WebCitz helps small businesses and emerging enterprises dominate search results. We specialize in ranking for highly competitive search phrases like "technical seo services", and managing enterprise solutions with thousands of landing pages.
Having a website is a norm in today’s digitally advancing world. Everyone wants digital information at their fingertips and a digital presence in today’s world. A website is nothing but all the information you want to convey to your reader or potential customer in a digital format.
The best thing that could happen for your web page would be to show up as high as possible on search results pages for you to reach as many people as possible. To make that become a reality, you need the search engine to recognize that your content is the best fit for the query a reader enters, for which you need good search engine optimization (SEO) in place. SEO can be in multiple forms, and technical SEO is one of them.
Let’s take a deep look into technical SEO and how it can help your website.
Search engine optimization, or SEO, is the practice of improving one’s website in return for increased search engine visibility and positioning. Search engines have a long list of these requirements that a website must meet to improve its rankings on a search results page. One of a website’s main goals should be to fulfill these requirements so that its search ranking may be improved. A website that overcomes these requirements will be rewarded with more organic traffic being driven to the website, which will ultimately result in more sales, leads, or conversions. Many of these requirements are highly technical and are essential for any SEO strategy to succeed. You, or your marketing team who specializes in technical SEO services, will need to do a technical SEO audit of your site and perform technical SEO activities if you want your website to cross these hurdles to rank among the top web pages on a search engine results page (SERP).
The key elements of a successful technical SEO strategy are:
Let’s take a deeper look into each of these technical elements that can make or break your website on a search engine’s ranking.
Search engines use digital robots known as crawlers to automatically find new and updated content online and then check that content over to see if the technical SEO requirements have been met. SEO specialists have found that this content can be anything from a webpage, to a video, a PDF file, or even an image. These crawlers are like search engine spiders that crawl all over the internet in order to find this new content.
The search engine crawlers will check for:
Once on your page, the crawlers will go through the content, check the URL, the links, backlinks, and just about everything on there to assess the quality of your page’s technical SEO. When these search engine spiders find new and valuable content, they will add it to their index (a database of the URLs they discover).
Some of the technical SEO details that crawlers help the search engines find are:
This is why technical SEO experts, like ourselves, find that creating web pages that a crawler can easily find, index, and rank is an essential element in technical SEO to boost your search ranking.
Now, from the index where the crawlers store all information about the new content they discover, they will start indexing. When you go online and enter a search query, you get a list of web pages. The web pages do not appear there at random. They appear as per their ranking, which happens after indexing.
This is why SEO professionals find that indexing your content is a very important aspect of any website’s technical SEO performance. That is if you want browsers to find your page or content. If the search engine has found technical issues, it will have trouble indexing your content, requiring you to fix them as soon as possible. If you, or your technical SEO consultancy, don’t rectify it, your page will be lost among millions of other pages with similar content. They won’t be listed or ranked for people to find, thereby hurting your organic search performance. Our technical SEO services team runs technical SEO audits regularly to keep our web pages SEO friendly.
Rendering is the process that takes place between a web page and the browser. It is the process that converts the text, images, and all other content into a cohesive webpage that you see when you click on the link.
Webpages are not created as you see them. They are made up of multiple levels of technical SEO codes which are then “rendered” into a webpage.
When the rendering is efficient, our technical SEO services team sees that it will score your website’s core web vitals highly, which is important for search engine ranking. If it is not up to the mark, it can negatively impact your crawling, sales, and revenue from advertisements.
When a technical SEO consultancy, or an average searcher, looks for something specific, they type in the query into the search bar of a search engine, granting the searcher results that were taken from the indexed pages. To summarize from earlier – A crawler will find sources, go through them carefully, and index those pages that meet the technical SEO criteria. A user will enter a search query, and Google will provide a SERP (search engine results page) with relevant indexed pages in a certain order of ranking.
Now, the user will go through these results and click on a link they feel will best suit their needs. The rendering process begins once the user clicks on the link, which will then take the codes and content on that particular indexed page to be rendered to the web browser so that the user can read and access the details on the webpage.
So every time you click on a link on a SERP, you instigate the rendering process, which makes the many codes that are behind the scenes appear as a web page, just like the one that you are currently visiting. A technical SEO agency such as ourselves make sure every page we work on renders correctly before releasing it out into the wild.
The technical SEO rendering process can slow down due to –
Our technical SEO company has found that a reflow can slow down the rendering process much more than a repaint, depending on your changes to the content. Changes such as updating the content, adding or deleting content or style sheets, resizing the window (browser), and changes in CSS properties or scrolling can initiate a reflow.
The speed of rendering will depend upon the browser’s power. To improve this speed, you may have to bypass the browser's limitations through technical SEO. They restrict the amount of change you can make in certain areas.
Changes in some areas will not impact the layout, whereas, for areas with the statistical placement of content, a small change can lead to a lot of rework or reflow. So, to avoid this, the web browser has limitations.
When the browser caches the changes, it takes less time to load as it does not have to repaint or reflow the page all over again. Creating an advantage that our Technical SEO services team provides.
When you improve the rendering process, your page will load faster and improve its search placement. Here are a few ways to optimize rendering for technical SEO:
Since browsers process the selectors from left to the right, the ending selector must be the fastest.
When you open a webpage, you would skim through the content, explore and navigate to other pages that are linked from this page. Now, the way the web page is structured is to enable a user to access all details and navigate with ease. This is what technical SEO specialists call the website's architecture.
It is evident that the technical SEO structure of your website is very important when it comes to ranking and retaining users. If the website’s architecture is very complicated and not user-friendly, people will not spend time on the page.
The search engine’s bots will also pick up on this and lower the ranking as one cannot easily find the details they are looking for. Maintaining a good and clear technical SEO structure will help users find all the information you have to offer in an easy and time-efficient manner.
A good technical SEO structure or technical SEO design will facilitate the following:
Our technical SEO services team will inspect the list above, and much more to maintain adaquate technical SEO site architecture.
When you create a website, you will think about the content, the images, and the areas you want to cover. You will even think about the links, backlinks, technical SEO, and other non-technical SEO practices. When all of this comes together, even the best content can go to waste if you don’t have a proper technical SEO structure in mind.
Here are some tips from our technical SEO specialists to ensure that you have an impressive website technical SEO architecture:
If you are not too happy with the loading speed or get feedback regarding the architecture of your website, you can always upgrade it. When you act on the feedback and step up your technical SEO game, it will not only impress your users but will catch the attention of the crawlers too. Reach out to a team of technical SEO specialists if you need assistance.
Are you still confused about indexing and crawling? Search crawlers do both of these technical SEO tasks. Then why and how do they differ?
Crawling is the first step. Search engine spiders go through the various registered websites, check the content for various technical elements, and then select them. When a website meets various required criteria, the crawlers will approve the website and index them.
While crawling follows the link to a website, indexing is the process of adding these websites to a list. So, indexing is the step that follows crawling. Both are required and important for technical SEO implementation. Without these two steps, your website will not be visible on a search engine and will not show your web pages on any SERPs. If you want stellar organic search performance for your website, it is very important to approach technical SEO from the perspective that a team of technical SEO contultants might have.
Now that it is very clear how important crawling and indexing are in technical SEO, here is how you can boost it for your website:
Technical SEO is just a small part of the entire search engine optimization process. When you create a website, you will do an enormous amount of research to provide quality and attractive content. What is the point of all that if you don’t market it to the right people in the right manner?
The first main target that our technical SEO agency aims for is to impress the search engines. Only if the search engines are happy with your content's quality and value addition will they let the readers access it easily.
In order to make Google happy and be featured on the first page, you need technical SEO. Not focussing on the technical elements of search engine optimization mentioned earlier can cost your website’s search visibility dearly. Make sure you or your technical SEO agency can meet all of those requirements.
Let’s say you write an interesting and unique book worthy of a best seller. You won't have visibility if you don’t have a good publisher to publish it and bring it out into the market.
Your book may reach the stands with a small-time publisher, but it will remain in the back row, hidden behind some other books which might eventually even copy your idea and just redecorate it.
With the right publisher by your side, showing the readers that you have unique and quality content, your books will hit the shelves and stay there for a while with full visibility. Every time a reader comes searching for that particular genre of content, the shopkeeper or librarian will refer to your book, among others.
Now, this is exactly what good technical SEO agency can do for your website. It will make the search engine provide your link on the SERP when a related query is entered. When your link comes in among the top, people will click on it and read it. Your organic search performance will improve thereby allowing your website to rank higher per technical SEO standards.
The more people accessing your website will make it more visible, eventually making it a “best seller” as per readers’ choice, without any fake numbers or blackhat technical SEO tactics. This is the goal that our techncial SEO consultancy aims to do for our clients.
Now that you know the importance of technical SEO and how good practices, or the lack of it, can impact your website’s rankings, how can you improve it? Improving your search placements is not a one-time event. You need to keep at it if you want to stay visible and on top. It requires continuous effort from you or your technical SEO consultant to be ranked high.
If you are unsure where to start, focus on these technical elements to improve your technical SEO.
Now let’s take a deeper look into each aspect to understand why they are important and how you can up your technical SEO game by focusing on these.
Search engines understand or recognize the content of your website in a different language than actual readers. The search engines depend on a standard site structure for websites and rank them according to this structure. When your website’s technical SEO structure has a solid foundation, it will help improve your search engine rankings.
When you create or update your website, you and your technical SEO services need to ensure the content follows the technical SEO site structure that a search engine can recognize and rank. Here are the important factors you need to focus on to get your site’s structure more SEO friendly and up to the mark:
Secure Sockets Layer creates an encrypted link between your web browser and the web server. This offers protection and security for the customer who is accessing your website.
In 2014, Google made it very clear that websites with an SSL certificate will get more preference when it comes to search rankings. When such a clear technical SEO requirement is given, it is important for you or your technical SEO consultancy to meet it if you are keen on your maintaining your search ranking and the safety of your website.
You or your technical SEO company can install an SSL certificate on your previously existing website, which will change the link from HTTP to HTTPS (S stands for Secure). Your readers will recognize this as a secure connection and continue into your website, spend more time reading your content and explore or navigate through your webpage.
The faster your page speed, the quicker your site will load once a person clicks on your link. Our technical SEO company finds that speed optimization is a highly important element in technical SEO. Meaning that the faster your website speed is, the better placement you will have in the search engine rankings. The search engine wants to give its customers the best service possible, and time is of the essence for everyone. By trying to improve site speed, you will make your site more SEO friendly and the search engine will rank you better.
Today, with an increase in the use of and advanced features of a smartphone, many people browse and do all their work on their mobile devices. Your page has to be mobile-friendly, incorporate mobile SEO fundamentals, and the mobile site must load and read properly on a mobile phone screen, just like it would on a computer screen. Because of this new device preference, our technical SEO agency utilizes a mobile first mentality.
The best way our technical SEO services handle this is by adopting a responsive website design. Responsive websites allow for the creation of only a single website that performs well no matter the screen size. Google uses a mobile-first approach when it indexes the contents since more people than ever before are viewing the web using mobile phones over desktop computers. Responsive websites should be readable and displayed in the best manner possible on all types of screens. It's important for you or your technical SEO company to check inspect both the mobile and desktop site are functioning smoothly before launching your site.
When you have a printer-friendly version or allow your CMS to publish multiple versions of your content, you create duplicate content that is bad for technical SEO. Initially, it may seem like a good idea to draw more traffic, but the search engines do not favor this. As a result, your organic ranking will slide down.
When a search engine crawler lands on your website, it needs to know your web page's content. The XML sitemap acts as a technical SEO roadmap, telling the crawler what each of your web pages is all about. The XML sitemap provides the crawler with important ranking-related information like:
Since Google made it very clear that it will rank mobile-friendly sites over non-friendly sites, it has a special code called the AMP (accelerated mobile pages) HTML. It is a code that helps your webpage to load quickly on mobile phones, thus making the mobile SEO of your web pages more mobile-friendly.
When a webpage loads quickly on a mobile phone, users will share them with their peers, and the chances of the peers reading or sharing it is higher. If the page speed is slow, it will be forgotten, and users will move on to look for fast pages.
In this accelerated mobile pages project, the unnecessary scripts, forms, and comments are removed to reduce the size of the page, which in turn improves the loading speed of your mobile site. So, only the bare minimum is kept intact for the mobile site, improving your technical SEO.
You need to make the content on your website more search engine friendly for the crawlers to understand. Structured data markup, sometimes known as schema markup, helps in this area. Once the search engine spiders understand your schema markup well, it facilitates better indexing and showing your link on SERPs.
Today, you can add rich snippets to your website and improve your search engine results. You can add –
When such rich snippets are available, it increases the search visibility and attraction of your website. People will click on it, increasing your CTR. The more CTR you have, the better the search engine will rank your content and website. Your website will be shown as a rich card or a rich snippet on the relevant SERPs. Our technical SEO team makes sure that every site we touch has the correct schema markup included.
Search engines have free technical SEO tools where you can register your website, like the Google Search Console or Bing Webmaster Tools. Unless you register your website, the search engine will not consider it for indexing. Once your website is ready, you must submit the XML sitemap of the same to the search engines.
After registration, the search engine will send its crawlers to get all details from your website. The crawlers will display the search results as they explore your content. You can now keep an eye and track your website’s performance and make alterations as and when necessary.
Once you register your website, you can also:
The URL structure is the way your URL appears to a reader. This is the first information both the search engine and the searcher get when they come across your website. So, this is likely the first impression that will create with a new visitor.
As mentioned under “SSL,” search engines give more preference to website URLs that start with HTTPS rather than HTTP. Following this will be a set of words that represent the content on your website.
For example, if your website contains content on making a paper butterfly, your URL can have “origami-handmade-butterflies”. Now, this will tell the searcher what it is about at the very first glance. They will click on it if that is what they are looking for.
Your URL can not only increase your clarity but can also increase the rate of successful CTR. It means the number of mistaken clicks will be lesser, and most people who click on it will stay on the page and read through at least part of the content, if not full.
When your readers spend time on your page, it improves your credibility with the search engine and helps with your ranking. Most professional technical SEO services will make sure that this is handled right away.
If Google is not indexing your URL, you need to get to the bottom of this. You need to inspect and find out what technical SEO issues are causing your URL to not get indexed.
It would be best if you also inspected how competitors and your other pages are being listed. This will give you an insight into why your page is not listing or being indexed. Understanding how the search engine is rendering a page will help you make the required technical SEO changes on your end.
If you are not sure about how to improve your URL structure, here are a few technical SEO tips from our technical SEO specialists:
Our technical SEO agency found that most users often click the back button to return to the previous page or several pages before that. When a user clicks on one link, the browser takes the user to that particular page, and moves on to the next page, leaving a trail behind. It is this trail they come back to in reverse by clicking the back or return button.
Breadcrumb navigation is this trail a user leaves behind when navigating through a website. Ensuring this link works properly and is in a prominent spot for the user to access will make using your website much easier.
On some websites, you may notice there is no way to go back to the main page directly by skipping a few pages you came across in-between. You will have to go back page by page. This can irk a user and may not add to a good user experience. It simply wastes the time and mobile data of the user. A simple technical SEO fix that our technical SEO services make sure to implement.
Search engines recognize this too and include it while ranking your website. Just ensure you have a working link that is easy to understand, placed in a prominent place, and works.
The noindex tag does just as the name indicates. It tells the search engine not to index the page with its tag. When it is in the header, the search engine spiders will notice it and exclude the page from indexing.
Our technical SEO services team uses the noindex tag in our technical SEO strategy for pages we don’t want the search engine to find and show on SERPs. Some pages where such tags are usually in use are:
Remember, when you list a page with a noindex tag, the search engine will eventually treat it as a no-follow page. Meaning, that even if you have useful links on the page, the crawlers will not check them or consider them for ranking. As a result, the pages at the end of the link will also not get indexed.
So you or your technical SEO agency needs to ensure these technical SEO requirements are met and that those links are on a page that you want the crawlers to index so that they find the links and index those pages too.
A few key points to keep in mind when you use the noindex tag are:
As mentioned earlier, your website loading speed makes a big technical SEO difference to your organic rankings. When your page loads faster, people will stay on and read it.
Imagine you are searching for some detail, and a page takes forever to load. Will you stay or move on? When a reader clicks your link but goes back within seconds, it hurts your time on site. It shows the search engine your page is not of good quality, has poor technical SEO structure, and that the reader prefers to search again for a better result.
While a quick loading page can boost your search ranking and search visibility, a slow loading page can have the exact opposite effect. However, improving page speed by improving your technical SEO without affecting your organic search performance is essential.
You can do this by –
Ok, so how can you gauge the site speed of your website? Despite doing all that is mentioned above, can your webpage still take a long time to upload? Can it be slow and make a reader move on to other sources for their answer? You or your technical SEO agency can use a technical SEO audit tool to know more about your website speed.
Here is how you can check the speed once you follow certain speed optimizing techniques –
Have you come across websites that are available in different countries? The products or services offered may be the same, but the entire website will be altered to meet the needs of that particular country’s searchers. It would be best to let your readers know about the other available versions.
If your website is available in more than one country but in different versions to suit that country’s requirements, create a hreflang tag to enhance your technical SEO. Though it is very tough to set this up, it can be a huge benefit if you do it correctly.
When you create this tag successfully, the search engine will show the relevant pages depending on the country where the query originates from or if the searcher has a specific request. Getting assistance from technical SEO services is oftentimes necessary to perform this action.
When you set up a website with technical SEO in mind, you are bound to add many links. Over some time, these links may become inactive or inappropriate. It becomes inappropriate if the content is updated to something that does not fit your web page.
Technical SEO needs to ensure all your links work at all times. If someone were to land on your webpage or go back immediately or click on a few dead or irrelevant links, it could hurt your search result placements to a great extent.
When a link does not work anymore, it is a dead link. This can happen even if the content is moved to a different location. Dead links are not good for your page’s technical SEO, so remove them from time to time. It may seem tedious, but our strategic SEO services team finds that it is crucial for your website’s search engine rankings.
It may not be possible to remove all dead links, but you can check and ensure there are not many such dead links. The more dead links on your website, the more negative impact it will have on your ranking, and finding an experienced technical SEO company can help speed up the process immensely.
Technical SEO implementation is extremely important when it comes to web pages. Without these technical elements, your web pages will not be indexed or ranked. However, you should take care of the technical elements when you set up the website. Do you need technical SEO even a few years after your website is up and running?
As long as you want your webpage to be indexed and shown in the SERPs, you and your techncial SEO agency need to follow technical SEO strategies. Here are a few instances that indicate you need to step up your technical SEO game or hire technical SEO professionals-
Keep checking your competitors and keep a close watch on their website's technical SEO structure. Find out why they are suddenly ranking very high and have more traffic to their websites. If a new site structure changes or links are creating this traction, you or your technical SEO specialists can try making similar changes and ensure you are not left behind in the game.
When it comes to improving your online visibility on the digital platform, you need a good website. Performing the above mentioned technical SEO practices help increase your search visibility and reach among the target audience. Technical SEO is one of the most important aspects of SEO, something that any good technical SEO agency can help you with. Unless these technical SEO elements are taken care of, your website may not even be up and running in search results.
Setting aside a budget to take care of all technical elements without any delay can do your business a lot of good. You will benefit more from technical SEO than what you spend on it when executed properly. As one of the leading technical SEO agencies in the country, we are always offering our technical SEO services to those who need them.
You are in complete control of your SEO budget. Answer a few simple questions about your business and our SEO cost calculator will show you how affordable our SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your SEO campaign. This SEO calculator helps you understand the factors involved in calculating an estimate for your SEO services.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA! Check out how we've been able to help companies implement white-hat SEO strategies.