We stay up-to-date on the latest website, email, and social media marketing trends for our manufacturer clients to help them implement effective strategies.
We've been helping manufacturing companies improve their online advertising for 18 years.
We help manufacturers find new audiences and boost brand awareness through white-hat link building, paid search advertising, social prospecting, SEO strategy, and white-hat link building.
Whether it's social media advertising, sales funnel development, lead generation, conversion rate optimization, email marketing, or other services, we can help!
Let's discuss what our digital advertisers can offer your manufacturing company!
We work with a wide variety of manufacturers. The strategies / tactics discussed in this article can help with digital marketing for manufacturers and even:
Simply put, digital advertising for manufacturers is a way to advertise products and services to manufacturers through online channels like websites, search engines, social media, email, or mobile apps.
Manufacturers usually think of internet marketing as search engine optimization or paid advertising. Even though both services are used for online advertising, neither fully describes the depth of complete website marketing plans for manufacturing companies.
Today's digital marketing campaigns often include dozens of digital advertising plans, all working in tandem to help your manufacturing company improve visibility and conversions.
For example, the best manufacturer internet advertising plans will include plans to:
We're a team of internet advertising experts with deep knowledge of online advertising needs for manufacturing companies. Take advantage of our past experiences in more than 100 industries, including manufacturing companies, to help grow traffic and boost conversions.
For nearby service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. Many products and services require a phone or in-person conversation to finalize the sale. For these types of business industries, lead generation strategies are going to be critical.
Our online marketing team has implemented and tested various lead generation strategies for manufacturers and other professionals, all of which are worth considering. The most common lead gen tactics for manufacturers include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.
For most manufacturer digital marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your manufacturing company.
The online advertising technique of social media advertising involves paying to run ads on various social platforms, such as TikTok, LinkedIn, Facebook, Twitter, and TikTok. These social media platforms provide a prompt and effective way to connect with your intended audience by enabling you to choose specific interests, behaviors, and demographics. However, the disadvantage is the extra cost involved in setting up campaigns, creating landing pages, developing sales funnels, and executing conversion rate optimization to ensure that the paid ads serve as a suitable lead generation or sales generation mechanism for your manufacturing company.
By utilizing the data resources of social media platforms, manufacturing companies can precisely target their intended audience to provide customized content based on factors such as demographics, behaviors, interests, and more. While this presents a significant opportunity for most established manufacturing companies, it can be a costly mistake for businesses that are not fully equipped to leverage social media ads.
We help manufacturing companies build out the necessary sales funnels and lead generation tools to make the most of their social media advertising. In addition, we suggest creating tactics for conversion optimization and retargeting as part of our digital marketing campaigns, as both tactics can enhance the return on ad spend for your campaigns. It is important to note the novelty of your ad creatives. When running manufacturing company social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your manufacturing company to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising service for your manufacturing company, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We support manufacturing companies of all sizes in developing the essential landing pages and funnels required to improve leads and generate revenue, which in turn makes paid advertising a cost-effective website marketing approach. When it comes to any search engine marketing plan, we suggest devising a strategy for retargeting and conversion rate optimization to enhance your return on investment.
It's almost always necessary to prioritize conversion rate optimization in internet marketing campaigns for manufacturing companies. The ability of the online marketing service to provide value to an manufacturing company that is investing in marketing is significantly influenced by this important aspect.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan for your manufacturing company, it is important to understand what it is, how it works, and how to evaluate the service. This process requires a significant amount of time, as it involves extensive research and numerous rounds of testing. What makes it most difficult is the CRO strategies that work for one manufacturer might not work for another manufacturer.
The CRO techniques most commonly used by manufacturers may involve simplifying contact forms, trying out different call-to-action phrases, developing compelling headlines, generating a sense of urgency, resolving concerns with mobile website functionality, boosting page speed, deploying exit-intent popups, clarifying the value for website visitors, and incorporating trust and social proof indicators.
True conversion rate optimization for manufacturers can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your manufacturers, and many other factors.
A purchase funnel, or sales funnel, provides a visual representation of the path that your customers take with your manufacturing company. The representation of a sales funnel, commonly known as a marketing funnel or revenue funnel, resembles the shape of a physical funnel that is used to pour liquids into a container. The broadness of the top of the funnel highlights the sheer quantity of potential customers who may come into contact with your manufacturing company. At the bottom of the funnel, it becomes narrower to reflect the many points of departure that can occur during the sales process. Given that the bottom of the funnel represents the conversion of leads or the sale of a product, it naturally comprises the least significant portion of the funnel.
The development of a sales funnel for manufacturing companies is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. If you want to create a sales funnel that brings value to your manufacturing company, you need to carefully consider the purpose and design of the funnel.
There are numerous types of sales funnels, including affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider for your manufacturing company. Our consultants in internet advertising for manufacturers can serve as a valuable sounding board for your ideas and assist you in selecting the optimal revenue funnel type for your manufacturing company. Alternatively, if you don't have an interest in being involved in the process, we can research more about your manufacturing company to determine the best funnels to explore and test within your online marketing service.
You can use email marketing within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past manufacturers, and gain valuable information about your target audience.
We offer assistance to our clients in the industry who are engaged in online advertising campaigns by offering our email marketing plans through Mail Chimp, Campaign Monitor, and Constant Contact. These email marketing platforms are powerful tools that allow you to create subscriber lists, segment your audience, and design drip email marketing services.
The key element in email marketing is devising a plan to enhance your number of subscribers. Our digital marketing plans assist manufacturing companies with constructing and sustaining their email marketing lists through a variety of plans, including the creation of email collection opportunities via squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and other strategies.
Most manufacturing companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet marketing approach helps establish your manufacturing company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
Once your target customers recognize your manufacturing company as a reliable source of valuable advice or guidance, it becomes simpler to steer them through your sales funnel. We help manufacturer internet advertising clients put together the right content marketing service for their manufacturing company.
Identifying your target audience is a critical step to take before initiating a content marketing campaign. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing tactics for manufacturers that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. The case study method is our most liked approach, as it is an influential tool that showcases our digital marketing expertise as a service provider. These techniques can all be beneficial for promoting content, as long as they are executed correctly to suit your manufacturing company.
Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider, the purchase of a product on an ecommerce store, and even the selection of manufacturers. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your manufacturing company.
For local area service companies, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your manufacturing company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce-focused manufacturing company, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your manufacturing company. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of your manufacturers. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your manufacturing company.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.
As a full-service digital advertising firm for manufacturers, we have our own in-house video production and video marketing department. This has been extremely helpful for manufacturing company content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your website marketing plan for your manufacturing company. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within digital marketing campaigns to bring life to paid campaigns.
For manufacturing companies that rely on selling products or services, marketing is an eventual consideration to increase revenue. There are numerous reasons to contemplate internet advertising in lieu of more conventional marketing tactics for your manufacturing company. Next, let's explore some of the persuasive grounds for incorporating the online advertising strategy into your manufacturing company:
It is essential to devise a plan with specific business goals that can be measured prior to launching your digital advertising service for your manufacturing company. To avoid wasting time on ideas that won't benefit your manufacturing company, it's important to make sure everyone involved in the internet advertising plan understands the ultimate objective.
Once you have established a clear set of business goals for your manufacturing company, you can start to identify the audience you want to target. Knowing your target audience is crucial. This helps you tailor your manufacturing company online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
Once you have a clear understanding of your business objectives and the customers you are trying to reach, you can make an informed decision about the requirements and search intent of your target audience. This will help ensure your manufacturers focus on the right keywords for your website marketing and you align your content marketing tactics with the needs of your audience.
If you plan to use SEO as part of your manufacturer digital strategy, prioritize it above all else. The slowest moving digital advertising plan for manufacturing companies, and even other industries, is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.
This is a good time to consider PPC advertising for your manufacturing company website, or other digital assets. It's crucial to create a landing page or sales funnel before sending paid traffic to your product page, service page, or home page. Many manufacturing companies that have high bounce rates and low conversion rates with PPC advertising campaigns make the mistake of directing traffic to a page that isn't optimized to convert an unfamiliar audience. Effective lead generation for manufacturing companies often involves the use of splash pages and sales funnels to guide visitors towards the desired marketing outcome.
After setting up plans to attract traffic to your manufacturing company website, it's important to think about how to engage with those visitors even after they've left your site. Converting every site visitor into a customer is not always possible, and that's why it's important to have a plan for engaging with those who leave without taking action. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your website.
When these online marketing plans are in place for your manufacturing company you are ready to enter the testing and optimization phase. Here, you must regularly measure the effectiveness of your manufacturer-focused campaigns, identify areas of improvement, and even experiment with new ideas you find in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the website marketing plan of your manufacturing company.