On average, 2% of your traffic will convert on your website. The other 98% needs to be nurtured through a sales funnel to reach your conversion goal.
We are a results-driven sales funnel agency with more than 18 years of experience helping small businesses and ecommerce companies improve their online marketing.
To drive sales and generate leads for your business, our digital marketers can build a sales funnel specific to your online marketing requirements. Our funnel developers have experience building sales funnels of all types, and mapping out beautifully designed digital marketing strategies.
As a full-service funnel marketing agency, we have onsite funnel experts and web developers ready to launch your next robust sales funnel to bring you new business!
Read on to learn more about our sales funnel services.
Sales funnels are used to increase sales and leads by guiding potential customers through a series of stages, each designed to increase their understanding of your product or service.
A sales funnel is typically focused on the process of promoting a single product or service.
For that reason, sales funnels often provide much better conversion rates than business websites because there is much less distraction. This makes it a great addition during a conversion rate optimization service.
If our sales funnel agency sends paid traffic to your website, we have to worry about those visitors getting distracted by unrelated content on your website. That is not true of a sales funnel!
There are dozens of types of sales funnels, but the best ones to consider include the following:
A squeeze page funnel (also referred to as a lead magnet funnel) is a type of sales funnel we use to generate leads by offering something of value, such as an e-book, webinar, or free trial, in exchange for contact information, such as an email address.
The lead magnet is typically hyped-up in the first step of the sales funnel and is used to capture leads and build a relationship with your potential customers.
This is by far the most common choice our sales funnel agency goes with because of how easy it is to create.
A reverse squeeze page funnel (also known as a reverse opt-in funnel) is a type of sales funnel that starts providing free value in the first step.
However, in the first step we also ask the potential customer to provide their email address in exchange for further value.
This might work by providing a free video demonstration, then asking for an email address so we can follow up with a special offer or further details.
A survey funnel is a type of sales funnel that uses surveys or quizzes to gather information about your potential customers and guide them through the sales process.
It typically includes the following steps:
The survey funnel is effective because it allows us to gather information about your potential customers and tailor your offer to their specific needs.
These can also be a fun and engaging way for potential customers to interact with your company.
A webinar funnel is a type of sales funnel that uses live or pre-recorded webinars as the main tool to educate and persuade potential customers to make a purchase.
It typically includes the following steps:
Webinar funnels are effective because they allow businesses to educate and build a relationship with potential customers before asking for a sale.
Webinars also provide an opportunity to build trust and authority, and to demonstrate the value of the product or service in a way that can be difficult to do through other marketing methods.
The value ladder sales funnel is designed to guide potential customers through a series of offers that increase in value and price.
It was created by Russell Brunson, the co-founder of ClickFunnels.
The goal of the value ladder is to move potential customers up the ladder, from low-cost or free offers to higher-priced products or services.
The value ladder typically includes the following stages:
To give you an example, let's assume you are a kitchen and bathroom remodeling company.
In your value ladder sales funnel, your tripwire might be a free PDF template for installing new cabinet hardware on existing cabinets. The core offer might be your line of custom cabinet hardware. Your profit maximizer could be new ready-to-assemble cabinets with a free layout consultation. Then your lifestyle offer could be installation services or a special offer on a second room of cabinetry upgrades.
Our sales funnel marketers have tried several platforms for creating and optimizing revenue funnels.
In the past, we've experimented with ClickFunnels, Leadpages, Unbounce, Instapage, and OptimizePress.
From all of our testing, we decided ClickFunnels was the best option for our sales funnel agency. Fast forward a few years, and we now consider ourselves a ClickFunnels agency!
ClickFunnels allows us to build just about any sales funnels you'd ever be interested in trying.
It is designed to help businesses of all sizes increase their online sales by streamlining the process of creating and optimizing landing pages, checkout pages, and other funnel steps.
One of the key features of ClickFunnels is it's drag-and-drop page builder, which makes it easy for anyone to create professional-looking landing pages without any coding or design experience.
ClickFunnels also includes a number of other features beyond setting up the landing page. We can create your product, integrate your payment gateway, and manage your contacts within ClickFunnel's admin area.
There are even conversion rate optimization features like A/B testing and integration options with third-party tools for heat maps and other services.
By following these steps, we can build and optimize your sales funnel to increase conversions:
The first stage of a marketing funnel is typically the awareness stage, where the business aims to make potential customers aware of the product or service being offered. Potential customers are typically brought into this part of the conversion funnel through social media ads, search ads, or organic traffic and are often asked for simple contact information like an email address.
Once the potential customer is aware of the product or service, they will move on to the interest stage. At this stage, the business aims to generate interest in the product or service by providing more information, such as product specifications or customer testimonials. This might happen immediately within the revenue funnel, or through automated email campaigns that work to retarget recent visitors of your sales funnel.
The consideration stage is when the potential customer begins to weigh their options and decide whether the product or service is the right fit for them. In this stage, we provide more detailed information, such as a sample or demonstrations to help the customer make an informed decision. While this can happen right away in the marketing funnel, it is more common that people are getting this information through automated emails that slowly build and nurture their interest in what you offer.
The final stage of the sales funnel is the conversion stage, when the potential customer makes the final decision to purchase the product or service. We can use various tactics to encourage a conversion, such as limited time offers, discounts, or money-back guarantees. However, those tactics are often reserved until we start to worry the potential customer isn't likely to get to the last step in the conversion funnel on their own.
Sales funnel agencies can be a valuable resource for businesses looking to increase their online sales.
One of the key benefits of working with a sales funnel agency like WebCitz is that we have a deep understanding of the sales funnel process, not to mention the strategies and tactics that work best for different types of businesses.
This expertise can help your business create more effective sales funnels and improve conversions more quickly, in comparison to learning how to do all this in-house.
Additionally, our sales funnel agency can help your business stay up to date with the latest trends and best practices in online marketing, which can help businesses stay competitive.
Overall, a sales funnel agency can provide a valuable service that can help your businesses grow and succeed!