Paid Ads Calculators

Tools for Paid Ads

Free PPC & Paid Media Performance Calculators

Successful paid advertising isn’t just about creative ads; it’s about mastering the underlying math of your sales funnel. At WebCitz, we use data-driven insights to scale Google, Facebook, and Bing campaigns for our clients.

To help you evaluate your own campaign performance, our analysts have developed this suite of professional PPC calculators. Whether you need to determine your Customer Lifetime Value or calculate the ROAS of a complex ecommerce funnel, these tools provide the clarity needed to optimize your ad spend and maximize profitability.

ROAS Calculator
Determine the exact profitability of your campaigns by measuring every dollar earned against every dollar spent.

CPA Calculator (from CPM)
Use our free cost per impression calculator to figure out what your CPA will be!

CPA Calculator
Identify the true cost of generating a lead or sale to ensure your marketing margins remain sustainable.

CLV Calculator
Understand the long-term revenue potential of a single customer to determine how much you can aggressively spend on acquisition.

CPM Calculator
Quickly break down your platform costs (Google, Meta, etc.) to evaluate the efficiency of your bidding strategies.

Churn Rate Calculator
Measure customer retention health to identify if you are losing revenue faster than your ads can replace it.

Conversion Rate Calculator
Diagnose the health of your landing pages and ad copy by analyzing how effectively you turn “impressions” into “actions.”

CTR Calculator
A click-through rate is how many times a user clicks on your ad or ad link and arrives at the page you have designated. Find your CTR instantly!

CPC Calculator
Quickly break down your platform costs (Google, Meta, etc.) to evaluate the efficiency of your bidding strategies.

Not Seeing the Results You Want?

Calculating your metrics is the first step; optimizing them is the next. If your ROAS is low or your CPA is too high, our certified Google and Facebook Ads experts can perform a professional audit of your account to find hidden growth opportunities.