How to Rank Massage Websites on Google
Here are our favorite tips to optimize the online presence of massage companies, divided into technical, on-page, and off-page suggestions.
These SEO strategies apply to massage therapy clinics, mobile massage companies, chair massage companies, medical massage practices, sports massage companies, reflexology companies, prenatal massage companies, on-demand massage companies, and other massage companies.
1.) Technical SEO Tips for Massage Companies
Technical SEO refers to optimizing your massage practice website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Evaluate your website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Utilize HTTPS encryption to secure your massage website. Most hosting providers offer free SSL certificates.
- Create and submit a sitemap of your massage website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
- Implement local business schema markup to assist search engines in better comprehending your content.
- Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
- Monitor your website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.
A Few of Our seo services experts
2.) On-Page SEO Tips for Massage Companies
On-page SEO involves optimizing each page of your massage therapist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create original and high-quality massage content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Incorporate relevant massage keywords in your website's page titles and meta descriptions.
- Optimize your website's headings and subheadings with target massage company keywords.
- Include keywords in image alt tags to help search engines comprehend the context of your images.
- Use internal linking on your website to aid search engines in comprehending the structure and hierarchy of your content.
- Use descriptive URLs with relevant keywords.
- Display customer reviews and testimonials prominently on your website.
- Scan your website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.
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3.) Off-Page SEO Tips for Massage Companies
Off-page SEO involves all the actions taken outside of your massage practice website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant websites, such as health or wellness blogs.
- Establish and maintain a strong presence on social media platforms to interact with massage clients and promote your brand.
- Encourage satisfied massage customers to leave reviews on Google My Business and other review sites.
- Collaborate with other local businesses, particularly health or wellness-related businesses, to cross-promote services and build backlinks.
- Create listings in local business and massage company-specific directories and citation sites to increase visibility.
- Create informative and shareable infographics related to health or wellness topics.
- Make videos to showcase your facilities or services and build engagement with potential customers.
- Monitor your online reputation and respond promptly to customer feedback and reviews. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
Popular Keywords for Massage SEO Campaigns
Looking for suggested keywords to target within the SEO campaign for your massage therapist business? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a massage therapist, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of massage services you'd like to promote in your area. Maybe you specialize in sports massage and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Common Focus Keywords for Massage Therapists
- Massage therapist [city/area]
- Deep tissue massage [city/area]
- Swedish massage [city/area]
- Sports massage [city/area]
- Prenatal massage [city/area]
- Thai massage [city/area]
- Hot stone massage [city/area]
- Couples massage [city/area]
- Reflexology [city/area]
- Trigger point therapy [city/area]
- Chair massage [city/area]
- Medical massage [city/area]
- Aromatherapy massage [city/area]
- Myofascial release [city/area]
- Reiki massage [city/area]
- Lymphatic drainage [city/area]
Keyword Tip #1: Massage therapists often target keywords related to their massage specialty, expertise, and location. This helps you attract potential clients who are searching for massage services or expertise nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "pregnancy massage therapist in Portland" may be easier to rank for than just "pregnancy massage therapist".
Pricing for Massage Practice SEO Plans
When it comes to our managed SEO campaigns, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to SEO.
Our services are available for budgets as low as $800 per month, though we frequently work with businesses who have much higher budgets.
You can get an approximate cost for your search engine optimization service by using the pricing calculator below.
SEO Cost Calculator
Answer a few simple questions about your needs and our SEO cost calculator will show you how affordable our SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
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