WebCitz started working with this client in 2021
- Client: Goldson Spine
- Platform: WordPress
- Industry: Medical / Dental
- Services: Digital Marketing, Maintenance / Support
The Challenge
Managing a medical brand with multiple physical locations presents unique digital hurdles. Goldson Spine needed a partner who could:
- Coordinate Multi-Location Presence: Ensuring each office – from Plantation to North Lauderdale – had its own optimized digital footprint.
- Optimize High-Stakes Google Ads: Managing substantial ad spend across different geographic regions while maintaining a low cost-per-lead.
- Bridge the Gap Between Clicks and Patients: Improving the conversion rate of their landing pages and accurately tracking which locations were generating the most submissions.
- Maintain Brand Consistency: Keeping their visual and technical standards high across all platforms.
The WebCitz Solution
We implemented a “Hub-and-Spoke” marketing model to drive growth for each specific location:
- Precision Google Ads Management: We handle the continuous maintenance and optimization of their Google Ads campaigns. By focusing on geographic-specific keywords and high-intent medical phrases, we ensure their ads appear for patients in immediate need of rehabilitation.
- GMB Strategy & Visual Stewardship: We manage their Google Business Profiles for each location, including Plantation Click to open side panel for more information , North Lauderdale Click to open side panel for more information , Pembroke Pines Click to open side panel for more information , and Lehigh Acres Click to open side panel for more information . This includes regular updates to clinic imagery, hours, and service descriptions to ensure maximum local visibility.
- Landing Page Engineering: We don’t just send traffic to their home page. We’ve designed and tweaked high-performance landing pages for specific services and locations, focusing on clear calls to action and trust-building elements like patient reviews.
- Advanced Conversion Tracking: We implemented sophisticated tracking systems to monitor contact form submissions for every individual location. This allows the Goldson team to see exactly which marketing efforts are driving phone calls and appointments to specific offices.
- WordPress Maintenance: We provide the “always-on” maintenance required for their professional medical site, ensuring fast load times and bulletproof security for patient inquiries.
The Result
By trusting WebCitz with their marketing and maintenance for over five years, Goldson Spine Rehabilitation Center Click to open side panel for more information has secured its position as a leading provider in the South Florida region. Our data-driven approach to ads and local SEO has allowed them to scale their patient outreach while maintaining clear visibility into their marketing ROI. It’s a partnership built on transparency, technical precision, and a shared goal of patient care.
