Scottsdale Digital Marketing

What is Digital Marketing for Scottsdale, AZ Small Businesses?

It's pretty easy: Scottsdale internet advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Scottsdale small business owners think of online advertising as another phrase for SEO or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern digital advertising program for Scottsdale-based organizations.

In today's internet advertising world, there are dozens of online marketing plans that all work together to help you grow visibility in Scottsdale and across the country.

For instance, the best website advertising packages in Scottsdale will include these things:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Scottsdale small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Scottsdale through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

If you live in Scottsdale, you probably love the Phoenix Rising FC soccer team. Go Phoenix Rising FC! In addition to marketing Scottsdale-area websites, our digital advertising firm also offers Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Mesa, Peoria, Phoenix, Surprise, Tempe, Tucson, and Yuma small businesses and large corporations a proficient online marketing service.

Our Online Advertising Services for Scottsdale Small Businesses

For Scottsdale organizations, we're a team of digital marketing professionals, just 1779.5 miles away, who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Scottsdale, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

SEO Plans for Scottsdale, AZ Businesses

For your Scottsdale website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.

Oftentimes, we find issues with page speed, content quality, and backlink strength when we take on new clients in Scottsdale. All these SEO problems can be solved with off-page, technical, and on-page search engine optimization. Now let's take a look at each of these Scottsdale SEO plans:

• Technical SEO for Scottsdale businesses includes factors such as website speed, web hosting, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages. The way Google reads and navigates your Scottsdale site, and how visitors interact with it, is affected by these. Typically Scottsdale website developers are needed to fix technical SEO concerns since they are often caused by the theme or platform your website uses. We have an internal team of website developers that can work within platforms such as WordPress and Shopify.
• There are several factors involved with onsite search engine optimization for Scottsdale websites, such as page titles, meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, and page titles. Improving these areas of on-site SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Scottsdale or the entire country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Scottsdale digital marketing plan.
• Off-Site search engine optimization for Scottsdale websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. To help search engines understand your Scottsdale website and content are worthy of third-party recognition, grow natural backlinks to the homepage and interior pages.

Your Scottsdale website advertising strategy can't be limited to just one or two parts of an SEO plan. A fast website with no content or backlinks will rarely rank on the first page of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Ensure that your Scottsdale competitors (and national competitors) can't just pass you by completing all the search engine optimization checklist items.

Backlink Building Strategies for Scottsdale, AZ Businesses

We've discussed off-site SEO briefly, but it's worth mentioning again since Scottsdale business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in nearby Scottsdale search placements. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own web pages, you must generate quality backlinks to your homepage and interior pages using white-hat search engine optimization link building services. You need to think of this as a long-term plan for your Scottsdale digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Scottsdale search results. It's important to develop a link-building tactic that increases quality backlinks from relevant pages and social accounts to your Scottsdale website. The most important thing to do is keep your Scottsdale website's backlink quality natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

When it comes to Scottsdale website marketing, we use numerous white-hat link building techniques, including:

• Applying the "Skyscraper Technique" to a ranked content articles from Scottsdale competitors to make it bigger and better.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your Scottsdale site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Scottsdale small business.
• Responding to HARO requests for expert opinions from reporters searching for insight into your business industry.
• Scaning your Scottsdale competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Scottsdale, AZ Small Business Online Reputation Management (ORM) Strategies

Search engines use your online reputation in Scottsdale to determine rank positions, and your target audience uses it to make buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Scottsdale, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Scottsdale customers had.

For local service companies in Scottsdale, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

For ecommerce companies, we can help collect product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Scottsdale shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

For professional service providers, such as Scottsdale doctors or Scottsdale lawyers, we can help set up protocols for the collection of testimonials in your online advertising campaign to make sure prospects always see a positive view of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Scottsdale website's social presence. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Scottsdale.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Scottsdale, AZ Small Business Content Marketing Tactics

Most Scottsdale organizations use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. This internet advertising approach for Scottsdale websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

Once your target customers in and around Scottsdale recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. We help Scottsdale online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also learn what's the best way to reach your audience, which can be through social media, search results, or some other method.

Content marketing strategies often involve blog content, custom graphics, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. Our Scottsdale-focused website advertising firm likes to use the case study method because it shows expertise, especially in our industry. Each of these marketing methods is effective if you use them in your Scottsdale business.

Social Media Ads Services for Scottsdale, AZ Businesses

With social ads, Scottsdale online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Scottsdale business boosts quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Scottsdale businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising agency helps Scottsdale small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Scottsdale digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Advertising Strategies for Scottsdale, AZ Companies

The use of Scottsdale search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Scottsdale organization to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Scottsdale digital marketing strategy. For any search engine ads campaign in Scottsdale, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Funnel Development for Scottsdale, AZ Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Scottsdale company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Scottsdale small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Scottsdale small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona organizations. To develop a sales funnel that produces value for your Scottsdale business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Scottsdale digital advertising service.

Conversion Rate Optimization for Scottsdale, AZ Small Businesses

There is almost no reason to neglect CRO within Scottsdale website marketing solutions. This is a critical aspect of any type of digital marketing in Scottsdale since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Scottsdale organization might not work for a different Scottsdale business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Scottsdale websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Scottsdale, and many other factors.

Email Marketing Strategies for Scottsdale, AZ Businesses

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Scottsdale digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Scottsdale email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Scottsdale, AZ Organizations

For local area service providers in Scottsdale, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Scottsdale lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Scottsdale small business.

Video Marketing for Scottsdale, AZ Companies

As a full-service website advertising firm for Scottsdale, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Scottsdale internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Scottsdale online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Scottsdale, AZ Website

You're going to have to think about marketing in Scottsdale if you manage a business that sells something. There are many reasons to consider Scottsdale digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your Arizona business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Scottsdale. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Scottsdale or across Arizona.
• Scottsdale website marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Scottsdale provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Scottsdale non-digital ads!

How to Develop Scottsdale, AZ Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Scottsdale-based organization. You want to ensure everyone involved understands the ultimate goal of the Scottsdale internet advertising service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Scottsdale or beyond. You can then make sure you're targeting your Scottsdale online advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Scottsdale website marketing and align your content marketing plan to your audience's needs.

3.) Start your low-intensity marketing packages earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Scottsdale digital strategy. The slowest moving digital advertising plan in Scottsdale is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Scottsdale business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Scottsdale PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Scottsdale lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Scottsdale website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Scottsdale website.

6.) Strategize for consistent testing

If you've got all these Scottsdale website marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Scottsdale digital marketing plan.

Why Choose WebCitz for Your Scottsdale, AZ Internet Marketing Solutions

If you're a small business in Scottsdale, we want to be your online advertising partner! There are many factors to consider when researching Scottsdale website marketing companies. With more than 18 years of experience, you know you can trust the Scottsdale digital marketing strategies we suggest for your small business. Scottsdale internet marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Scottsdale probably has a lot to do with our own online advertising campaign.

Our website advertising firm should be your choice for your Scottsdale business because you feel we are the right team. We are only a short drive of 1 day and 3 hours away from you in Scottsdale, or mere seconds away from a phone or email! Here's why we suggest our digital advertisers for your Scottsdale marketing:

• We've been in business since 2004, so we've got more than 18 years of experience.
• Our primary source for leads and new client development in Scottsdale is our own internet marketing strategies.
• You probably found us in Scottsdale via an online search for a service we provide.
• Our marketing team performs all of our Scottsdale online marketing packages, which means we don't outsource the work.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WooCommerce, Shopify, and WordPress for any Scottsdale digital advertising services that need web design or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

Our digital marketers are the ones you should keep in mind when you need Scottsdale website advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

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