Sales Funnel Agency

Revenue Funnels that Work!

On average, 2% of your traffic will convert on your website. The other 98% needs to be nurtured through a sales funnel to reach your conversion goal.

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Hire an Expert Sales Funnel Marketing Agency

We are a results-driven sales funnel agency with more than 18 years of experience helping small businesses and ecommerce companies improve their online marketing.

To drive sales and generate leads for your business, our digital marketers can build a sales funnel specific to your online marketing requirements. Our funnel developers have experience building sales funnels of all types, and mapping out beautifully designed digital marketing strategies.

As a full-service funnel marketing agency, we have onsite funnel experts and web developers ready to launch your next robust sales funnel to bring you new business!

Read on to learn more about our sales funnel services.

Why You Should Use a Sales Funnel

Sales funnels are used to increase sales and leads by guiding potential customers through a series of stages, each designed to increase their understanding of your product or service.

A sales funnel is typically focused on the process of promoting a single product or service.

For that reason, sales funnels often provide much better conversion rates than business websites because there is much less distraction. This makes it a great addition during a conversion rate optimization service.

If our sales funnel agency sends paid traffic to your website, we have to worry about those visitors getting distracted by unrelated content on your website. That is not true of a sales funnel!

A Few of Our Funnel Experts

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The Cost and Types of Sales Funnels

There are dozens of types of sales funnels, but the best ones to consider include the following:

Squeeze Page Funnels / Lead Magnet Funnels

A squeeze page funnel (also referred to as a lead magnet funnel) is a type of sales funnel we use to generate leads by offering something of value, such as an e-book, webinar, or free trial, in exchange for contact information, such as an email address.

The lead magnet is typically hyped-up in the first step of the sales funnel and is used to capture leads and build a relationship with your potential customers.

This is by far the most common choice our sales funnel agency goes with because of how easy it is to create.

Squeeze Page Funnels

Reverse Squeeze Page Funnels

A reverse squeeze page funnel (also known as a reverse opt-in funnel) is a type of sales funnel that starts providing free value in the first step.

However, in the first step we also ask the potential customer to provide their email address in exchange for further value.

This might work by providing a free video demonstration, then asking for an email address so we can follow up with a special offer or further details.

Reverse Squeeze Page Funnels

Survey Funnels

A survey funnel is a type of sales funnel that uses surveys or quizzes to gather information about your potential customers and guide them through the sales process.

It typically includes the following steps:

  1. Survey or Quiz: The survey or quiz is the first step in this conversion funnel. It is designed to gather information about the potential customer's needs, interests, and pain points.
  2. Landing Page: After the customer has completed the survey or quiz, they are directed to a landing page where they can learn more about the product or service that is most relevant to their needs.
  3. Offer: After the customer has read the landing page, they are presented with an offer that is tailored to their specific needs.
  4. Sales Page: After the customer has accepted the offer, they are directed to a sales page where they can learn more about the product or service and make a purchase.
  5. Thank You Page: After the customer has made a purchase, they are directed to a confirmation or thank-you page where they can be prompted to leave a review or be presented with a one-time offer.

The survey funnel is effective because it allows us to gather information about your potential customers and tailor your offer to their specific needs.

These can also be a fun and engaging way for potential customers to interact with your company.

Survey Funnels

Webinar Funnels

A webinar funnel is a type of sales funnel that uses live or pre-recorded webinars as the main tool to educate and persuade potential customers to make a purchase.

It typically includes the following steps:

  1. Registration Page: The sign-up page is the first step in this conversion funnel, where potential customers can register for the webinar. This page should include information about the topic of the webinar, the date and time, and a clear call-to-action to register.
  2. Confirmation & Reminder Emails: After the potential customer has registered, they should receive a confirmation email and reminder emails prior to the webinar. These emails can be used to build anticipation and remind them to attend the webinar.
  3. Live Webinar: The live webinar is the main event where you present information about your product or service and educate the potential customer on how it can help solve their problem(s). It is also an opportunity for you to build a relationship with attendees and answer their questions.
  4. Replay / Follow-up Page: After the webinar, the potential customer is directed to a replay or follow-up page where they can watch the recorded webinar again, download additional resources, or be presented with your offer.
  5. Sales Page: The final step is getting the potential customer onto your sales page, where they can learn more about the product or service and make a purchase.

Webinar funnels are effective because they allow businesses to educate and build a relationship with potential customers before asking for a sale.

Webinars also provide an opportunity to build trust and authority, and to demonstrate the value of the product or service in a way that can be difficult to do through other marketing methods.

Webinar Funnels

Value Ladder Funnels

The value ladder sales funnel is designed to guide potential customers through a series of offers that increase in value and price.

It was created by Russell Brunson, the co-founder of ClickFunnels.

The goal of the value ladder is to move potential customers up the ladder, from low-cost or free offers to higher-priced products or services.

The value ladder typically includes the following stages:

  1. Tripwire: The tripwire is a low-cost offer that is designed to convert leads into paying customers. It could be a small product or service that is sold at a low price point.
  2. Core Offer: The core offer is the primary product or service that the business sells. It is typically more expensive than the tripwire and is designed to provide the customer with more value.
  3. Profit Maximizer: The profit maximizer is an upsell or cross-sell offer that is designed to maximize the customer's purchase value and generate additional revenue for the business. It could be a product or service that is offered at a higher price point than the core offer.
  4. Lifestyle Offer: The lifestyle offer is a high-end offer that is designed to provide the customer with an exclusive or premium experience. It is typically the most expensive offer on the value ladder and is designed to create long-term customer loyalty.

To give you an example, let's assume you are a kitchen and bathroom remodeling company.

In your value ladder sales funnel, your tripwire might be a free PDF template for installing new cabinet hardware on existing cabinets. The core offer might be your line of custom cabinet hardware. Your profit maximizer could be new ready-to-assemble cabinets with a free layout consultation. Then your lifestyle offer could be installation services or a special offer on a second room of cabinetry upgrades.

Value Ladder Funnels

Platforms for Building Sales Funnels

Our sales funnel marketers have tried several platforms for creating and optimizing revenue funnels.

In the past, we've experimented with ClickFunnels, Leadpages, Unbounce, Instapage, and OptimizePress.

From all of our testing, we decided ClickFunnels was the best option for our sales funnel agency. Fast forward a few years, and we now consider ourselves a ClickFunnels agency!


ClickFunnels allows us to build just about any sales funnels you'd ever be interested in trying.

It is designed to help businesses of all sizes increase their online sales by streamlining the process of creating and optimizing landing pages, checkout pages, and other funnel steps.

One of the key features of ClickFunnels is it's drag-and-drop page builder, which makes it easy for anyone to create professional-looking landing pages without any coding or design experience.

That said, our web developers have experience extending ClickFunnels through custom JavaScript and CSS within each funnel step. We've even been able to add custom fields within the order forms!

ClickFunnels also includes a number of other features beyond setting up the landing page. We can create your product, integrate your payment gateway, and manage your contacts within ClickFunnel's admin area.

There are even conversion rate optimization features like A/B testing and integration options with third-party tools for heat maps and other services.

ClickFunnels Dashboard

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How We Optimize Sales Funnels

By following these steps, we can build and optimize your sales funnel to increase conversions:

  • Define your target audience: We will work to understand who your ideal customer is and tailor your sales funnel to their specific needs and pain points.
  • Create a compelling landing page: We'll create a landing page that clearly communicates the value of your product or service and includes a strong call-to-action.
  • Optimize for conversion: We use A/B testing to determine which elements of your sales funnel are most effective at converting visitors into leads.
  • Nurture leads: We use email marketing and other tactics to nurture leads and keep them engaged with your product or service.
  • Analyze and measure: We rely on analytics tools to track performance and identify areas for improvement.
  • Continuously improve: We regularly review and update your conversion funnel based on the insights and data we gather.
  • Personalize the experience: We use data and customer insights to personalize the journey for each individual customer to make it more relevant and valuable.
  • Use retargeting: We rely on retargeting to bring back lost customers, which can also be used to nurture leads who have shown interest without converting.

ClickFunnels A/B Testing

Sales Funnels FAQs


What are the stages of a sales funnel?

The first stage of a marketing funnel is typically the awareness stage, where the business aims to make potential customers aware of the product or service being offered. Potential customers are typically brought into this part of the conversion funnel through social media ads, search ads, or organic traffic and are often asked for simple contact information like an email address.

Once the potential customer is aware of the product or service, they will move on to the interest stage. At this stage, the business aims to generate interest in the product or service by providing more information, such as product specifications or customer testimonials. This might happen immediately within the revenue funnel, or through automated email campaigns that work to retarget recent visitors of your sales funnel.

The consideration stage is when the potential customer begins to weigh their options and decide whether the product or service is the right fit for them. In this stage, we provide more detailed information, such as a sample or demonstrations to help the customer make an informed decision. While this can happen right away in the marketing funnel, it is more common that people are getting this information through automated emails that slowly build and nurture their interest in what you offer.

The final stage of the sales funnel is the conversion stage, when the potential customer makes the final decision to purchase the product or service. We can use various tactics to encourage a conversion, such as limited time offers, discounts, or money-back guarantees. However, those tactics are often reserved until we start to worry the potential customer isn't likely to get to the last step in the conversion funnel on their own.

Final Thoughts on Sales Funnel Agency Services

Sales funnel agencies can be a valuable resource for businesses looking to increase their online sales.

One of the key benefits of working with a sales funnel agency like WebCitz is that we have a deep understanding of the sales funnel process, not to mention the strategies and tactics that work best for different types of businesses.

This expertise can help your business create more effective sales funnels and improve conversions more quickly, in comparison to learning how to do all this in-house.

Additionally, our sales funnel agency can help your business stay up to date with the latest trends and best practices in online marketing, which can help businesses stay competitive.

Overall, a sales funnel agency can provide a valuable service that can help your businesses grow and succeed!

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David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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