Attorney Digital Marketing

Types of Attorneys We Help

We work with a wide variety of attorneys. The strategies / tactics discussed in this article can help with online advertising for attorneys and even:

• Website Marketing for Personal Injury Attorneys
• Website Advertising for Criminal Defense Attorneys
• Digital Marketing for Family Law Attorneys
• Digital Marketing for Immigration Attorneys
• Digital Advertising for Employment Attorneys
• Internet Marketing for Bankruptcy Attorneys
• Internet Advertising for Tax Attorneys
• Online Marketing for Intellectual Property Attorneys
• Online Advertising for Real Estate Attorneys
• Website Marketing for Environmental Attorneys
• Website Advertising for Civil Rights Attorneys
• Digital Marketing for Corporate Attorneys
• Digital Marketing for Maritime Attorneys

What is Digital Advertising for Attorneys?

Simply put, internet marketing for attorneys is a way to advertise products and services to attorneys through online channels like websites, search engines, social media, email, or mobile apps.

Many attorneys think internet advertising is just another term for SEO or paid advertising. Even though both services are used for website marketing, neither fully describes the depth of complete website advertising services for law firms.

Today's digital marketing plans often include dozens of internet marketing strategies, all working in tandem to help your law firm improve visibility and conversions.

For example, the best attorney online marketing services will include strategies to:

• Make your law firm digital assets (apps, sales funnels, websites) more visible through search engine optimization, social media marketing, affiliate advertising, or paid advertising.
• Create attorney landing pages, sales funnels, and optimize your conversion rate to grow revenue.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your law firm with content marketing, video production, backlink building, reviews, and social media proof.
• Grow your law firm through email marketing, SMS marketing, and social media management.

Our Attorney Digital Marketing Tactics

We're a team of internet marketing specialists with deep knowledge of online marketing needs for law firms. We've helped more than 100 business industries, such as law firms, build traffic and grow conversions.

Attorney Lead Gen Plans

For local service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. In numerous instances, a phone or face-to-face discussion is necessary to successfully complete the sale of certain products and services. Businesses in these industries will highly benefit from implementing effective lead generation tactics.

There are numerous lead generation strategies to contemplate, all of which have been tested and executed by our online marketing team for attorneys and other professionals in the past. The lead generation techniques that are frequently employed by attorneys encompass developing valuable content, retargeting past website visitors, staying in touch with past contacts through email marketing, providing live chat assistance, creating free tools for visitors, instituting referral and affiliate programs, generating video content for online sharing, arranging free webinars for website visitors, or offering valuable downloadable content as a lead magnet.

In most instances, when the goal of for attorney website advertising services is lead generation, our team will create and apply one or more lead generation strategies to your digital assets, to assess which methods yield the best outcomes for your law firm.

Attorney Social Media Ads Tactics

The use of social media marketing in online marketing involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the disadvantage is the extra cost involved in setting up campaigns, creating landing pages, developing sales funnels, and executing conversion rate optimization to ensure that the paid advertising serve as a suitable lead generation or sales generation mechanism for your law firm.

Most law firms can leverage the data sources of social platforms to specifically target their audience and deliver tailored content based on demographics, behaviors, interests, and other parameters. Although this presents a massive opportunity for most well-established law firms, it can prove to be an expensive lesson for businesses that are unprepared to capitalize on social ads fully.

Our support involves aiding law firms in constructing indispensable sales funnels and lead generation mechanisms, which empower them to leverage their social media ads to the fullest. We also advise implementing measures for conversion optimization and retargeting in our website marketing plans, as they can both enhance the return on investment for your campaigns. We must also emphasize the importance of the freshness of your ad creatives. When running law firm social ads campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Ads Tactics for Law Firms

In internet advertising, search engine marketing involves running paid advertising on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively searching for the products or services offered by your law firm. The disadvantage lies in the expense associated with establishing a paid advertising service that is both effective and scalable for your law firm, which frequently requires developing landing pages or sales funnels that are optimized for conversion opportunities.

We support law firms of all sizes in developing the essential landing pages and funnels required to drive leads and get revenue, which in turn makes paid advertising a cost-effective internet advertising approach. Our recommendation for any search engine marketing plan is to establish a plan for retargeting and conversion rate optimization to boost your return on investment.

Attorney CRO Game Plans

There is almost no reason to neglect conversion rate optimization within attorney website advertising services. This is a critical aspect of any type of digital marketing for attorneys since it directly impacts the ability of the marketing service to provide value for the law firm paying for the marketing service.

A substantial improvement in your conversion rates can greatly benefit your financial results. To effectively pursue a CRO plan for your law firm, it's crucial to have a solid grasp of its definition, functionality, and evaluation criteria. This process requires a significant amount of time, as it involves extensive research and numerous rounds of testing. The main difficulty lies in the fact that the CRO techniques that are suitable for one attorney may not necessarily work for another attorney.

The CRO techniques most commonly used by attorneys may involve simplifying contact forms, trying out different call-to-action phrases, developing compelling headlines, generating a sense of urgency, resolving concerns with mobile website functionality, boosting website performance, deploying exit-intent popups, clarifying the value for website visitors, and incorporating trust and social proof indicators.

The pursuit of genuine conversion rate optimization for attorneys can present a considerably more intricate set of challenges. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your attorneys, and many other factors.

Developing Conversion Funnels for Law Firms

A purchase funnel, or sales funnel, provides a visual representation of the path that your clients take with your law firm. The depiction of a sales funnel, also called a marketing funnel or revenue funnel, takes the form of a physical funnel that is utilized for pouring liquids into a container. The reason the top of the funnel is wider is because it represents the vast pool of potential clients who could potentially engage with your law firm. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for law firms is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To use a sales funnel that produces value for your law firm, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider for your law firm. When you work with one of our attorney-focused website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your law firm. Alternatively, if you don't have an interest in being involved in the process, we can research more about your law firm to determine the best funnels to explore and test within your digital marketing plan.

Email Marketing Tactics for Law Firms

You can use email marketing within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past attorneys, and gain valuable information about your target audience.

We help our digital marketing law firm customers use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing services. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing law firm clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

Content Marketing Plans for Law Firms

Most law firms use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach helps establish your law firm as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target clients begin to identify your law firm as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help attorney online marketing customers put together the right content marketing campaign for their law firm.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans for attorneys that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading digital marketing service provider. These are all effective ways to market content if you implement them correctly for your law firm.

Online Reputation Management (ORM) Game Plans for Law Firms

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of attorneys. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your law firm.

For local area service companies, we can help you develop a review generation program within your online marketing to increase the rate at which past clients leave reviews for your law firm. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce-focused law firm, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your law firm. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of your attorneys. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your law firm.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.

Video Marketing for Law Firms

As a full-service digital advertising firm for attorneys, we have our own in-house video production and video marketing department. This has been extremely helpful for law firm content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your website marketing plan for your law firm. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Advertising for Your Law Firm

For law firms that rely on selling products or services, marketing is an eventual consideration to increase revenue. There are various justifications to weigh internet advertising against other, more traditional, marketing approaches for your law firm. Next, let's explore some of the persuasive grounds for incorporating the online marketing plan into your law firm:

• Digital marketing for attorneys is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
• By utilizing useful analytics tools such as Google Analytics, you can obtain more comprehensive data on the number of visitors who engaged with your brand, the duration of their engagement with your marketing efforts, and whether they returned to your website in the days, weeks, or months following their initial interaction.
• These days, individuals are consistently utilizing their phones, tablets, and desktop computers. Why not opt for a marketing approach and platform that has the capability to pursue your target audience wherever they travel in life?
• Compared to print marketing, billboard ads, television commercials, and radio ads, website advertising provides much greater flexibility because it is much easier to make changes.
• Among marketing techniques, digital marketing for attorneys offers the most opportunity for user engagement. Obtaining comments, likes, or shares for non-digital advertisements of your law firm can be very difficult.

How to Develop a Digital Advertising Program for Law Firms

It is essential to devise a plan with specific business goals that can be measured prior to launching your internet marketing campaign for your law firm. Ensuring that everyone involved in the online marketing service understands the ultimate goal is crucial in order to avoid spending time on ideas that will not have a positive effect on your law firm.

1.) Pinpoint your target audience

Once you have established a clear set of business goals for your law firm, you can start to identify the audience you want to target. Knowing your target audience is crucial. This helps you tailor your law firm website marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Find out what your audience needs

With your business goals and target customer established, you can now make an informed decision about the needs and search intent of your audience. This can help ensure that your attorneys target the appropriate keywords for your website advertising, and that your content marketing approaches are in sync with your audience's requirements.

3.) Begin with services that have a slower pace earlier on

If you intend to include SEO in your attorney digital strategy, make it your top priority. In terms of digital advertising plans, search engine optimization typically takes the longest to gain traction for law firms and other small businesses. Improvements to your website, content, and backlinks for the online advertising campaigns of law firms can take several weeks or even months to fully reflect in search engine rankings.

4.) Invest in developing top-notch landing pages and sales funnels

Now is a good opportunity to think about implementing paid ads for your law firm website or other online assets. But before you start sending paid traffic to your product page, service page, or home page, it's important to create a landing page or sales funnel. Most paid advertising campaigns for law firms that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Effective lead generation for law firms often involves the use of splash pages and sales funnels to guide visitors towards the desired marketing outcome.

5.) Set up automated email sequences to retarget potential customers

Once you've established your plans for driving traffic to your law firm website, it's essential to consider how to effectively communicate with those visitors beyond their initial visit. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your website.

6.) Make testing a regular process

With all of these website advertising plans set up for your law firm, you can move into the testing and optimization phase. This involves ongoing evaluation of the success of your campaigns, identifying areas for improvement, and even trying out new ideas from case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the digital marketing plan of your law firm.