Yuma Digital Marketing

Online Marketing in Yuma

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Yuma clients run effective online advertising strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Yuma Online Marketing Professionals

We've been offering to assist Yuma-area businesses strengthen their website advertising for more than 19 years.

To help attract new audiences and boost brand awareness, our Yuma-focused digital marketing experts help customers with SEO strategies, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

With regards to converting customers and driving revenue, we can help with conversion rate optimization, email marketing, social media advertising, sales funnel development, conversion rate optimization, and more!

We often provide Yuma small businesses with complete internet marketing services, but we can also help fill in the gaps in your large corporation's marketing department.
Clutch Ecommerce
Clutch Link
Forbes Council
Goodfirms SEO
Manifest SEO
Upcity Agency

What is Online Marketing for Yuma, AZ Companies?

It's pretty simple: Yuma website advertising is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Yuma organization owners think of digital marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in internet advertising, neither fully explains the depth of a modern online advertising program for Yuma-based businesses.

Improving Website Visibility

The latest website advertising services often use numerous digital marketing tactics, all working together to help you get more visibility and conversions throughout Yuma and the rest of the country.

For instance, the best internet marketing services in Yuma will include these things:

  • Promote your digital assets (apps, sales funnels, websites, etc) via paid advertising, SEO, SEO, or social media marketing.
  • Boost your Yuma business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build trust in Yuma by using content marketing, video production, backlink authority building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Yuma-area websites, our internet advertising company also offers Chandler, Flagstaff, Gilbert, Glendale, Mesa, Peoria, Phoenix, Scottsdale, Tempe, Tucson, and Yuma small businesses and large corporations a premium website marketing service.

A Few of Our digital marketing experts

Our Website Advertising Services for Yuma Organizations

For Yuma businesses, we're a team of digital advertising consultants who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Yuma, and the rest of the country, to help improve traffic and generate conversions across your digital assets.

1.) PPC Management

PPC Ads Management refers to creating and optimizing Yuma paid advertising services. Despite that simple explanation, let's explore it further.

To provide expert PPC ads management, a paid advertising agency for Yuma should get to know your company and its goals. You can use this information to determine the next steps, since paid advertising for a localized business differs from PPC advertising for an ecommerce store.

For example, local Yuma service providers are often only interested in qualified leads. To accomplish this, paid ads can drive traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to get traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Yuma PPC, it's important to understand what metrics will be used. Most Yuma paid ads companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of PPC advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid advertising, your Yuma organization should utilize multiple advertising strategies and marketing tools. Some of the best PPC advertising packages in Yuma strive to:

  • Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Yuma small business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Ads

Social media ads are paid advertisements placed on platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter that are used in Yuma internet marketing. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Yuma company grows quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Yuma businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads firm helps Yuma businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Yuma online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Social Media Ads

3.) Search Ads

In digital advertising, Yuma search advertising is used to place ads on search engines like Google and Bing. Your Yuma business will benefit from Google ad campaigns and Bing ads since they provide a quick and simple way to connect with an engaged audience looking for your products or services. Creating an effective and scalable paid ads campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and get revenue, which makes paid advertising a cost-effective Yuma internet advertising tactic. For any search ads campaign in Yuma, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Generation

For local service providers in Yuma, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Yuma lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our internet marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Yuma organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Yuma internet marketing solutions. This is a critical aspect of any type of online marketing in Yuma since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Yuma small business might not work for a different Yuma business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Yuma websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Yuma, and many other factors.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Yuma company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Yuma company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Yuma organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona businesses. To develop a sales funnel that produces value for your Yuma business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Yuma internet marketing campaign.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Yuma internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Yuma email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Yuma businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Yuma websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Yuma begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Yuma online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Yuma digital marketing agency. These are all effective ways to market content if you implement them correctly within your Yuma small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Yuma and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Yuma, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Yuma brand.

For local area service companies in Yuma, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Yuma storefront. Online shoppers in Yuma want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Yuma doctors or Yuma attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Yuma website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Yuma.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a full-service online marketing firm for Yuma, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Yuma digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Yuma internet marketing campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Online Marketing for Your Yuma, AZ Website

You're going to have to think about marketing in Yuma if you manage a business that sells something. There are many reasons to consider Yuma online advertising services over other, more traditional, marketing tactics. Here are some reasons you should implement digital marketing strategies for your Arizona business:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In Yuma, people are constantly on their phone, tablets, and computers. You might as well choose a format and medium that can follow your target audience wherever they go in Yuma or within Arizona.
  • The flexibility of Yuma internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • In Yuma, internet advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Yuma!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Yuma, AZ Online Marketing Services

It's important to create a plan with measurable business goals before beginning your website marketing plan for your Yuma-based organization. You want to ensure everyone involved understands the ultimate goal of the Yuma digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. Knowing who you're targeting in Yuma or beyond is important. You can then make sure you're targeting your Yuma internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Yuma audience. By doing this, you'll make sure your Yuma internet advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your Yuma digital plan, make that your first priority. In digital marketing, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Yuma business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Yuma paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A great Yuma lead generation tactic uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Yuma site is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Yuma website visitors.

6.) Plan for continuous testing

When these Yuma online marketing plans are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Yuma website advertising service.

Yuma Web Designers

Why Choose WebCitz for Your Yuma, AZ Digital Advertising Services

If you're a business in Yuma, we want to be your online marketing partner! There are many factors to consider when researching Yuma online advertising agencies. You can trust the Yuma website advertising plans we suggest for your business since we have more than 19 years of experience. Often, these are the same digital marketing tactics we use for our own lead generation and conversion rate optimization. The fact that you're visiting our site from Yuma probably has a lot to do with our own internet advertising plan.

However, you should select our online advertising agency because you feel confident we're the right team for your Yuma small business.

Our Team

You might want to consider these ideas from our internet marketers if you need Yuma marketing services:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • We get most of our leads and new customers in Yuma from our own internet marketing campaigns.
  • You likely found our website in Yuma after performing an online search for a service we offer.
  • We don't outsource Yuma online advertising services because we have our own team.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We're specialists in Shopify, WordPress, and WooCommerce for any Yuma internet marketing campaigns that need website design or website maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our digital marketers are the ones you should keep in mind when you need Yuma website advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

800-796-8263 Email Us

Hear what our customers are saying

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

Related Blog Articles

Email Us

Lets Talk About Yuma, AZ Digital Marketing!