Physical Therapy Digital Marketing

What is Website Advertising for Physical Therapists?

Simply put, digital marketing for physical therapists is a way to advertise products and services to physical therapists through online channels like websites, search engines, social media, email, or mobile apps.

Many physical therapists think digital marketing is just another term for search engine optimization or paid advertising. While both of those services are used in physical therapist internet advertising, neither completely explains the depth of a modern online advertising program.

Modern website marketing plans often include dozens of digital marketing strategies, all working together to help your physical therapy practice improve visibility and conversions.

For example, the best physical therapist digital advertising services will include strategies to:

• Generate traffic to your physical therapy practice digital assets (sales funnels, websites, apps, etc) through SEO, social media marketing, affiliate advertising, or paid ads.
• Generate your physical therapy practice revenue with landing pages, sales funnels, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show the expertise, authority, and trust of your physical therapy practice with content marketing, video production, backlink authority building, reviews, and social media proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Physical Therapist Website Advertising Strategies

We're a team of digital marketing professionals with deep knowledge of internet marketing needs for physical therapy practices. We've helped more than 100 business industries, such as physical therapy practices, improve traffic and generate conversions.

Physical Therapy Practice search engine optimization Strategies

Achieving a first-page search ranking for competitive keywords requires a comprehensive SEO strategy as part of your overall digital advertising service. This means reviewing your technical, on-page, and off-page SEO since all three aspects of search engine optimization work together to show value to search engines.

When we take on new physical therapist digital marketing clients, we often find website speed, content quality, and backlink quality glitches. Technical, onsite, and off-page SEO tactics can be employed to address these glitches and improve your SEO. Let's explore more about each of these physical therapy practice search engine optimization services:

• Technical search engine optimization encompasses website performance, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages, among other factors. These impact how Google reads and traverses your content, and how visitors interact with your physical therapist website. When dealing with technical SEO issues, a website developer is usually needed as these concerns are commonly associated with the platform or template used on your physical therapist website. We employ a team of website developers with expertise in widely-used platforms like WordPress and Shopify.
• On-Page SEO includes factors such as content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, and content silos. Enhancing these elements of your on-site search engine optimization can help search engines to more effectively assess the value of your content and establish your physical therapy practice as an industry expert. Furthermore, it can assist in boosting key metrics such as "time on site" for your audience, demonstrating to search engines that you delivered useful information to the searcher. Don't undervalue the significance of content creation as part of your physical therapy practice online marketing plan.
• Off-Page search engine optimization encompasses various factors that determine the quality and naturalness of your backlink profile, including the number of backlinks and referring domains, the relevance and authority of those backlinks, link velocity, social media signals, and more. By establishing natural backlinks to your website and internal pages, you can communicate to search engines that your website and content are reputable and deserving of recognition from third-party sources.

It's crucial to keep in mind that SEO involves a holistic approach that covers multiple areas, so your physical therapy practice internet advertising strategy shouldn't just focus on one or two aspects. While having a fast website is crucial, having no quality backlinks or useful content will probably never get your physical therapy practice to the first page of search results, except for rare instances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. You should evenly distribute your attention to ensure competitors can't bypass your physical therapy practice by simply completing all the required search engine optimization checklist items.

Physical Therapy Practice Backlink Authority Building Strategies

We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since physical therapy practices often don't understand this area of search engine optimization.

Large retailers in product-specific searches and long-standing service providers in local search results are often the top results for competitive keywords and long-tail phrases on the first page of search results. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than those to your relevant physical therapy practice web pages. This is because search engines use backlinks to gauge the authority of your physical therapy practice website and content on a specific topic.

By utilizing white-hat SEO backlink building services, you can develop quality backlinks to your homepage and internal pages, which will help enhance your web pages' placement. It is critical to see this as a long-term endeavor for the digital advertising strategy of your physical therapy practice. You shouldn't get excited for a few weeks and build dozens of backlinks, and then forget about it for several months or years. Instead, you need to consider this as a long-term process for your physical therapy practice internet advertising strategy. If you're not committed to the long-term process of building quality backlinks, your physical therapy practice may continue to struggle to reach the first page of search results. Building a consistent and long-term link-building plan that focuses on gaining high-quality backlinks from relevant websites and social media platforms is key to improving the online presence of your physical therapy practice. Overdoing exact-match phrases, purchasing excessive backlinks from PBNs, or engaging in black-hat link-building techniques will only harm the natural state of your backlink profile.

Our website advertising services for physical therapy practices involve the use of several white-hat link-building techniques, which include:

• Utilizing the “Skyscraper Technique” to build better versions of a ranked content article from a different physical therapy practice.
• Crafting thorough articles and securing a spot on external websites as a guest author, complete with a link to your physical therapy practice website, can be an effective marketing strategy.
• Reaching out to high-authority websites related to physical therapists to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to you.
• Adding your website to industry-specific directories by scanning competitors to see their most valuable business listings and NAP citations (Name, Address, Phone).

Physical Therapy Practice Online Reputation Management (ORM) Tactics

Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. The significance of online reputation is ubiquitous, encompassing various types of purchases and decisions, including the selection of a service provider, online shopping, and the hiring of physical therapy practices. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your physical therapy practice.

To raise the number of reviews from previous customers for your physical therapy practice, we can support local service companies in creating a review generation plan as part of their website marketing plan. This may entail obtaining reviews from a range of online review collection platforms, including Google My Business, UpCity, Yellow Pages, Angi, Yelp, and more.

If you run an ecommerce-focused physical therapy practice, we can help with the collection of product reviews and company reviews. When it comes to ecommerce, it is crucial to gather reviews that reflect both the quality of your products and the level of customer service offered by your physical therapy practice. When shopping online, customers desire the assurance that the product they are buying is of satisfactory quality or usefulness. Additionally, they require the confidence that you will deliver the order and offer assistance if they have any inquiries after the purchase.

We can assist professional service providers, like doctors or attorneys, in devising a structured process for obtaining client testimonials that projects a positive image of your physical therapy practice, as part of your digital marketing strategy. This entails producing reviews, overseeing online reputation, mending impaired online reputation, executing survey campaigns, and enhancing social presence. SEO can be leveraged to refine the top search results on the first page, which can enhance the online reputation of your physical therapy practice.

Neglecting your online reputation puts your business at risk of losing patients in the long run, and often the damage isn't apparent until it's severe. Regain command of your online reputation today to ensure that you always present a more favorable image than your competitors.

Content Marketing Plans for Physical Therapy Practices

Most physical therapy practices use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising technique enables your physical therapy practice to position itself as a thought leader in the industry, and also assists in gaining a stronghold on organic search results and capturing the attention of your intended audience.

When your target patients begin to identify your physical therapy practice as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We assist online marketing customers who are physical therapists in developing an appropriate content marketing campaign for their physical therapy practice.

It is important to identify your target audience before starting a content marketing plan. This enables you to determine the most suitable content medium for your target audience, which may include engaging listicles, detailed case studies, educational blog posts, drip email campaigns, or casual whitepapers. This will also assist you in selecting the optimal delivery method for your content, which could include social media channels, search engine results, or alternative platforms.

We often help implement content marketing strategies for physical therapists that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We have a preference for using the case study approach as it is a potent technique that demonstrates our proficiency as a leading digital advertising service provider. These techniques can all be beneficial for promoting content, as long as they are executed correctly to suit your physical therapy practice.

Physical Therapy Practice Social Media Advertising

The internet advertising technique of social ads involves paying to run ads on various social platforms, such as Facebook, Twitter, TikTok, LinkedIn, and Facebook. By allowing you to choose from specific interests, behaviors, and demographics, these social media channels offer a fast and efficient means of connecting with your target audience. Nevertheless, the drawback is the additional expense associated with initiating campaigns, designing landing pages, constructing sales funnels, and performing conversion rate optimization to guarantee that the PPC advertising work effectively as a lead generation or sales generation tool for your physical therapy practice.

By utilizing the data resources of social media platforms, physical therapy practices can precisely target their intended audience to provide customized content based on factors such as demographics, behaviors, interests, and more. While this is an enormous opportunity for most established physical therapy practices, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media marketing.

We help physical therapy practices build out the necessary sales funnels and lead generation tools to make the most of their social ads. We also recommend putting in place plans for conversion optimization and retargeting within these online advertising campaigns, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. It is important to be aware of ad decay and ad fatigue when running social media marketing services for physical therapy practices to prevent campaigns from becoming stagnant and suffering from decreased performance.

Search Ads Game Plans for Physical Therapy Practices

In internet marketing, search engine advertising involves running paid advertising on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your physical therapy practice. The downside is the cost of setting up an effective and scalable PPC advertising plan for your physical therapy practice, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Our services assist physical therapy practices of all sizes in constructing essential landing pages and funnels that drive leads and drive revenue, thereby making PPC advertising a cost-effective internet marketing plan. When it comes to any search engine marketing plan, we suggest devising a plan for retargeting and conversion rate optimization to enhance your return on investment.

Physical Therapy Practice Conversion Funnels

A sales funnel, or purchase funnel, is the visual representation of journeys taken by patients with your physical therapy practice. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential patients that might interact with your physical therapy practice. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a sales funnel for physical therapy practices is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their owners. To use a sales funnel that produces value for your physical therapy practice, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider for your physical therapy practice. When you work with one of our physical therapist-focused website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your physical therapy practice. Alternatively, if you don't have an interest in being involved in the process, we can research more about your physical therapy practice to determine the best funnels to explore and test within your digital marketing plan.

CRO for Physical Therapy Practices

There is almost no reason to neglect conversion rate optimization within physical therapist internet advertising plans. This is a critical aspect of any type of online advertising for physical therapists since it directly impacts the ability of the marketing service to provide value for the physical therapy practice paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy for your physical therapy practice, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one physical therapist might not work for another physical therapist.

The most common physical therapist CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for physical therapists can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your physical therapists, and many other factors.

Email Marketing Services for Physical Therapy Practices

You can use email marketing within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past physical therapists, and gain valuable information about your target audience.

We help our internet marketing physical therapy practice customers use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing plans. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip services.

The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing physical therapy practice clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Lead Gen for Physical Therapy Practices

For localized service providers, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, lead generation tactics are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team, for physical therapists and other professionals, at some point in the past. The most common lead gen plans for physical therapists include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.

For most physical therapist online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your physical therapy practice.

Video Marketing for Physical Therapy Practices

As a comprehensive digital marketing agency for physical therapists, we have our own in-house video production and video marketing department. This has been extremely helpful for physical therapy practice content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your online marketing plan for your physical therapy practice. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Physical Therapy Practice

For physical therapy practices that rely on selling products or services, marketing is an eventual consideration to drive revenue. There are various justifications to weigh digital advertising against other, more traditional, marketing approaches for your physical therapy practice. Now, let's discuss some of the compelling rationales for introducing our internet marketing plan into your physical therapy practice:

• Digital marketing is frequently more cost-effective for physical therapists than other marketing methods since it can begin with a small investment and then be expanded as success is evaluated.
• By utilizing useful analytics tools such as Google Analytics, you can obtain more comprehensive data on the number of visitors who engaged with your brand, the duration of their engagement with your marketing efforts, and whether they returned to your website in the days, weeks, or months following their initial interaction.
• Everyone is constantly on their phones, tablets, and desktop computers. Why not select a marketing style and channel that can track your target audience wherever they go?
• Digital advertising offers much more versatility than print marketing, billboard ads, television commercials, or radio ads, which are not as easy to update.
• Among marketing techniques, online advertising for physical therapists offers the most opportunity for user engagement. Good luck getting people to comment, like, or share any non-digital advertisements you run for your physical therapists.

How to Develop a Website Marketing Program for Physical Therapy Practices

It is essential to devise a plan with specific business goals that can be measured prior to launching your website advertising service for your physical therapy practice. Ensuring that everyone involved in the digital marketing plan understands the ultimate goal is crucial in order to avoid spending time on ideas that will not have a positive effect on your physical therapy practice.

1.) Determine your intended audience

Once you have established specific business objectives for your physical therapy practice, you can begin to identify your target audience. Understanding the people you are trying to reach is essential. This helps you tailor your physical therapy practice internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Having identified your business objectives and target customers, you can now make a well-informed choice about the needs and search intent of your intended audience. By doing so, you can ensure that your physical therapists concentrate on the correct keywords for your internet advertising, and that your content marketing tactics align with the demands of your audience.

3.) Start slower moving services sooner

If you plan to incorporate search engine optimization in the digital strategy of your physical therapy practice, make that your first priority. In terms of website advertising plans, SEO typically takes the longest to gain traction for physical therapy practices and other small businesses. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Invest in developing top-notch landing pages and sales funnels

Now is a good opportunity to think about implementing paid ads for your physical therapy practice website or other online assets. It's crucial to create a landing page or sales funnel before sending paid traffic to your service page, home page, or product page. Most paid ads campaigns for physical therapy practices that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. To achieve effective lead generation, physical therapy practices should use splash pages and sales funnels to direct visitors to the desired marketing outcome.

5.) Develop email sequences that are automated for retargeting purposes

After setting up plans to attract traffic to your physical therapy practice website, it's important to think about how to engage with those visitors even after they've left your site. It's important to understand that not all visitors who come across your website, landing page, or sales funnel will become customers on their first visit. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your website.

6.) Make testing a regular process

With all of these digital advertising plans set up for your physical therapy practice, you can move into the testing and optimization phase. Here, you must regularly measure the effectiveness of your physical therapist-focused campaigns, identify areas of improvement, and even experiment with new ideas you find in case studies or white papers. It is essential to continuously optimize your physical therapy practice internet advertising plan for conversion rates.

Why Choose WebCitz for Your Physical Therapy Practice Online Advertising

Let us become the go-to website marketing partner for your physical therapy practice! There are several things to keep in mind when exploring website advertising firms that cater to physical therapy practices. Our 18 years of experience provide the assurance that the digital marketing tactics and plans we recommend for your physical therapy practice can be trusted. These are commonly the internet advertising tactics we apply for our own lead generation and conversion rate optimization services. Our website's website marketing plan is likely what brought you here today.

Most importantly though, you should choose our digital marketing agency because you feel confident we are the right team for your physical therapy practice. We recommend our digital advertisers for your physical therapy practice for the following reasons:

• Our business has been established since 2004, giving us over 18 years of experience.
• The major way we increase leads from physical therapists is through our own internet advertising tactics.
• You have have found our website after performing an online search for a service we offer, such as "top physical therapist website marketing."
• You can trust that our physical therapy practice website advertising services are always provided by our own skilled marketing team, and not outsourced to other agencies.
• Our team members are readily available during business hours and will likely answer your call within a few rings.
• We have extensive experience in Shopify and WordPress for any internet advertising tactics that involve website changes.

We would like to be considered by your physical therapy practice when it comes to looking for a leading digital marketing agency. Should you require any additional information or wish to chat with our helpful staff at the digital advertising firm, please don't hesitate to reach out via email or phone.

800-796-8263 Email Us