A good user experience results in happier visitors, more customers, and more revenue. The most underrated factor of a website design or mobile app development is user experience. Few people ever find out the lengths business owners, marketing managers, web developers, and UX designers go through to make a truly amazing website or mobile application.
The user’s experience should be the primary focus during a website design. This includes taking into consideration the flow, scrolling, color schemes, loading time, mobile experience, navigation, and the way the user feels about the experience overall. Keeping a clean and consistent design is a great first step, since people tend to notice design changes. You can rely on tools like heat maps and Google Analytics to get a better understanding of what areas of your website are creating trouble for visitors. Beyond that, you should even consider satisfaction surveys to help get a better understanding of your target audience.
This article assembles some of the best user experiences we’ve come across on the internet. While some of these websites have been featured in our Best Web Designs of 2022 article, we though it necessary to create a separate article just for user experience. If you find examples you’d like considered for inclusion, please let us know so we can make this article even more informative and useful for others.
2. Happy Ring
4. Oak & Eden
8. JaM Cellars
16. Home Depot
18. Ralph Lauren
22. Marcus Medical
24. Credit Karma
27. Tess Oral Health
30. Pick ‘n Save
35. Simple Human
38. Symbol Audio
42. Mint Mobile
45. SPCE Group
49. Fallen Grape
50. Tim Hortons
What is User Experience?
User Experience (UX) is a term first coined by Don Norman, back in the early 1990s while he was working at Apple as a cognitive psychologist. Fundamentally, user experience is a blend of design, engineering, psychology, and customer service. User experience design involves several methods and techniques which analyze how the user interacts with a website, device, or product, and how they feel while using it. It also incorporates understanding the user’s motivations and determining whether the design helps the user achieve their goals.
UX incorporates elements of:
- Conducting user research
- Analyzing user testing
- Understanding user needs
- Improving content and interaction design
According to Peter Morville’s User Experience Honeycomb, available on usability.gov, there are seven aspects of user experience that you will need to consider. Hire a web development company that has a good understanding of the following factors:
- Usefulness – the website content should meet the user’ needs
- Usability – the website should be easy to use and allow the user to achieve their end objective
- Desirability – the design should be appealing throughout the branding, image, identity, and aesthetics of the website
- Findability – the content, pages, and navigation menus should be easy to locate and navigate
- Accessibility – the website should be accessible to users with disabilities
- Credibility – the website should provide a truthful, reliable experience; users should be able to trust your brand
- Valuable – the website should deliver value to the business and the customer alike
3 Things a UX Design Company Can Do for Your Website
If you’re a business owner that is looking to improve the user experience of your website, then it might be time for you to make a call to an experienced UX design company. There are many things that these companies can do for your site. These include improving navigation and flow, so that visitors don’t get lost on the page.
1.) Conduct usability tests & provide feedback
UX companies evaluate ways the interface could be improved based on user testing sessions. The goal is always to create something that benefits both the business and the consumers who visits the website.
As such, the company will test your website with different people to help you identify any problems. They’ll then come up with solutions and suggest other ways the interface might be improved based on what they discover from the user testing sessions.
The company usually conducts these tests by bringing potential customers into their office space. They then give them a laptop, and having them spend time interacting with your website – all without telling them that it’s for an evaluation of some sort.
Once users have spent anywhere from 30 minutes to a few hours using the site, the UX web designer offers feedback about how well designed or not this particular portion is (e.g., “This form doesn’t seem very accessible”), as well as suggestions for improvement.
The company may also use surveys to test your site. For example, asking someone who’s just landed on your homepage to then locate the about page. If it turns out that it takes a long time for them to do so, then you’ll need to do some experimenting until you find an answer!
2.) Create design and layout wireframes
In addition to user testing, UX designers can also create wireframes that show how different parts of a website would be laid out on screen.
This is particularly useful for websites with lots of sections and pages. By determining what goes where before actively working on the website, it’s possible to save time down the road when these decisions need to be revisited.
Wireframes are typically sketched in grayscale or black-and-white, so they’re easier for everyone to understand. These wireframes usually give a visual representation of what each element will look like and why it was placed there, instead of just text descriptions about each element.
3.) Improve navigation & page flow
A UX design company can improve the navigation of a website by applying guiding principles that make it easier for people to find what they are looking for.
The ultimate goal is to remove the decision-making process. This means having fewer options in front of them at once. By creating a better, less cluttered layout, these tweaks will make it easier for people to navigate through your content and avoid getting frustrated.
This also means visitors will take action quicker and more frequently, whether that’s getting to the checkout page or contacting you for a consultation. Failure to improve your UX will result in more abandoned carts and a loss of customers.
If your company is looking into building a website, check out these 15 tips for commercial web design that we put together for you to get up and running in no time!
How to Find a UX Design Company that Fits Your Business?
There are many things to consider when choosing a UX design company.
For starters, make sure that they have experience working with your type of business and industry. You also want the company to provide references that give more details about how they have helped similar businesses to your own.
You should ask whether there is an hourly fee or project-based pricing structure for the services offered by this company. Both models may be good options depending on what you need from them at the time (think about how often your website needs changes).
Consider if it’s worth spending more initially for someone who will save you money and time down the road because of their expertise: The right person may well be worth a higher up-front cost. In addition, you should always be prepared to negotiate prices. You may find out some providers are willing to offer you their services at a discounted price just because they like what you’re doing and want to contribute in any way possible.
Questions to Ask the UX Design Company
Asking questions is an essential part of every business deal. Here are some questions you may want to ask:
- What is your availability like?
- Can you work with our budget?
- How much experience do you have in this field?
- What is your web design process?
- Is there a project that you’re proud of?
- Do you offer monthly retainer pricing plans?
- Is there anything you need from us before you start?
- What kind of results can we expect from your service?
- How long do web projects usually take? How often do we need to update our website?
- Do you have any testimonials?
- Who are some of your satisfied clients?
You’ll get the most out of a provider if you know what they specialize in and are able to communicate your needs. Once you’ve found a company that can provide those services, make sure that communication is open throughout the entire project. Following up with providers when there have been delays is also best practice for establishing trust with them.
Related: 6 UI Tips For Best Website Design.
Final Thoughts on Good UX Web Design Services
In conclusion, it’s important to know what you’re looking for in a design company and how they operate before deciding on one.
You want someone who is experienced with the type of website you have or are planning to build. In addition, they should have strong credentials from industry leaders. They should also always be able to provide references of satisfied customers.
Make sure your designer isn’t only focused on aesthetics at the expense of usability. All aspects should be considered equally when designing an effective user experience for any page or site online. The most successful websites take into account every step a user takes while browsing them. This includes navigation, clicks, scrolling up/down, hovering over elements, and filling out forms.