 301 redirects, optimizing for site speed, and reviewing for mobile compatibility, etc.

The above factors can result in a decrease in the value of your website's search engine optimization and negatively impact your website. We emphasize to each client, when we are undertaking a website redesign, the importance of ensuring that no mistakes are made that could negatively impact SEO.

If improvements are needed, they should be made through a recurring marketing program that gradually addresses the various factors that affect search engine placement. You won't see an immediate improvement in your SEO rankings by simply undergoing a website redesign; much more work needs to be done behind the scenes.

How Long Does It Take To Redesign A Website?

An average turnaround time for a website redesign project is six to eight weeks, but the client sets the pace. In the initial stages, how much input you are able to provide, how quickly you are available for feedback, and when the content is available are important factors. Complexity of the site may also play a role - more complex sites will require more time to develop.

How Often Should I Redesign My Website?

It should be clear that there is no one-size-fits-all approach here. Generally, you should redesign your website every two to three years. If your website is three years old - a lifetime in the digital world - chances are it is outdated. It is likely that what was attractive and aesthetically pleasing three years ago is not so today.

This does not even scratch the surface of the functionality, which will surely be outdated in three years without any updates. Do you remember when mobile versions of websites had a different web address? Our dreams are still haunted by the poor experiences that created in web development.

Let's Discuss Your Need for Website Redesign!

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