Kentucky Digital Marketing

What is Digital Marketing for Kentucky Small Businesses?

In a most simple definition, digital marketing throughout Kentucky is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or paid advertising to most Kentucky business owners. Those two services are both used in online marketing, but neither fully explains what a fresh Kentucky website marketing program entails.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in Kentucky and across the United States.

For example, the best internet marketing services in Kentucky will include tactics to:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through SEO, SEO, social media marketing, or affiliate marketing.
• Boost your Kentucky business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Kentucky through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through messaging, email, and social media.

Our online advertising agency is happy to provide Ashland, Covington, Henderson, Lexington, and Louisville with professional digital marketing services.

Our Digital Advertising Services for Kentucky Businesses

We are a team of online marketing professionals with diverse knowledge and experience in the latest website marketing trends for Kentucky small businesses. We've helped drive traffic and improve conversions across more than 100 business industries in Kentucky, and the rest of the United States, so let's work together.

Kentucky Small Business SEO Tactics

For your Kentucky site to rank on the first page of search results for competitive phrases, take a holistic approach to search engine optimization. This means reviewing your on-page, off-page, and technical search engine optimization, since all three aspects of SEO work together, to show value to search engines.

When we take on new digital marketing customers in Kentucky, we often find site speed, content quality, and backlink profile glitches. Technical, onsite, and off-page SEO can fix each of these concerns and more. Now let's take a look at each of these Kentucky SEO services:

• Technical search engine optimization for Kentucky organizations includes factors such as page performance, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages. The way Google reads and navigates your Kentucky site, and how visitors interact with it, is affected by these. Typically Kentucky web designers are needed to fix technical search engine optimization glitches since they are often caused by the theme or platform your website uses. We have an internal team of web developers that can work within platforms such as Shopify and WordPress.
• On-Page SEO for Kentucky websites includes factors such as meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, and meta tags. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Kentucky or the United States. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Kentucky digital advertising strategy.
• Off-Page SEO for Kentucky websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social channels, and many other factors. To help search engines understand your Kentucky website and content are worthy of third-party recognition, boost natural backlinks to the homepage and interior pages.

Your Kentucky digital marketing strategy can't be limited to just one or two parts of an search engine optimization strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You should evenly distribute your attention to ensure Kentucky competitors (and national competitors) can't bypass you by simply completing all the required search engine optimization checklist items.

Kentucky Small Business Link Building Tactics

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Kentucky small business owners often don't understand this part of SEO.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local area Kentucky search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own pages, you must build quality backlinks to your home page and interior pages with white-hat SEO backlink building packages. It is critical to see this as a long-term endeavor for your Kentucky digital marketing plan. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of consistency is likely to prevent you from ever seeing your site in the first page of Kentucky search results. Establish a link-building strategy that will generate quality backlinks to your Kentucky website from relevant pages and social media accounts. Most of all, you need to keep the backlink profile of your Kentucky website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our Kentucky digital marketing services, we use white-hat link building tactics like:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Creating in-depth articles for third-party websites as a guest post, with a link back to your Kentucky site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Kentucky business.
• Responding to HARO requests from news reporters searching for expert opinions and feedback from people in your business industry.
• Scaning your Kentucky competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Kentucky Online Reputation Management Tactics (ORM)

Your online reputation in Kentucky and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Kentucky, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Kentucky brand.

For local service companies in Kentucky, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Kentucky storefront. Online shoppers in Kentucky want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Kentucky doctors or Kentucky attorneys, we can help establish protocols within your digital advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Kentucky website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Kentucky.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Content Marketing Tactics for Kentucky Organizations

Most Kentucky businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Kentucky websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Kentucky begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Kentucky internet marketing customers put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Kentucky online advertising service provider. These are all effective ways to market content if you implement them correctly within your Kentucky business.

Social Media Marketing Strategies for Kentucky Businesses

The use of social media ads in Kentucky internet marketing involves paid ads being run on social platforms like Instagram, Facebook, Twitter, TikTok, and LinkedIn. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead generation or sales generation tool for your Kentucky organization.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Kentucky small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

We help Kentucky small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. We also recommend putting in place plans for conversion optimization and retargeting within these Kentucky website advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing service, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Advertising Strategies for Kentucky Companies

The use of Kentucky search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Kentucky business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to improve leads and generate revenue, which makes paid advertising a cost-effective Kentucky website marketing plan. For any search engine marketing service in Kentucky, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Kentucky Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kentucky organization. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kentucky business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a funnel for your Kentucky business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Kentucky small businesses. To develop a sales funnel that produces value for your Kentucky organization, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kentucky digital advertising service.

Conversion Rate Optimization for Kentucky Small Businesses

There is almost no reason to neglect CRO within Kentucky website marketing solutions. This is a critical aspect of any type of digital marketing in Kentucky since it directly impacts the ability of the marketing campaign to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Kentucky business might not work for a different Kentucky small business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website glitches, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Kentucky websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Kentucky, and many other factors.

Email Marketing Tactics for Kentucky Organizations

You can use email marketing within a digital plan to generate brand awareness, build website traffic, boost sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Kentucky digital marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Kentucky email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Kentucky Organizations

For local area service providers in Kentucky, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Kentucky lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Kentucky small business.

Video Marketing for Kentucky Small Businesses

As a complete website marketing company for Kentucky, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Kentucky internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kentucky online marketing services to bring life to paid campaigns.

Why You Should Invest in Website Marketing for Your Kentucky Website

If you manage a business in Kentucky that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Kentucky website advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Kentucky small business should embrace internet marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• Everyone in Kentucky is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Kentucky.
• Kentucky online marketing has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
• Online marketing in Kentucky provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Kentucky non-digital ads!

How to Develop Kentucky Online Advertising Campaigns

Before starting your website advertising service for your Kentucky-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Kentucky or beyond. This helps you tailor your Kentucky digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Kentucky audience. By doing this, you'll make sure your Kentucky digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving services sooner

Search engine optimization should be your first priority if you plan to incorporate it into your Kentucky digital strategy. The slowest moving online advertising strategy in Kentucky is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

There's no better time to promote your Kentucky small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Kentucky that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Kentucky lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

After your Kentucky website is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Kentucky website.

6.) Plan for continuous testing

If you've got all these Kentucky digital advertising plans in place, you're ready to test and optimize. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Kentucky online marketing service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Kentucky Internet Marketing Game Plans

We want to be the website advertising partner of your Kentucky small business or large corporation! When researching Kentucky digital marketing agencies, there are a lot of factors to consider. We've got 18 years of experience, so you can trust the Kentucky digital advertising plans we suggest. Kentucky internet advertising tactics like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Kentucky because of the effective implementation of our own website marketing plan.

Most importantly though, you should choose our digital marketing agency for your Kentucky small business because you feel confident we are the right team for your Kentucky small business. You might want to consider these ideas from our internet marketers if you need Kentucky marketing services:

• We've been in business since 2004, so we've got more than 18 years of experience.
• Our primary source for leads and new client development in Kentucky is our own online marketing plans.
• You probably found us in Kentucky via an online search for a service we provide.
• Our marketing team runs our own Kentucky website marketing plans, so we don't outsource it.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We have extensive experience in WordPress, WooCommerce, and Shopify for any Kentucky digital marketing strategies that involve website changes.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

Our online marketers are the ones you should keep in mind when you need Kentucky online advertising agencies. To start a discussion with the helpful staff at our website advertising firm, just send us an email or give us a call.

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