Manchester Digital Marketing

Our Online Advertising Services for Manchester Businesses

For Manchester small businesses, we're a team of digital marketing experts who bring diverse knowledge and experience to the table. Use our experience in more than 100 business industries across Manchester, and the rest of the country, to help get traffic and increase conversions.

1.) Paid Ads Management

The act of creating and optimizing Manchester paid advertising services is known as PPC ads management. Despite that simple explanation, let's explore it further.

To provide professional paid ads management, a paid advertising company for Manchester should get to know your company and its goals. Since the way you approach paid advertising for a local area Manchester small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Manchester, for example, are often only looking for quality leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Manchester paid ads, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Manchester agencies implement email collection tactics through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Manchester business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Manchester should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your Manchester small business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Advertising

The use of social media marketing in Manchester online marketing involves paid advertising being run on social media platforms like TikTok, LinkedIn, Facebook, Twitter, and TikTok. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Manchester company grows quality leads or cost-effective sales.

The data sources of social platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social ads is a huge opportunity for most established Manchester businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads firm helps Manchester businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Manchester online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

3.) Search Ads

In digital advertising, Manchester search advertising is used to place ads on search engines like Google and Bing. You will find that Google campaigns and Bing ad campaigns offer a quick and effective method for connecting your Manchester company to an engaged audience that is actively searching for your products or services. Creating an effective and scalable paid advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their paid advertising an effective Manchester digital advertising plan. For any search engine advertising campaign in Manchester, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Gen

A localized Manchester service provider's main goal of an inbound marketing program is to grow leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. For these types of business industries, Manchester lead gen plans are going to be critical.

Our digital marketing team has tried and implemented so many different lead generation tactics in the past. Among the most common lead generation plans are creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, and retargeting past visitors.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Manchester business.

5.) Conversion Optimization

Digital marketing in Manchester should include CRO game plans. This is a critical aspect of any type of website advertising in Manchester since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Manchester small business might not work for a different Manchester business, even when both are in the same industry.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, improving website performance, fixing mobile website problems, adding exit-intent popups, and defining value for the visitor.

Conversion rate optimization for Manchester websites can be tricky. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Manchester, and many other factors.

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Manchester company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Manchester business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

The creation of a conversion funnel for your Manchester business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their New Hampshire small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Manchester company.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Manchester website advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital plan to increase brand awareness, improve website traffic, build sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Manchester website advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Manchester email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Manchester organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Manchester websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Manchester begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Manchester digital advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Manchester online marketing firm. These are all effective ways to market content if you implement them correctly within your Manchester business.

9.) Online Reputation Management (ORM)

Your online reputation in Manchester and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Manchester, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Manchester brand.

For nearby service companies in Manchester, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Manchester storefront. Online shoppers in Manchester want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Manchester doctors or Manchester attorneys, we can help establish protocols within your internet marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Manchester website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Manchester.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a complete digital marketing company for Manchester, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Manchester online advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Manchester website advertising services to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Manchester, NH Website

You're going to have to think about marketing in Manchester if you manage a business that sells something. There are lots of reasons to choose Manchester digital advertising packages over other marketing strategies. Here are a few reasons why your New Hampshire small business should embrace online marketing:

• Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• In Manchester, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Manchester or across New Hampshire.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Manchester, website marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Manchester!

How to Develop Manchester, NH Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Manchester-based organization. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Manchester internet advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. It is important to understand who you are targeting in Manchester or beyond. You can then make sure you're targeting your Manchester online marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Manchester audience. You'll be able to focus on the right keywords for your Manchester online advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Manchester digital strategy. In digital advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Manchester small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid ads campaigns in Manchester that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Manchester lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Manchester site is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Manchester website visitors.

6.) Plan for continuous testing

When these Manchester online marketing plans are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Manchester website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Manchester, NH Digital Advertising Services

If you're a business in Manchester, we want to be your online marketing partner! When researching Manchester online advertising agencies, there are many factors to consider. We've got 19 years of experience, so you can trust the Manchester website advertising plans we suggest. These are often the same Manchester digital marketing tactics we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our site from Manchester probably has a lot to do with our own internet advertising plan.

However, you should select our online advertising agency because you feel confident we're the right team for your Manchester small business.

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Manchester from our own internet marketing campaigns.
• You likely found our website in Manchester after performing an online search for a service we offer.
• Our marketing team performs all of our Manchester online advertising services, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Manchester digital advertising plans that involve web design or website updates.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

Our digital marketers are the ones you should keep in mind when you need Manchester website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us