Website Redesign Services
Modern Websites Receive More Leads
Our passion is designing websites that get more leads and sell more product. Start your website redesign with a company that understands the concepts of modern web design!
Benefits of a Website Redesign
Interested in an overhaul of your website? There are several reasons to consider a revamp of your website, including improvements to page speed, website functionality, platform security, mobile-friendliness, user experience, and search engine optimization. Here are some of the benefits of our website redesign services:
- Improve page speed and usability by passing Google Core Web Vitals.
- Improve user experience through better website functionality.
- Improve website trust by minimizing security incidents in your platform.
- Improve mobile conversion rates by implementing a responsive design.
- Improve navigation and internal linking to increase user experience in the design.
- Improve SEO with structured data, open graph tags, and XML sitemaps.
Time spent making such website improvements will help improve traffic and conversion rates, both of which are crucial to creating a positive ROI on your website redesign investment.
Learn More about Redesigning a Website
To better understand how our website redesigners can help with your project, check out the following sections of our page:
- Website Redesign versus Website Refresh.
- Choosing the Best CMS for the Redesign Service.
- Redesign Questions to Ask Your Website Developer.
- Know Your Website’s Most Valuable Pages.
- Understand What Motivates Your Users.
- Issues to Avoid When Redesigning Your Website.
- Why Choose our Website Redesign Company.
- Our Process to a Web Redesign Service.
- Website Redesign Cost Calculator.
- Helpful Tools for Your Website Redesign.
- Website Redesign FAQs.
Website Redesign versus Website Refresh
A question you may be asking yourself is, "Do I need a website redesign or a website refresh?" The answer depends how much of your website will be changing during the website overhaul. Let's explore the differences between a website redesign and a website refresh.
A website redesign often involves extensive changes to the website's functionality, navigation structure, and possibly even its platform. When you undertake a new website design project with so many changes, it is often best to start from scratch. This is always the case when a platform migration is involved, such as migrating from Joomla to WordPress.
A website refresh is possible when the website's functionality, navigation, and platform isn't being significantly modified. This is common for businesses looking to update the look and feel of their website through color scheme changes, user-experience improvements, typography modernizations, or even new content additions.
Regardless of whether you need a website redesign or a website refresh, you will want to make sure you carefully research all potential website redesign companies on your list. Make sure to pick a redesign company that is concerned about visual appearance, user experience, website usability, and conversion rates during the redo of your website.
Choosing the Best CMS for the Redesign Service
There are countless content management systems, all fighting for your attention. Do you choose WordPress, Laravel, Joomla, Drupal, Wix, Squarespace, GoDaddy, Duda, or one of the countless other alternatives for your website redesign?
If you ask our website experts, the answer will be WordPress is the best platform! We might be biased, considering everyone in our company has experience developing or maintaining WordPress websites. Not to mention, we've spent years building out our own super-fast WordPress theme, built from Understrap, which fully supports Gutenberg without any need for clunky page builders like Beaver Builder, Divi, or Elementor.
Don't just take our word for it though! According to W3Techs, as of April 2022 the WordPress platform powered more than 43.0% of all websites on the entire internet. With that in mind, you should be convinced choosing WordPress for your web redesign service will be the right decision for your business. At least you won't ever have to worry about finding WordPress developers to work on your website!
If your website has highly-custom functionality that can't be satisfied with existing WordPress plugins, our in-house team of Laravel developers may be able to build out your project's unique requirements.
Redesign Questions to Ask Your Website Developer
Before investing in a website redesign service, be sure to ask yourself and your web designer these important questions:
- What are your most valuable landing pages right now?
- Who is coming to your website, and why?
- What part of your website isn't currently meeting your customer’s needs?
- How will you evaluate the success of the web redesign service?
- Does my redesigned website need to be ADA-compliant?
You don't need to know the answers to these questions right away, but they are important to consider before beginning the redesign of your website. After all, if you don't understand the purpose of the redesign or how you will gauge its outcome, what is the point of redesigning the website?
We want to ensure that you are getting your website redesigned for the right reasons.
Know Your Website’s Most Valuable Pages
- Your most valuable pages are going to be the ones with both high conversion and high traffic. If you alter the user experience or design of these pages too much during the website makeover, the results could be disastrous! Pay attention to the relationship between the website traffic and conversions on these pages and approach them with caution.
- Even if your pages with high conversion and low traffic do not currently have a lot of traffic coming to them, you will still want to approach the website overhaul with caution, knowing that any changes could impact the user experience and the conversions.
- For pages with high traffic but low conversion rates, you have more wiggle room to make improvements during the website redesign service. As a result, talk with your web developers and marketing team about experimenting more with these pages during the redesign process.
- Finally, for web pages with low traffic and low conversion rates, you will want to revamp the design significantly to increase conversions and improve the overall appearance. Because of the low traffic to these pages, you will not lose any conversions.
Understand What Motivates Your Users
Next, you will need to understand who is visiting your website and why. Talk with your web development team about what pages on your website are the most valuable, who is visiting them, and why they are visiting them.
According to the 4 new moments every marketer should know article from Google, you’ll need to pay attention to the following aspects of your consumer’s interests:
- I-want-to-know – According to Google, 65% of online customers research more information online now than they did even several years ago. In addition, 66% of mobile phone users will use their phones to look up something they saw in a TV commercial. Your website visitors are coming to your website because they are curious about your brand or product and want to know more information about it.
- I-want-to-go – There has been 2x the increase in “near me” search interest in the past year, and 82% of mobile phone users use a search engine when they are looking up a local business. Your website visitors want to contact you to find a physical location they can go to.
- I-want-to-do – Approximately 91% of mobile phone users use their phones for ideas while doing a task. Over 100 million hours of how-to videos are viewed on YouTube each year. Keep in mind that your website visitors will want to learn about how to use your product or service.
- I-want-to-buy – 82% of smartphone users research on their phones while shopping to decide on what to purchase. In addition, there has been over 29% of an increase in mobile conversion rates in the past year. Your website visitors will want to buy something from you. Discuss with your web marketing and development team how you can market your products or services to increase sales and conversion rates.
FREE Web Design Consultation
Schedule a no cost, no obligation 30-60 minute phone call to discuss a website redesign with our team. It's so quick and easy!
Issues to Avoid When Redesigning Your Website
Are you worried about your website redesign service not being completed in a timely fashion? Perhaps you've had a bad experience with a past web developer during a website overhaul. Here are our suggestions for selecting the best developer for the redesign of your website:
- Request a design mockup before the developer begins working on the project.
- Ask what platform and which plugins are going to be used in the redesign.
- Don't overcomplicate the website makeover by unnecessarily changing functionality.
- Check if the developer plans to change URLs, and if 301 Redirects will be created.
- Ask for training in how to manage your website before it launches.
- Verify Google Analytics is recording data after the new site is launched.
- Check Google Search Console for coverage issues within the first week of launch.
If you properly prepare for your website revamp you will likely save a lot of headaches and unforeseen expenses.
Why Choose our Website Redesign Company
As a web redesign company, we have more than 17 years of experience designing attractive, high-converting websites. You can trust our website experts to handle your corporate website redesign quickly and efficiently.
- We do not outsource web redesign services.
- We have our own in-house team of WordPress experts.
- We use a custom-built theme, based on Understrap, for all of our website makeovers.
- We are highly experienced in SEO and Page Speed.
Talk with our team to get started on your redesign project today by filling out our online contact form, by chatting with us in our live chat, or by giving us a call directly at (800) 796-8263. We look forward to working with you!
A Few of Our Web Designers
Our Process to a Web Redesign Service
We've got the process of redesigning a website down to a science. It helps having more than 17 years of experience in the industry!
Discovery Call. The first step in the process is understanding your website redesign project and providing you an estimate for the work involved. This typically involves one or two phone conversations to go over your requirements and answer any questions you might have about our team and capabilities.
Kick Off Call. After selecting our website redesign agency for your web redesign, we'll hold a kick off call between you, our project manager, and potentially a designer or developer. This will allow everyone to be on the same page about the project so the design mockups can be started.
Mock Up Approval. Once you've received the design mock ups, let us know of any changes you'd like to see and after that our developers will be ready to start on your project.
Development Process. The longest phase of a redesign project is typically the development process. You will be able to follow along with the project by checking the password-protected development URL throughout the project.
Website Launch. After the development work has been completed and has passed your inspection, we'll schedule the new design to be launched at a time convenient to everyone involved. Any necessary training in your redesigned website is typically handled before or after the site launch. If everything goes well, hopefully we'll be able to add your website to our web design portfolio!
Helpful Tools for Your Website Redesign
Our website redesign experts and user experience designers can help you understand what is helping your visitors through the conversion process, and what obstacles are preventing them from converting.
For example, evaluating your call-to-actions, contact forms, and checkout areas to find loopholes or barriers might be key in understanding why there are conversion issues. As you and your web developer plan out the service of your website revamp, the following tools can provide you valuable feedback about what needs to change or stay the same:
- Use Google Analytics to assess the origin of your website's traffic and how they are completing your goals.
- Use heat maps to discover what your visitors are clicking on the website.
- Use feedback widgets and on-site surveys to receive comments about user experience from your visitors.
- Use our web design tools to convert Hex to RGB, generate secure passwords, and check window sizes.
Website Redesign Cost Calculator
The starting price for a 5-10 page website redesign, with average design and functionality expectations, is $5,000. The cost will increase if you have more web pages or have complicated design, SEO or functionality requests.
You are in complete control of your website redesign budget. Answer a few simple questions about your project and our website cost calculator will recommend a budget range for your website development. To receive a more accurate quote, simply reach out to our team to discuss the details of your project. We have plenty of affordable web design options available. This website redesign cost calculator helps you understand the factors involved in quoting a website development service.
Hear what our customers are saying
Joe Simmons
David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
Jeff Ring
This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Sarah Grantham
Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
George Ormond
Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!Frequently Asked Questions about Website Redesign
How Do You Redesign A Website?
The project will begin with a kick-off meeting. Here you will meet your graphic designer and project manager. In this meeting, you will discuss the scope of work, the goals, and have an in-depth design discussion. After the Kick-Off meeting, your Designer will begin working on either a wireframe or a homepage mockup. Then, we will work on the site's design and then gather content. We will begin development once you are satisfied with the mockup. After your site has been developed and tested, we will train you or your team on how to update it! We will then set a launch window for your website. After launch, we can assist you with optimizing your digital marketing strategies and helping your business to grow.
Can I Fix My Old Website Instead of Building A New One?
In addition to the physical appearance, a website is comprised of the site architecture and the technology behind it, both of which may or may not help or harm your Google positioning and user experience. If you are only seeking graphic or content updates, that is one thing, but if your site is not meeting industry benchmarks (such as site speed, mobile responsiveness, content architecture, etc.), it is a good time to evaluate your options. Starting with a new web design allows you to discuss your business as it stands today as well as where you hope to be in the next several years. Modern websites offer a greater degree of functionality in order to simplify the process of updating and maintaining them in the future.
What Are The Benefits To Redesigning A Website?
During the redesign process, your website will become truly unique to YOU. Our team listens to your vision, your pain points, and what you would like to see changed and devotes themselves to that end. During the redesigning process, we will create design mockups, hold regular consultations with you and incorporate your feedback to ensure that the website is what you intended. Furthermore, we have a number of marketing experts in-house who are able to provide you with insight and suggestions on how to increase conversions. Finally, we will develop a new website that is faster, more responsive, more search engine friendly, and offers a better mobile interface.
How Much Should A Website Redesign Cost?
There is no single answer to this question. Each redesign project is quoted based on its unique requirements. Our firm designs and develops custom websites tailored to the needs of small businesses and emerging enterprises. Each website is unique and requires different elements. We'll ask you many questions, assess your needs, and provide you with a quote based on that assessment. We have a starting cost of $5,000 (~50 hours) for non-ecommerce websites and $7,500 (~75 hours) for ecommerce websites, but the sky is the limit from there. For example, the largest single project we have worked on required 1,600 hours and cost over $150,000 to develop.
Does A Website Redesign Affect SEO?
A website redesign has a great impact on search engine optimization, and it is something that should be taken seriously. We say this because many of our clients come to us after experiencing poorly executed web development projects. This means that previous companies charged a lot of money for cutting corners by failing to perform the mandatory tasks such as 301 redirects, optimizing for site speed, and reviewing for mobile compatibility, etc.
The above factors can result in a decrease in the value of your website's search engine optimization and negatively impact your website. We emphasize to each client, when we are undertaking a website redesign, the importance of ensuring that no mistakes are made that could negatively impact SEO.
If improvements are needed, they should be made through a recurring marketing program that gradually addresses the various factors that affect search engine placement. You won't see an immediate improvement in your SEO rankings by simply undergoing a website redesign; much more work needs to be done behind the scenes.
How Long Does It Take To Redesign A Website?
An average turnaround time for a website redesign project is six to eight weeks, but the client sets the pace. In the initial stages, how much input you are able to provide, how quickly you are available for feedback, and when the content is available are important factors. Complexity of the site may also play a role - more complex sites will require more time to develop.
How Often Should I Redesign My Website?
It should be clear that there is no one-size-fits-all approach here. Generally, you should redesign your website every two to three years. If your website is three years old - a lifetime in the digital world - chances are it is outdated. It is likely that what was attractive and aesthetically pleasing three years ago is not so today.
This does not even scratch the surface of the functionality, which will surely be outdated in three years without any updates. Do you remember when mobile versions of websites had a different web address? Our dreams are still haunted by the poor experiences that created in web development.
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