On average, 2% of your traffic will convert on your website. The other 98% needs to be nurtured through a sales funnel to reach your conversion goal.
We are a results-driven sales funnel agency with more than 19 years of experience helping small businesses and ecommerce companies improve their online marketing.
To drive sales and generate leads for your business, our digital marketers can build a sales funnel specific to your online marketing requirements. Our funnel developers have experience building sales funnels of all types, and mapping out beautifully designed digital marketing strategies.
As a full-service funnel marketing agency, we have onsite funnel experts and web developers ready to launch your next robust sales funnel to bring you new business!
Read on to learn more about our sales funnel services.
Sales funnels are used to increase sales and leads by guiding potential customers through a series of stages, each designed to increase their understanding of your product or service.
A sales funnel is typically focused on the process of promoting a single product or service.
For that reason, sales funnels often provide much better conversion rates than business websites because there is much less distraction. This makes it a great addition during a conversion rate optimization service.
If our sales funnel agency sends paid traffic to your website, we have to worry about those visitors getting distracted by unrelated content on your website. That is not true of a sales funnel!
There are dozens of types of sales funnels, but the best ones to consider include the following:
A squeeze page funnel (also referred to as a lead magnet funnel) is a type of sales funnel we use to generate leads by offering something of value, such as an e-book, webinar, or free trial, in exchange for contact information, such as an email address.
The lead magnet is typically hyped-up in the first step of the sales funnel and is used to capture leads and build a relationship with your potential customers.
This is by far the most common choice our sales funnel agency goes with because of how easy it is to create.
A reverse squeeze page funnel (also known as a reverse opt-in funnel) is a type of sales funnel that starts providing free value in the first step.
However, in the first step we also ask the potential customer to provide their email address in exchange for further value.
This might work by providing a free video demonstration, then asking for an email address so we can follow up with a special offer or further details.
A survey funnel is a type of sales funnel that uses surveys or quizzes to gather information about your potential customers and guide them through the sales process.
It typically includes the following steps:
The survey funnel is effective because it allows us to gather information about your potential customers and tailor your offer to their specific needs.
These can also be a fun and engaging way for potential customers to interact with your company.
A webinar funnel is a type of sales funnel that uses live or pre-recorded webinars as the main tool to educate and persuade potential customers to make a purchase.
It typically includes the following steps:
Webinar funnels are effective because they allow businesses to educate and build a relationship with potential customers before asking for a sale.
Webinars also provide an opportunity to build trust and authority, and to demonstrate the value of the product or service in a way that can be difficult to do through other marketing methods.
The value ladder sales funnel is designed to guide potential customers through a series of offers that increase in value and price.
It was created by Russell Brunson, the co-founder of ClickFunnels.
The goal of the value ladder is to move potential customers up the ladder, from low-cost or free offers to higher-priced products or services.
The value ladder typically includes the following stages:
To give you an example, let's assume you are a kitchen and bathroom remodeling company.
In your value ladder sales funnel, your tripwire might be a free PDF template for installing new cabinet hardware on existing cabinets. The core offer might be your line of custom cabinet hardware. Your profit maximizer could be new ready-to-assemble cabinets with a free layout consultation. Then your lifestyle offer could be installation services or a special offer on a second room of cabinetry upgrades.
Our sales funnel marketers have tried several platforms for creating and optimizing revenue funnels.
From all of our testing, we decided ClickFunnels was the best option for our sales funnel agency. Fast forward a few years, and we now consider ourselves a ClickFunnels agency!
ClickFunnels allows us to build just about any sales funnels you'd ever be interested in trying.
It is designed to help businesses of all sizes increase their online sales by streamlining the process of creating and optimizing landing pages, checkout pages, and other funnel steps.
One of the key features of ClickFunnels is it's drag-and-drop page builder, which makes it easy for anyone to create professional-looking landing pages without any coding or design experience.
ClickFunnels also includes a number of other features beyond setting up the landing page. We can create your product, integrate your payment gateway, and manage your contacts within ClickFunnel's admin area.
There are even conversion rate optimization features like A/B testing and integration options with third-party tools for heat maps and other services.
By following these steps, we can build and optimize your sales funnel to increase conversions:
A sales funnel is a step-by-step process that guides potential customers from the awareness stage to making a purchase. It's essential as it streamlines the buyer's journey, helping to increase conversion rates and ROI.
ClickFunnels is a popular platform designed specifically for building high-converting sales funnels. Its user-friendly interface, integrated payment solutions, and customizable templates set it apart, making it an excellent choice for businesses of all sizes.
Absolutely! Our team specializes in creating unique funnel designs that align with your brand identity, ensuring a seamless experience for your potential customers.
We begin by analyzing current performance metrics, identifying bottlenecks or areas for improvement. From there, we implement design and strategic changes to enhance user experience and conversion rates, continually monitoring and adjusting as necessary. We typically try to test out funnel steps using the native A/B testing offered by ClickFunnels.
The timeframe can vary based on the complexity of the funnel, your specific requirements, and the depth of your business plan. However, we typically aim to have a new funnel designed, developed, and tested within 2-3 weeks.
The cost is basically a time-and-materials situation. We work with you to determine a budget for your sales funnel needs so we can help you set a realistic project scope.
Absolutely! We can integrate various tools, including email marketing platforms, CRMs, payment gateways, and more, ensuring your funnel works seamlessly with your current services or apps.
Sales funnel agencies can be a valuable resource for businesses looking to increase their online sales.
One of the key benefits of working with a sales funnel agency like WebCitz is that we have a deep understanding of the sales funnel process, not to mention the strategies and tactics that work best for different types of businesses.
This expertise can help your business create more effective sales funnels and improve conversions more quickly, in comparison to learning how to do all this in-house.
Additionally, our sales funnel agency can help your business stay up to date with the latest trends and best practices in online marketing, which can help businesses stay competitive.
Overall, a sales funnel agency can provide a valuable service that can help your businesses grow and succeed!
When looking for a digital marketing expert, it helps to find a freelancer or agency with a strong background in multiple skillsets such as conversion rate optimization, lead generation, social media, email marketing, and paid advertising. You also want a partner with experience in both strategy development and hands-on execution.
Check out how we've been able to help people across multiple business industries implement effective digital marketing campaigns.
When searching for professional internet marketing experts in the United States, it is critical to assess their understanding of sales funnels, lead generation, email marketing, conversion rate optimization, SEO, and PPC. This will help you understand if you are choosing an ad agency with experience in what your business needs.
When looking for the best digital marketing experts serving Canada, it is important to assess their understanding of sales funnels, email marketing, lead generation, conversion optimization, search ranking, and paid advertising. This will help you understand if you are choosing an ad agency with experience in what matters most to you.