Contractor SEO Services

SEO Tips for Contractors

We offer contractors businesses a complete search engine optimization package to help increase search rankings and organic traffic.

220+ SEO Campaigns Completed
220+
SEO Campaigns Completed
19 Years of Experience
2004
Founded 19+ Years Ago
30+ SEO Case Studies
30+
SEO Case Studies
Webcitz, Digital Marketing Agency
SEO Services

Search Engine Optimization Firm for Contractors

We've been providing small business search engine optimization plans for more than 19 years!

In this time, we've offered contractors and other industries a wide range of search engine optimization campaigns, including ecommerce, local, local, and franchise campaign types.

We use a mix of off-page, technical, and on-page search engine optimization within our contractor SEO packages. This helps us optimize your WooCommerce, Shopify, or WordPress website placements in search engines.

If your contractor could benefit from an increased position in search results, read on and start saving money on paid ads!

Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
Manifest SEO
Upcity Agency

How to Rank Contractor Websites on Google

As a contractor, you need to establish a strong online presence to attract potential clients and grow your business.

Here are some SEO strategies to help you improve your contractor website's visibility in search engine results pages. These SEO strategies apply to general contractors, siding contractors, window and door contractors, home remodeling contractors, solar panel contractors, pool and spa contractors, pest control contractors, home theatre contractors, home security contractors, overhead door contractors, and other types of contractors.

1.) Technical SEO Tips for Contractors

Technical SEO refers to optimizing your contractor website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Check your website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Use HTTPS encryption to secure your contractor website. Most hosting companies offer free SSL certificates that you can use.
  • Create an XML sitemap for your contractor website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
  • Implement local business schema markup related to your contractor services to help search engines understand the content on your website.
  • Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your contractor website.
  • Regularly monitor your contractor website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our seo services experts

2.) On-Page SEO Tips for Contractors

On-page SEO involves optimizing each page of your contractor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create high-quality, original content related to your contractor services that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Include relevant keywords related to your contractor services in your website's page titles and meta descriptions.
  • Optimize the headings and subheadings on your service website with relevant target keywords related to your contractor services.
  • Use target keywords related to your contractor services in image alt tags to provide context for your website's images.
  • Use internal linking to help search engines understand the structure and hierarchy of your contractor website.
  • Use descriptive URLs that contain relevant keywords related to your home/business services on your website.
  • Display testimonials and reviews of your satisfied clients prominently on your contractor website to build credibility and social proof.
  • Scan your website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

Mold Removal SEO

2020-21 vs 2018-19
+301%
Organic Traffic
+539%
Goal Completions

Roofing Company SEO

2020-21 vs 2018-19
+424%
Organic Traffic
+7950%
Goal Completions

RV Rental SEO

2021 vs 2020
+126%
Organic Traffic
+109%
Goal Completions

Ecommerce SEO

2021 vs 2020
+159%
Organic Traffic
+154%
Goal Completions

3.) Off-Page SEO Tips for Contractors

Off-page SEO involves all the actions taken outside of your contractor website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build valuable backlinks from relevant websites, such as home improvement or DIY blogs or industry-specific directories.
  • Create and maintain a strong presence on social media to engage with potential clients and build brand awareness.
  • Encourage satisfied clients to leave reviews on Google My Business and other relevant review sites.
  • Collaborate with other industry professionals, attend events or conferences, and get your content published on third-party websites to increase your visibility and establish your industry authority.
  • Participate in relevant online forums or Q&A sites to answer questions and provide valuable insights, including links back to your contractor website where appropriate.
  • Create informative and shareable content related to your contractor services that can attract attention and build engagement with potential clients. This can include blog articles, infographics, or whitepapers.
  • Make videos to showcase your services and expertise. Optimize the video content with relevant keywords related to your contractor services to improve search engine visibility.
  • Monitor your online reputation and respond promptly to client feedback and reviews. This can help you address any issues or concerns and show potential clients that you value their feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Contractor SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your home services or tradesman company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a home services or tradesman company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you specialize in pest control services and want to target more mosquito removal services. Perhaps you are looking for more handyman service calls or window cleaning jobs.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Contractors

  • Kitchen remodeling [city/area]
  • Bathroom remodeling [city/area]
  • Roofing services [city/area]
  • Window replacement [city/area]
  • Siding installation [city/area]
  • Gutter cleaning [city/area]
  • Pressure washing [city/area]
  • Deck building [city/area]
  • Home additions [city/area]
  • Attic insulation [city/area]
  • Chimney cleaning [city/area]
  • Painting services [city/area]
  • Flooring installation [city/area]
  • HVAC services [city/area]
  • Electrical services [city/area]
  • Licensed home services contractor [city/area]

Keyword Tip #1: Home services contractors should consider targeting relevant keywords related to their services and location to attract local customers who are searching for home improvement services nearby.

Keyword Tip #2: It is advisable to focus on long-tail keywords that are more specific and less competitive. For example, instead of targeting broad keywords like "home repairs", consider targeting more specific phrases such as "roof leak repair in Atlanta" or "kitchen remodeling services in San Diego". This can help you rank higher in search results and attract more targeted leads for your home services business.

SEO for  Contractors

Pricing for Contractor SEO Packages

The cost of our managed SEO plans is determined by the amount of time you're able to set aside in your digital marketing budget for SEO.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization service.

SEO Cost Calculator

Answer a few simple questions about your needs and our SEO cost calculator will show you how affordable our SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

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