Website Redesign Services

Modern Websites Get More Leads

Our passion is designing websites that get more leads and sell more product. Start your website redesign with a team that understands modern web design concepts!

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
Web Design Services

Hire an Expert Web Redesign Company

WebCitz has more than 18 years of experience in the industry, which means we know how to deliver custom website redesign services! Through our approach to modern web design, we help businesses and corporations redesign their existing websites to improve usability, conversions, and branding.

When you work with WebCitz, you will find we take the time to understand the requirements and goals for your upcoming website redesign. This helps us make an informed suggestion regarding the best CMS platform for your website makeover. From there, we can talk with you about the differences between custom and template-based web redesign services.

We are happy to discuss questions to ask nearby web designers, even if you don't choose our website redesign company. Throughout the entire process, you'll be glad you chose to revamp your website through WebCitz.

Determine the Goals of Your Redesign

Interested in an overhaul of your website? There are several reasons to consider a revamp of your website! Here are some of the benefits of our website redesign services:

  • Faster Page Speed - Improve page speed and usability by passing Google Core Web Vitals.
  • Better User Experience - Improve user experience through better website functionality. This could also come from creating interactive elements on your website. For ideas on creating interactive website features, check out these great examples!
  • Improved Security - Improve website trust by minimizing security incidents in your platform.
  • Better Mobile Design - Improve mobile conversion rates by implementing a responsive design. Check out this blog article on our top ranked mobile sites!
  • Easier Navigation - Improve navigation and internal linking to increase user experience in the design. Don't miss this popular blog article on the top ranked UX websites!
  • Increased SEO - Improve SEO with structured data, open graph tags, and XML sitemaps.
  • Better Homepage - Improve the professionalism and usefulness of your home page. Don't miss our article on the best home page designs of the year!

Time spent making such website improvements will help improve traffic and conversion rates, both of which are crucial to creating a positive ROI on your website redesign investment.

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A Few of Our Website Redesign

Micah S Dana C Drew P Emily L Ashton H Justin F

Know Your Website’s Most Valuable Pages

Your most valuable pages are going to be the ones with both high conversion and high traffic. If you alter the user experience or design of these pages too much during the website makeover, the results could be disastrous! Pay attention to the relationship between the website traffic and conversions on these pages and approach them with caution.

The pages with high conversion and low traffic should also be approached with caution during the website overhaul. Find out why those pages convert well and make sure not to change those aspects of the user experience.

For pages with high traffic but low conversion rates, you have more wiggle room to make improvements during website redesign services. As a result, talk with your web developers and marketing team about experimenting more with these pages during the redesign process.

Finally, for web pages with low traffic and low conversion rates, you will want to revamp the design significantly to increase traffic and conversions. You have very little to risk by editing these pages.

Understand What Motivates Your Visitors

Next, you will need to understand who is visiting your website and why. Talk with your website redesign team about what pages on your site are the most valuable, who is visiting them, and why they are visiting them.

Check out the 4 new moments every marketer should know article from Google for unique insight into the minds of website visitors when they reach your website.

Issues to Avoid When Redesigning Your Website

Are you worried about your website redesign service not being completed in a timely fashion? Perhaps you've had a bad experience with a past web developer during a previous website overhaul.

Here are our suggestions for selecting the best company for the redesign of your website:

  • Request a design mockup, or website template samples, before the redesign work begins.
  • Ask which CMS platform and plugins are going to be used in the website's redesign.
  • Don't overcomplicate the website makeover with drastic functionality changes. Save that for later.
  • Check if the redesign company plans to change URLs, and if 301 redirects will be created.
  • Ask if training is provided before or after the completion of website redesign services.
  • Verify Google Analytics is recording data after the new site is launched.
  • Monitor coverage issues in Google Search Console for a few weeks or months after the website overhaul is finished.

If you properly prepare for the revamp of your website, you will likely save a lot of headaches and unforeseen expenses.

Redesign Questions to Ask Your Website Developer

Before investing in a website redesign service, be sure to ask yourself and your web designer these important questions:

  1. What are my most valuable landing pages right now?
  2. Who is coming to my website, and why?
  3. What part of my website isn't currently meeting my customer’s needs?
  4. How will you evaluate the success of the web redesign service?
  5. Should my redesigned website need to be ADA-compliant?

You don't need to know the answers to these questions right away, but they are important to consider before beginning the redesign of your website. After all, if you don't understand the purpose of the redesign or how you will gauge its outcome, what is the point of redesigning the website?

We want to ensure that you are getting your website redesigned for the right reasons.

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Choosing the Best CMS for the Redesign Service

There are countless content management systems, all fighting for your attention. Do you choose WordPress, Joomla, Drupal, Wix, Squarespace, GoDaddy, Duda, or one of the countless other alternatives for your website redesign services?

If you ask our website experts, the answer will be WordPress is the best platform! We might be biased, considering everyone in our company has experience with WordPress. Not to mention, we've spent years building out our own super-fast WordPress theme, built from Understrap, which fully supports Gutenberg without any need for clunky page builders like Beaver Builder, Divi, or Elementor. That solution is only available within our custom redesign services, which aren't started with a website template.

Don't just take our word for it though! According to W3Techs, as of April 2022 the WordPress platform powered more than 43.0% of all websites on the entire internet. With that in mind, you should be convinced choosing WordPress for your web redesign service will be the right decision for your business. At least you won't ever have to worry about finding WordPress developers to work on your website!

Website Redesign versus Website Refresh

A question you may be asking yourself is, "Do I need a website redesign or a website refresh?" The answer depends how much of your website will be changing during the website overhaul. Let's explore the differences between a website redesign and a website refresh.

Website redesign services often involve extensive changes to the website's functionality, navigation, and possibly even its platform. When you undertake a new website design project with so many changes, it is often best to install a clean copy of WordPress, set up the design in that installation, and manually migrate all the content and functionality into the new environment. This is always the case when a platform migration is involved, such as migrating from Joomla to WordPress.

A website refresh is possible when the website's functionality, navigation, and platform isn't being changed. This is common for businesses looking to update the look and feel of their website through color scheme changes, user-experience improvements, typography modernizations, or even new content additions.

Regardless of whether you need a website redesign or a website refresh, you will want to make sure you carefully research all potential website redesign companies on your list. Make sure to pick a redesign company that is concerned about visual appearance, user experience, website usability, and conversion rates during the redo of your website.

Redesign from Scratch, or Modify a Template

As a full-service website redesign company, we have a large onsite team of web design specialists. Our website designers are separated into two groups, each focusing on either custom or template web redesign services.

Custom Website Redesigns

As a custom website redesign agency, we prefer to start every website makeover from scratch.

This allows our web designers to design custom mockups specific to your branding requirements, to show you the look and feel of your future website redesign before we start any coding. Best of all, those mockups can be revised until you're happy with the redesign concept and are ready to move forward.

After you approve the website redesign mockup, our web developers will integrate it into a completely custom theme. There are numerous benefits to a custom theme, including a cleaner codebase that often has improved page speed and usability since it was made just for you.

For a custom website redesign with design mockups, our starting price is $9,500 with a 8-12 week turnaround.

Template-Based Website Redesigns

If the cost of a custom redesigned website isn't within your budget, we offer template-based website redesign services that can save you money!

Instead of creating redesign mockups and developing your website in a custom theme, we'll hand-select a few website templates that resemble your desired look and feel. Don't worry though, you'll be able to choose your desired template for us to install and configure for your website redesign. From there, we'll customize the template to match your color scheme and load your content into the template's layouts.

For a website redesign using a customized website template, our starting price is $3,750 with a 2-3 week turnaround.

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Our Process to a Web Redesign Service

We've got the process of redesigning a website down to a science. It helps having more than 18 years of experience handling website redesign services!

Discovery Call

The first step in the process is understanding your website redesign project and providing you an estimate for the work involved. This typically involves one or two phone conversations to go over your requirements and answer any questions you might have about our team and capabilities.

Kick Off Call

After you've chosen our website redesign agency, we'll schedule the kickoff conversation. This will introduce you to a project manager, and possibly one or more of our web designers.

If you chose a custom web redesign service, we'll discuss the creation of design mockups with you. Alternatively, if you chose a template website redesign service, we'll discuss your preferred design styles to help us find and suggest a few website templates for the project.

Mock Up Approval

After you approve your design mockup (for a custom web redesign), or your website template (for a template-based web redesign), we'll get time scheduled for a web developer to begin the revamp of your website!

Development Process

The development phase of website redesign services typically takes the longest to complete.

In a custom website redesign, this is when we'll start integrating your approved mockup into a custom theme, laying out your website content, adding in any custom functionality, etc.

For a template-based website redesign, this is when we'll install your chosen theme, remove demo content, add your actual website content, match the color scheme to your branding, and perform other tasks part of the website overhaul.

Website redesigns are almost always performed on a password-protected development installation. Your live site will not be taken offline while we work on your website redesign.

Website Launch

After the website redesign has been completed and has passed your inspection, we'll schedule the new site to be launched at a time convenient to everyone involved. Any necessary training in your redesigned website is typically handled before or after the site launch. If everything goes well, hopefully we'll be able to add your website to our web design portfolio!

Helpful Tools for Website Redesign Services

Our website redesign experts and user experience designers can help you understand what is helping your visitors through the conversion process, and what obstacles are preventing them from converting.

For example, evaluating your call-to-actions, contact forms, and checkout areas to find loopholes or barriers might be key in understanding why there are conversion issues. As you and your web developer plan out the service of your website revamp, the following tools can provide you valuable feedback about what needs to change or stay the same:

  • Use Google Analytics to assess the origin of your website's traffic and how they are completing your goals.
  • Use heat maps to discover what your visitors are clicking on the website.
  • Use feedback widgets and on-site surveys to receive comments about user experience from your visitors.
  • Use our web design tools to convert Hex to RGB, generate secure passwords, and check window sizes.

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Why Choose Our Website Redesign Company

As a web redesign company, we have more than 18 years of experience designing attractive, high-converting websites. You can trust our website experts to handle your corporate website redesign services quickly and efficiently.

  • We do not outsource web redesign services.
  • We have our own in-house team of WordPress experts that perform our website redesign services.
  • We use a custom-built theme, based on Understrap, for all of our website makeovers.
  • We are highly experienced in SEO and Page Speed.

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Website Redesign Cost Calculator

You are in complete control of your website redesign budget. Answer a few simple questions about your project and our website cost calculator will recommend a budget for your website development. To receive a more accurate quote, just call 800-796-8263 or send us an email.

For a template-based website redesign service, expect to see quotes between $3,750 to $5,750. If you need a from-scratch redesign with custom mockups, extensive functionality, or hundreds of migrated pages then the quote will be much higher.

Hear what our customers are saying

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!

Frequently Asked Questions about Website Redesign


How Do You Redesign a Website?

We like to start website redesign projects with a kickoff call to help everyone understand the goals of the project.

If you signed up for a template-based redesign, we will help you find a website template that matches the look and feel you desire for your website. Alternatively, if you signed up for a custom redesign, we will prepare to create design mockups for your future website.

Once the third-party template or custom design mockup is approved, we will start working on building out your website. This is when we will migrate existing content, develop custom functionality, and help you learn how to manage the website after it launches.

When everything is ready to launch, we will schedule a go-live date with you!


What are the Benefits to Redesigning a Website?

Most people choose to redesign their website to improve page speed, user experience, website security, mobile layout, navigation menus, and search engine optimization. If you hire a professional website redesign company, all of these should be touched on during the redesign process. Please, make sure you check for URL changes during a redesign and keep them the same or setup 301 redirects!


How Much Should a Website Redesign Cost?

The starting price for a template-based, non-ecommerce website redesign built in WordPress is $3,750. If you need design mockups built into a custom redesigned theme, our starting price increases to $9,500.

The starting price for a template-based, ecommerce website redesign built in Shopify or WooCommerce is $6,000. If you need redesign mockups built into a custom ecommerce theme, our starting price increases to $24,000.

The main contributors to cost increases include premium design requirements, custom functionality, and data migration.


Does a Website Redesign Affect SEO?

Yes, even a small website modification can lead to a good or bad change in your search rankings. Therefore, an entire website redesign can and will have an impact on your rankings.

The most common issue we see on website redesigns is the absence of 301 redirects. If you redesign your website and the URLs of your web pages change, you MUST create 301 redirects to help preserve your website rankings.

Additionally, you should also make sure your website architecture (schema, page speed, etc) is the same or better, and on-page factors (navigation, content, mobile layouts) haven't been negatively impacted before launching a new site.

It is a good idea to monitor your website in Google Search Console, Google Analytics, and an SEO audit tool for a few months after the launch.


How Long Does it Take to Redesign a Website?

Most template-based, non-ecommerce website redesigns are completed within 1-3 months. If you need design mockups built into a custom theme, expect a turnaround time of at least 2-3 months.

Most template-based, ecommerce website redesigns are completed within 1-3 months. If you need design mockups built into a custom ecommerce theme, expect a turnaround time of at least 3-4 months.


How Often Should I Redesign My Website?

You should redesign your website every two to three years. This will help ensure your website is always using the latest technologies, that it is moved into the latest stable release of your CMS, and your visitors are seeing a fresh design with accurate content.

Industry Web Redesign

When looking for a web designer, it's important to review their portfolio and ensure they have experience with responsive design and the platform your website will be built on. Look for a web developer with good communication and project management skills to ensure they can understand your needs. It's also important to check that their web design company keeps up with industry trends and is able to implement them into the design of your website.

To give you inspiration for your next website, we've assembled lists of the best websites we could find across various industries.

Website Redesign for USA

When searching for professional website designers in the United States, it's critical to review their website design portfolio to make sure they have experience in your website platform. It is also a good idea to assess their communication, availability, and project management so you know what to expect throughout the web design project.

Learn more about how our USA-based web design agency has helped businesses in your area.

Website Redesign for Canada

When looking for the best web designers serving Canada, it's important to review their web design portfolio to make sure they have experience in your website platform. It is also a good idea to assess their communication, availability, and project management so you know what to expect throughout the website project.

Check out how we've helped businesses in your area with their website designs.

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