In addition to the physical appearance, a website is comprised of the site architecture and the technology behind it, both of which may or may not help or harm your Google positioning and user experience. If you are only seeking graphic or content updates, that is one thing, but if your site is not meeting industry benchmarks (such as site speed, mobile responsiveness, content architecture, etc.), it is a good time to evaluate your options. Starting with a new web design allows you to discuss your business as it stands today as well as where you hope to be in the next several years. Modern websites offer a greater degree of functionality in order to simplify the process of updating and maintaining them in the future.

During the redesign process, your website will become truly unique to YOU. Our team listens to your vision, your pain points, and what you would like to see changed and devotes themselves to that end. During the redesigning process, we will create design mockups, hold regular consultations with you and incorporate your feedback to ensure that the website is what you intended. Furthermore, we have a number of marketing experts in-house who are able to provide you with insight and suggestions on how to increase conversions. Finally, we will develop a new website that is faster, more responsive, more search engine friendly, and offers a better mobile interface.

There is no single answer to this question. Each redesign project is quoted based on its unique requirements. Our firm designs and develops custom websites tailored to the needs of small businesses and emerging enterprises. Each website is unique and requires different elements. We'll ask you many questions, assess your needs, and provide you with a quote based on that assessment. We have a starting cost of $5,000 (~50 hours) for non-ecommerce websites and $7,500 (~75 hours) for ecommerce websites, but the sky is the limit from there. For example, the largest single project we have worked on required 1,600 hours and cost over $150,000 to develop.

A website redesign has a great impact on search engine optimization, and it is something that should be taken seriously. We say this because many of our clients come to us after experiencing poorly executed web development projects. This means that previous companies charged a lot of money for cutting corners by failing to perform the mandatory tasks such as 301 redirects, optimizing for site speed, and reviewing for mobile compatibility, etc.

The above factors can result in a decrease in the value of your website's search engine optimization and negatively impact your website. We emphasize to each client, when we are undertaking a website redesign, the importance of ensuring that no mistakes are made that could negatively impact SEO.

If improvements are needed, they should be made through a recurring marketing program that gradually addresses the various factors that affect search engine placement. You won't see an immediate improvement in your SEO rankings by simply undergoing a website redesign; much more work needs to be done behind the scenes.

An average turnaround time for a website redesign project is six to eight weeks, but the client sets the pace. In the initial stages, how much input you are able to provide, how quickly you are available for feedback, and when the content is available are important factors. Complexity of the site may also play a role - more complex sites will require more time to develop.

It should be clear that there is no one-size-fits-all approach here. Generally, you should redesign your website every two to three years. If your website is three years old - a lifetime in the digital world - chances are it is outdated. It is likely that what was attractive and aesthetically pleasing three years ago is not so today.

This does not even scratch the surface of the functionality, which will surely be outdated in three years without any updates. Do you remember when mobile versions of websites had a different web address? Our dreams are still haunted by the poor experiences that created in web development.