Email Marketing Management Agency

Our Email Marketing Management Services

Our team offers a wide range of services, including email marketing strategy and email template design.

We also provide analytics and tracking support to help our clients understand how their email campaigns are performing, and to help with making data-driven decisions.

Some of our specific email marketing services include are listed below:

• Email list building and management
• Email templates (pre-made and custom)
• Campaign planning and scheduling
• A/B testing and optimization
• Campaign tracking and reporting
• Deliverability consulting
• Data analysis and segmentation
• Automated and trigger-based emails

As an email marketing agency, we have a team of experts who are skilled in all areas of email marketing, including design, copywriting, data analytics, and more.

We have an understanding of the best practices and latest strategies, which can help us reach and engage your target audience.

Pricing for Email Marketing Management

The cost of our email marketing management services is based on the time spent helping you configure, build, optimize, and run your campaigns. You can get started today by purchasing a block of time to put our email marketers on retainer for your company.

How We Build Email Marketing Lists

Building an email marketing list is an important step in creating a successful email marketing campaign.

Before we jump into how to build an email list though, it's important to mention that complying with the laws and regulations around email marketing, such as GDPR and CASL, is required within our email marketing services.

As a standard practice, we include a clear and visible unsubscribe link, and make sure that your email list is made up of people who have opted-in to receive emails from you. Additionally, our email marketing services cannot be used with purchased or rented email lists.

Here are a few of the strategies we help our clients use to grow their email lists:

• Create a lead magnet: A lead magnet is an incentive within a sales funnel hat we offer in exchange for someone's contact information. This can be a free guide, e-book, whitepaper, case study, webinar, discount code, exclusive offer, or other piece of valuable content. By offering something of value in exchange for contact information, we can attract new subscribers to your list.
• Use landing pages and contact forms: We create targeted landing pages and simple contact forms for your website visitors to land on and subscribe to your email list. We typically make sure the forms are easy to fill out and include clear instructions on what people can expect.
• Use social media: We can promote your business on social media and share links to your website or landing pages to target specific audiences.
• Use an exist intent: We can set up an exit intent that shows after someone navigates away from your website, or spends a certain amount of time on the page. This can be a great way to capture an email address from someone that might be losing interest in the moment.
• Offline collection: We can help you collect email addresses through offline methods, such as emails you collect at the point of a sale or from events you host.

The next step is to bring some automation into your email marketing to help us stay in touch with your subscribers between manual email blasts. Let's talk about that next!

Benefits of Email Marketing Automation

There are many reasons to explore automated email marketing campaigns for your business.

Email marketing automation is used to automate the process of sending targeted, personalized emails to your email list subscribers.

This can save time and resources within our email marketing services, since it allows us to stay in contact with your subscribers between manual email blasts.

Here are some examples of how our email marketing management services use automation for our successful digital marketing clients:

• Sending a welcome email to new subscribers, which can help inform them of your email frequency, what you'll be sending, etc.
• Sending email sequences to nurture a recent lead, which might involve 2-3 emails per week over the next month, with further details of a product or service they expressed interest in.
• Sending abandoned cart emails to customers who have gone into your checkout and provided contact information but didn't complete the purchase.
• Sending personalized product recommendations to existing customers based on their purchase history.
• Sending re-engagement emails to inactive subscribers to encourage them to continue receiving emails, or explore new products or services you offer.
• Sending annual service reminders, birthday wishes, or happy anniversary emails with special offers to existing customers.

Our Favorite Platforms for Email Marketing

There are dozens of email marketing platforms and tools for you to choose from, all with their own unique benefits.

Our email marketing managers tend to suggest Mailchimp, Constant Contact, and ActiveCampaign to create and manage email marketing campaigns. However, we are open to using other platforms like HubSpot for our email marketing services.

Each of the previously mentioned email marketing tools are widely used and respected, and they all provide a range of features and options to help us manage and optimize your email marketing campaigns.

Ultimately, the choice of which platform to use will depend on your specific needs, and our email marketing management team is happy to help you explore your options!

Mailchimp

Mailchimp is a well-established platform that offers a wide range of features for email marketing, including email list management, campaign creation and tracking, automated journeys, and integration with various third-party tools.

The platform has a user-friendly interface and offers a free plan for small businesses and individuals. Additionally, Mailchimp offers pre-designed email templates, easy to use drag-and-drop email builder, A/B testing, and insights and analytics on campaign performance.

They were recently bought out by Intuit, the company behind QuickBooks.

Constant Contact

Constant Contact is another widely used email marketing software that offers a similar range of features to Mailchimp, including email list management, campaign creation and tracking, and automation.

The platform also offers a variety of pre-designed email templates and a drag-and-drop email builder, making it easy to create professional-looking emails. Constant Contact also provides real-time analytics, A/B testing, social media integration, and a free trial for new users.

Their pricing jumps more quickly than Mailchimp for the same features.

ActiveCampaign

ActiveCampaign is a more robust and sophisticated email marketing solution than Mailchimp or Constant Contact.

It offers a more extensive range of features and automation tools, since it is targeted towards mid-market and enterprise businesses.

The platform includes email list management, campaign creation and tracking, automation, and lead scoring, as well as features like website messaging, SMS marketing, and CRM. ActiveCampaign also offers a free trial, but its pricing is generally higher than Mailchimp or Constant Contact.

It can also be a little more time consuming for our email marketing management team to set up and use because of all the additional features it offers.

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