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Technical SEO Services

We Fix Technical SEO Issues

Our web and SEO teams share their strategies for improving website architecture, page speed, and other platform issues that impact search rankings.

220+ SEO Campaigns Completed
SEO Campaigns Completed
19 Years of Experience
Founded 19+ Years Ago
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Technical SEO Company

WebCitz has a highly-skilled technical SEO team with more than 19 years of experience across multiple CMS and ecommerce platforms. Most of the technical SEO services we provide are for WordPress and Shopify websites, since those are the most popular platforms.

One of the benefits of hiring us for technical SEO services is that we have our own in-house team of web developers and SEO experts. This allows us to work as a close team to understand your technical SEO issues and schedule them to be fixed as quickly as possible.

Read on to learn more about our technical SEO expertise!

Basics of Technical SEO

Technical search engine optimization refers to the practice of optimizing a website's architecture in order to improve its visibility and ranking in search engine results pages (SERPs).

It involves a wide range of activities and practices that are designed to improve the crawlability, indexability, and overall user experience of a website.

Technical SEO is an important aspect of search engine optimization (SEO) because it helps search engines understand the content and structure of a website, which in turn helps them deliver relevant and accurate search results.

Technical Audit with Screaming Frog

There are many different factors that can impact the technical SEO of a website including:

  • Crawlability: This refers to the ability of search engines to access, crawl, and index the pages on a website. If search engines cannot crawl a website, it will not be able to index its web pages and they will not appear in search results. Common reasons for issues with crawlability include robots.txt issues, meta tag mistakes, and hosting issues.
  • Indexability: This refers to the ability of search engines to understand and interpret the content on a website. If a website's pages are not properly indexed, they may not rank as highly in search results or may not appear at all. Common reasons for issues with indexability include language issues, broken assets, Javascript rendering issues, etc.
  • Page speed: The speed at which a website loads is an important factor in the user experience and can also impact its ranking in search results. Common issues for site speed are hosting performance, lack of page caching, oversized images, and poorly constructed web templates.
  • Mobile-friendliness: With the increasing use of mobile devices to access the internet, it is important for websites to be optimized for mobile. This includes having a responsive design and fast loading times on mobile devices. Common technical SEO issues for mobile-friendliness include the lack of a responsive theme, broken responsive templating, and missing content.
  • URL structure: The way in which a website's URLs are structured can impact its crawlability and indexability. It is important to use clear, descriptive, and consistent URLs. Common issues for URL structures include the lack of SEO-friendly URLs, canonical URLs, or physical content silos.
  • XML sitemaps: An XML sitemap is a file that lists all of the URLs on a website and provides additional information about each URL, such as when it was last updated. XML sitemaps can help search engines discover and crawl new and updated pages on a website, especially deeply nested web pages. Common issues within XML files are the lack of a sitemap file, or a file that doesn't include all website pages.

There are other technical SEO factors that can impact the visibility and ranking of a website in search results. It is important for website owners and technical SEO professionals to stay up-to-date on the latest best practices and changes in the industry.

By fixing technical website issues, it is possible to improve its visibility and ranking in search results, resulting in more organic traffic and potentially more business for the website owner. While it may not be as glamorous as on-page content improvements or backlink building, technical SEO is essential for ensuring search engines can easily crawl and index your website.

Best of all, most technical SEO issues are one-time fixes, unlike on-page and off-page SEO, which are both continuous.

A Few of Our Technical SEO Experts

Hope K Emily L Jake F Melanie P Corey G David W

Our Technical SEO Services

We take a multi-faceted approach to technical SEO services, which addresses various aspects of a website's infrastructure. Here are a few key areas we focus on after performing a technical SEO audit of your website:

1.) Review website architecture

We review the site structure and page organization of your website to ensure it is easy for both users and search engines to navigate. This includes having a clear hierarchy of information (content silos), a logical and easy-to-use navigation menu, and clear headings and subheadings to divide the content.

Content Silos / Page Organization

2.) Optimize website performance

We analyze the page speed and uptime of your website, and take steps to improve it. This can be done through various methods such as cleaning up your website template, removing unnecessary apps / plugins, minifying JS or CSS files, optimizing images, setting up a CDN, switching hosting services, implementing caching systems, among other tactics.

It should be understood that not every change that is possible within an open-source platform like WordPress will be available in a SaaS application like Shopify.

Page Speed Insights

3.) Improve website crawlability

We make it easy for search engine crawlers to access and index your website's content by creating a valid XML sitemap, checking the robots.txt file, and ensuring that all pages are accessible to crawlers.

Our technical SEO specialists often find improper usage of meta tags, such as web pages that have been set to noindex or nofollow, which will impact how search engines can crawl your website to discover new content.

XML Sitemaps

4.) Optimize mobile optimization

We make sure that your website is designed to work well on mobile devices, primarily through the use of a responsive design.

Although most websites these days are developed in a responsive design, you'd be amazed how many pages within responsive websites aren't actually mobile-friendly. If you notice horizontal scrolling, cut off videos, missing content, or unclickable buttons in your page content you've likely got some responsive web design issues going on that need to be fixed.

Mobile Optimization

5.) Review code optimization

We make sure the code of your website is running properly. This typically involves the installation of platform or extension updates, and checking for core file changes. This is something we can only handle within WordPress and other open-source applications.

Code Optimization

6.) Review website security

We check for and implement security measures such as moving your website to the HTTPS protocol. There are other types of security improvements that can be made as well, depending on your platform, including preventing click jacking, reducing API privilege's, and setting up rate limiting on login forms.

Website Security

7.) Analytics and monitor analytics

We use analytics and monitoring tools to track website traffic, bounce rates and other metrics to help to identify low-performing areas of the website.

For this, we often utilize Google Search Console, Bing Webmaster Tools, Google Analytics, and a few other helpful tools which are mostly all free.

Google Analytics

Pricing for Technical SEO Services

For the most part, technical SEO services are often handled as a project instead of a recurring service. After all, once your website's platform issues have been fixed, you shouldn't have to worry about problems resurfacing until the next time you change themes, migrate platforms, or change your hosting service.

With that in mind, we have two approaches to technical SEO services. The first approach is to handle the issues within a managed SEO campaign and prioritize the work alongside other on-page and off-page factors. The alternative is to offer a block of time that allows us to provide the technical SEO improvements on an hourly basis.

Listed below are our hourly rates for handling technical SEO services on a project basis. Further below is a calculator for estimating a budget for managed SEO services

Invoiced Monthly

$ 119.50/hr

  • Existing Clients Only
  • Any Time Spent Billed Monthly
  • Time Use Summary Reports
  • No Outsourcing
  • Service Availability of M-F, 8AM-5PM CST, No Holidays
Contact Us

Pre-Purchased Block of Time

As Low As $99.95/hr

  • Dedicated Account Manager
  • No Contracts, Auto-Renewals, or Expirations
  • Time Use Summary Reports
  • No Outsourcing
  • Service Availability of M-F, 8AM-5PM CST, No Holidays
Purchase Now!

Technical SEO Cost Calculator

Answer a few simple questions about your needs and our Technical SEO cost calculator will show you how affordable our Technical SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Crawling vs. Indexing

Crawling and indexing are two important concepts in the service of search engine optimization (SEO).

Crawling refers to the process by which search engines discover and access new and updated webpages, while indexing refers to the process of adding those web pages to the search engine's database for later retrieval.


Crawling is a critical part of the search engine optimization process because it allows search engines to discover new and updated pages on the internet, to later add them to their indexes. Search engines use applications called "bots" or "spiders" to crawl the web. These bots follow links from one page to another and index the content they find along the way.

There are a few different factors that can impact how a search engine crawls and discovers pages. One of the most important factors is the crawl budget of a website. The crawl budget is the number of pages that a search engine will crawl from a website during a given period of time. A website with a large crawl budget will have more of its web pages crawled and indexed by each search engine, which can lead to better visibility and ranking in search engine result pages (SERPs).

There are several ways website owners and SEO professionals can help improve a website's crawl budget. One way is by submitting an XML sitemap to the search engine, which is a file that lists all of the URLs on a website. This can help search engines discover and crawl new and updated pages on a website more efficiently.

Another way to improve a website's crawl budget is by using internal linking. This is the practice of linking to other pages on the same website from within the content of a page. This can help search engines understand the structure and hierarchy of a website and can also help improve its crawlability. This is also known as the creation of virtual content silos.

Google Search Console - Crawled, but Not Indexed


Once a search engine has crawled a website, the next step is indexing. This is the process of adding the webpages to the search engine's database for later retrieval in search results. During the indexing process, the search engine analyzes the content of the pages and adds it to its index based on keywords and other relevant factors.

There are a few different factors that can impact whether or not a page is indexed by a search engine. One of the most important factors is the quality of the content on the webpage. Search engines typically prefer to index high-quality, relevant, and useful content. They are less likely to index low-quality or spammy content.

Another factor that can impact indexing is the presence of technical SEO issues on the website. If a search engine runs into technical issues while crawling a website (such as broken links or 500x server errors), it may decide not to index the website or may only index a few pages.

Overall, crawling and indexing are two essential parts of the search engine process that our technical SEO agency can help with on your website!

Google Search Console - Indexed

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Technical SEO FAQs


What is technical SEO?

Technical SEO refers to the optimizations made to the infrastructure of a website to ensure it can be effectively crawled and indexed by search engines, thereby improving organic rankings. Hosted platforms like Shopify and BigCommerce don't often require as much technical SEO work since the platform is more locked down than open source applications like WordPress, Joomla, or Magento.


Why is technical SEO important for my business?

No matter how great your content is, if search engines can't properly crawl, interpret, and index your site, your visibility in search results may be hindered. Technical SEO ensures your site meets the requirements of modern search engines.


How does technical SEO differ from other forms of SEO?

While other forms of SEO focus on content quality, relevance, and backlinks, technical SEO addresses the website's foundation, including site structure, speed, mobile optimization, crawlability, indexing, and more.


What are the main elements of technical SEO you focus on?

We prioritize site crawlability, internal linking structure, mobile responsiveness, site speed optimization, structured data implementation, HTTPS, and XML sitemap optimization, among other technical elements.


My website is relatively new. Do I still need technical SEO?

Absolutely. Whether old or new, every website can benefit from technical SEO. For newer sites, it ensures a strong foundation, making future SEO efforts more effective.


How do you handle mobile optimization in technical SEO?

Mobile optimization is crucial given the increasing shift toward mobile traffic and mobile-first indexing. We ensure your website is responsive, meaning it looks and functions well on mobile devices, and passes Google's mobile-friendliness tests. To some people, mobile responsiveness is considered an on-page optimization.


Does technical SEO address website speed?

Yes, site speed is a significant factor in technical SEO. We optimize images, leverage browser caching, implement content delivery networks (CDNs), install caching systems, and make other technical tweaks to enhance loading times. Even hosted platforms like Shopify and BigCommerce can benefit from page speed improvements.


How does structured data play into technical SEO?

Structured data helps search engines understand specific content types on your site, such as products, reviews, or events. Implementing it can lead to rich snippets in search results, enhancing visibility and click-through rates. This too can often be considered an on-page SEO tactic.


How often should a technical SEO audit be conducted?

While a one-time audit can bring significant issues into focus, the digital landscape changes rapidly. We recommend periodic audits, at least every few months, to ensure your site remains compliant with best practices and emerging trends. Google Search Console will also review your site for indexing issues and alert you via email of any actions that are needed.

Final Thoughts on Technical SEO Services

The technical aspect of SEO is often overlooked, but it is the foundation upon which all other SEO efforts are built and powers the success of a website.

By ensuring a website's technical optimization, website owners and SEO experts can ensure their website is ready for search engines, which ultimately leads to increased visibility, traffic, and leads.

Hiring us for technical SEO services can help ensure all the necessary technical fixes are done properly, which can greatly improve your website's ability to rank and bring in organic traffic.

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Hear what our customers are saying

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Industries We Serve

When looking for an SEO expert, it helps to find a freelancer or agency with a strong background in multiple skillsets such as technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is also important.

Check out how we've been able to help people across multiple business industries implement effective SEO campaigns.

USA Technical SEO Experts

When searching for professional SEO agencies in the United States, it is critical to assess their understanding of technical, on-site, and off-site search engine optimization strategies. This will help you understand if you are choosing an SEO company with experience in all aspects of search engine optimization. Beyond that, look for a history of satisfactory results and effective communication.

Canada Technical SEO Experts

When looking for the best SEO experts serving Canada, it is important to assess their understanding of technical, on-page, and off-page SEO strategies. This will help you understand if you are choosing an SEO agency with experience in all aspects of search engine optimization. Beyond that, look for a history of past results and proof of effective communication.

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