Brooklyn Website Maintenance Services

What is Involved in Maintaining Brooklyn, NY Websites

We view web maintenance to be a reactive support service that provides your Brooklyn business with the appropriate web developer resources to solve nearly any website problem. There are many examples of website issues that might require service from Brooklyn website support firms, including:

• Upgrading your website platform to the latest version.
• Installing app or plugin updates to improve security and functionality.
• Adding new web pages as you release new information.
• Writing new blog content to help you stay fresh.
• Rearranging your Brooklyn website's navigation menu.
• Making your page faster to pass Google Core Web Vitals.
• Take backups of your website's files and databases.
• Changing the look and feel of your website.
• Fixing site audit issues or Google Search Console coverage problems.
• Enhancing technical SEO with structured data, open graph tags, etc.
• Investigating the cause and providing a solution to any other website issue.

The previously mentioned services are just a glimpse of what we view as possible Brooklyn web maintenance services. In fact, Brooklyn website maintenance is really anything a web developer or digital marketer does to your website to change it in some manner.

Reactive Brooklyn Website Support

Most Brooklyn website owners wouldn't want a web developer messing around with their site without their permission. That's why we consider web support a reactive service. When you choose to have our agency maintain your Brooklyn website, we'll be your web support team on standby for any request. However, we can provide some proactive web maintenance services for your Brooklyn website.

View Brooklyn Website Maintenance Pricing

Proactive Brooklyn Website Support

We're happy to help website owners in Brooklyn who need proactive website upkeep! We can take care of platform upgrades, app/extension updates, website backups, performance monitoring, and broken link monitoring as part of our proactive website management service.

View Brooklyn Website Management Pricing

If you live in Brooklyn, you probably love the Brooklyn Nets basketball team. Go Brooklyn Nets! In addition to supporting Brooklyn-area websites, our website maintenance agency also offers Albany, Brentwood, Bronx, Brookhaven, Buffalo, Greece, Manhattan, New York City, Niagara Falls, Queens, Schenectady, Staten Island, Syracuse, White Plains, and Yonkers small businesses and large corporations help with their websites.

Who Needs Website Support in Brooklyn, NY

At some point in time, every Brooklyn website will require some form of web maintenance. The reason is simply that the internet is always changing. Not to worry though, our Brooklyn web maintenance cost isn't expensive so it should be affordable for you to maintain your website! Here are some common reasons why a website in Brooklyn might require website maintenance services:

• When a hosting provider upgrades their servers, they may remove older versions of PHP that your Brooklyn website was originally developed to support. When this happens, you need to refactor your application or upgrade to a newer framework that supports the newer PHP version. You can't expect custom web functionality from the past to work forever.
• Content management systems or ecommerce platforms eventually deprecate old versions so their teams can focus on the new ones. Magento 1.x store owners recently had to migrate to Magento 2.x, or an alternative ecommerce platform, because Magento 1.x was no longer maintained by Magento after it reached "End of Life". As a result, Magento 1.x ecommerce businesses in Brooklyn were looking for ecommerce developers to help migrate their websites.
• When a website owner has become a victim of malware or some other form of malicious activity, the Brooklyn website will need to be reviewed for security exploits and cleaned of malware. This is time-consuming, and often happens when the website owner isn't paying attention to the first two web support examples.
• When the content on your Brooklyn website, which explains your organization, products, or services becomes outdated and needs to be refreshed to help ensure future visitors receive accurate information about your operation. This type of website support is critical to ensuring your Brooklyn website is benefiting you.

As you can see, there are many reasons a website may require maintenance above and beyond the obvious reasons of just wanting to update something on the website. It is important to understand the future needs of your Brooklyn business when planning budgets and schedules for website maintenance and support.

How We Perform Brooklyn, NY Web Maintenance

We have an experienced website maintenance team who puts forth great effort to understand your maintenance needs, schedule your work in a timely fashion, and follow up with your Brooklyn business after the tasks have been completed.

Most web support services start with an email from you, the owner of the Brooklyn website. That email is routed into our ticket system and automatically assigned to the project manager on your account. From there, anyone on our team can work on the ticket without delay, leading to faster turnaround time and simplified internal communication.

The process for Brooklyn website support services that come from phone or chat is similar. The support request is entered into our ticket system by the person in the conversation with you, which allows the work order to be routed to the most appropriate web developer on our team.

Example Web Maintenance Service List for Brooklyn, NY Businesses

We are often asked for detailed examples of Brooklyn web maintenance requests that might come up after the launch of a website. Here are several examples of Brooklyn website maintenance services we've been asked to perform in the past and would be more than happy to provide to you!

Simple Brooklyn Website Changes

A simple change to your Brooklyn website might include updating a paragraph on a page, swapping out an image, or adding a new page. This is just normal, routine web support to keep content fresh for both search engines and visitors.

Brooklyn Page Speed Improvements

We can analyze your Brooklyn website for hosting issues, caching issues, unoptimized images, console errors, broken links, poor queries, and more if it's slow. User experience and SEO will both benefit from better page load times.

Platform Upgrades / Security Updates

It's important to keep your Brooklyn website updated if it runs on a CMS like WordPress. This helps improve security and functionality - sometimes the updates are relatively quick to perform, which is a win-win!

Extension / Plugin Updates

If your Brooklyn website has functionality developed and maintained by a third-party, it is important to update those plugins and extensions to include the latest changes by the developers. This is similar to the idea of updating the CMS platform since it helps patch security and functionality issues.

Google Search Console Fixes

Did you get a report from Google Search Console telling you about a coverage issue? If so, we'll look at the coverage issues, fix them, and update you on the status. This will help your search engine rankings, throughout Brooklyn and beyond, by making Google happy!

Add Structured Data

When you search Google organically, have you noticed reviews or prices in the search results? This is structured data, which is a standardized way to describe the content on a webpage, whether it's a local Brooklyn business, or an ecommerce product.

Add Open Graph to Your Website

Adding Open Graph Tags to your website will help search engines better understand your page content and improve the appearance of your website in social media platforms when people share links of your Brooklyn business.

Add Google Tag Manager

Are you interested in adding Google Tag Manager to your website to help you manage custom scripts more easily? Not a problem! We can add Google Tag Manager to your Brooklyn website and even give you a crash course in using Google Tag Manager.

Implement Conversion Tracking

Tracking conversions is important if you want to understand the benefits of online advertising for your Brooklyn website. This will help you understand where your conversions are coming from, such as a Google search or a Bing Ads campaign.

Image Optimization

Is your Brooklyn website slow because of large images? That won't be a problem! All your images can be compressed by our tools, and we can even setup recurring compression for newly added images!

Setup Live Chat

Is your website ready for live chat? We can make recommendations on the best live chat systems for your business requirements, install the tracking code, and configure the design to match the branding of your Brooklyn business!

Review Error Log Files

Have you noticed large error_log files on your hosting account? We can help diagnose the issue and update programming code or repair platform issues to prevent recurring error messages.

Reduce Spam with reCaptcha

If spambots are attacking your Brooklyn website, we can setup a checkbox or invisible reCaptcha to help minimize unwanted submissions on your forms.

Implement a Caching Plugin

Looking to install a caching plugin on your Brooklyn website, but not sure how to configure it? We can help you figure out which caching plugins to install and configure on your website!

Send Website Emails Over SMTP

To help improve email deliverability, we can configure your contact form and website platform to send emails through an SMTP account instead of PHP mail.

Restrict Malicious IP Addresses

Is your Brooklyn website being bombarded with fake orders, contact submissions or live chats from a specific network? We can help setup IP restrictions to prevent malicious traffic from interacting with your website.

Create Website Backups

Do you want to create a backup of your Brooklyn website? Let us help you create one-time or scheduled backups that you can store locally or offsite.

Create a Development Website

Before you do a major update or extension installation, it's a good idea to setup a development or staging site. Whenever you need help with creating and managing your development site, just let us know!

Create A/B Testing Rules

Are you a fan of making Brooklyn web design changes based on statistical data? If so, we can help you implement A/B testing to gather data to help inform you of the best choice between two or more design layouts.

Add 301 Redirects

Are you launching a new website or removing pages from your website? You should create 301 redirects for your Brooklyn website. We've seen businesses in and around Brooklyn lose huge amounts of organic traffic due to widespread broken pages. We can help you create 301 redirects within .htaccess files, nginx templates, and CMS platforms.

Provide Website Training

Do you need help learning how to make changes to your Brooklyn website? If your Brooklyn site was developed in a platform we work within, such as WordPress or Shopify, we'll be happy to help!

The Platforms We Maintain for Brooklyn, NY Websites

We have a diverse team of web designers and web developers, for Brooklyn businesses, who have been immersed in multiple website platforms over the years. That said, it is better to become a master of a handful of platforms rather than try to specialize in them all. For that reason, our website support company for Brooklyn websites tends to service only the following platforms:

• Brooklyn WordPress Website Maintenance
• Brooklyn WooCommerce Web Support
• Brooklyn Shopify Website Support

As a web maintenance agency, we used to maintain and support Joomla and Magento websites for Brooklyn-area businesses. However, we chose not to use those platforms so our website maintenance experts could focus on training and support within the more popular platforms.

Questions to Ask Brooklyn, NY Web Support Agencies

Before signing up for any Brooklyn web maintenance package, it is important to ask the Brooklyn website maintenance company some questions about how their services work. This will help you get a better idea of the experience you will have with their expert New York website support services before you submit payment and provide website access. Let's go over some simple questions to ask:

• How do you handle website security? Do you run security scans of customer websites?
• When can I expect an average Brooklyn web maintenance request to be completed?
• Do you outsource your Brooklyn web maintenance services?
• How much does Brooklyn website maintenance cost?
• Are there any minimum deductions or minimum billable expenses for Brooklyn website updates?
• At what times of the day are you working and able to take our maintenance requests?
• When there are new updates on my platform, will you let me know?

We find it beneficial to run these questions by any Brooklyn website services firm before subscribing to their website support packages, since it will provide much better understanding for you regarding the future relationship, the security of your website, and the expected turnaround time for important maintenance requests.

Brooklyn, NY Web Maintenance Plans and Tips

We are often asked for a website maintenance plan by larger companies in and around Brooklyn looking to establish routines and procedures within their IT department. We are happy to help your Brooklyn business develop a web support plan to ensure all aspects of your website, hosting, and domain name are routinely checked to ensure optimum performance and uptime.

Here is a list of annual Brooklyn website support tasks to review:

• Ask your web hosting company if they have newer servers you can migrate to.
• Check if your website platform is releasing a major upgrade in the near future which will require a major overhaul of your website.
• Attempt to restore a website backup to ensure the data being stored is sufficient for full recovery. Also make sure you are storing backups in a remote location away from Brooklyn.
• Check out competitor sites (even those outside of Brooklyn) to see if you're missing out on any competitive advantages they have over you.
• Ensure your website is secure by performing a full security review.
• Ensure that structured data, open graph, and social links are all working.
• Remove any unnecessary 3rd party tracking, live chat, or heat map scripts that may have been installed in the past.
• Remove any unnecessary development or staging websites.

Read through this list of semi-annual Brooklyn web maintenance tasks to review:

• Ensure you have access to your domain name and that it isn't expiring soon. This will be helpful when you have to process a domain name renewal.
• Ensure you have access to your hosting account and that it isn't expiring soon.
• Ensure you have access to your DNS in case you need to change anything.
• Check if your SSL certificate will be expiring in the near future.
• Make sure you have remote backups outside Brooklyn and that your website backup schedule is working.
• Check if you have an automated image optimization service running.
• See if there are any console errors on the website.

Read through this list of monthly Brooklyn web maintenance tasks to review:

• Look for broken links on your website, which hurts SEO and user experience.
• Make sure your website isn't having performance issues after recent updates.
• Check Google Search Console for any coverage issues.
• Update some of your service pages or blog articles to keep your website fresh.
• Check if there are available platform or extension updates.

The Cost of Website Maintenance Service in Brooklyn, NY

The starting price for our Brooklyn website maintenance services is $119.50/hour, but we offer discounts for pre-purchased blocks of time that bring the rate as low as $99.95/hour. We also offer website management for Brooklyn websites, starting at $50/month, if you'd like the peace of mind knowing a company is proactively upgrading your site.

To get started, if you are new to our web maintenance company, we'll need you to pre-purchase a block of time which includes a discount on our hourly rate. If you are an existing client in Brooklyn, you are welcome to choose monthly billing at our higher hourly rate or continue to pre-purchase time and receive discounted hourly rates for your website updates.

If you pre-purchase a block of time for your Brooklyn web maintenance services, you will be happy to know there are no contracts, there are no hidden fees, the time never expires, and there are no minimum deductions for small website update requests. Please keep in mind we rarely see tasks take less than 10 minutes, since the process of reviewing an email or taking a phone call, checking on whatever was asked, providing some form of feedback, and then logging the task usually takes at least 10 minutes of time. To keep you informed of the time usage on your pre-purchased block of web maintenance time, you will receive a monthly email update letting you know how much time remains on your account.

What is Considered Billable Time?

When talking with prospective Brooklyn website maintenance clients, we are often asked what is considered billable time. You will find the answers to vary greatly within the website support industry. In some situations, you may find a website maintenance company in Brooklyn to charge a much higher hourly rate, but not bill out for communication and organization. Likewise, there are website support companies in Brooklyn who charge a more affordable hourly rate, but also bill out for most communication and organization. This is the approach we take. To help provide clarification, let's go over some examples of what we consider billable time when it comes to maintaining and supporting your Brooklyn website.

Here are examples of what is considered billable time:

• Reading through lengthy emails to understand what is being requested.
• Preparing responses to lengthy or complex email messages.
• Helping you figure out your domain name or web hosting provider.
• Scheduling your website maintenance to be completed by the best team member.
• Talking with you on the phone about ideas or tasks you want to discuss.
• Reviewing completed work for quality control purposes.
• Providing you training on how to handle administrative tasks.
• Researching unique solutions to difficult questions you present our team.
• Providing more detailed time usage reports, beyond the automated monthly update email.
• Helping you figure out email client issues within Microsoft Outlook, Apple Mail, etc.
• Almost any other task not specifically mentioned in the list below.

Here are examples of what is not considered billable time:

• Talking with you about personal matters, such as the weather, a recent vacation, or a sporting event.
• Responding to simple email messages that don't require research or lengthy feedback.
• Handling accounting-related tasks, such as invoice generation, payment confirmations, etc.

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